10 posts and columns on OpenSky

News Byte

Social-Shopping Website OpenSky Relaunches as Full-Fledged Online Marketplace

in Commerce on May 1 at 4:00 am PT

OpenSky, the two-year-old e-commerce site that took a stab at social shopping by allowing members to follow celebrity and expert curators, has relaunched as a full-fledged marketplace for small businesses. Merchants can open up their own “stores” on the site for free, and can sell to OpenSky’s 2.5 million members, with OpenSky taking a commission on items sold — like Etsy, but with a social twist, more established sellers and a much smaller community of shoppers. Items listed range from cosmetics to clothing to kitchen supplies. OpenSky is based in New York and has raised nearly $50 million in venture capital funding to date.

Aardvark Founder’s Social Shopping Site Luvocracy Creates Market Around Recommendations

in Commerce on April 5 at 7:00 am PT

Nathan Stoll’s grandmother was an Avon lady. Now he wants to reimagine that role for the social media age.
Nathan Stoll

Venture-Backed Commerce Sites Banking on TV Ads to Lure Big Audiences

in Commerce on November 21, 2012 at 3:35 pm PT

Slightly ahead of the holidays, several online retailers have announced TV commercials, including One Kings Lane, Fab.com, OpenSky, Gilt Groupe and Wayfair.
gilt_commercial

Traditions Die Hard: Most Consumers Start Online Holiday Shopping at Amazon

in Commerce on November 21, 2012 at 10:56 am PT

Amazon dominates at this time of the year, but there are at least two other strong contenders.
online_gift_shopping

As the Power Returns, E-Commerce Sites Turn Their Attention to the Holidays

in Commerce on November 5, 2012 at 11:58 am PT

Superstorm Sandy proved that even virtual organizations have their kryptonite, but today, it’s largely work as usual.
fab_kitchen_table

Ahead of the Holidays, OpenSky Releases Its First TV Commercial

in Commerce on October 1, 2012 at 2:31 pm PT

The Internet retailer will begin airing the 30-second spots today on Bravo, the Food Network and HGTV.
opensky_banner

E-Commerce Is Head Over Heels for Pinterest, and for Good Reason

in Commerce on June 15, 2012 at 7:43 am PT

No one knows exactly what social commerce will be in the future, but it’s starting to look a lot like Pinterest.
pincushion380

News Byte

Celebrity Shopping Service OpenSky Hires Merchandising Exec

in Commerce on March 5, 2012 at 5:30 am PT

OpenSky, the e-commerce company that lets users “follow” celebrities using a Twitter-like system, has hired its first chief merchandising officer. Simon Black joins the New York-based start-up after running merchandising at Eddie Bauer and HSN. OpenSky has raised $49 million from investors including Providence Equity and Highland Capital.

Meet Mulu, a Pinterest-Like Site for E-Commerce — With a Cause

in Commerce on January 24, 2012 at 5:59 am PT

Mulu.me blends e-commerce with boldfaced names to push products — but also ties buying to charitable giving.
Mulu2

OpenSky Raises $30 Million for Twitter-Inspired Shopping Site

in Commerce on October 24, 2011 at 5:59 am PT

OpenSky is e-commerce with a Twitter twist: Follow celebrities and experts to get recommendations on the latest food, fashion, design and style.
opensky_screenshot bobby flay