Another week and yet another new design for the Yahoo homepage is being tested out on users — this time, it appears to be one (which you can see below) that looks a lot like Microsoft Windows 8’s touchscreen tiled approach (which is here).

After already putting out tests in the field with infinite scrolling, a simplified logo and giving search more prominence, the Silicon Valley Internet giant is apparently testing an even more drastically different redesign of its key landing page — one that seems to be aimed at being consumed on touch-responsive, non-PC devices.

As you can see from the screenshots below — which a user sent me, and which look exactly like what many Yahoo sources have described to me recently — the design uses big photos tiled across the top of the page. It suggests an ethos that is reminiscent of the new approach by Microsoft, as well as many others, such as Flipboard and Pinterest.

All of these encourage users to reach out and touch, scroll and swoosh. In fact, there are side-swiping arrows on the new Yahoo design.

Also part of the look, which is still being tweaked: More simplified icons for various Yahoo properties, fewer text links, additional social and personalization aspects and — perhaps most importantly — no advertising module at the very top.

That’s interesting, since Yahoo’s homepage is a big moneymaker for the company, because of its huge daily traffic. Thus, any new homepage design will have both massive consumer and financial impact on the company.

Sources said that one possible plan is to move from several 300 by 250-sized ad units to a single 300 by 600, which other sites like AOL have shifted toward. Such a change will not be without controversy for marketers.

It will also present a fresh selling challenge for new COO Henrique De Castro, who arrives at Yahoo from Google next week, and who will be helming sales efforts. (Hey, Henrique — get ready for my upcoming 360-degree profile of you!)

The latest redo is now being iterated under the regime of new CEO Marissa Mayer, under an awfully confident codename, Project Homerun. We’ll see if it is San Francisco Giant’s Panda-worthy, but sources said it is set to be released widely within the next two months.

But, while some new designs that have surfaced have been closer to the current version of Yahoo, the latest design is a more significant shift that would clearly lend itself well to mobile touchscreens, especially on increasingly popular tablets.

Along with Pinterest, Flipboard and Windows 8, other sites have done this, of course, most particularly pioneering content design done several years ago by BermanBraun’s Wonderwall for Microsoft’s MSN portal.

That’s no surprise, since Mayer declared in a recent earnings call — articulating what many desktop-trapped Silicon Valley Internet giants have also done recently — that Yahoo was going to also veer toward a “mobile first” sensibility.

“Yahoo will have to be a predominantly mobile company,” she said in the third-quarter earnings call.

Here’s what that seems to mean for Yahoo, with the new homepage images, as well as one of the current one to compare:

Remember when Fortune magazine wrote in September that Facebook co-founder and CEO Mark Zuckerberg had reportedly bagged a bison as part of a “personal challenge” to eat only what he had killed?

Well, proof of that is hard to miss, now that the ginormous mounted head of said dead bison has been hung on the wall of a Facebook conference room used by the social networking site’s COO Sheryl Sandberg.

Zuckerberg placed it there recently as a prank, to surprise his top exec with the installation of the very hairy bison when she was away from Facebook’s Silicon Valley HQ.

And surprised she was when she got back and was faced with the creature, which pretty much takes up the whole room, as you can see above and below.

(And, let me just say on a personal level, like a digital version of the “Murder She Wrote” lady, solving the mystery of this geek-on-bison killing is a whole lot more satisfying than getting a pile of internal Yahoo memos.)

The bison has now been nicknamed Billy and also sports a Facebook-branded baseball cap and occasional hoodie — natch! (My suggestion if you want to use a dead beast metaphor most effectively here would be to clad it all in Google swag.)

While he never confirmed it, Zuckerberg had teased the crowd about the possibility of his hunting prowess at the f8 developers conference this fall in his keynote speech, displaying his Facebook page that had a picture of what he had tagged “Bison Burgers.”

In fact, it’s been quite a lot of bison for the famous entrepreneur since he felled the majestic beast. According to Wikipedia, bison usually weigh 700 to 2,200 pounds, but can be as much as 3,800 pounds. That’s a lot of burgers!

To get them, Zuckerberg learned the most humane approach and then shot the beast in California, after obtaining a hunting license and, presumably, a very big gun.

Clearly, he was serious when he told Fortune in May that “the only meat I’m eating is from animals I’ve killed myself.” Among the early victims, which grew in size, were a lobster, a chicken, a pig and a goat.

At this time, the Winklevii are still roaming the plains — and it would be illegal and just plain mean on Zuckerberg’s part to frag them any more than he already has.

So, he went for the bison, the next biggest beast in his cross-hairs.

Its head will be moved to Facebook’s new headquarters today along with the rest of the company, who will now work in spacious new digs.

Which, I am told, could easily fit a herd of elephants — but let’s not go there.

I am here at Yahoo HQ in Sunnyvale, Calif., to check out “Product Runway,” which is the Silicon Valley Internet giant’s attempt to show that it can still innovate.

First and foremost is the launch of Livestand, a personalized news reader that is similar to Flipboard and a variety of other rivals, including — soon — Google.

