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	<title>AllThingsD &#187; Oscar Madison</title>
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		<title>Video: New MySpace Co-Presidents Hirschhorn and Jones Talk About the Past (Troubled!), Present (Work in Progress) and Future (Revival?)</title>
		<link>http://allthingsd.com/20100309/video-new-myspace-co-presidents-hirschhorn-and-jones-talk-about-the-past-troubled-present-work-in-progress-and-future-revival/</link>
		<comments>http://allthingsd.com/20100309/video-new-myspace-co-presidents-hirschhorn-and-jones-talk-about-the-past-troubled-present-work-in-progress-and-future-revival/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 00:24:08 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=25263</guid>
		<description><![CDATA[On Monday, BoomTown traveled to Los Angeles for the day to finally check in with the new management at turmoil-plagued MySpace, Co-Presidents Jason Hirschhorn and Michael Jones.

The unlikely pair are now ferreting away on a slow rollout of a plan to turn MySpace into a socially-charged music and entertainment hub.

Here's a video where they talk about it all, from corporate intrigue to what to do about declining traffic to--most of all and what unfortunately gets lost in all this mess--what the heck they are doing to innovate the product.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/03/myspace-primary_logo-blue_clean_53_1007_low-275x52.jpg" alt="" title="myspace-primary_logo-blue_clean_53_1007_low" width="275" height="52" class="alignright size-medium wp-image-25524" /></p>
<p>On Monday, as part of a press hello-there MySpace is doing this week, BoomTown traveled to Los Angeles for the day to finally check in with the new management at the turmoil-plagued company.</p>
<p>That would be new Co-Presidents Jason Hirschhorn and Michael Jones, who are now ferreting away on a slow rollout of a plan to turn MySpace into a socially-charged entertainment hub.</p>
<p>They took over the Beverly Hills-based social networking site immediately after News Corp. (NWS) digital head Jon Miller <a href="http://kara.allthingsd.com/20100210/myspace-ceo-van-natta-was-fired-by-news-corp-digital-head-miller-in-late-afternoon-meeting"> suddenly fired CEO Owen Van Natta</a> last month.</p>
<p>The pair reported to Van Natta and, according to pretty much everyone you speak to, were very much at odds with him.</p>
<p>Perhaps that was inevitable due to the awkward way the trio was hired at the same time last April, as part of a grand plan of overhaul.</p>
<p>Their arrival followed the <a href="http://mediamemo.allthingsd.com/20090422/chris-dewolfe-likely-to-step-down-as-ceo-news-corp-talking-to-facebook-veteran-owen-van-natta">defenestration of co-founder and CEO Chris DeWolfe</a>, who was blamed for the declining prospects of MySpace in recent years after a red-hot start.</p>
<p>While former Facebook and Amazon (AMZN) exec Van Natta was selected as the experienced one in charge, Hirschhorn ran product and Jones was charged with getting the trains to run on time at MySpace&#8211;when they ran right at all, that is.</p>
<p>That all ended when Miller and Van Natta clashed over control of MySpace, which has about 100 million monthly visitors and just above $350 million in annual revenue.</p>
<p>And faster than you can say <em>Rupe</em>, former AOL (AOL) exec and serial entrepreneur Jones, and Hirschhorn&#8211;who is a well-known media exec with stops at Sling Media and Viacom (VIA)&#8211;got the nod.</p>
<p><img src="http://kara.allthingsd.com/files/2010/03/crown-of-st.-edward-246x300.jpg" alt="" title="crown-of-st.-edward" width="246" height="300" class="alignleft size-medium wp-image-25317" /></p>
<p>What&#8217;s that famous Shakespeare quote? Uneasy lies the head that wears a MySpace crown? Or, in this case, two heads and two crowns!</p>
<p>How deliciously ripe with plot.</p>
<p>And so much to cover: From the corporate intrigue to how News Corp. looks at the troubled property to competition like Facebook to what to do about declining traffic, engagement and advertising revenue to rampant sale or spinoff rumors.</p>
<p>And most of all, and what gets unfortunately lost in all this mess&#8211;what the heck they are doing to innovate the actual product and make it into an entertainment hub.</p>
<p>Thus, here&#8217;s a video interview I did with Hirschhorn and Jones&#8211;at their joint desk, like some digital Oscar Madison and Felix Unger&#8211;where we talk about all this and more, including whether or not Hirschhorn is a <em>kvetcher</em> or not.</p>
