5 posts and columns on packaged goods

Ad Sales, Pay Walls, and Absolutely Nothing About iPads at the New York Times Earnings Call

in Media on February 10, 2010 at 8:01 am PT

The New York Times said things got better–or, if you like, no worse–during the last quarter of 2009. But investors are disappointed that the publisher isn’t more optimistic about 2010, and they’re pushing shares down this morning. Let’s see if the paper’s executives can turn that around during their earnings call.

Are Ad Networks Coming Back? And Is That Good for Web Publishers?

in Media on July 22, 2009 at 9:01 pm PT

When will the online ad market finally start bouncing back? We’ve yet to see it in Q2 earnings reports from the likes of Google and Yahoo. But one observer says it’s already here: Ad optimization firm PubMatic reports that prices for ad-network inventory it sees have increased 35 percent since the beginning of the year.
tunnel

Another Twitter Business That Doesn’t Make Money for Twitter: Pay Per Twitterer

in Media on June 17, 2009 at 3:00 am PT

Yet another addition to the Twitter ecosystem of companies based on the microblogging service, but that don’t pay it a dime: Pontiflex, which is trying to charge marketers for each Twitter user name it collects.
glengarry

What Internet Ad Slump? P&G Pours Money Into the Web

in Media on June 9, 2009 at 5:00 am PT

Last week, I noted that Internet ad spending had dropped five in the first three months of the year, and wondered when Web ads might rebound. Here’s a data point for optimists in the “soon, real soon” camp: Procter & Gamble, the world’s biggest marketer, is pouring more into Web ads than ever. Last quarter it increased its spending on Internet display ads by nearly 150 percent.
wheelbarrow-mutilated

Who’s Still Using AOL? Your Mom.

in Media on March 4, 2009 at 9:35 am PT

No one you know visits AOL, but 109 million people go there every month. Who are they? Primarily 45 to 65-year-old women, says the ad agency working for AOL.com–which would like the portal’s core site to attract a slightly younger audience.
mom