In fact, it’s as easy as taking a picture.

Card.io, which was founded by Mike Mettler and Josh Bleecher, has raised $1 million in seed funding.

Angel investors include Michael Dearing of Harrison Metal; Jeff Clavier and Charles Hudson of SoftTech; Manu Kumar of K9 Ventures; Alok Bhanot, a former PayPal exec; and Omar Hamoui, AdMob’s founder.

Card.io is focused on solving a specific part of the mobile payments business — buying things with a credit card on the phone, whether it’s digital goods, like a song, or physical goods from a site like Amazon.

Rather than having to type in the credit card number, users just hold a credit card up to the phone’s camera, which automatically reads the card information and enters the appropriate data.

Co-founder and CEO Mike Mettler, who was one of the original product managers at AdMob, left the company around the time that Google purchased the mobile ad network for $750 million. He said a four-person team has been working on the concept since August.

“It’s super-frictionless. It requires no behavior change and no hardware dependencies,” Mettler said.

The company is targeting developers who want to sell items within a mobile application. The company is launching a private beta today that will allow mobile developers to integrate the service into its iPhone applications. It does not work for browser-based sites or the mobile Web, because they typically cannot communicate with the phone’s camera.

So far, it’s signed up three developers: MogoTix for event tickets, TaskRabbit for local services, and Samasource for donations.

The idea piggy-backs on other loyalty programs already in the market, such as those of credit card companies that offer discounts when customers visit certain hotels or rental car companies.

But with Clovr’s platform, advertisers and brands can enable consumers to associate coupons directly with a credit card.

For instance, a banner ad could offer a 10 percent discount to an electronics store. Instead of printing out a coupon, the user can opt to link the deal to a credit card. The discount is activated only if the consumer uses that credit card at the register.

Since coming out of stealth mode late last year, Clovr has been fine-tuning its approach to the market.

Initially, it envisioned working directly with banks to make the service available to customers. But since advertisers want a large audience to target, the company’s co-founder and CEO Tom Burgess said today, the company realized it had to make the platform more widely available.

To that end, it partnered with credit card processing companies to enable 99 percent of debit or credit card holders in the country to participate in the offers. Burgess said that Clovr is now entering beta and that its first offers will start appearing in May when it is commercially available.

Clovr is part of a new market that is leveraging old technology called Card Linked Offers, or CLOs for short.

Coincidentally, one of Clovr’s biggest competitors is also being backed by someone Burgess knows all too well.

Yesterday, Clovr’s close competitor, Offermatic, announced it had raised $4.5 million in a first round of funding. Investors include Kleiner Perkins Caufield & Byers, Ron Conway and Omar Hamoui.

Hamoui was the founder of AdMob, the mobile advertising company purchased by Google for $750 million in 2009. And Burgess was the founder of Third Screen Media, a mobile ad network that was acquired by AOL in 2007.

Today, Offermatic is Burgess’ West Coast competitor, much like AdMob was his West Coast competitor when both he and Hamoui were executives in the mobile advertising space.

A third company competing in the space is Atlanta-based Cardlytics.

Burgess said there’s one main difference between Clovr and Offermatic. Clovr is a platform that any ad network can use. It does not have a sales team and is not offering deals directly to consumers.

Offermatic launched its beta in December, and sends discounts to consumers based on their spending history. Similarly, it links a consumer’s credit and debit cards to its system so that people receive the discount automatically.

To be sure, all three companies are trying to solve the problem of low redemption rates of physical coupons or vouchers.

Clovr’s second round of funding was led by Bain Capital Ventures. Clovr Media seed investors Kepha Partners and Common Angels also participated. In total, the company has raised nearly $10 million.

You’d have to search a long time to find someone who’s been closer to the evolution of Google than Susan Wojcicki. It was in her rented garage that Sergey Brin and Larry Page launched the company, which she joined in 1999.

Today, while much of the attention on Google focuses on Android or Chrome, Gmail or YouTube, Wojcicki oversees the operations from which Google generates the bulk of its revenue and profits: AdWords, AdSense and DoubleClick among them. And in October she was made one of Google’s eight senior vice presidents.

She’s lately been quoting research from Forrester, which found that while 42 percent of people do research online before buying something, only 7 percent of those purchases happen online. Mobile advertising, she has argued recently, can help bridge that gap. Expect lots of discussion around that stemming from last year’s $750 million acquisition of mobile advertising firm AdMob.

Meanwhile, let’s be honest: Everyone wants to know what really happened between Google and Groupon.

Liveblog

8:36 am: Everyone is seated in the ballroom, and the session with Wojcicki is about to start.

8:39 am: Walt and Kara have come out onto the stage, thanking the audience for their support at big D and this week at D: Dive Into Mobile.

Before Wojcicki comes to the stage, they are introducing the new writers at All Things Digital:

• Liz Gannes, NetworkEffect
• Ina Fried, Mobilized
• Tricia Duryee, eMoney
• Arik Hesseldahl, NewEnterprise
• Drake Martinet

8:43 am: Walt and Kara hand the stage off to Peter Kafka, who will be conducting the interview with Susan Wojcicki.

8:44 am: We’re getting started. Peter Kafka is interviewing Susan. She says when she first rented to Larry and Sergey, they weren’t allowed to come in the front door.

8:45 am: Susan: I charged them $1,700 a month in rent.

