10 posts and columns on outdoor

Digital Marketing Start-Up Thismoment Raises $7.3 Million From Sierra Ventures

in Media on November 15, 2011 at 7:30 am PT

Another day, another pile of funding for a social marketing start-up.

He’s Back: Bob Pittman Named CEO of Clear Channel

in Media on October 2, 2011 at 2:00 pm PT

Longtime media and Internet exec Bob Pittman has been named CEO of radio broadcast and outdoor advertising giant Clear Channel, the company announced today.
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AOL Confirms Tim Stevens as New Engadget Editor in Chief

in News on April 4, 2011 at 7:08 am PT

As BoomTown reported earlier, AOL has confirmed that Tim Stevens (pictured here as Speed Racer) will replace Josh Topolsky as Editor-in-Chief of Engadget. Stevens has been working at the site since 2007, most recently as its automotive editor and also–until recently–part time. The appointment comes as eight former staffers at the giant tech news site said they were joining together to create a competing gadget site.

For the Person Who Has It All, Skyara Sells New Stuff to Experience (Video)

in News on December 10, 2010 at 10:10 am PT

What do you get for the person with everything this holiday season? Start-up Skyara lets users offer unique experiences for sale in their local area and share what they do best with those who want something new in their lives.

Using Laptops in Direct Sunlight

in Mossberg’s Mailbox on April 14, 2010 at 2:22 pm PT

Walt answers readers’ questions on laptops under the sun, the iPad vs. the Kindle and using iTunes as a data backup.

Yahoo Sticks With "It's Y!ou," Expanding Pricey Ad Campaign by Pushing "Hero Products" and Relevance

in News on December 15, 2009 at 5:40 am PT

When Yahoo launched its massive advertising campaign–featuring the tag line, “It’s Y!ou”–earlier this fall with splashy events in New York and slick marketing rollouts all over the U.S., not everyone at the Internet portal loved it. “It’s not M!e,” joked a longtime Yahoo exec to BoomTown in an email, one of many like it that I got from inside the company, all of which worried about whether the motto and ad effort had enough punch and point to get Yahoo back on track. Well, Yahoo is sticking to its guns as it moves into the next phase of efforts to revitalize its brand with more specifics about its products and “relevance.”
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Got Yahoo? Internet Giant Hires Goodby as Top Creative Agency for Its Ongoing Brand Revitalization.

in News on October 19, 2009 at 5:55 pm PT

In a shift that is sure to be much commented on by the advertising industry, Yahoo has tapped Goodby, Silverstein & Partners to take the lead for its creative, advertising, digital marketing and strategic planning efforts. The San Francisco-based Goodby, which is owned by the Omnicom Group, is known for innovative ideas and has done such memorable campaigns as the terrific “Got Milk?” campaign. Perhaps a “Got Yahoo?” campaign is in the future? Until now, the top job of goosing Yahoo’s tarnished brand, as part of a recently launched $100 million marketing push, has been helmed by Ogilvy & Mather.
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Ad Market: Nightmare Dead Ahead

in News on November 13, 2008 at 2:00 pm PT

Between now and 2010, UBS analyst Matthieu Coppett sees a perfect storm brewing for the ad spending market–a 4.8 percent drop in TV advertising, a six percent drop for radio, 5.3 percent for magazines, 1.4 percent for outdoor, and 8.8 percent for newspapers. In fact, the the only area of growth he sees is the Internet, and that’s still down three percent from his old target of 13.4 percent.

Great … More Money for Google

in News on May 16, 2008 at 9:46 am PT

If the old media advertising economy is in the toilet, then its new media counterpart is sitting atop it. According to figures compiled by the Interactive Advertising Bureau, spending on Internet advertising in 2007 rose to $21.2 billion, up 26 percent from the prior year.
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CNetBS

in News on May 15, 2008 at 5:05 am PT

“The Stars’ Address is CBS.” And now it’s CNET Networks’ as well. CBS this morning said it agreed to buy the Internet news and entertainment company for $1.8-billion in cash. The deal values CNET at about $11.50 per share–a 44.6% premium to yesterday’s closing price of $7.95. That’s $.50 more than the $11 Jana Partners, the investment management firm plotting a proxy fight for control of the company’s board, had hoped to squeeze out of CNET, so presumably even dissident investors are glad to see CBS stepping in here.
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