It’s Yahoo’s attempt to present a business-as-usual feel — amidst a long and agonizing and very public strategic overview that might also include the sale of the company (or not!), in the wake of the recent firing of its last CEO, Carol Bartz.

It has caused a lot of trauma inside Yahoo, which can’t help with innovation.

But we press on!

In other words, despite the three-ring circus going on outside, Yahoo wants you to know it is still hard at work.

We begin:

10:35 am: As the strains of U2 die out, Yahoo Chief Product Officer Blake Irving takes the stage, which is actually set up in the company’s cafeteria. I can smell lunch being made nearby and I am hungry.

Apt — Yahoo certainly needs to show off a lot of cool stuff or its fate will be cooked.

No pressure, Blake!

“Personally, I am more bullish on Yahoo today,” he said. “What is Yahoo? Simple. It’s the premier digital media company. Period. Stop.”

Oh, if it were only that easy.

10:46 am: Irving pulls out his favorite slide, which looks like a chemistry test. It lists the various elements of the product strategy, with things like personalization, mobile, premium.

Now to Livestand, which is available on the Apple iTunes app store right now.

Don’t all rush at once!

Irving notes that Livestand is more than just an app — it is a platform.

In other words, Yahoo wants to help publishers publish online. Kind of a Facebook of content.

If Yahoo can pull it off, that is. (And, of course, unless Facebook decides to do the same.)

10:50 am: Livestand is an HTML5 “personalized living magazine.”

“This is the way Web pages are going to look,” declares Irving. Which is to say, heavy on photos, swoopy navigation, a television screen-like interface.

Irving uses the example of Surfer magazine, which is a good idea since waves always look pretty. Especially in a video-in-frame with Kelly Slater in Hawaii.

But, in essence, for anyone who has used Flipboard for years now, none of this is entirely different.

10:54 am: The look of what would be the Yahoo News page is actually much more interesting, since it is clearly a whole lot better than the Web page.

Irving also shows off a “living ad” — in this case, an unusually snuggly couple on a couch. It is cool, but creepy.

When launched, the ad has tap points. Irving — naughtily declaring about what is an ad, “I’ll tap that” — taps the lady’s butt, which would also have been my move. We learn about the jeans, of course.

10:58 am: Irving then shows off the ability to add feeds.

Next, something called “Cocktails.” First up, a developer tool called Yahoo Mojito and Yahoo Manhattan, which is a hosting service. The company will open-source both the technologies in 2012.

Irving brings up Mike Kerns, VP of Personalization & Social, who came to Yahoo when it bought the innovative sports fan site called Citizen Sports.

“We like to ship sh#t,” he notes. I like Mike Kerns immediately.

Kerns intros C.O.R.E. No, it is not a secret government organization that takes out fussy bloggers, who might be more critical than Yahoo execs would like.

In fact, it stands for “content optimization relevance engine.” Of course it does.

Simply put, C.O.R.E. is trying to link the right content or whatever to the right consumers and who likes what. Ladies like this, dudes like this. Apparently, “men of multiple ages” enjoy stories about golden chicken.

11:11 am: Kerns is moving on to social, especially its integration with Facebook. While much touted, sources tell me it has gone slower than expected in terms of use, but that it is improving.

Kerns talks about the idea of matching content to conversations to interests and, well, you know — the now exhausting world of modern media consumption.

The world in which you can no longer simply read an article and enjoy it — you must comment, share, discuss, parse, tweet.

Does anyone remember when you read something cool and just kept it to yourself?

Forget it, pal! It is a full-information society now and you better get on board and start poking your friends about every little thing.

(Personally, I plan on becoming a hermit in 3 … 2 … 1.)

11:18 am: Now Tim Parsey, who is Yahoo’s design head. He is hands down the most delightful exec the company has had in a while, mostly because he loves to smirk adorkably.

He shows off Yahoo’s first original design, which was a dull list. And then another really bad logo. But Parsey loves it! It’s kitschy!

Smirk attack!

Parsey moves into what has to happen now, which is to deliver a much more emotional experience and a much better designed one. He uses words like “humanism.”

Say what? He is right — Yahoo has for too long completely ignored design as an important part of the experience.

That’s why Flipboard was so quickly touted — it was pretty and fun. And it is why everyone is simply forced to love Apple products.

11:22 am: Parsey even has a code for it, called REM — for rational, emotional and meaningful.

He shows off a weather app. People take photos and they can be used in the app. Then Yahoo Mail for the iPad, whic is also handsome with photos and video. Livestand, also pretty.

“Great way to differentiate,” says Parsey. He calls it “one Yahoo!” Indeed.

11:35 am: I’ll admit it. After Parsey-fest, I zoned out for a sec when IntoNow dude, Adam Cahan, comes up.

Donut emergency!

Back to IntoNow, it’s the television indexing service that Yahoo bought in April.

Essentially, more ways to watch the media — in this case, video — and do 53 other things at the very same time. Memo to humanity: We will all be paying continuous partial attention for the rest of eternity.

