Owen Van Natta

CEO
MySpace

Owen Van Natta just got to the huge social networking site, so we can't start blaming him for its troubles for at least another week, even though he is responsible for all aspects of MySpace's strategic vision and execution of its global business initiatives. Before MySpace, he was CEO of Project Playlist, a music sharing Web site allowing users to search for music, create custom playlists share the content with friends, which is also embroiled in litigation with some music labels. Before that, Van Natta was a top and early executive at MySpace rival, Facebook, where he focused on revenue operations, business development, and strategic partnerships. And, before that, he managed global marketing programs and strategic partnerships at Amazon. In other words, Van Natta has had a lot of Internet jobs.