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	<title>AllThingsD &#187; Pace University</title>
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		<title>Kindle on Campus, Fall 2009: Will You Be One of the Lucky 300?</title>
		<link>http://allthingsd.com/20090506/kindle-on-campus-fall-2009-will-you-be-one-of-the-lucky-300/</link>
		<comments>http://allthingsd.com/20090506/kindle-on-campus-fall-2009-will-you-be-one-of-the-lucky-300/#comments</comments>
		<pubDate>Wed, 06 May 2009 19:24:42 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=7067</guid>
		<description><![CDATA[All geared up to use a Kindle DX when you head back to school next fall? The odds are against you: Amazon and six colleges are conducting the most preliminary of tests. Which means only a few dozen students at each school are going to get their mitts on the $489 gadgets.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-7071" title="backtoschool" src="http://mediamemo.allthingsd.com/files/2009/05/backtoschool-220x300.jpg" alt="backtoschool" width="220" height="300" />God bless the poor folks at Pace University, who had to walk around their own auditorium today and tell reporters one by one that they were indeed involved in the college launch of the Kindle DX next fall.</p>
<p>Amazon CEO Jeff Bezos, you see, neglected to mention this during <a href="http://mediamemo.allthingsd.com/20090506/live-amazon-unveils-kindle-30/">his presentation this morning</a> on the Pace campus. But I&#8217;m glad the Pace people were out there pressing the flesh. Because in doing so, they got to explain to me exactly how the Kindle will show up on campuses next year.</p>
<p>In a word: Barely.</p>
<p>Just 50 Pace students (out of a 12,000+ student body) will get Kindles next fall, says Geoff Brackett, provost and executive vice president of academic affairs. Brackett says he believes the other five schools trying out the gadget&#8211;Case Western, Princeton, Reed College, Darden School of Business at the University of Virginia, and Arizona State University&#8211;will get a similar number.</p>
<p>So if you&#8217;re geared up about the thought of using a Kindle DX when you come back to campus next fall, think again (or use whatever connections you have): Only about 300 students will be testing out the machines.</p>
<p>OK. So how will those students actually use the Kindles? There are lots of details to work out still, says Brackett. For instance, there&#8217;s the matter of footing the bill: He thinks Pace and Amazon (AMZN) will cover the  $489 cost of the machines, but the students will pay for any Kindle texts. But that&#8217;s not yet set in stone.</p>
<p>Another big issue: Which classes and curricula will be able to use the Kindle DX? Also unknown, at least right now. One of the things that will make integrating the Kindle into academia a slog is that in addition to the schools and students, individual faculty members, who assign reading for their classes, will have to sign on as well.</p>
<p>So even for this initial test, Brackett can&#8217;t say how many classes will offer Kindle-compatible courses. But he&#8217;s optimistic. &#8220;A typical undergrad takes five classes,&#8221; he says. &#8220;If we can get three or four of those on the kindle, we&#8217;ll be in pretty good shape.&#8221;</p>
<p>The takeaway: The Kindle DX, or some version of it, holds a lot of potential for the college setting. It makes a lot more sense, I think, than the notion of a Kindle as a newspaper-saver. But it&#8217;s going to take a very long time to get there.</p>
<p>I also talked to Amazon exec Ian Freed, who provided very little detailed information, but also managed to convey the same impression: Unlike the earlier versions of the Kindle, Amazon seems to be launching the DX with lots of hedge words, like &#8220;early&#8221; and &#8220;experiment.&#8221;</p>
<p>Perhaps that&#8217;s because I spent most of my interview time asking him about price, price and price. But see for yourself, below. Apologies for the brief iMovie caption glitch in the first few seconds of the clip. Also sorry about the overly close shot of Freed, who was a good sport about the whole thing.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=AC2DCCFF-D018-48C8-9B20-6705013F04D2&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={AC2DCCFF-D018-48C8-9B20-6705013F04D2}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Amazon&#039;s Big Book</title>
		<link>http://allthingsd.com/20090504/amazons-big-book/</link>
		<comments>http://allthingsd.com/20090504/amazons-big-book/#comments</comments>
		<pubDate>Mon, 04 May 2009 22:58:57 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=16881</guid>
		<description><![CDATA[[ See post to watch video ]]]></description>
			<content:encoded><![CDATA[<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=D8425DC0-231E-4911-9C3D-5F98DD182CE9&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={D8425DC0-231E-4911-9C3D-5F98DD182CE9}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Amazon's Big Book</title>
		<link>http://allthingsd.com/20090504/amazons-big-book-2/</link>