Like I said: Hermitage!

11:41 am: Product dude Irving is back, making a point that, despite all the public mishegas, Yahoo has been busy at innovating.

A redo of email, better search, social “Facebar” with Facebook, Flickr for Google Android.

Irving is correct — Yahoo’s engineers have been hard at work and deserve kudos for doing so, even with attrition issues, stock declines and questions about the company’s very future being debated daily.

The problem is that too many of these improvements are mostly incremental and essentially table stakes for tech companies, most of whom have introed many more significant innovations in the same time frame as Yahoo has.

Google did Android, Google+ (as well as some notable failures). Microsoft did Kinect, Windows Phone, Windows 8. Amazon did Kindle Fire. Facebook did a range of major updates, as it has grown like a weed.

And there’s Apple. You might have heard of the iPhone and the iPad.

You get my point. Yahoo’s Product Runway today is well done, but what it really needs to be is just the beginning of a take-off.

11:48 am: Now Q&A time.

The first question is what took so long to get Livestand out, the second is why should people use Livestand since Flipboard and others have already been around for a dog’s age.

I ask about design — mostly because I want Parsey to use the word “delicious” a lot — and also about all the turmoil around the company and its impact on product creation. (I decide not to mention that Yahoo blew its acquisition of the bookmarking site, Delicious, and then sold it.)

Parsey delivers on the delicious scale, noting that Yahoo must have one design experience and yet has a lot of different interfaces. In other words, it cannot be Apple, but it can feel a lot more cohesive.

Irving talks a little bit around the obvious elephant in the room — the future of Yahoo — noting that the product staff was trying to focus and forget the storm going on outside.

“We have dreams about what this company can be,” says Irving.

You and me both, brother.

12:04 pm: More questions that are too detailed for my tastes, since they have delivered lunch and I can see it and I am ravenous.

As Parsey might say: It looks deliiiiiccccious.

Now, let’s hope Yahoo can do even more tasty stuff.

Earlier today, well-known digerati dude Robert Scoble posted on his social feed on Google+ that the search giant was working on a social and news reader.

“I heard from someone working with Google that Google is working on a Flipboard competitor for both Android and iPad,” posted Scoble. “My source says that the versions he’s seen so far are mind-blowing good.”

If blowing the minds of hot Silicon Valley start-up Flipboard and Facebook is the goal, then Scooby-Don’t's rumor is pretty spot-on.

According to numerous sources close to the situation, Google is indeed working on rolling out the new product, which is currently called Propeller.

Sources said Propeller is apparently one of a number of new socially focused announcements Google is prepping, including new apps. But the timing for their launch is unclear.

Here’s what is: Propeller is a souped-up version of similar reader apps such as Flipboard, AOL’s Editions, Yahoo’s Livestand, Zite (which was just bought by Time Warner’s CNN) and Pulse.

Facebook is also making social versions of publications available within its site. So, instead of just seeing a sidebar on a news site of what stories your friends liked, you’ll get a personalized and reformatted version of the latest news when you visit that publication’s page within Facebook.

All these apps are part of the drastically changing habits of media consumers, helping them better navigate numerous social and media feeds — such as Facebook and Twitter, as well as news sites and more — using handsome interfaces and touch technologies.

Flipboard is the most prominent and elegant of these offerings, available only on the Apple iPad. The company is working on an iPhone version, too.

Flipboard’s traction among elite users, along with its high-level design ethos and strong reviews, is why Google tried to buy the well-funded company last year, sources said.

But Flipboard — which is backed by some of tech’s biggest venture players, who have invested more than $60 million at a $200 million valuation — declined the kind offer.

At the time, sources said, Google told Flipboard execs that if it did not buy the start-up, it planned to do a version of its own.

Hence, after I heard about the product earlier this year, I dubbed it the Flipinator.

Propeller is probably a better name, I will admit.

It’s not clear what Google’s Propeller will include in the product, such as Facebook integration, since the pair of Silicon Valley behemoths have not been able to partner over data exchange.

Which is an understatement, I know.

But sources said it would be available on both Apple’s iPad and Google’s Android tablets.

In any case, stay tuned and thanks to Scoobs for the tip!

[Photo credit: This Noogler Propeller Hat -- which is given to all new Googlers -- is in the collection at the Computer History Museum, the gift of Marcin Wichary; the image is by Mark Richards.]

A few months back, after our staff more than doubled in size, AllThingsD launched our redesigned Web site. Today, we’re taking another step forward by launching an updated social media strategy.

You can explore the new features we’ve added by clicking the button below:

See the new features

But, before you go, I’d like to call out a few specifics that we’re particularly excited about.

The core of our expanded social media presence is the 15 new topic and category-based Twitter accounts. These new accounts — specifically about Apple, venture capital, personnel changes or mobile, to name a few — allow readers to more closely follow topics and companies they care most about.

We’ve chosen to keep the main @AllThingsD account live and real-time, meaning it will still deliver all of our stories within seconds of publishing.

