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Voices

Keep Ads? Crazy. Or, is It?

Scott Kurnit, Founder/CEO AdKeeper in News on February 9, 2011 at 5:00 am PT

Let’s take the Super Bowl, for example. For many Americans, what happened between the plays was just as entertaining as what happened on the field. Instead of running off for chili and chips, millions of us were glued to the screen to see what America’s great marketers had in store.

Bang! Publishers Say Giant Web Ads Have "Stopping Power"

Peter Kafka in Media on November 1, 2010 at 9:01 pm PT

Bigger really is better! So say Web publishers who have been running supersized, don’t-you-dare-look-away-from-me ads for the past year. Even better, the ad sellers insist–they have scientific proof to back up their claim.

Is Bigger Better? Here Come the Supersized Web Ads.

Peter Kafka in Media on June 29, 2009 at 9:01 pm PT

Earlier this year, an online publishing trade group promised to get its members to start running new, bigger, harder-to-ignore ads by July. So here they are: The Online Publishers Association says 37 sites, including the New York Times, The Wall Street Journal and CNN.com, will start selling the plus-sized ads this week. Now we’ll see if they work.