8:45 am: Peter: Let’s start with mobile. It’s a big business but small for Google at $1 billion. Break out that billion dollars.

Susan: We don’t break it out. But they are all growing. To give you an idea of the growth, we saw a 4x increase year over year in the number of searches. AdMob has doubled, and is doing more than a billion ad requests per day.

8:48 am: Mobile brings an opportunity not just to bring people to a Web site but to a store. We just did something with Google Ad Goggles, with Buick, where you can see a magazine ad, scan and that takes you to an ad site.

8:51 am: Peter: In-app advertising is a small opportunity, but Google owns it.

Susan: We’d like to have everyone be an advertiser. We think about having very mobile-specific campaigns.

Our barriers to entry are a lot lower than those at Apple. We offer all the formats like video. We want it to be easy to advertise, we have a lot of systems that measure quality.

8:52 am: Peter: Who’s running AdMob day to day? Original management has left.

Susan: We’ve taken different parts of it and integrated it into our advertising and sales organizations. [Former AdMob CEO] Omar [Hamoui] has left for personal reasons, but pretty much most of the staff who joined with AdMob have stayed. The goal is how do we continue to innovate on that platform.

Peter: Do you view the phone differently from a privacy standpoint than on the PC?

Susan: I think the phone is a really personal device in a lot of ways. If you drop your phone or lose it there’s a moment of panic. On the other hand there’s a lot of control that users have.

8:57 am: Peter: You guys and the rest of the ad industry are telling Washington that they will self-regulate around privacy. FTC says that’s not going to fly, and they want something like an opt-out browser.

Susan: Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn’t have the same concerns. We’ve always tried to promote transparency and choice among our users. We didn’t have a cookie on the AdSense network until about a year ago. There were a lot of things we couldn’t do.

8:58 am: Susan: We’re always interested in what’s being proposed. We’ll always participate in any discussion around proposals to improve privacy for users.

8:59 am: Peter: Do you think users really care about this? They’ll say they care if you ask them. Practically, do they really care?

Susan: People care. They also want to have good content. And they want the advertising to be relevant. We see advertising as information, and as long as we can make that information useful, the better it is.

9:01 am: Susan: We’ve had ads in Gmail since Gmail first launched. Ads get a bad reputation sometimes because theyr’e not useful. They’re not relevant, or slow. If you’re planning a trip to Hawaii, and see ads that are related to that, that’s useful information.

9:02 am: Susan: The moment that our products are not as good, people will go somewhere else.

Peter: So you were employee No. 18; now there are 23,000 employees at Google. Talk about how the culture has changed over time.

Susan: Google is a much bigger company obviously. We’ve tried to have a lot of different divisions and groups and have given them autonomy. Our display group is run like a separate group within Google.

The secret is to break into groups that are manageable, and give them as much autonomy as possible.

9:05 am: Peter: What are we to read into the fact that you’re offering employees bonuses to stay at the company?

Susan: Our employees are really valuable to us. They are basically our business. Google has been doing well. As much as possible we’re trying to share back with the employees. They will continue to create a lot of value.

9:06 am: Peter: If you’re coming to Google as a hot young engineer out of Stanford, what’s the most compelling thing you can say to bring them on board?

Susan: Google’s scale and platform. If you have a passion, and want to get things done. [Cites Andy Rubin, and the scale he's working at now vs. when Android was a start-up.] When you do something, it matters.

9:07 am: Peter: You guys were talking to Groupon. That deal has now gone away. [Asks about integrating companies into the Google culture.]

Susan: Each deal is different and you have to consider how best to integrate them.

9:09 am: Peter: What’s the product you’re most excited about?

Susan: Mobile ads. How can we enable you, when you’re walking around, to find out the best local offers around? As an advertiser, how can I find out if someone saw my ad and went to a store?

The local market is a huge market, we’ve always wanted to be in it.

9:09 am: Now going into Q&A from the audience.

9:13 am: Q: What do you view as being so hard about local?

Susan: The reason local is hard is because it needs to be simple. For small businesses, they don’t have a lot of time. You need to create a model that works for them. And it needs to be easy for them to sign up. On the back end, everything needs to just work for them.

9:15 am: And we’re done!

Full text of AdMob boss Omar Hamoui’s response is below. But there’s not a lot more to it than that. What else can he say?

Hamoui notes, correctly, that Apple’s policy will limit the choices of the developers it is trying to woo to its platform: They’ll be able to use Apple’s iAds and ads from independent ad networks, but not from the biggest player in the market.

And since the point of iAds, per Apple (AAPL), is to make money for its developers–Steve Jobs says the ad business won’t be meaningful for his company’s P&L–then you’d think he would want as much choice as possible. But as I’ve noted before, Apple has repeatedly limited choice–and revenue–in pursuit of other goals. So this can’t be a total shock.

Apple’s new policy may also dampen investment in the mobile-ad business, or at least parts of it. Since Apple is allowing only “independent” ad companies to transmit data, it makes it a lot harder for those companies–Greystripe, Millenial, and Medialets, for starters–to sell themselves to big mobile players like Microsoft (MSFT), Research In Motion (RIMM), Palm (PALM)/Hewlett-Packard (HPQ), etc.