<p>(He is, but I am worse!)</p>
<p>I also <a href="http://kara.allthingsd.com/20100310/video-back-to-the-future-at-myspace-or-just-another-retread">posted a tour of MySpace</a>, in which the pair talk about their plans for the revival of the service, with the help of some visual aids.</p>
<p>Until then, enjoy, and no kvetching over the length:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=528A2284-0BC4-4CB9-8F6E-934A48023179&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={528A2284-0BC4-4CB9-8F6E-934A48023179}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>(Full disclosure: News Corp. also owns Dow Jones, which owns this site.)</p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20100309/video-new-myspace-co-presidents-hirschhorn-and-jones-talk-about-the-past-troubled-present-work-in-progress-and-future-revival/feed/</wfw:commentRss>
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		<title>BoomTown Channels Miss Cleo: A Twitter Transaction? More Facebook Follies? And Will There Finally Be a Yahoo-Microsoft Deal?</title>
		<link>http://allthingsd.com/20090413/boomtowns-channels-miss-cleo-a-twitter-transaction-more-facebook-follies-and-will-there-finally-be-a-yahoo-microsoft-deal/</link>
		<comments>http://allthingsd.com/20090413/boomtowns-channels-miss-cleo-a-twitter-transaction-more-facebook-follies-and-will-there-finally-be-a-yahoo-microsoft-deal/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 11:42:23 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=12173</guid>
		<description><![CDATA[This weekend on Twitter, someone paid BoomTown a compliment of a sort: "I read you because you are a solid fact-based reporter with a Miss Cleo intuition :)"

Yipes, because of being fact-based and since I had brought her up in an originating tweet, I had to point out that the well-known-via-infomercials Psychic Friends Network shaman turned out to be a bit of a fraud, although she's always entertaining, with her jaunty Jamaican accent (she was not, of course, from there).

Nonetheless, it got me thinking about how I would predict what would result from all the deal-making that is suddenly in the air, after six months of ennui from the current economic downturn.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/04/miss-cleo.jpg"><img src="http://kara.allthingsd.com/files/2009/04/miss-cleo.jpg" alt="miss-cleo" title="miss-cleo" width="196" height="247" class="alignright size-full wp-image-12176" /></a></p>
<p>This weekend on Twitter, someone paid BoomTown a compliment of a sort: &#8220;I read you because you are a solid fact-based reporter with a Miss Cleo intuition :)&#8221;</p>
<p><em>Yipes</em>, because of being fact-based, I had to point out that the well-known-via-infomercials Psychic Friends Network shaman <a href="http://en.wikipedia.org/wiki/Miss_Cleo">turned out to be a bit of a fraud</a>, although she&#8217;s always entertaining, with her jaunty Jamaican accent (she was not, of course, from there).</p>
<p>Nonetheless, it got me thinking about how I would predict what would result from all the deal-making that is suddenly in the air, after <a href="http://kara.allthingsd.com/20080915/dear-web-20-its-the-economy-stupid/">six months of ennui from the current economic downturn</a>.</p>
<p>While Silicon Valley has been less impacted than, say, New York, things have certainly been tightening up here, with layoffs at big companies and small ones and less frenetic activity than one had come to expect from Web 2.0.</p>
<p>But last week, the pulse seemed to quicken a little with the various rumors that have swirled around Twitter, the variety of controversies around Facebook and the nascent chit-chatting now taking place between Yahoo (YHOO) and Microsoft (MSFT).</p>
<p>Thus, with a third eye to the future, here&#8217;s my take on what could happen. <em>Big caveat</em>, though: Much of what follows is all my speculation and analysis and not based on any psychic feelings.</p>
<p><strong>TWITTER TWADDLE</strong></p>
<p>Last week, I did a <a href="http://kara.allthingsd.com/20090409/who-will-be-twitters-bestest-search-friend-google-and-microsoft-engage-in-yet-another-pick-me-face-off">rather long reported post on what was going on</a> after rumors broke out that Twitter was in &#8220;late-stage&#8221; acquisition negotiations with Google (GOOG).</p>
