10 posts and columns on Omnicom

Yahoo Cuts Off Another Group of Ad Players, Including Google

in Media on November 23, 2011 at 11:11 am PT

Trying to boost its flagging advertising business by cutting out layers of technological middlemen, Yahoo is giving DSPs like Turn, MediaMath and Google’s Invite Media the boot.
middlemen

Digital Ad Star Sean Finnegan May Land at Tremor Media

in Media on October 29, 2010 at 9:23 am PT

Digital ad star Sean Finnegan, who left his post at Starcom MediaVest earlier this week, may have a new gig already lined up: He’s in talks to take over the CEO post at video ad network Tremor Media.

Voices

Google Wins Omnicom as Ally

in News on July 15, 2010 at 6:00 am PT

Google Inc. plans to announce Thursday it has landed advertising company Omnicom Media Group as a partner in online display advertising, an area the Internet giant is seeking to bolster as it tries to expand its revenue beyond search ads. Under the deal, Omnicom, part of New York-based Omnicom Group Inc., is expected to spend hundreds of millions of dollars to buy display ads for its clients through Google over the next two years, said a person familiar with the situation.

Can Google Get Some Wall Street Love Again?

in Media on July 15, 2010 at 3:00 am PT

In the tech and media worlds, Google is a goliath. On Wall Street, at least this year, it’s a disappointment: Shares of the search giant are down 20 percent for the year to date, while the rest of the market has been more or less flat. Perhaps it can turn things around with its Q2 report card this afternoon.

Another Ad Exchange Player: Microsoft Vet Jeff Green Launches The Trade Desk

in Media on March 23, 2010 at 3:30 am PT

Last fall, Jeff Green left his job running AdECN, Microsoft’s entry into the real-time ad-exchange business. He didn’t go far. Green is building The Trade Desk, a start-up designed to help marketers buy advertising from exchanges like the one he left.

Microsoft Tries to Sell Ad Agency It Never Wanted

in Media on June 28, 2009 at 8:16 pm PT

Microsoft acquired digital ad agency Razorfish two years ago as part of its $6 billion purchase of parent company aQuantive. The industry has been waiting for Redmond to part ways with the ad shop since then. Now it’s formally on the block: Microsoft has reportedly hired Morgan Stanley to broker a deal.
sale

At Giant Ad Companies, Down 6 Percent Is the New Flat

in Media on April 28, 2009 at 7:31 am PT

It’s now conventional wisdom to expect advertising declines of 20 percent or more as the big media companies deliver this season’s earnings reports. But the giant ad holding companies that make and place those ads aren’t getting beaten up quite as badly. In fact, they’re all delivering remarkably similar results.

Ad Giant Omnicom: Stimulus Spending Could Boost Media by End of the Year

in Media on April 27, 2009 at 11:23 am PT

Ad giant Omnicom reported that its revenue dropped 14 percent and profits declined by 21 percent in the last quarter, but investors are bidding up the stock in a down market. That’s presumably because the profit slump isn’t as bad as Wall Street expected. But maybe investors are buying some of the optimism CEO John Wren doled out–sparingly–during the company’s earnings call: He thinks stimulus spending could lead to more advertising spending by the end of the year.
crater

How Advertisers Can Foil the Fast-Forward Button: Ads You Have to Watch

in Media on March 21, 2009 at 9:13 am PT

More than a third of all U.S. homes now have TiVo-like digital video recorders, and the majority of DVR users fast-forward through ads when they watch TV. One way to stop that: Make ads with bizarro visuals that demand your attention.
boost-ad

Citi Still Spending Money on Marketing; Facebook Will Get a Few Pennies

in Media on November 24, 2008 at 7:47 am PT

File under “odd timing”: On the same day that Citigroup makes headlines as the beneficiary of a $300 billion bailout/prop-up, the bank begins a new marketing campaign. But don’t worry, U.S. taxpayers–the bank you’re buying a piece of isn’t blowing much dough on this one–it’s on Facebook.