But readers aren’t always awake when the news they care about breaks, so the new topic- and category-specific accounts are optimized through our partnership with SocialFlow, a real-time service for social media delivery.

SocialFlow listens for when the followers of a Twitter account are active, and chooses to tweet the posts that are best. Some articles may be held back for a short time, especially those published in off-hours, although we’ve chosen settings that will keep anything from getting stale and also maximize the relevance of our tweets.

The system is designed so that readers following our main @AllThingsD account can also follow others without being overburdened by additional tweets.

Following multiple accounts just means you’re more likely to see news that is important to you.

Aside from Twitter, which we know to be popular with our readers, we have also expanded our use of Facebook.

At the main AllThingsD page, we curate and offer commentary on some of our more topical and consumer-focused stories. Clicking “Like” on any of our pages will put our updates into your news feed along with your other friends.

Finally, I’m inviting you to interact with me on the various social streams. While tweeting at me via my personal Twitter account will get my attention most quickly, I’m also available to you via Google+, Facebook and also by sending an email.

Most of all, I encourage you to click the button below. It will take you to our new subscribe page, where you can follow any of the new accounts and customize how you get your news from AllThingsD.

Again, here’s the button to get you started:

See the new features

AllThingsD has undergone a lot of changes in the past year that Walt and I are truly proud of, and today we are posting together about changes to social media on the site.

Social media, especially Twitter, has been a major part of the AllThingsD operation since our earliest days. We have always encouraged our writers to be active on the medium — something we continue to do.

That’s why we are launching 15 new Twitter accounts that break out our coverage into categories, as on our site, and also around specialized topics we know our audience follows closely.

Now, in addition to following the main @AllThingsD Twitter account for up-to-the-second updates, our readers can follow accounts that feature only our stories about Apple, venture capital, personnel changes or mobile, to name a few. We hope readers will customize their experience so that AllThingsD can be as useful a resource as possible.

In addition to the Twitter accounts, we also have newly refreshed Facebook pages, and we’ve enabled LinkedIn sharing of our articles as part of becoming one of its recommended news sources.

You can have a look at all the new social features at our brand-new social subscribe page.

We’re adding all of these features while maintaining respect for the personal privacy and data of our readers. Therefore, all social media implementations on AllThingsD require the reader to take an explicit action to share.

You might think this level of disclosure is overboard, but we think it’s the right thing to do.

We’ve also brought on Drake Martinet to be our social media editor (Update, August 2012: Duties that are now handled by Eric Johnson).

If you want more specifics about what we are up to, I encourage you to read Drake’s post on the social media changes. He covers some of the tools and services we are using, as well as explaining a little more about the thinking that went into our new social strategy.

If you have any questions, we encourage you to tweet Eric (he’s @HeyHeyESJ on Twitter) or reach him at his email here.

Please also see our new features here by clicking this button:

See the new features

Thanks,

Kara and Walt

MicroHoo is funky!

At least according to Yahoo CEO Carol Bartz on the Silicon Valley search giant’s first-quarter earnings conference call about its recent financial performance.

Yahoo’s results showed a continued worrisome revenue growth stall, due in large part to a search advertising fall-off, and a still-turning turnaround.

Yahoo reported revenues of $1.06 billion, down six percent from a year ago, on net earnings of 17 cents a share, down 28 percent.

The results were essentially in line with Wall Street expectations.

2:03 pm PT: The call started right on time, as per usual. Maybe they can’t get search right anymore, but Yahoo execs sure know how to start an analysts’ confab.

Bartz started off the call, noting “overall, our turnaround is proceeding on schedule.”

Well, the schedule of a three-toed sloth, I suppose, but it’s on schedule!

Bartz is too smart, though, and quickly noted the problems with search revenue declines, related to its search and online advertising partnership with Microsoft.

Still, she then used the unusual term “funky comparisons” to dismiss the key issue.

But isn’t she the one who struck the funky deal with Microsoft that has resulted in these funky comparisons and these even funkier search advertising revenues?

Just askin’!

Bartz proceeded quickly to noting Yahoo’s advances due to technology improvements, which showed a doubling of impressions to big events such as the Super Bowl and the Oscars.

It’s a good point, since Yahoo–for all its troubles–is still a huge traffic driver, including serving up 1.3 billion page views for the Oscars.

Bartz talked about monetization and said a lot of other stuff, but got to the finances quickly.

“Search was a mixed bag,” she said flatly. You can say that again–but not in a good way.

Bartz tried to put a good-news spin on it, but had to admit that “on the downside [Microsoft's] adCenter is not seeing strong RPS,” she said.

That’s revenue per search and a key number that Yahoo had thought would be better by now.

Bartz noted that the paid search markets internationally will be delayed until MicroHoo gets its act together.

Good idea!

2:16 pm: CFO Tim Morse took over to go through the numbers.

“We had good display momentum around the globe,” he said.

But search was, um, bad. It underperformed, but Yahoo had that guarantee from Microsoft to pay out, which Morse called a “financial floor.”

Morse pretty much read the press release from here on out.

