The twist is: Pop Cam uses a Webcam to identify where players’ mouths are. So in order to play, you’re actually wildly waving your fly trap around like an idiot. It’s great.

Yes, Pop Cam is an ad. It’s also a lightweight augmented reality experience that feels like playing Wii or Xbox Kinect. Pop Cam promises that it doesn’t capture video of people playing, but if I were the folks at Orville Redenbacher’s or Possible Labs I wouldn’t have enough willpower not to file away the tapes for later blackmail.

They did encourage me to save a picture:

Also, I posted this video before, but it bears repeating. The Android game Ant Smasher is kind of like Pop Cam for frogs — only more dangerous:

While there are rumors that these wildly popular videos of a posse of cellphones popping popcorn by their rings or other unknown death rays are fixed, BoomTown actually does not care one iota, as the remote possibility that they are not is freaking me out.

Frankly, it would freak Orville Redenbacher out too.

But they are still riveting.

Here are a few choice ones with an international flair:

From Japan:

From France:

From the United States: