Sukhinder Singh Cassidy (pictured here), former president of Google’s Asia-Pacific and Latin American operations, has taken the CEO job at an unusual fashion and shopping social network called Polyvore.

The registered site allows users to “mix & match products from your favorite stores” into fashion “sets” on any topic, from Haiti to the late designer Alexander McQueen.

In other words, everyone can play at being be a stylist, merchandiser and, if aspirations are high enough, presumably, the editor of Vogue magazine.

Singh Cassidy said in an interview this morning that she was attracted to the viral, technological and global nature of the site, whose six million unique visitors last month created 30,000 fashion sets daily.

“Polyvore is an incredibly differentiated asset in the social shopping space,” she said, noting that the innovative site could move into adjacent arenas such as interior design. “I felt like the possibilities were endless of what the platform could do.”

Founded in 2007, Polyvore has garnered $8.1 million in funding from Benchmark Capital, Harrison Metal and Matrix Partners. It has just over a dozen employees and is based in Silicon Valley.

Co-founder Pasha Sadri, the creator of Yahoo (YHOO) Pipes, said Polyvore was founded to allow people to link self-expression with real-world brands and products. The odd name is a combination that roughly seems to mean the devouring of many or much.

“We wanted to create a place where people can express their creativity,” said Sadri, who noted that money-making on Polyvore would center around transactions related to the merchandise and advertising in the online community.

The multifaceted nature of the company was what Singh Cassidy said kept her talking to Sadri as she was casting about for her next move, rather than landing at a larger company.

She left the search giant and joined venture firm Accel Partners as a CEO-in-residence last April.

“I was at the end of my streak [at Google] and ready to take the next step and run or grow my own company,” she said at the time. “It is key for me to be stepping out and spreading my wings now.”

Singh Cassidy was one of Google’s more visible execs and one of its highest-ranking women leaders. She had been at Google (GOOG) since 2003.

Previously, she was at Yodlee, an online banking start-up, which was backed by Accel–along with stints at Amazon (AMZN) and OpenTV (OPTV).

In a related move, Singh Cassidy became a board member of specialty apparel retailer J. Crew Group (JCG) last summer.

Here are some examples of fashion collections created on Polyvore related to the television show “Glee,” the late designer Alexander McQueen and, my personal favorite, bizarre celeb Mary Kate Olsen:

And here is the official press release:

Polyvore Names Sukhinder Singh Cassidy as CEO

Former Google and Accel Executive Brings Growth and Scaling Experience to Pioneering
Global Fashion and Social Shopping Community

MOUNTAIN VIEW, Calif., February 22–Polyvore, the leading fashion and social shopping platform, today announced the addition of Sukhinder Singh Cassidy as Chief Executive Officer. Ms. Singh Cassidy will join Polyvore on March 1, from Accel Partners where she served as CEO-in-residence. From 2003 to 2009, Ms. Singh Cassidy held a variety of executive leadership roles at Google including President of its Asia-Pacific & Latin American Operations. Ms. Singh Cassidy brings over 14 years of experience in media and technology to further accelerate Polyvore’s growth in the fashion and social shopping space.

Polyvore is redefining how people around the world experience, create and share fashion on the Internet. Polyvore’s easy-to-use virtual styling tool lets people mix and match products from any online store to create their own fashion collections called “sets.” The Polyvore community consists of trendsetters, shoppers and aspiring stylists, who create more than 30,000 sets daily and spend an average of 10 minutes on the site per visit. With over 6 million unique visitors and 140 million pageviews per month, Polyvore is the largest fashion community site in the world. Polyvore members also share their creations on blogs and social networking sites like Facebook and Twitter, extending Polyvore’s reach by an additional 22 million impressions per month. This viral distribution network fosters the exposure and discovery of new products, brands and styling insights across a large global audience.

“The tremendous organic growth of Polyvore over the last three years has ushered in a new and exciting chapter for the company,” said Pasha Sadri, Polyvore Co-Founder. “Sukhinder’s track record at scaling companies and expertise as both an executive and entrepreneur is the ideal combination Polyvore needs to continue growing and driving innovation globally.”