2:24 pm: Bartz was back talking up the huge audience Yahoo has abroad. And it is true–the Yahoo brand is a golden one globally.

Also video consumption is up too, as it is across the Web, in terms of views and time spent. Yahoo’s “Primetime in No Time” got 500 million streams in the quarter.

Bartz turned to mobile, which is weak no matter what she said about the laudable Livestand. It’s one of many in a very competitive market.

Same for social, which Yahoo has essentially abdicated to Facebook. That said, Yahoo has tried to weave social within its myriad of sites and it gets it, especially compared to the socially awkward Google.

Bartz summed up that she hoped everyone gets that profitability and revenue growth were on track to get better, promising more at the investor day in May.

2:30 pm: Q&A time!

The first question is about display growth. It’s a softball, since display was up.

The next is about other revenue growth areas to come.

Bartz–who seemed not so prepped for such an obvious question–ticked off shopping, travel and uuuuuh….

Morse jumped in and talked about making internal connections, which I also did not understand.

An analyst then wanted to “dig into” search problems. I’d say it’s time to call in Mike Mulligan and his steam shovel!

Relative to RPS, Bartz acknowledged it was low and everyone was studying the issue. There is a plan, apparently. Again, Bartz was maddeningly vague.

I missed the next question and then it was back to search.

Bartz was not getting too specific about search, but would say video advertising was going to do well.

She did note that Yahoo expected a dip in Q1 related to search revenue, “but the dip went a little lower than we expected and lasted a little longer than expected.”

Bartz said she had recently sat down with Microsoft execs to go over the problems. How much would I have liked to have been a fly on that wall!

The next question was about video and it turns out Bartz loves the babbling babies too! I knew we had something cool in common.

The next question is about Japan and the possible deal to sell off Yahoo’s ownership of Yahoo Japan!

Morse said diddly, except “we continue to make progress.”

A question about display and possible content verticals.

Verticals Yahoo is interested in, according to Bartz: Entertainment, lifestyle, women, gossip.

“The things people really want to do, they want to disappear,” said Bartz, which was an interesting way of putting it.

Yet another question in what was beginning to feel like an endless call.

It was about Right Media, Yahoo’s advertising exchange. Cleaning it up, etc.

The next question is about communications, as in email.

Bartz even sounded bored and messed up a few words. “I’ve had too many Diet Cokes,” she joked.

Personally, I am considering disappearing into some content, since there is yet another question.

It’s–no surprise–an RPS question!

Funky!

Search guarantee payments from Microsoft are in place for another four quarters. Thank goodness.

Bartz got more detailed about the problems. There is some kind of prediction issue, which she said Microsoft is working on.

Now a local advertising question and its relationship with Facebook.

Bartz grabbed this one by the horns, noting you don’t have to run to the social networking powerhouse to get you a social ad!

It’s about branding with a social component. Which would be, um, Facebook, which was part of Yahoo’s Chrysler campaign referenced by Bartz.

A question about daily deals.

It’s growing, but more at Groupon and LivingSocial, which Morse does not mention.

Finally, the last question.

Another gigantic softball on engagement and Yahoo’s new content platform and some mobile deets query about whether Yahoo can make it there.

Bartz said she was working on it. As to content, Bartz said stats show big lifts.

“The good news is that it’s all in the right direction,” she said.

Up would certainly be good.

(Click on the “CC” button in the embedded video to see English subtitles, and if that doesn’t work try going directly to the YouTube page.)

Ghonim, who leads marketing for Google in the Middle East and North Africa, said in a later interview that he was the administrator of the Facebook page “We are all Khaled Said” (named after the young man killed by Egyptian police officers last year) that helped organize Egyptian youth.

Ghonim said he was blindfolded throughout his imprisonment but was not tortured. The Egyptian government did not confirm its role in Ghonim’s disappearance until yesterday.

Ghonim told an interviewer from the Egyptian channel Dream TV, “I tricked my employer so I could attend the protests in Egypt,” according to a translation.

Nearly 300 people have been killed in the protests. Ghonim urged viewers, “Please everybody, this is not a time to settle scores, this is a time to build our country.”

A cellphone recording of the second interview, sans subtitles, is here:

Video streaming by Ustream

Cheezburger was founded in 2007 by Ben Huh, who raised $2.25 million from angel investors at the time to buy the blog “I Can Has Cheezburger.” Huh has run the company as a lean, profitable operation since then, with 50 employees based in Seattle.

“This is a company that’s borne of no one’s expectations, and we’re totally fine with that,” Huh said in an interview Monday, admitting that, yes, “it’s a cat-picture Web site.”

Huh said Cheezburger had fended off multiple funding offers throughout the years, but finally decided to call back some VCs this fall. “If you’re going to do something, you might as well do it well,” he explained.

Today the ad-supported Cheezburger network of humor sites has 375 million page views and 110 million video views per month, with its 16.5 million visitors uploading 500,000 pictures and videos.

“We’re not here to flip,” said Huh, explaining that the company will use its $30 million to ensure it creates a long-term viable business. He said Cheezburger would open up 18 new job listings Tuesday alongside the funding announcement. Huh said his goal is to build “the Disney of the 21st century.”

