4 posts and columns on Overture Services

Ex-Yahoo Ad Exec Karnstedt to Efficient Frontier

in News on April 2, 2009 at 11:16 am PT

Former top Yahoo advertising exec David Karnstedt, who has been parked at a Silicon Valley venture firm since he left the company, has been named president and CEO of Efficient Frontier. Interestingly, another former Yahoo exec, Ellen Siminoff, has also been CEO at the Sunnyvale, Calif.-based search engine marketing firm. She is now chairman.
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Memo to Yahoo: Incoming–Duck and Cover!

in News on April 24, 2008 at 3:01 am PT

And, as BoomTown wrote yesterday, so the war of attrition for Yahoo begins. Not with a bang, but a whimper. And so much whine, I am considering serving up a nice plate of cheese to all players. But while the first moves by Microsoft (MSFT), which is seeking to take over Yahoo (YHOO), seem a [...]

Retailer: Yahoo Warned of Lower-Than-Expected Refund

in News on April 17, 2008 at 7:46 am PT

Yahoo’s paid search performance may be the fastest growing in the industry, but that doesn’t mean it’s the most effective. In fact, some companies would argue it’s not that effective at all. Companies like BigReds.com, which is suing Yahoo (YHOO) for more than $1 million for click fraud. The collectibles retailer claims it paid Yahoo’s [...]

Yahoo: We Try Harder?

in News on June 6, 2007 at 12:01 am PT

Looks like Yahoo CFO Susan Decker was ahead of her time when, in January 2006, she more or less conceded the battle for search market share to Google. “We don’t think it’s reasonable to assume we’re going to gain a lot of share from Google,” she told Bloomberg. “It’s not our goal to be No. [...]