“I am very excited to join Polyvore as CEO. I’ve watched the company grow and gain momentum as online shopping evolves from a static and solo experience into a very social form of digital entertainment and e-commerce,” said Ms. Singh Cassidy. “This is a unique opportunity to join a talented and passionate team and collaborate with a product visionary like Pasha to grow the business and redefine the industry.”

“Ever since meeting Sukhinder 10 years ago, the entire Benchmark partnership felt she had all the qualities to be a truly phenomenal CEO,” said Peter Fenton, a partner at Benchmark Capital and Polyvore and Twitter board member. “With the unique chemistry between Sukhinder’s passion, the world class team at Polyvore, and our global community of creators, we see the potential to change the fashion industry forever.”

“Polyvore is transforming the online shopping and fashion industry with an innovative social shopping platform that empowers people to engage with brands and products in creative ways to drive discovery, sharing and e-commerce. This is a very powerful and game-changing experience for both consumers and brands. We’re very pleased to have Sukhinder join Polyvore as we tackle the future in this exciting space,” said Dana Stalder, General Partner, Matrix Partners.

Ms. Singh Cassidy was responsible for all of Google’s commercial operations in Asia-Pacific and Latin America, and built the company’s presence from inception to scale across 40 domains and 103 different countries. Ms. Singh Cassidy first joined Google in 2003 as the General Manager for Google Local & Maps, helping to launch these innovative new services, then expanding her responsibilities to lead the company’s strategic partnerships for Google Books, Scholar, and Video. From 1999-2003, Ms. Singh Cassidy was Co-Founder and Senior Vice President of Business Development for Yodlee.com Inc., a leading solutions provider to the global financial services industry. Ms. Singh Cassidy started her Internet career in strategy and business development with Amazon.com and OpenTV. Prior to Silicon Valley, she worked in New York and London for Merrill Lynch and British Sky Broadcasting. Ms. Singh Cassidy is a board member of specialty apparel retailer J.Crew Group (JCG) and serves on the advisory board for A Woman’s Nation, a project led by Maria Shriver and Center for American Progress. She is also a board member for Jobtrain, dedicated to vocational training for troubled adult and youth, and is a graduate of the Richard Ivey School of Business Administration at the University of Western Ontario, Canada.

About Polyvore

Polyvore is redefining how people around the world experience, create and share fashion on the Internet. Polyvore’s easy-to-use virtual styling tool lets people mix and match products from any online store to create their own fashion collections called “sets.” The Polyvore community consists of trendsetters, shoppers and aspiring stylists, who create more than 30,000 sets daily and spend an average of 10 minutes on the site per visit. With over 6 million unique visitors and 140 million pageviews per month, Polyvore is the largest fashion community site in the world. Polyvore members also share their creations on blogs and social networking sites like Facebook and Twitter, extending Polyvore’s reach by an additional 22 million impressions per month. This viral distribution network fosters the exposure and discovery of new products, brands and styling insights across a large global audience. Located in Silicon Valley, Polyvore is backed by leading venture capital firms Benchmark Capital and Matrix Partners and consists of technology industry veterans from Google and Yahoo.

Oh, it’s the middle of August, so why not report this little tidbit: Former Google exec Sukhinder Singh Cassidy has been appointed to the board of the J. Crew Group, the well-known New York-based specialty retailer.

She is now a CEO-in-Residence at Accel Partners in Palo Alto, Calif., after leaving her longtime job at Google (GOOG), where she was president of its Asia-Pacific and Latin American operations.

Previous to her stint at the search giant, Singh Cassidy was at Yodlee, an online banking start-up, which was backed by Accel–along with stints at Amazon (AMZN) and OpenTV (OPTV).

She was also one of Google’s more visible execs and highest-ranking women leaders.

So, of course, BoomTown is more interested in where the 39-year-old Singh Cassidy will land next as a top exec at a Silicon Valley Web operation.

But, until then, here’s the official press release about her new director job at J. Crew (JCG):

NEW YORK, Aug. 12 /PRNewswire-FirstCall/–J. Crew Group, Inc. (the “Company”) (NYSE: JCG) today announced that Sukhinder Singh Cassidy had been appointed to its Board of Directors, effective August 14, 2009. In addition, Jonathan Coslet, has advised the Company of his intention to resign from the Board of Directors, effective August 14, 2009 in order to focus on his responsibilities at TPG Capital L.P.