But it may be hard for Google (GOOG) and AdMob to get to worked up about Apple’s policy, since Apple has already done them a huge solid. The company’s entry into the ad market helped persuade federal regulators to bless Google’s $750 million purchase of the mobile ad network, a deal that appeared to be in jeopardy for quite some time. Steve Jobs giveth, and Steve Jobs taketh.

Mobile advertising and the iPhone
June 9th, 2010

Apple proposed new developer terms on Monday that, if enforced as written, would prohibit app developers from using AdMob and Google’s advertising solutions on the iPhone. These advertising related terms both target companies with competitive mobile technologies (such as Google), as well as any company whose primary business is not serving mobile ads. This change threatens to decrease–or even eliminate–revenue that helps to support tens of thousands of developers. The terms hurt both large and small developers by severely limiting their choice of how best to make money. And because advertising funds a huge number of free and low cost apps, these terms are bad for consumers as well.

Let’s be clear. This change is not in the best interests of users or developers. In the history of technology and innovation, it’s clear that competition delivers the best outcome. Artificial barriers to competition hurt users and developers and, in the long run, stall technological progress.

Since I started AdMob in 2006, I have watched competition in mobile advertising help drive incredible growth and innovation in the overall ecosystem. We’ve worked to help developers make money, regardless of platform–iPhone, Android, Palm Pre, Blackberry, Windows, and others. In the past four years, AdMob has helped tens of thousands of developers make money and build real businesses across multiple operating systems.

I’ve personally worked with many iPhone app developers around the world, including one who created a fun and simple game in the early days of the App Store. He built the app because he was interested in the challenge. He built this single app into a multi-million dollar advertising revenue stream with AdMob, hired a whole team, and turned a hobby into a real business.

We see these stories all the time.  We want to help make more of them, so we’ll be speaking to Apple to express our concerns about the impact of these terms.

Omar

In the regulatory equivalent of a surprise switcheroo, the Federal Trade Commission announced that it had officially closed its investigation of the $750 million AdMob deal with Google (GOOG), which had been at risk over the past months, citing adequate competition in the mobile advertising market, especially from Apple (AAPL).

It was a 5-0 unanimous vote.

In a press release, the FTC said:

“The Commission said that although the combination of the two leading mobile advertising networks raised serious antitrust issues, the agency’s concerns ultimately were overshadowed by recent developments in the market, most notably a move by Apple Computer Inc.–the maker of the iPhone–to launch its own, competing mobile ad network.”

This comes after two days of arrogant and petty Apple-bashing by Google at its I/O conference in San Francisco this week by the search giant’s execs–including CEO Eric Schmidt.

Guess it’s time to send some love to Apple CEO Steve Jobs, Eric, given that his company’s entry into the market tipped the balance against what could have been a thorny investigation of Google by regulators!

Not that Google is out of the regulatory woods in Washington, D.C., by any means. Both the FTC and the Justice Department have been carefully scrutinizing the search giant as its power in the digital arena has grown, especially over antitrust and privacy concerns.

That federal attention is sure to continue.

Google was only saved from a preliminary injunction to stop the transaction this time because of recent moves by Apple in the mobile ad market.

Apple bought AdMob competitor Quattro Wireless in January and later announced its iAd mobile offering.

In addition, first pointed out by MediaMemo’s Peter Kafka, since Apple lost out to Google in its attempt to buy AdMob, the pair were facing a less-than-cooperative company whose iPhone has been one of AdMob’s key devices to place ads on.

Apple recently issued some new rules–thus far, unenforced–that could hurt AdMob’s ability to take advantage of the powerful iPhone smartphone platform.

Such growing rivalry is the main argument that Google and AdMob have been pushing, noting that the mobile ad business is still small and pointing to a recent survey that showed the combined entity had only 21 percent of the market.

Google CEO Eric Schmidt also took a much more aggressive stance recently on fighting the FTC if the deal was stopped, and sources said the agency was not keen to lose a legal battle over the issue.

Still, until recently, Google’s effort had not seemed to move the FTC, which has been asking for reaction to the deal from a range of sources, such as advertisers, even as Google has been soliciting official support from a number of tech sources.

In addition, lawmakers have been agitating for the FTC to act, and there has been intense lobbying by Microsoft (MSFT) and public interest groups.

The FTC is likely to catch some fire for not moving on Google.

AdMob was also caught in the crossfire, unable to move forward after Google forked over $750 million to buy it last fall.

The San Mateo, Calif.-based AdMob released a statement on the outcome: “We are extremely pleased with today’s decision from the Federal Trade Commission to clear Google’s acquisition of AdMob. Over the past six months we’ve received a great deal of support from across the mobile industry–and we deeply appreciate it. Our focus is now on working with the team at Google team to quickly close the deal.”

Here’s the official press release from the FTC, as well as blog posts from Google’s Susan Wojcicki and AdMob CEO Omar Hamoui on the development:

FTC Closes its Investigation of Google AdMob Deal After Thorough Review, Agency Finds Transaction Not Likely to Harm Competition

The Federal Trade Commission has closed its investigation of Google’s proposed acquisition of mobile advertising network company AdMob after thoroughly reviewing the deal and concluding that it is unlikely to harm competition in the emerging market for mobile advertising networks.

