Facebook in Talks to Buy Microsoft’s Atlas Ad Platform

A big deal in online advertising to counter Google’s DoubleClick hegemony?
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Google Renews Firefox Search Royalty Deal

Mozilla is about to announce that it has signed a new three-year agreement for Google to be the default search option in its Firefox browser.
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Roadshow: CEO Pincus Not Selling Shares in Upcoming Zynga IPO

While he has recently been portrayed as Mr. Potter of Silicon Valley, it looks like the online gaming leader will not get greedy in the IPO.
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For Yahoo (And Me, Too), Time Is Brain

Yahoo has about 30 working days to make what has to be a complex and multiparty deal, in an effort that is akin to herding cats.
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Exclusive: Zynga’s Van Natta Moves to Strategic Adviser; Feld Off Board, Paul In

Big changes at the online social gaming phenom as it gets ready to go public.

Yahoo Shares Melt as Rumors Collide (Plus, I Add Another Log to the Fire)

The Hamlet of Internet companies asks: To be or not to be? That is the question. Or maybe something else.
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No to YESS — Yahoo Employee Satisfaction Survey Shows Morale Morass

Apparently, Yahoos can’t get no satisfaction.
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Bring in the Suits: Yahoo Hiring Strategic Advisers to Plot Next Moves

Maybe someone can finally answer the perennial AllThingsD stumper: What is Yahoo?
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Exclusive: Skype Employees Were Briefed in Plain English — The Internal Equity Incentive Plan Deck

What did Skype employees know and when did they know it? A lot, if you’re reading this “Equity Incentive Plan” deck, which clearly outlines what happens to “good leaver” and bad leaver” execs.
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Will Yahoo Be In Play Again? Here's a Few Scenarios (That Could Be More Than Just Scenarios)

One of the results of Yahoo’s weak earnings report earlier this week has been the renewal of chatter about possible changes in its leadership and even ownership. And continued investor discomfort with its troubled stock price and the level of renewed grumbling by major institutional shareholders is causing some key players to go back to their PowerPoints to reevaluate various options.

Demand Media Clears SEC and Prices IPO