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	<title>AllThingsD &#187; Odyssey</title>
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		<title>MicroHoo: Caught Between Scylla and Charybdis</title>
		<link>http://allthingsd.com/20080501/microhoo-caught-between-scylla-and-charybdis/</link>
		<comments>http://allthingsd.com/20080501/microhoo-caught-between-scylla-and-charybdis/#comments</comments>
		<pubDate>Thu, 01 May 2008 07:01:07 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Charybdis]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Homer]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Legg Mason]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Odysseus]]></category>
		<category><![CDATA[Odyssey]]></category>
		<category><![CDATA[Scylla]]></category>
		<category><![CDATA[Steve Ballmer]]></category>
		<category><![CDATA[takeover]]></category>
		<category><![CDATA[The Wall Street Journal]]></category>
		<category><![CDATA[Yahoo]]></category>

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		<description><![CDATA[Today, as The Wall Street Journal reports, the Microsoft (MSFT) board, which met to consider its next move in the Yahoo (YHOO) takeover battle yesterday afternoon, didn&#8217;t decide anything. And here we thought Yahoo was the champ at dithering. Not so, it seems, as Microsoft CEO Steve Ballmer mulls over the many options, each of [...]]]></description>
			<content:encoded><![CDATA[<p>Today, as <a href="http://online.wsj.com/article/SB120958473573757167.html?mod=2_1359_topbox">The Wall Street Journal reports,</a> the Microsoft (MSFT) board, which met to consider its next move in the Yahoo (YHOO) takeover battle yesterday afternoon, <em>didn&#8217;t</em> decide anything.</p>
<p>And here we thought Yahoo was the champ at dithering.</p>
<p>Not so, it seems, as Microsoft CEO Steve Ballmer mulls over the many options, each of which the software giant&#8217;s execs have cavalierly raised and dismissed publicly in the last weeks.</p>
<p>We know it is a big deal, but Ballmer&#8217;s ruminating is starting to make Hamlet seem decisive.</p>
<p><img src='http://kara.allthingsd.com/files/2008/04/scyllaharybdisjohannheinric.jpg' width='250' height='270' alt='scylla' /></p>
<p>To be fair, none of the choices are winners&#8211;at this point, it&#8217;s more like a digital version of Scylla and Charybdis.</p>
<p>For those who have not cracked Homer&#8217;s &#8220;Odyssey&#8221; since high school, it&#8217;s one of the more vexing challenges that Odysseus faced on his long trip home.</p>
<p>The basics: A narrow strait. On one side a sailor-eating monster called Scylla and on the other a sailor-sucking whirlpool. Thus, a need to maneuver away from the death-to-all whirlpool means you have to sacrifice a sailor or two to Scylla.</p>
<p>In other words, you have to lose something no matter what.</p>
<p>And that is exactly Ballmer&#8217;s dilemma in regards to Yahoo.</p>
<p>If he pays more, it adds billions of dollars to the cost and kind of makes him seem silly for saying he would lower the price.</p>
<p>It also begs the question of why Ballmer did not do this sooner to get this deal done more cleanly. And now its $32 to $33 rise, which would have been welcome even a week ago, seems too cheap, with Yahoo shareholders now wanting over $35.</p>
<p>If Ballmer offers less, goodbye big shareholders like Legg Mason, who will likely become recalcitrant to hand over the company after a financial hair cut.</p>
<p>If he walks away, Ballmer risks losing momentum in his quest to win in the online advertising game versus archrival Google (GOOG).</p>
<p>In addition, if Yahoo stock drops enough, other players will enter the picture. Also, the Google threat to be Yahoo&#8217;s ad partner&#8211;which is in the works, whether illegal or not&#8211;has become inevitable and has been ironically finally consummated because of Microsoft&#8217;s unsolicited bid.</p>
<p>And, finally, if he stays in it without resolution for much longer, Ballmer risks declining morale of his own employees. Make no mistake&#8211;especially Microsoft&#8217;s important software engineers&#8211;increasing numbers of the <a href="http://kara.allthingsd.com/20080501/heres-the-story-of-a-worried-workforce/">company&#8217;s employees do not support this deal now</a>.</p>
<p>So to avoid the dreaded whirlpool and geek-eating monster, Ballmer seems to have one option now&#8211;pay up if he really wants the company and thinks online advertising is a mission-critical aim of Microsoft.</p>
<p>And, if not, walk away and keep on walking.</p>
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