<p>While an imminent deal was not pending two weeks ago, I wrote that Twitter was indeed the apple of Google&#8217;s eye at the moment&#8211;specifically and now more so than ever, many sources tell me, of its Search Product VP Marissa Mayer&#8211;for some kind of search deal that could eventually lead to an acquisition.</p>
<p>But I also noted that Microsoft was also in the picture, vying for Twitter&#8217;s affections, and I doubted that Microsoft and Google would be the only ones interested in the hot-as-July-in-Alabama microblogging start-up.</p>
<p>Here&#8217;s the plus for Twitter: It&#8217;s on a hype rocket ship, its growth is also accelerating and it does not need money, since it just got a big slug of venture funding.</p>
<p>And that&#8217;s also a minus and why I also predict that there are only two outcomes: a sale very soon or a major investment by one of its suitors.</p>
<p><a href="http://kara.allthingsd.com/files/2009/04/minicoopercabrio.jpg"><img src="http://kara.allthingsd.com/files/2009/04/minicoopercabrio-250x153.jpg" alt="minicoopercabrio" title="minicoopercabrio" width="250" height="153" class="alignleft size-medium wp-image-12177" /></a></p>
<p>While I would love for its founders, including Biz Stone and CEO Evan Williams, to stick to their claims of remaining a “strong, profitable, independent company,” a cash offer of over $500 million or a cash-and-stock offer of slightly more will probably be enough to take them off the table, mostly because the getting might never get this good again.</p>
<p>That offer is most likely to come from Google, if I had to make a bet, which is well known for moving quickly when it sees a tasty treat it desires.</p>
<p>That&#8217;s a shame, since once the start-up actually does enter these kinds of &#8220;late-stage&#8221; talks <em>for real</em>, some deserved shine will come right off Twitter&#8217;s cute little MINI convertible of a company.</p>
<p>Instead, Twitter might want to take a page from Facebook and let itself grow its own as it explores revenue options, while perhaps taking a large investment and striking a significant commercial deal with a strategic partner like Google or Microsoft.</p>
<p>Then, with a modicum of independence and the possibility of acquisition if it turned out it needed help, Twitter could forge its own destiny.</p>
<p>And wouldn&#8217;t that be nice if Google or Microsoft didn&#8217;t just gobble up every innovative thing they cannot seem to think of on their own?</p>
<p><strong>FACEBOOK FOLLIES</strong></p>
<p>I will be reporting more very soon on what&#8217;s been going on as the powerful social-networking site deals with its fast-growing pains&#8211;up to 200 million users now, which is about as impressive at it gets in the Internet space.</p>
<p>Not so impressive is the variety of high-profile management mishaps that have plagued the company of late&#8211;from its <a href="http://kara.allthingsd.com/20090302/mark-zuckerberg-talks-about-facebook-terms-of-service-snafu">Terms of Service debacle</a> to its <a href="http://kara.allthingsd.com/20090324/facebook-responds-to-redesign-feedback-sort-of">redesign rough road</a> to the way Facebook <a href="http://kara.allthingsd.com/20090331/facebook-cfo-gideon-yu-out-fast-growing-social-network-says-its-doing-fine-financially">recently parted with CFO GIdeon Yu</a>.</p>
<p>To say Facebook treated Yu&#8211;a well-regarded figure in the tech sector, who had also raised an awful lot of funding for the start-up&#8211;with very little of the kind of grace he deserved and that it should have displayed is an understatement.</p>
<p>In the creation of a significant start-up, tensions inevitably flare and there is typically a lot of management turnover, which is natural, for a variety of reasons on all sides.</p>
<p>Why Facebook had to insecurely tout its stable financial state while backhandedly slapping Yu by saying it was in a search for a CFO with &#8220;public company experience&#8221;&#8211;Yu had enough public company experience to make that deeply insulting&#8211;was unclear, when it simply could have said he was moving on in the way most such partings are done.</p>
<p>The conflict between its public statement and an <a href="http://kara.allthingsd.com/20090402/the-entire-facebook-goodbye-gideon-we-are-the-money-champions-memo/">internal memo I obtained</a> on Yu&#8217;s departure underscored the problem.</p>
<p>Insecure and way too focused on optics is probably an issue Facebook will have to deal with as it moves toward what the company hopes will be in IPO in 2010 or 2011. Rather than all the noise, its only goal should be shaping up its revenue and profit performance and, hopefully, building a cohesive management.</p>