In a statement issued today, the Commission said that although the combination of the two leading mobile advertising networks raised serious antitrust issues, the agency’s concerns ultimately were overshadowed by recent developments in the market, most notably a move by Apple Computer Inc.–the maker of the iPhone–to launch its own, competing mobile ad network. In addition, a number of firms appear to be developing or acquiring smartphone platforms to better compete against Apple’s iPhone and Google’s Android, and these firms would have a strong incentive to facilitate competition among mobile advertising networks.

“As a result of Apple’s entry (into the market), AdMob’s success to date on the iPhone platform is unlikely to be an accurate predictor of AdMob’s competitive significance going forward, whether AdMob is owned by Google or not,” the Commission’s statement explains.

The Commission stressed that mergers in fast-growing new markets like mobile advertising should get the same level of antitrust scrutiny as those in other markets. The statement goes on to note that, “Though we have determined not to take action today, the Commission will continue to monitor the mobile marketplace to ensure a competitive environment and to protect the interests of consumers.”

Mobile ad networks, such as those provided by Google and AdMob, sell advertising space for mobile publishers, who create applications and content for websites configured for mobile devices, primarily Apple’s iPhone and devices that run Google’s Android operating system. By “monetizing” mobile publishers’ content through the sale of advertising space, mobile ad networks play a vital role in fueling the rapid expansion of mobile applications and Internet content.

According to the FTC’s statement, evidence gathered by the agency raised important questions about the transaction. Google and AdMob have competed head-to-head for the past few years, with a notable increase in intensity during the past year. This competition has spurred innovation and allowed mobile publishers to keep a large share of the revenue generated from the sale of their ad space. The companies also have economies of scale that give them a major advantage over smaller rivals in the business, the statement says.

These concerns, however, were outweighed by recent evidence that Apple is poised to become a strong competitor in the mobile advertising market, the FTC’s statement says. Apple recently acquired Quattro Wireless and used it to launch its own iAd service. In addition, Apple can leverage its close relationships with application developers and users, its access to a large amount of proprietary user data, and its ownership of iPhone software development tools and control over the iPhone developers’ license agreement.

The Commission vote to close the investigation was 5-0.

Working with AdMob to move mobile advertising forward

5/21/2010 09:25:00 AM

Today, the Federal Trade Commission cleared our acquisition of AdMob, a mobile advertising start up. We’re excited to work with Omar Hamoui and his talented team at AdMob to develop new mobile advertising solutions for marketers, mobile app developers and mobile publishers.

The decision is great news for the mobile advertising ecosystem as a whole. This was reflected in the widespread industry support for our acquisition.

Throughout the FTC’s review process, it’s been clear that mobile advertising is growing rapidly.

As mobile phone usage increases, growth in mobile advertising is only going to accelerate. This benefits mobile developers and publishers who will get better advertising solutions, marketers who will find new ways to reach consumers, and users who will get better ads and more free content.

We’re very excited about the possibilities in this field. As an immediate matter, we’re now moving to close this acquisition in coming weeks. We’ll then start work right away on bringing AdMob’s and Google’s teams and products together. This industry is moving fast, and we’re excited to be part of the race!

Posted by Susan Wojcicki, Vice President of Product Management

AdMob Blog: Working with Google to move mobile advertising forward

May 21st, 2010

We are extremely pleased with the FTC’s decision today to clear Google’s acquisition of AdMob. Over the past six months we’ve received a great deal of support from across the mobile industry – and we deeply appreciate it.

We are excited to get to what’s next and to start working with Google to develop new products and services for our advertisers, developers, and publishers. We share a commitment to helping our customers navigate and take advantage of the mobile opportunity. Together, Google and AdMob will be able to bring a whole host of new products and capabilities to mobile advertising.

I have to pause to acknowledge the AdMob team. It takes a tremendous group to stay focused and remain productive during a process like this review. The Google deal was announced in November of last year. Rather than sit idle for six months, we’ve launched 15 new products, updated 11 more, and continued building a phenomenal business that is serving an ever growing base of customers. I couldn’t be more grateful for all this group has done.

We will now work with Google to close the deal. Once that happens, we will finally get to the fun part–connecting our teams and products to find ways to better serve our customers. Stay tuned.

Omar

While executives at both AdMob and Google are pulling out all the stops to convince federal government regulators otherwise, multiple sources close to the situation said that the pair now expect the Federal Trade Commission to try to block the acquisition of the small mobile advertising start-up by the search giant.

While the situation could change, of course, sources said that the lack of any kind of indication of clear direction of the inquiry this late in the game by FTC staff–which recommends action to its five commissioners–is a bad sign.

“The federal government is looking for a way to discipline Google in some way, because of larger concerns about its search power on the Web,” said one source. “And this is where it looks like it will try to show that concern.”

Action could come as early as this week, but is more likely next week, in the form of a request for a preliminary injunction to stop the transaction due to antitrust concerns.

As luck would have it, late last week on a Virgin America redeye to Dulles Airport near Washington, D.C., BoomTown ran smack into AdMob Founder and CEO Omar Hamoui, who was on the same flight.

Unfortunately for Silicon Valley’s luckiest entrepreneur of 2009–he sold the San Mateo, Calif. start-up to Google (GOOG) for $750 million last November–it was yet another of a half-dozen trips back east so far that have taken on a less than pleasant tone.

Hamoui, who usually has a fresh-faced demeanor, was clearly looking a lot more haggard than usual.

He declined to comment in detail about the situation, only noting that, “I have been trying to explain our business, which is still nascent, to the FTC.”