Ms. Singh Cassidy, 39, is CEO-in-residence at Accel Partners, a global venture and growth equity firm, since April 2009. Prior to that, Ms. Singh Cassidy was a global Vice-President of Sales and Operations for Google, Inc., and from 2005 to 2009 she was Google’s President for Asia-Pacific & Latin America Operations. From 2003 to 2005, she was Google’s General Manager of Local Search, Video and Print Partnerships.

Millard Drexler, J.Crew’s Chairman and CEO said, “We are pleased to welcome Sukhinder to our Board. Her experience with new media and internet strategy make her a great fit for our Board of Directors and for J.Crew. We also want to thank Jonathan for his many contributions and support over the years.”

Please see this disclosure related to me and Google.

Another Goog-Bye.

Sukhinder Singh Cassidy (pictured here), president of Google’s Asia-Pacific and Latin American operations, is leaving the search giant and joining Silicon Valley venture firm Accel Partners as a CEO-in-residence.

Singh Cassidy, 39, is one of Google’s more visible execs and also one of its highest-ranking women leaders. She has been at Google (GOOG) since 2003.

Previous to that, she was at Yodlee, an online banking start-up, which was backed by Accel–along with stints at Amazon (AMZN) and OpenTV (OPTV).

She is also the second top Google exec to depart the company recently. Tim Armstrong, president of the Americas and a top advertising SVP, left the company a month ago to become CEO and chairman of Time Warner (TWX) online unit AOL.

While any executive exodus from Google is much noticed, especially in such close proximity, the moves by both are probably not too surprising, given that the powerful company–as it matures–has limited avenues for its typically ambitious managers.

It was well known that Armstrong had long wanted to have the top job at a company and that Singh Cassidy is a longtime entrepreneur with higher goals.

Singh Cassidy said as much in an interview with BoomTown last night.

“I was at the end of my streak [at Google] and ready to take the next step and run or grow my own company,” she said. “It is key for me to be stepping out and spreading my wings now.”

Where Singh Cassidy will fly to next is not determined yet, she said, but it will be in the consumer Internet space, she said, although it could be at a start-up or a more established company.

“I think what I was known for at Google was scaling for growth opportunities and I am interested in finding a company with a lot of momentum and need for scale,” said Singh Cassidy.

(Helloooo, Twitter?!? Here’s a way to get a little bit of Googley management without, you know, actually selling out to Google.)

Google CEO and Chairman Eric Schmidt said in a statement about Singh Cassidy’s departure:

“We are deeply grateful to Sukhinder for all that she has done for Google since she joined in 2003. She’s an ambitious, entrepreneurial executive who has a proven track record of building successful operations–most notably, developing Google’s advertising sales teams across Asia Pacific and Latin America. We wish her only the best as she pursues her passion to lead and run her own company.”

A place like Accel is often the first stop for consumer tech players like Singh Cassidy before heading out to another leadership job in the industry. It has backed companies like Facebook, Glam Media and many others.

Yahoo (YHOO) EVP Jeff Weiner, for example, was an executive-in-residence at both Accel Partners and Greylock Partners when he left the Internet giant last year before taking a job in December as president at business networking start-up LinkedIn, which is a Greylock investment.

Interestingly, the CEO-in-residence title is a unique one at Accel, which typically gives high-level exiting managers like Singh Cassidy that EIR title.

But that’s what Singh Cassidy is clearly aiming for. She said she was still sad to be departing Google, even as she was looking forward to the next chapter of her career.

“I am leaving a tremendous platform…but Google or any big company does not present the opportunities to pursue management prowess that you can only get as a CEO,” said Singh Cassidy. “I hope the next thing I jump into will have that and also be long and enduring.”

