2 posts and columns on online data

Voices

Web Analysts Push For Privacy Standards

in News on September 29, 2010 at 10:39 am PT

As Web tracking faces growing regulatory and public scrutiny, people who analyze online data for a living are confronting questions about their industry. The Wall Street Journal’s What They Know series has documented the cutting-edge uses of the tracking technology used to create profiles of consumers’ habits. The 50 most popular U.S. websites installed 64 tracking files on average, the Journal study found.

Voices

Rep. Boucher Calls for Internet Ad Regulation

in News on February 13, 2009 at 2:35 pm PT

In an interview Friday, Rep. Rick Boucher, (D-Va.) called for Congress to take a tougher stance in regulating online ad-targeting, despite the FTC’s endorsement of industry self-regulation. “I am coming to believe (industry self-regulation) is not sufficient,” said Rep. Boucher, chairman of the House subcommittee on communications, technology and the Internet. He noted that there is a need for a set of laws that dictate parameters for how companies collect, share and use online data about their consumers.