		<comments>http://allthingsd.com/20090504/amazons-big-book-2/#comments</comments>
		<pubDate>Mon, 04 May 2009 22:58:57 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=16881</guid>
		<description><![CDATA[[ See post to watch video ]]]></description>
			<content:encoded><![CDATA[<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=D8425DC0-231E-4911-9C3D-5F98DD182CE9&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={D8425DC0-231E-4911-9C3D-5F98DD182CE9}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>New Amazon Device Debuts Wednesday</title>
		<link>http://allthingsd.com/20090504/new-amazon-device-debuts-wednesday/</link>
		<comments>http://allthingsd.com/20090504/new-amazon-device-debuts-wednesday/#comments</comments>
		<pubDate>Mon, 04 May 2009 10:21:56 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=6913</guid>
		<description><![CDATA[The last time Amazon held a press conference in New York City was in February, when it introduced the Kindle 2.0. Now the company has scheduled another one for Wednesday morning at Pace University in lower Manhattan. Expect a new large-format device that's optimized for reading newspapers and magazines.]]></description>
			<content:encoded><![CDATA[<p>The last time Amazon held a press conference in New York City was in February, <a href="http://mediamemo.allthingsd.com/20090209/live-amazon-unveils-kindle-20/">when it introduced the Kindle 2.0</a>. Now the company has scheduled another one for Wednesday morning at Pace University in lower Manhattan.</p>
<p>Expect a <a href="http://mediamemo.allthingsd.com/20090506/before-the-new-kindle-an-old-ebook/">new large-format device</a> that&#8217;s optimized for reading newspapers and magazines.</p>
<p>Here&#8217;s the full text of the invitation that just showed up in my inbox: &#8220;We’d like to invite you to an Amazon.com press conference scheduled for Wednesday, May 6 at 10:30 am ET. The press conference is scheduled to take place at the Michael Schimmel Center for the Arts at Pace University, located at 3 Spruce Street, New York City. Doors will open for registration at 9:30 am ET.&#8221;</p>
<p>Say this for whoever&#8217;s organizing Amazon&#8217;s product announcements&#8211;they&#8217;ve got a nice sense of whimsy. Amazon (AMZN) showed off Kindle 2.0 at the Morgan Library. And Pace University, located just next to the Brooklyn Bridge, sits on the site of the New York Times&#8217;s (NYT) 19th-century headquarters building. The Times, according to the <a href="http://www.nytimes.com/2009/05/04/technology/companies/04reader.html?_r=1&amp;partner=rss&amp;emc=rss">Times</a>, is partnering with Amazon on the new gadget.</p>
<p>UPDATE: There is another, more obvious, reason to have the event at Pace, according to the <a href="http://online.wsj.com/article/SB124146996831184563.html#mod=testMod">Wall Street Journal</a>. The university is one of 6 schools that will be working with Amazon to test textbooks on the new devices, the paper says. The others: Case Western, Princeton University, Reed College, Darden School at the University of Virginia, and Arizona State University.</p>
<p>Amazon currently sells a subscription to the Times for $14 a month. That version has fewer features than the paper&#8217;s free Web site&#8211;no video, no color photography, and just one update a day&#8211;but some of the early-adopting Kindle users seem to like it. In February, the paper said Kindle subscriptions were a <a href="http://mediamemo.allthingsd.com/20090204/new-york-times-kindle-sales-are-a-modest-business/">&#8220;modest&#8221;</a> business.</p>
<p>Amazon is one of several players with plans for a new, large-format device that&#8217;s supposedly optimized for newspapers and magazines. <a href="http://mediamemo.allthingsd.com/20090402/live-from-the-cable-show-rupert-murdoch-and-jeff-bewkes/">News Corp.</a> (NWS), which owns this Web site, has said it&#8217;s interested, and fellow publisher <a href="http://mediamemo.allthingsd.com/20090227/do-magazines-need-their-own-kindle-yes-says-hearst/">Hearst</a> is already working on its own. And here&#8217;s a <a href="http://mediamemo.allthingsd.com/20090415/could-irex-be-the-company-making-news-corps-kindle-mmmmmaybe/">list of entrants</a> you haven&#8217;t heard of.</p>
<p>Can a new Kindle&#8211;or any other device&#8211;reverse the fortunes of the print publishing industry? Nope: It doesn&#8217;t matter how you deliver the information if you can&#8217;t afford to generate it in the first place. And the industry&#8217;s more sober executives understand that.</p>
<p>But if Kindle-like devices really do take off, they will be a natural platform for whatever version of the publishing industry survives. The question facing publishers: Do you try to create your own platform from scratch so you can control your own distribution? Or hop aboard the industry leader and accept that you may end up in the position the music business is in, where one outlet&#8211;Apple&#8217;s iTunes (AAPL) store&#8211;dominates the business?</p>
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