6 posts and columns on Online Publishers Association

Bang! Publishers Say Giant Web Ads Have "Stopping Power"

in Media on November 1, 2010 at 9:01 pm PT

Bigger really is better! So say Web publishers who have been running supersized, don’t-you-dare-look-away-from-me ads for the past year. Even better, the ad sellers insist–they have scientific proof to back up their claim.

Gawker's Next Redesign Thinks Big–Like Big-Screen TV

in Media on August 16, 2010 at 11:56 am PT

For better or worse, Nick Denton’s Gawker Media leads the way for a lot of online media. So it’s worth checking out what he has up his sleeve, which happens to be in plain view: A super-sized redesign of his nine-site network. Don’t think “blog,” Denton says. Think “TV.”

Are Web Ads Only for Oldsters? Yahoo’s Disturbing Study.

in Media on January 12, 2010 at 12:06 pm PT

No surprise: A study financed by Yahoo says that Yahoo ads helped a customer sell more stuff. A big surprise: The same study says the ad only works on people born before Woodstock.
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Is Bigger Better? Here Come the Supersized Web Ads.

in Media on June 29, 2009 at 9:01 pm PT

Earlier this year, an online publishing trade group promised to get its members to start running new, bigger, harder-to-ignore ads by July. So here they are: The Online Publishers Association says 37 sites, including the New York Times, The Wall Street Journal and CNN.com, will start selling the plus-sized ads this week. Now we’ll see if they work.
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Coming to a Web Site Near You: Bigger, More Obnoxious Ads

in Media on March 10, 2009 at 3:00 am PT

Think Web ads are annoying now? An industry trade group says they’re not annoying enough. Get ready for the “XXL Box” and “the pushdown”–online ads that insist on your attention.
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