Image via I Can Has Cheezburger user jasmine.

But I’ll take one more crack at it here, anyway.

Almost everyone ignores almost every Web ad they see, which makes AdKeeper’s mission pretty tough: Who’s going to save an ad they’re not going to pay attention to?

But AdKeeper says that advertisers will learn to create more engaging and relevant ads. Okay. Let’s say that happens. Why do you need a Web locker to store them?

Here, for instance, is a cool, novel ad that’s worth looking at. Not just the video below, but the entire Web page where the ad resides, which includes a beer-opening schematic that you can print out if you’d like.

But even so–do you really need to save this one? Or are you happy to watch it once and perhaps pass it along to a friend?

Carlsberg could make it more save-worthy, I suppose, by attaching a coupon or some other kind of offer to the ad. But even then, I’m not sure how many people would be interested in collecting the ad–and more important, remembering to check back and look at it again.

But again, we’ll see. AdKeeper CEO Scott Kurnit says he’ll launch this thing by mid-February, and sometime after that, we can come back and see who’s saving what and assess this again.

Within two days, sites like LinkedIn and later Blizzard Entertainment and Yahoo had advised their users to change their passwords.

The latest company caught up in all this is the New York Times. A little more than an hour ago, the Times sent an email to customers (see below) whose email addresses appeared in a searchable database of compromised Gawker commenting accounts, warning them that if they used the same password on nytimes.com as they did on Gawker, it would be a good idea to change it. There is no evidence of any funny business on the Times’ Web site.

Incidentally, in case you missed it, Gawker’s technology head, Thomas Plunkett, circulated a memo detailing what happened at Gawker and what it plans to do in response to the incident. One thing it will do is offer disposable commenting accounts that users can ditch easily, and for which storing an email address won’t be required.

Here is the email from the Times:

NYTimes.com Wed, Dec 22, 2010 at 5:15 PM
Reply-To: nytdirect@nytimes.com

In case you missed our recent article “Gawker Sites Hacked and Passwords Compromised”
http://nyti.ms/hjNvlY we are writing to inform you that databases belonging to Gawker Media were compromised and hackers obtained more than one million user names, e-mail addresses and passwords.

While there is no evidence of suspicious activity on NYTimes.com we wanted you to know that
the e-mail address you registered with NYTimes.com matches an e-mail address that was on
the list of Gawker e-mail addresses and passwords that were published online.

If you use the same password for NYTimes.com as you did for Gawker, we strongly recommend you change your password. Changing your NYTimes.com password can be accomplished by visiting the Member Center page: http://www.nytimes.com/membercenter. After logging in to your account, click on the ‘change’ button associated with the password field which can be found under the Account Summary heading.

Here’s a Gadgetwise post with tips on developing a good password (in brief: do not make it a real word, keep it long and mix in an unusual combination of letters and numbers).
http://nyti.ms/gGR3kz

Please contact Customer Support at 1-800-698-4637 or e-mail customercare@nytimes.com with any questions.

Have a safe and happy holiday season.

The New York Times Company
620 Eighth Avenue
New York, NY 10018

There are certainly a lot of movie trailers on the Web, but this one made its first appearance on the Facebook fan page of its meaty star.

That would be action star Vin Diesel, who is the star of the “Fast and Furious” car thief series and has–no, really, including BoomTown–20 million fans on the social networking site. Obviously, that’s why the promo for the latest sequel, “Fast Five,” made its debut there.

Also, it is a rocking trailer, so enjoy:

PayPal spokesperson Charlotte Hill said via email:

Shoptimist is PayPal’s first foray into serving our customers in a social media environment. The site combines the fun of shopping with your friends, with the big savings and convenience of shopping online. Shoptimists Unite, a component of the Shoptimist page, will allow customers to invite their friends to purchase group deals which reduce in price with more buyers, or enter sweepstakes to win popular items. The site also has a blog where customers can get the scoop on the latest news and trends in online shopping.

The Shoptimist rollout appears to be somewhat haphazard; I found a blog post announcing Shoptimist from last month. PayPal told users today it is working through technical issues and will be making deals live soon. Hill added, “The site is currently in beta and we’re working on rolling out these new features to our customers in the coming months.”

Facebook VP Dan Rose

Presenting at the webinar will be Myspace CEO Mike Jones–who has been pitching Myspace as “a social entertainment destination” rather than a social network–and Dan Rose, VP of Partnerships and Platform Marketing for Facebook.

Myspace adding Facebook Connect has been rumored for so long you’d think it had already happened, so hopefully there will be more to the deal than that.

If things go as heralded, this will be the first Facebook announcement in a long time where CEO Mark Zuckerberg has not spoken for the company. Dan Rose is a former Amazon guy who joined Facebook in 2006. He has recently spoken on Facebook’s behalf about a partnership with Microsoft’s Bing to give it social data to improve search, and EA’s five-year exclusive Facebook Credits deal. Rose was previously Facebook’s VP of business development and monetization, and according to Kara Swisher was the main negotiator in Facebook’s failed effort to buy Twitter a couple of years ago.