That’s a big problem, of course, since Hamoui’s real job is to keep his start-up cooking with gas until it is officially bought by Google.

Along with keeping up with competitors–such as Quattro Wireless, which was bought by Apple in January–Hamoui is now hampered in hiring new staff for AdMob, as it waits in limbo.

That’s because AdMob has no currency now to offer engineers,

In addition, first pointed out by MediaMemo’s Peter Kafka, since Apple (AAPL) lost out on its attempt to buy AdMob to Google, he’s also facing a less-than-cooperative company whose iPhone has been one of AdMob’s key devices to place ads on.

And Apple recently issued some new rules–thus far, unenforced–that could hurt AdMob’s ability to take advantage of the powerful iPhone smartphone platform.

Such growing rivalry is the main argument that Google and AdMob have been pushing, noting that the mobile ad business is still small and also pointing to a recent survey that shows the combined entity has only 21 percent of the market.

But that point does not seem to have moved the FTC, which has been asking for reaction of the deal from a range of sources, such as advertisers, even as Google has been soliciting official support from a number of tech sources.

In addition, lawmakers have also been agitating the FTC to act, along with intense lobbying by Microsoft (MSFT) and also public interest groups.

“The FTC really wants to do this and is in search of a legal theory that it can win with,” said a close observer of the situation.

Bloomberg also reported Friday that the FTC was urging the filing of an antitrust suit to challenge the deal.

In other words, big regulatory trouble for Google, and–more to the point–questions over the fate of AdMob.

“It feels like AdMob is going to suffer collateral damage for a bigger fight going on about reining in Google,” said one source.

And, until the verdict is in, here’s a video of an interview I did with Hamoui in late 2008, when life was a lot simpler and bureaucrat-free for him:

Please see this disclosure related to me and Google.

]]> http://allthingsd.com/20100503/close-encounters-of-the-regulatory-kind-admob-google-braces-for-the-worst/feed/ 3 http://allthingsd.com/20100418/groupon-grabs-135-million-from-dst-and-battery-valuation-above-1-billion-for-social-buying-site/ http://allthingsd.com/20100418/groupon-grabs-135-million-from-dst-and-battery-valuation-above-1-billion-for-social-buying-site/#comments Mon, 19 Apr 2010 02:07:24 +0000 Kara Swisher http://kara.allthingsd.com/?p=26948

Groupon, the social buying site that has become one of the hotter start-ups of late, has gotten a giant round of funding from the same Russian investors that backed social networking powerhouse Facebook and game phenom Zynga.

Digital Sky Technologies is the main funder of the round, but Battery Ventures is also participating.

The money, the company said, will be used to grow the business–and to speed far ahead of numerous rivals–as well as cash out employees and early investors.

Groupon is profitable and has 270 employees.

In December, Groupon nabbed $30 million in its second round of funding, led by Accel Partners.

The innovative Chicago-based service, which launched only a year ago, previously received $4.8 million in funding from New Enterprise Associates, as well as $1 million from an angel investor.

Groupon features a daily deal with a huge discount on a wide range of products and services–from spas to skydiving–in dozens of U.S. cities, including Chicago, Boston, New York and San Francisco, for large groups of potential buyers on the Web, through email or via social networking sites like Facebook and Twitter.

Using social tools, Groupon–a mashup term for “group” and “coupon”–tries to use collective buying power to get low prices and push customers to local businesses.

If it reaches the number of buyers it needs, which can be in the thousands, Groupon sells coupons to the consumers and collects a hefty fee for the sale from the businesses it sends customers to.

At the cost of discounting and paying off Groupon, small businesses get a crack at a lot of new customers–think of it as social networking lead-generation or perhaps, the “Social Shopping Network.”

Groupon grew out of a project of The Point, an online community launched in 2007 for organizing group action.

This kind of thing has been tried before, of course, centering on consumers who group together to get discounts on items by purchasing in bulk.

In Web 1.0, there were many group-buying sites, most of which failed badly. One of the more high-profile ones, Mercata, received $90 million in funding from investors, including Paul Allen’s Vulcan Ventures.

But now the group-buying space has been reinvigorated, with a spate of competitors, some of which are clear copycats of Groupon.

Here’s an interview BoomTown did with Groupon CEO and founder Andrew Mason, one of the more affable and level-headed entrepreneurs around–at least until this megafunding. (Don’t go changing, Andrew!)

I have been quite interested in the innovative Groupon, as I said in that post in March:

“The last time I really was truly bullish on a start-up and its founder–BoomTown’s motto is wait-and-see rather than hype-it-up–was AdMob’s Omar Hamoui. That turned out pretty well, with the sale of the mobile advertising site to Google (GOOG) for $750 million last fall. My 2010 start-up that passes the slightly-less-raised-eyebrow test is Groupon.”

Here’s the video interview with Mason:

Here’s the official press release:

GROUPON RECEIVES $135 MILLION FROM DST AND BATTERY VENTURES

Investment to Support Rapid Growth of Social Commerce Globally

Chicago/Moscow, April. 19, 2010–Groupon, the leading social commerce site, today announced that DST, a leading global internet investment group, will lead an investment round of $135 million in the Company. A portion of the investment will be used to fuel Groupon’s global expansion, and the rest will be used to facilitate liquidity for employees and early investors.

DST comprises the majority of the investment, with participation from Battery Ventures, which is also a new investor in Groupon.