Here’s the entire Accel press release on Singh Cassidy:

Accel Partners Adds Google Executive Sukhinder Singh Cassidy as CEO-in-Residence

Sukhinder Singh Cassidy Brings Growth and Early Stage Experience to the Global Firm

PALO ALTO, CA, April 8, 2009–Accel Partners, a leading global venture and growth equity firm funding companies from inception through the growth stage, today announced the addition of Sukhinder Singh Cassidy as CEO-in-Residence. Ms. Singh Cassidy joins Accel from Google where she served most recently as President for Asia-Pacific (APAC) & Latin American Operations. In this role, she was responsible for all of Google’s commercial operations in both regions, and built the company’s presence from inception to its current scale serving users, advertisers and partners across 40 domains and 103 different countries throughout APAC and Latin America.

“Having already worked with the Accel team as a Google executive and an entrepreneur, I know first-hand Accel’s approach to engaging and supporting their companies,” said Ms. Singh Cassidy, Accel Partners. “Accel’s portfolio of category-transforming digital media companies such as AdMob, Etsy, Facebook, Glam Media, Kayak, and others creates a rich set of opportunities for marketplace dialog and new category creation.”

Ms. Singh Cassidy has a long-standing relationship with Accel having co-founded Accel-backed Yodlee, a leader in the internet financial application and online banking space. As CEO-In-Residence, Ms. Singh Cassidy will be evaluating new venture and growth equity opportunities in partnership with Accel in addition to working with companies in Accel’s digital media and advertising portfolio. “Sukhinder’s reputation as an entrepreneurial leader in both startups and Google are well known in the industry,” said Jim Breyer, Partner, Accel Partners. “We’re very pleased to have Sukhinder join the Accel team.”

“Sukhinder is the rare executive who has excelled both at founding internet companies as well as running a multi-billion dollar business within Google,” said Theresia Gouw Ranzetta, Partner, Accel Partners. “Her experience will be a real asset for both Accel’s early stage and growth franchise.”

“Sukhinder is a world-class Internet executive,” said Sheryl Sandberg, COO of Facebook and former Google colleague of Ms. Singh Cassidy. “It will be great to be working together again as part of the Accel family.”

Prior to running Asia Pacific and Latin America, Ms. Singh Cassidy joined Google in 2003 as the first General Manager for Google Local & Maps, helping to launch these innovative new services, then expanding her responsibilities to lead the company’s strategic partnerships for Google Books, Scholar, and Video. From 1999-2003, Ms. Singh Cassidy was Co-founder and Senior Vice President of Business Development for Yodlee.com Inc., a leading solutions provider to the global financial services industry. Ms Singh Cassidy started her Internet career in strategy and business development, working for Amazon.com and interactive TV provider OpenTV. For her work in the Internet industry, Ms. Singh Cassidy has been profiled in numerous publications globally, including Fortune, Business Week, Canada Post, India Today, and the book, Innovation Nation, profiling Canada’s most innovative business leaders.

In addition to Accel’s continued investments in early-stage startups from the Accel X early stage fund, Accel announced its $480 million growth fund in December of 2008. This fund will focus on growth equity opportunities across a broad range of sectors, including: information technology, internet, digital media, mobile, networking, software, and services. As with Accel’s early-stage efforts, Accel Growth Fund will play an active role in helping entrepreneurs and management teams build category-defining, global businesses.

About Accel Partners

Founded in 1983, Accel Partners has a long history of excellence and innovation in the global venture and growth equity business. It is dedicated to partnering with outstanding entrepreneurs and management teams to build world-class companies, from inception through growth. Accel today invests globally using dedicated teams and market-specific strategies for local geographies, with offices in Palo Alto, California; London, UK; and Bangalore, India; as well as in China via the IDG-Accel Partnership.

With over $6 billion under management, Accel has helped entrepreneurs build over 300 successful category-defining companies including: Actuate, Alfresco, AMCC, Arrowpoint, Baidu, BBN, Brightcove, ComScore, Etsy, Facebook, Focus Media, Foundry Networks, Gameforge, Glam Media, Imperva, Infinera, Interwoven, JBoss, Kayak, Macromedia, metroPCS, Mu Sigma, Polycom/PictureTel, Portal Software, QlikTech, Rapt, Real Networks, Redback Networks, Riverbed, Sohu.com, UUNet, Veritas, Walmart.com, Webroot, XenSource, and Zimbra. For more information, visit the Accel Partners web site at www.accel.com.

Please see this disclosure related to me and Google.