Bang! Publishers Say Giant Web Ads Have "Stopping Power"

Bigger really is better! So say Web publishers who have been running supersized, don’t-you-dare-look-away-from-me ads for the past year. Even better, the ad sellers insist–they have scientific proof to back up their claim.

Gawker's Next Redesign Thinks Big–Like Big-Screen TV

For better or worse, Nick Denton’s Gawker Media leads the way for a lot of online media. So it’s worth checking out what he has up his sleeve, which happens to be in plain view: A super-sized redesign of his nine-site network. Don’t think “blog,” Denton says. Think “TV.”

Are Web Ads Only for Oldsters? Yahoo’s Disturbing Study.

No surprise: A study financed by Yahoo says that Yahoo ads helped a customer sell more stuff. A big surprise: The same study says the ad only works on people born before Woodstock.
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Is Bigger Better? Here Come the Supersized Web Ads.

Earlier this year, an online publishing trade group promised to get its members to start running new, bigger, harder-to-ignore ads by July. So here they are: The Online Publishers Association says 37 sites, including the New York Times, The Wall Street Journal and CNN.com, will start selling the plus-sized ads this week. Now we’ll see if they work.
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Coming to a Web Site Near You: Bigger, More Obnoxious Ads

Think Web ads are annoying now? An industry trade group says they’re not annoying enough. Get ready for the “XXL Box” and “the pushdown”–online ads that insist on your attention.
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