Groupon leverages group buying and social media to provide its millions of customers big discounts on the best local businesses in more than 50 cities across the United States and in Canada. To date, customers have purchased over four million Groupons on deals ranging from spa treatments and golf outings to fine dining and skydiving and have collectively saved over $150 million on these deals.

“Our growth is a reflection of the positive impact Groupon is having on consumers and businesses at a very early stage of the market development,” said Andrew Mason, founder and CEO of Groupon. “We are very pleased and excited to welcome DST and Battery as shareholders and we look forward to benefiting from their vast knowledge and experience of the social media sector as we continue executing on our growth plans in North America and globally.”

“This investment underscores our view that social networking and community based activity will drive, shape and define the web’s evolution in the years ahead,” said Yuri Milner, Chief Executive of DST. “Groupon, with its strong management team, offering and vision, is pioneering social commerce and is redefining the local advertising space. We look forward to being long-term partners of a company that is on a path to becoming a global Internet leader.”

“We’ve followed the social commerce phenomenon for many years, and are thrilled to have the chance to back such a visionary management team,” said Roger Lee, General Partner, Battery Ventures. “They saw a massive opportunity very early, and have executed flawlessly to define it and take the leadership position. We think there is a lot of runway ahead, and are energized to support the team in their quest.”

Founded in November 2008, Groupon has been aggressively expanding to cities throughout the United States, with plans to be in 100 cities by the end of 2010. Earlier today Groupon announced that it has launched its service in Orlando, Fort Worth, Tucson and Toronto, its Canadian city.

]]> http://allthingsd.com/20100418/groupon-grabs-135-million-from-dst-and-battery-valuation-above-1-billion-for-social-buying-site/feed/ 2 http://allthingsd.com/20100304/groupons-andrew-mason-speaks/ http://allthingsd.com/20100304/groupons-andrew-mason-speaks/#comments Thu, 04 Mar 2010 17:00:03 +0000 Kara Swisher http://kara.allthingsd.com/?p=25036

The last time I really was truly bullish on a start-up and its founder–BoomTown’s motto is wait-and-see rather than hype-it-up–was AdMob’s Omar Hamoui.

That turned out pretty well, with the sale of the mobile advertising site to Google (GOOG) for $750 million last fall.

My 2010 start-up that passes the slightly-less-raised-eyebrow test is Groupon, a group-based social buying service that nabbed another $30 million in funding in December.

So earlier this week, I sat down with Groupon’s Midwesternly-nice Andrew Mason, 29, to talk about where the start-up is headed with its pile of dough and growing base of consumers who want to make a deal.

The Chicago-based Groupon has actually raised a total of just under $36 million from angels, New Enterprise Associates and Accel Partners so far.

Not that it needs it. The company–like AdMob–is profitable, despite having 200 employees and and a lightning growth path to expand its base of local sites.

The innovative service, which launched only a year ago, features a “daily deal” with a huge discount on a wide range of things–from spas to skydiving and, recently, pole-dancing lessons–in more than two dozen U.S. cities, including Chicago, Boston, New York and San Francisco.

Not everything works–a recent offer of a lobster dinner shipped to buyers was a bomb, as was a tour of Michael Jackson’s childhood home in Gary, Indiana.

The deals are offered to large groups of potential buyers on the Web, through email or via social networking sites like Facebook and Twitter.

Using social tools, Groupon–a mashup term for “group” and “coupon”–tries to use collective buying power to get low prices and push customers to local businesses.

If it reaches the number of buyers it needs, which can be in the thousands, Groupon sells coupons to the consumers and collects a hefty fee for the sale from the businesses it sends customers to.

At the cost of discounting and of paying off Groupon, small businesses get a crack at a lot of new customers–think of it as social networking lead-generation or, perhaps, the “Social Shopping Network.”

Groupon grew out of a project of The Point, an online community launched in 2007 for organizing group action.

This kind of thing has been tried before, of course, centering on consumers who group together to get discounts on items by purchasing them in bulk.

In Web 1.0, there were many group-buying sites, most of which failed badly. One of the more high-profile ones–Mercata–got $90 million in funding from investors, including Paul Allen’s Vulcan Ventures.

But now the group-buying space has been reinvigorated, with a spate of competitors, some of which are clear copycats–which, touchingly, really bugs Mason.

There is even a site, called Yipit, that aggregates all the group-buying sites.

Here’s the video of my interview with Mason at the Accel offices in downtown Palo Alto, Calif., on his second visit to Silicon Valley–as well as a video below it from Groupon about how the service works:

Learn How Groupon Works! from The Point on Vimeo.

]]> http://allthingsd.com/20100304/groupons-andrew-mason-speaks/feed/ 3 http://allthingsd.com/20100216/the-start-up-whisperer-michael-dearing-is-the-hottest-angel-investor-youve-never-heard-of/ http://allthingsd.com/20100216/the-start-up-whisperer-michael-dearing-is-the-hottest-angel-investor-youve-never-heard-of/#comments Tue, 16 Feb 2010 16:30:07 +0000 Kara Swisher http://kara.allthingsd.com/?p=24390 Anyone paying attention to the heated-up acquisition market in Silicon Valley knows all about AdMob, the mobile advertising start-up acquired by Google for $750 million last November.