<p>But does that mean current CEO and founder Mark Zuckerberg will have to eventually step aside before a public offering and make way for a more experienced CEO type, as Google co-founders Sergey Brin and Larry Page did for Eric Schmidt, as some have suggested?</p>
<p><a href="http://kara.allthingsd.com/files/2009/04/a_cool_cucumber.jpg"><img src="http://kara.allthingsd.com/files/2009/04/a_cool_cucumber-250x188.jpg" alt="a_cool_cucumber" title="a_cool_cucumber" width="250" height="188" class="alignright size-medium wp-image-12178" /></a></p>
<p>I predict not. Because, for all his careening from crisis to crisis of late, I have no question that Zuckerberg&#8211;who has fended off big-money acquisition attempts by big players with a cool-cucumberness that Twitter&#8217;s execs should study carefully&#8211;has every intention of riding Facebook to the very top&#8211;or even bottom.</p>
<p>Clearly modeling himself as a modern-day Steve Jobs (who was fired before triumphantly returning) or Bill Gates (a better comparison), Zuckerberg is a visionary techie who wants to style himself as a crack businessman too.</p>
<p>And with a lot of control over the fate of Facebook, he&#8217;s going to see his vision of Facebook and himself out.</p>
<p><strong>THE ODD COUPLE</strong></p>
<p>Can two divorced men share an apartment without driving each other crazy?</p>
<p>Oops, I mean can two once-bickering-over-a-hostile-takeover companies start talking without driving each other crazy?</p>
<p>Last week, the news, <a href="http://kara.allthingsd.com/20090410/yahoos-bartz-and-microsofts-ballmer-finally-talking-about-search-and-advertising-partnership/">first reported here</a> Friday, that Yahoo was involved in preliminary talks with Microsoft about an extensive commercial advertising and search partnership&#8211;should have come as no surprise.</p>
<p><a href="http://kara.allthingsd.com/files/2009/04/oddcoup2.jpg"><img src="http://kara.allthingsd.com/files/2009/04/oddcoup2.jpg" alt="oddcoup2" title="oddcoup2" width="239" height="196" class="alignleft size-full wp-image-12183" /></a></p>
<p>After all, Yahoo and Microsoft are laggards in the lucrative search space, especially compared to the dominant Google, and they must somehow find a way to get along to get some traction in the marketplace.</p>
<p>But will they or will it be all Felix Unger and Oscar Madison battling until the end of time? While I loved that television show, and movie too, the Yahoo-Microsoft version is not riveting anymore to some.</p>
<p>&#8220;I am so bored with their not-coming-to-a-deal,&#8221; said one prominent exec, who was involved in the first go-round between the companies. &#8220;They need to make a deal, and if they don&#8217;t make a deal now, I will be both bored and in shock.&#8221;</p>
<p>That made me laugh out loud when I heard it. But it&#8217;s not funny, I know, because this is <em>serious stuff</em>!</p>
<p>Okay, then, seriously, this pair needs to come to some sort of partnership agreement like Miss Cleo needs a new reputation.</p>
<p>And, because I am a hopeful psychic, I predict they finally will, dropping all the emotion and history and realizing that they are wasting time and opportunity.</p>
<p>After all, while the future isn&#8217;t written, it can&#8211;a lot of the time&#8211;be both inevitable and utterly obvious.</p>
<p>Speaking of obviously (bogus), here is a video of Miss Cleo&#8217;s famous commercial:</p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/c3ABE3wvxzA&#038;hl=en&#038;fs=1&#038;color1=0x006699&#038;color2=0x54abd6"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/c3ABE3wvxzA&#038;hl=en&#038;fs=1&#038;color1=0x006699&#038;color2=0x54abd6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="380" height="313"></embed></object></p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>MicroHoo: The Odd Couple Meetings Led Nowhere</title>
		<link>http://allthingsd.com/20080503/microhoo-the-odd-couple-meetings-led-nowhere/</link>
		<comments>http://allthingsd.com/20080503/microhoo-the-odd-couple-meetings-led-nowhere/#comments</comments>
		<pubDate>Sun, 04 May 2008 02:39:52 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/20080503/microhoo-the-odd-couple-meetings-led-nowhere/</guid>
		<description><![CDATA[After today's events, I guess you could say Yahoo and Microsoft tried, holding a series of meetings that ended up proving exactly how incompatible the companies were.

