6 posts and columns on OpenX

CEO Tim Cadogan Talks About OpenX’s First Profitable Quarter and Where Ad Tech Is Going Next (Video)

in Media on February 13 at 5:00 am PT

The online advertising tech start-up has something to crow about (besides Google not killing it off).
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Exclusive: Google Buys Invite Media

in Media on June 2, 2010 at 6:18 am PT

Google has indeed bought ad technology start-up Invite Media, I’ve confirmed with multiple sources. As I wrote last month, Invite is a three-year-old “demand-side platform” designed to help buyers navigate high-volume display-advertising exchanges–like the one Google launched last year.

Exclusive: News Corp. Digital Media Group Contemplates Spinoff and Equity Sale of FAN

in News on April 19, 2010 at 11:03 am PT

While there have been reports that News Corp. is selling off its advertising unit, Fox Audience Network, the company has actually been in talks with a variety of private equity firms about spinning it off and selling only a 20 to 30 percent chunk of it. Such a deal might not happen, of course, but the strategy behind this approach is related to a desire to create a strong consortium of advertising networks to fight the growing power of Google in the race to match display ad buyers with display ad sellers.

OpenX Closes $10 Million Round

in News on May 26, 2009 at 11:30 am PT

It didn’t really need the money, but OpenX today announced a $10 million third round of funding. DAG Ventures led the round, and existing investors Mangrove Capital, Accel Partners, Index Ventures, First Round Capital and former AOL CEO Jon Miller, the company’s chairman, all chipped in a second time.

Former Yahoo Exec to OpenX; OpenX to L.A.

in News on April 8, 2008 at 10:55 pm PT

Former Yahoo Senior Vice President Tim Cadogan will take the CEO job at OpenX, the popular open-source ad server start-up, backed by Index Ventures, Accel Partners and others. As part of the change, the company will move from its London HQ to Los Angeles. OpenX has about 30 employees, including 10 developers in Poland, but [...]