Please see the disclosure about Facebook in my ethics statement.

BoomTown motored on down to the Microsoft campus in Silicon Valley on a fabulously sunny day to liveblog the latest Bing event.

The software giant is updating its search service, announcing deep integration–part of a deal announced last year–with Facebook.

The theme, according to Microsoft (MSFT) SVP Yusuf Mehdi, quoting the Beatles, was search with “a little help from your friends.”

Let’s hope it’s not: “Help, I need somebody.”

11:35 am PT: Mehdi kicks off the show, announcing the line-up, which includes Facebook CEO and co-founder Mark Zuckerberg.

Well, it just got 100 percent more interesting here in this nondescript auditorium.

Mehdi talks a little bit about the future of search and making it better. He talks about social being an important part of it.

While I’d have gone with Barry Manilow, he quotes the Beatles.

Mehdi is followed by Microsoft Online Services Division President Qi Lu, who throws more love bombs at Facebook.

“With the partnershop of Facebook and Bing, we will be able to unlock…how people in a social relationship can be first-class citizens in a search experience,” said Lu.

It sounds so lofty, even though it is mostly trading movie review recommendations or good places to take the kids on a rainy Sunday.

Lu thanks Zuckerberg effusively and invites him onstage.

11:54 am: No hoodie.

Zuckerberg is also “honored to be here,” giving us a little history lesson about the origins of the social networking giant and its various and sundry efforts.

I’ll be honest, the lack of donuts is making me distracted.

He’s not actually saying more than bromides about “what would social search look like.”

And looking around at who would be the right partner in the arena. Microsoft! Of course! That giant investment way back when was nice too!

“They’re really the underdog here,” said Zuckerberg in the first interesting comment, noting that overdogs–that would be Google (GOOG), which he does not mention by name–never innovate much.

His take: Underdogs are the best.

12:01 pm: Mehdi is back to show off the wares in a demo.

First, what’s there. Web search in Facebook and Facebook status updates on Bing.

Zzzzzzzz. Get to the good stuff!

First, a module that brings in a Like module from Facebook into the search, with all the other information provided by Bing.

It is, said, Mehdi, particular for a person.

“This is going to profoundly change how we search,” he said of personalized experiences.

Mehdi also shows off a way to differentiate your friends who have names of famous people, who are the ones who come up on search first.

Interesting, but people search is not the biggest problem I have.

He also says more is coming, such as friend experts surfacing in search and Like in every result on a page that it was possible. Yipes!

Also, thank the Lord, the ability to turn it off.

12:15 pm: Now Facebook exec Dan Rose comes up and starts talking about the Facebook-Microsoft bromance.

Apparently, four years is an eternity in Silicon Valley in terms of a relationship.

Actually, four weeks is long, so congrats you two crazy kids!

I’d celebrate with a donut if they were here.

“More and more” social in Bing, said Rose.

It’s a match made in digital heaven!

12:22 pm: Q&A time!

So what more? The press is so unsatisfied! Yes, we are.

Zuckerberg takes the lead. New interfaces! More!

A privacy question. “This is Instant Personalization,” said Zuckerberg, who said that Facebook has five partners in that effort.

He explains Instant Personalization, saying he wants to clear up misconceptions.

It’s private enough, you oversharers!

“Just because it is all public information about you, this is really good,” he said.

But is it by default? Of course, it is. That’s Facebook modus operandi!

Opt-out should be tattooed on employees at Facebook as a requirement.

Bing does put up a warning at the top of the page, but only five times. Then, you need to go foraging to turn it off.

Next: Does Bing search queries get sent back to Facebook? Not necessarily.

But, “everything is going to be social eventually,” said Zuckerberg, as long as it is public.

Public is apparently the new black.

More questions about new Facebook Groups and other deets, none of which is that bracing.

Apropos of nothing, I am considering asking a question about the ever-exciting Hewlett-Packard (HPQ) scandal, just to jack up the volume.

I try to ask a question about Zuckerberg’s underdog comment, but no more time.

But Zuckerberg sort of addresses it, going on about why he has picked Microsoft as the favorite.

While he does not say it, it’s because Facebook is the overdog here and, as you know, every overdog needs an underdog.

Speaking of cartoon heroes, here is the opening of that classic television show:

The new features include an innovative, if odd, vertical “accordion” tab.

“We have been actively working on the algorithmic transition of search, which was completed in August, and we are already releasing new features to the search experience,” said Shashi Seth, SVP of Yahoo Search and Marketplaces, in an interview with BoomTown today. “Since we are not actively spending a lot of energy on back-end stuff, we can focus our efforts on new things.”

Among the new enhancements to Yahoo (YHOO) search: A vertical “accordion” paradigm with shortcuts on search results that allow for new kinds of information presentation; “quick apps,” beginning with one for Netflix (NFLX) that lets its members add movies to their queue directly from the search results page; slideshows within search from the “Trending Now” lists on Yahoo; more immersive and theater-style photo and video search, as well as “the ability for people to view personally meaningful public Facebook albums from friends,” when they sign in to Facebook; and a new mobile search experience for Apple (AAPL) iPhone and Google Android smartphones, as well as feature phones, that uses HTML5 technology.

