2 posts and columns on Optimedia

Voices

Buzz, Viewers Diverge

in Media on November 17, 2011 at 5:30 am PT

A new television show that generates a lot of online buzz before it airs won’t necessarily draw a host of viewers, according to a new study, which found little or no correlation between the amount of such buzz and the size of the audience that ultimately tunes in.

Ad Giant Publicis Tells Publishers to Throw Bodies at the Fake Web Ads Problem

in Media on October 13, 2009 at 5:12 am PT

Last month, the New York Times was attacked by hackers who bought fake Web ads from the publisher. And one of the world’s biggest ad companies says that won’t be the last assault. But the solution runs counter to industry trends.
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