Or Xoopit, the social email firm, which Yahoo (YHOO) bought last summer for $20 million.

Or Mixer Labs, creator of GeoAPI, which Twitter picked up in December.

And then, there’s last week’s purchase of social search phenom Aardvark by Google (GOOG) for a reported $50 million.

What a lot of people might not know is the prescient but very low-profile angel investor all these companies have in common: Michael Dearing (pictured here).

The former top exec at eBay (EBAY), who has worked at Bain & Company as well as Disney (DIS), is now a Stanford University professor.

But more to the point, Dearing has quietly become very successful at picking innovative winners from a wide range of mostly consumer Internet start-ups, mostly in Silicon Valley.

Along with his recent series of hits, other investments include Widgetbox, CafePress, DocVerse, FanSnap, Lumos Labs, Polyvore, Doostang, BloomSpot and MocoSpace.

He invests in all these start-ups via an investment vehicle called Harrison Metal, which he runs with another former eBay exec, Erik Rannala.

Harrison Metal is named after John Harrison, the inventor of the marine chronometer, which allowed for accurate measuring of longitude. According to its Web site, it “invests in early stage, technology driven businesses led by exceptional entrepreneurs.”

While I had a delightful lunch with Dearing recently, at which he nicely managed to convince me not to give him the BoomTown video treatment, he also politely declined to be interviewed for this piece.

Thankfully, his investees did not decline, and quickly sent large bouquets of gratitude when I asked for comments about Dearing:

Aaardvark co-founder Max Ventilla:

“Michael was among the very first angel investors to get behind Aardvark and stayed critically involved until the end, providing whatever the Company needed. Dearing is an 11 out of 10.”

AdMob founder and CEO Omar Hamoui:

“MD is a great strategist and provided us with very thoughtful advice during some of the formative days of the company. It’s exciting to see him step more fully into the role of early investor/advisor with Harrison Metal.”

And, finally, Xoopit co-founder and CEO Bijan Marashi:

“Michael Dearing has the very rare skill of being able to quickly spot and render the core elements of strategy surrounding a project–the things that matter and those that don’t. In a matter of a few brush strokes, I’ve seen him help teams focus and evolve their activities into actions that generate tremendous value. Moreover, he’s a deep listener and an inspiring mentor. At Xoopit, he got behind the team and helped us stay on-point to our mission, which can sometimes be tricky for an ambitious startup in a big space.”

So, while he might not like the attention, Dearing is likely to be getting more if this record keeps up.

Rob Go wrote a sharp piece on Harrison and what he calls “Micro VC’s,” before the Aardvark deal–which I had not seen until someone on Twitter pointed it out to be, but which you can read here.

]]> http://allthingsd.com/20100216/the-start-up-whisperer-michael-dearing-is-the-hottest-angel-investor-youve-never-heard-of/feed/ 12 http://allthingsd.com/20091110/the-wisdom-of-admobs-founder-omar-hamoui/ http://allthingsd.com/20091110/the-wisdom-of-admobs-founder-omar-hamoui/#comments Tue, 10 Nov 2009 08:15:34 +0000 Scott Austin http://voices.allthingsd.com/?p=17629 Google Inc.’s (GOOG) announcement that it will buy AdMob Inc. for $750 million brought a media spotlight on Accel Partners, an investor in both AdMob and Playfish Inc., which said today it will sell to Electronic Arts Inc. (ERTS) for at least $275 million. Several blogs, including this one, hailed Accel Partners for its impressive and quick investment returns at a time when deals like these are hard to come by.

But AdMob’s founder and CEO, Omar Hamoui, really deserves the attention for building a company that in three years became the largest player of mobile Web ads and ultimately, a coveted jewel for the largest Internet company.

Read the rest of this post on the original site

]]> http://allthingsd.com/20091110/the-wisdom-of-admobs-founder-omar-hamoui/feed/ 0 http://allthingsd.com/20091109/google-acquires-admob-for-750-million-in-stock-the-press-release/ http://allthingsd.com/20091109/google-acquires-admob-for-750-million-in-stock-the-press-release/#comments Mon, 09 Nov 2009 17:33:49 +0000 Kara Swisher http://kara.allthingsd.com/?p=20388

Google has acquired AdMob for $750 million, a huge price for an innovative start-up that has pioneered online ads on mobile and now smart phones.

BoomTown visited AdMob last fall and posted about how it was likely to eventually be acquired by…Google (GOOG)!

(Google has provided a primer on the sale, which you can read about here.)

The move is a major one for Google, which has been pushing hard into the mobile advertising space as it seeks to grow its already considerable Web search business. AdMob is arguably the most innovative and fastest out of the gate in the nascent arena.

As I wrote previously about the company’s prospects:

While there are very few bright spots to look at in the start-up space in Silicon Valley these days, especially those relying on online advertising, the San Mateo, Calif.-based AdMob is at least slightly shiny.

The mobile advertising marketplace, backed by Sequoia Capital and Accel Partners, just got a big slug of funding–almost $16 million–to keep pushing to get ads on mobile phones, which has gotten a huge boost from the popularity of the iPhone.

The massive data usage by users of the popular mobile device by Apple (AAPL) has clearly turbocharged AdMob’s prospects, which were already on the rise. Compared to a year ago, the company said, the number of ads it served more than tripled the number of ads served on a monthly basis to 4.5 billion.

