6 posts and columns on Omnicom Group

Tap.me Hires Top Omnicom Exec Matt Spiegel for Mobile Ad Play

in Commerce on October 10, 2011 at 4:30 am PT

Tap.me, a small Chicago start-up focused on in-game advertising, has landed a big name as its new CEO.
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Yahoo Tries to Recover From "It's Y!ou" Ad Disaster by Attacking Google's One Box (This Is Going to End in Tears)

in News on May 5, 2010 at 11:28 pm PT

Say it ain’t you, Yahoo. And yet, here’s one of the major new conceptual directions of the troubled Internet giant’s next pricey marketing campaign, aimed at recovering from its first advertising foray, which is widely considered a failure: A full frontal attack on search leader Google. In fact, it’s an odd attempt to mock the simple and elegant white box that allowed Google to steal Yahoo’s thunder many years back. “There’s nothing to look at but a box and a button,” says the voice-over to the Yahoo commercial about an unnamed, but obvious, Web site. “When you look at this homepage nothing looks back at you.”

Yahoo Gets Set to Unveil Rejiggered Ad Campaign, After First One Stumbled

in News on April 19, 2010 at 8:38 am PT

Yahoo is close to rolling out a new version of its pricey advertising campaign, said several sources, after the one featuring the tagline, “It’s Y!ou,” seemed to flag. One of the rejiggered versions being considered is centered on the concept that the Web is “personal,” with specific references to all kinds of apps and services–via flying tiles–you can use on Yahoo, including third-party ones such as Facebook.

"Come to Think of It, eBay"–Is That a Killer Ad Motto or a Desperate Plea for Attention? (Plus Old Commericals!)

in News on November 2, 2009 at 5:10 am PT

BoomTown is not quite sure what to think of another new advertising campaign from an Internet giant–this time by eBay. With the tagline, “Come to Think of It, eBay,” the print, television and online marketing campaign starts today to “boost its standing as a holiday shopping destination.” Interestingly, the ads have been crafted by San Francisco-based Goodby, Silverstein & Partners, which has also just nabbed the lead role in the $100 million advertising campaign by Yahoo.
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Got Yahoo? Internet Giant Hires Goodby as Top Creative Agency for Its Ongoing Brand Revitalization.

in News on October 19, 2009 at 5:55 pm PT

In a shift that is sure to be much commented on by the advertising industry, Yahoo has tapped Goodby, Silverstein & Partners to take the lead for its creative, advertising, digital marketing and strategic planning efforts. The San Francisco-based Goodby, which is owned by the Omnicom Group, is known for innovative ideas and has done such memorable campaigns as the terrific “Got Milk?” campaign. Perhaps a “Got Yahoo?” campaign is in the future? Until now, the top job of goosing Yahoo’s tarnished brand, as part of a recently launched $100 million marketing push, has been helmed by Ogilvy & Mather.
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Ad Giant Omnicom: Things Could Get (A Little) Better in Nine Months

in Media on February 10, 2009 at 6:14 am PT

For much of 2008, the big ad conglomerates seemed unaffected by the global slowdown. But that had to stop sometime: Omnicom Group just announced that its fourth-quarter revenue and earnings dropped seven percent and 13.7 percent, respectively. The good(ish) news: The company thinks things will stink for at least another nine months, but sees a light at the end of the tunnel.