Kind of like Oscar and Felix, but not funny in any way at all.]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2008/05/oscar_felix.jpg' width='250' height='200' alt='oddcouple' /></p>
<p><a href="http://kara.allthingsd.com/20080503/breaking-microsoft-walks/">After today&#8217;s events</a>, I guess you could say Yahoo (YHOO) and Microsoft (MSFT) <em>tried</em>, holding a series of meetings about a possible takeover that ended up proving exactly how incompatible the companies were.</p>
<p>Kind of like Oscar Madison and Felix Unger, but not funny in any way at all.</p>
<p>Consider a series of meetings, according to sources close to both companies, that took place over the last several weeks, which finally came after Microsoft CEO <a href="http://http://kara.allthingsd.com/20080407/boomtown-decodes-microsofts-steve-ballmers-letter-to-yahoo-so-you-dont-have-to/">Steve Ballmer lobbed the Saturday stink-bomb letter</a> to Yahoo in early April, saying he planned to go hostile.</p>
<p>That apparently prompted some movement out of Yahoo, which had been trying to avoid any kind of substantive discussions with Microsoft until then and had been spending its time looking for all sorts of semi-wacky alternatives.</p>
<p>Thus, according to sources close to Microsoft, a meeting on April 15 in Portland, Ore. (<a href="http://kara.allthingsd.com/20080429/microhoo-oregoing-going-gone/">a state in which BoomTown said meetings were likely</a> to take place last week).</p>
<p>At that meeting, Yahoo execs laid out the same case they had been doing for investors, a road-show presentation of the company&#8217;s growth plans to underscore its case for a higher valuation.</p>
<p>At the same time, Yahoo would not give a specific valuation for the company at that meeting, said sources.</p>
<p>But on a call with bankers and advisers from both sides on April 18, a big number was put forward by Yahoo of at least $40 a share. This was, of course, a nonstarter for Microsoft, which began plans for its hostile proxy fight.</p>
<p>As the deadline loomed on April 29, Yahoo sources said execs there wanted to avoid such a battle.</p>
<p>So Yang and Yahoo Chairman Roy Bostock held phone calls with Ballmer two times that day to suggest ways to avoid a hostile bid and also a walk-away move by Microsoft.</p>
<p>They also suggested, said Microsoft sources, other kinds of deals short of a merger, including a search partnership. Ballmer suggested a face-to-face meeting the next day, on April 30.</p>
<p>At that meeting, which took place in Silicon Valley at Yahoo&#8217;s law firm, Yang suggested $38. He also continued to press on major issues like possibly problematic regulatory issues around the pair&#8217;s email domination and also suggested the idea of a search deal, like the one Yahoo had been discussing with Google (GOOG).</p>
<p>Finally, as a last-ditch effort, Yang and David Filo&#8211;who founded Yahoo with Yang while the pair were at Stanford University as grad students&#8211;flew to Microsoft&#8217;s home in the Seattle area today to meet at the airport with Ballmer and also Kevin Johnson, the main Microsoft exec who had been spearheading the deal.</p>
<p>It was, of course, the kind of meeting&#8211;just the key execs alone&#8211;that should have taken place months ago.</p>
<p>Ballmer suggested $33 and a plan to assuage Yahoo&#8217;s regulatory worries, while Yang countered with $37, a price the board had approved, even though both Filo and Yang wanted the higher prices.</p>
<p>Worst of all, Yang told Ballmer that, if Microsoft chose to conduct a proxy fight, he would not abandon pursuing the deal with Google to outsource Yahoo&#8217;s online ad business, which Yahoo could sign even if Microsoft made a hostile bid.</p>
<p><img src='http://kara.allthingsd.com/files/2008/05/cats-dogs-777059.jpg' width='250' height='300' alt='catsanddogs' class='alignleft'/></p>
<p>Such a deal with its archrival, Microsoft execs thought, was impossible to accept and could also be hard to unwind.</p>
<p>&#8220;There was not a lot more to say after that,&#8221; said a source close to Microsoft.</p>
<p>Yang and Filo left the meeting, but the die was cast. While they expected a counter, Ballmer instead lowered the boom in a phone call and sent a letter saying so in detail soon after.</p>
<p>Another Yahoo source who was told the details of the meeting agreed that even today&#8217;s meeting was probably a lost cause.</p>
<p>&#8220;There has never been a moment when there was agreement on anything,&#8221; said the source. &#8220;Can you just imagine how a merger would have been with this as a prelude?&#8221;</p>
<p>Indeed. Cats and dogs. AOL and Time Warner (TWX). Oil and Water. Obama and Hillary. You get the picture.</p>
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