Obviously, the better quality and more actionable nature of ads on improved screens is the reason for the shift, which should accelerate as more smartphones like Google’s G1 and the newest Blackberry Storm from RIM (RIMM) become more popular too.

Most importantly, even now, AdMob is cash flow-positive, which is not a bad thing to be in the current econalypse. It also has a cushion of cash–AdMob had previously garnered $15 million in funding from Sequoia and Accel.

It’s not all sunshine and daisies, of course, since the ad market in general is headed for a deep slump, and new markets are not going to grow as quickly, as marketers pull back from spending.

But, when the economy turns, the mobile advertising market is clearly going to be a fast-growing arena, with big players like Google, Yahoo (YHOO), Nokia (NOK) and Microsoft (MSFT) as AdMob competitors (or potential acquirers, especially Google).

With the money it just raised, AdMob said it would be getting ready for that race, and also use it to expand internationally.

Here’s a video interview with Omar Hamoui, founder and CEO of AdMob, on all this and more, as well as a tour of company’s offices:

And, here’s the press release:

Google to Acquire AdMob

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–Google Inc. (NASDAQ:GOOG) today announced that it has signed a definitive agreement to acquire AdMob, a mobile display ad technology provider, for $750 million in stock. This acquisition will enhance Google’s existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this growing new area.

“Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time,” said Susan Wojcicki, Vice President of Product Management at Google. “AdMob is the quintessential Silicon Valley startup–generating impressive year on year revenue growth–and we’re excited to welcome this talented team to Google.”

“I think people underestimate how important ads have been to funding the development of innovative content on the Internet. Our goal all along at AdMob has been to make it possible for developers and publishers to bring their products and ideas to mobile with the same business model,” said Omar Hamoui, Founder and CEO of AdMob. “We’re proud of the progress we’ve made towards accomplishing this goal, and joining Google will only accelerate this process, ultimately leading to very real benefits for end users around the world. As publishers and developers generate more revenue from their mobile products, they will invest more, and their mobile offerings will become richer, more creative and more robust.”

The deal will help Google in its efforts to develop more effective tools for creating, serving and analyzing emerging mobile ads formats. As this ecosystem continues to grow, the company expects these new marketing media to offer significant benefits:

Advertisers will be better able to engage mobile users with AdMob’s ad formats

Publishers and developers will be able to monetize their content more effectively, which has benefits for the wider mobile ecosystem

Users will see more relevant ads and ultimately get access to more ad-supported content and applications – improving their mobile experience

“Attracting the world’s top engineering talent and people with entrepreneurial vision to Google has always been crucial to our success. AdMob’s proven track record in innovating at speed will help maintain that culture–which is why we are so excited to be working with them,” added Vic Gundotra, Vice President of Engineering at Google.

Both companies have approved the transaction, which is subject to customary closing conditions.

Please see this disclosure related to me and Google.

]]> http://allthingsd.com/20091109/google-acquires-admob-for-750-million-in-stock-the-press-release/feed/ 5 http://allthingsd.com/20081114/kara-visits-admob-and-talks-about-how-iphone-turbocharged-the-mobile-advertising-business/ http://allthingsd.com/20081114/kara-visits-admob-and-talks-about-how-iphone-turbocharged-the-mobile-advertising-business/#comments Fri, 14 Nov 2008 16:48:12 +0000 Kara Swisher http://kara.allthingsd.com/?p=6480

While there are very few bright spots to look at in the start-up space in Silicon Valley these days, especially those relying on online advertising, the San Mateo, Calif.-based AdMob is at least slightly shiny.

The mobile advertising marketplace, backed by Sequoia Capital and Accel Partners, just got a big slug of funding–almost $16 million–to keep pushing to get ads on mobile phones, which has gotten a huge boost from the popularity of the iPhone.

The number of ads AdMob is serving on the iPhone jumped to more than 100 million in September, compared to 35 million the month before, for example.

The massive data usage by users of the popular mobile device by Apple (AAPL) has clearly turbocharged AdMob’s prospects, which were already on the rise. Compared to a year ago, the company said, the number of ads it served more than tripled the number of ads served on a monthly basis to 4.5 billion.

Obviously, the better quality and more actionable nature of ads on improved screens is the reason for the shift, which should accelerate as more smartphones like Google’s G1 and newest Blackberry Storm from RIM (RIMM) become more popular too.

Most importantly, even now, AdMob is cash flow-positive, which is not a bad thing to be in the current econalypse. It also has a cushion of cash–AdMob had previously garnered $15 million in funding from Sequoia and Accel.

It’s not all sunshine and daisies, of course, since the ad market in general is headed for a deep slump, and new markets are not going to grow as quickly, as marketers pull back from spending.

But, when the economy turns, the mobile advertising market is clearly going to be a fast-growing arena, with big players like Google (GOOG), Yahoo (YHOO), Nokia (NOK) and Microsoft (MSFT) as AdMob competitors (or potential acquirers, especially Google).

With the money it just raised, AdMob said it would be getting ready for that race, and also use it to expand internationally.

Here’s my video interview with Omar Hamoui, Founder and CEO of AdMob, on all that and more, as well as a tour of its offices:

[ See post to watch video ]

]]> http://allthingsd.com/20081114/kara-visits-admob-and-talks-about-how-iphone-turbocharged-the-mobile-advertising-business/feed/ 1