“We wanted users to see that things had changed dramatically,” said Seth. “Consumer needs for search engines have changed.”

He said that in testing so far, engagement–an increasingly important measure for advertisers–had spiked with the new features, especially in “taking search from an information need to action at an end.”

Seth promised a “huge pipeline of stuff” to come in search, where the Silicon Valley Internet giant holds the No. 2 position in market share, well behind Google (GOOG) and ahead of the Microsoft (MSFT) Bing service.

Both Google and Microsoft have been adding a series of search upgrades over the last year, such as Google Instant, while Yahoo has not.

Yahoo has a blog post up about it here.

And here are some screenshots, as well as the official press release and an overview by Yahoo of the new search features (click on the images to make them bigger):

Yahoo! Makes Searching More Relevant, Productive and Fun

New features help people explore their interests and do more

SUNNYVALE, Calif., October 7, 2010–Yahoo! (NASDAQ: YHOO) today introduced new Search enhancements that will help millions of people be entertained, productive, and informed anywhere they are across Yahoo!. Leveraging Yahoo!’s rich content and robust technology platforms, these new Yahoo! Search features will help people get to the entertainment and news content they care about on all connected devices–and do more with the things they find.

“Our goal is to understand what people care about and to make it fun for them to explore the most personally relevant, interesting, and informative content so that they can get things done faster and stay in the know,” said Shashi Seth, senior vice president, Yahoo! Search and Marketplaces. “Yahoo!’s new immersive Search is a cornerstone of the overall Yahoo! experience, creating more ways to connect people with whatever and whoever interests them.”

To start using the new enhancements, go to Yahoo.com and search for topics such as “Lady Gaga” or “Wall Street: Money Never Sleeps.” The features include 3D multifaceted results and tools that let people:

• Cut to the chase–Intelligent shortcuts for movies, musical artists, celebrities and news topics conveniently organize the most important details such as images, articles, videos, tweets, event listings, and ratings. They also provide quick and easy ways to purchase movie or concert tickets while searching.

• Find favorite flicks–The first in a series of unique “quick apps” from Yahoo! Search, a new Web app for Netflix provides an easy way for Netflix members to add movies to their Queue right from the Search results page. In the coming months, Yahoo! plans to launch additional apps that change the search paradigm from finding to doing.

• Watch what’s happening now–Continuing to bring Search to more people in more places across Yahoo!, the company is helping people feed their curiosity by displaying image slideshows right above the standard results for interesting topics from Yahoo!’s Trending Now lists on Yahoo.com and elsewhere.

• Lean back and browse more pictures–An immersive new Yahoo! Image Search delivers engaging slideshows with public photos from Flickr and Yahoo!’s leading content sites, as well as the ability for people to view personally meaningful public Facebook albums from friends when they sign-in and connect their Yahoo! accounts to Facebook.

• Search on the go–Android and iPhone users can now get faster, more sophisticated Search results, thanks to the latest HTML5 technology. Rich content on entertainment, finance, and local topics is surfaced in more unique and compelling ways for high-end mobile devices.

Working toward its vision to be the center of people’s online lives, Yahoo! is dedicated to re-imagining Search by creating new ways to bring people closer to what they need and want on the Web. Today’s visually stunning new Search experiences throughout the Yahoo! network, along with innovative technology enhancements and quality improvements for rich local and shopping searches, all supplement organic algorithmic Search listings from the recently transitioned Microsoft search platform. Yahoo! expects current and future innovations to redefine Yahoo! Search and drive greater consumer engagement and loyalty.

New features began rolling out to Search users across the U.S. today, and Yahoo! expects to launch them for additional global markets in 2011.

Search Launch Overview Oct 2010

Another significant departure from Yahoo: Steve Schultz (pictured here), who was GM of its important and powerful Yahoo Finance unit, has left the company to become COO of Pageonce, an online personal-finance “assistant.”

Yesterday, the editor-in-chief of Yahoo’s Shine women’s site, Brandon Holley, left Yahoo to run Lucky magazine for Condé Nast.

Also recently gone from Yahoo (YHOO): Social platforms head Neal Sample to eBay (EBAY) and Jason Titus, who ran its communications products unit and whose next job is unknown.

Schultz, though, is landing at a Palo Alto, Calif., start-up that has raised $8 million in venture funding. Pageonce collects online financial information and displays it on a unified and personalized page.

Schultz, who has been at Yahoo five years, was, according to his company bio, “responsible for business and content strategy and oversees business development, partnerships, marketing and sales. Prior to this role, Steve led product efforts in Yahoo!’s personalization products group, where he launched Yahoo!’s unified user profiling platform and managed personalization strategy and implementation efforts for Yahoo.com and My Yahoo!”

In the interests of fairness, BoomTown lobbed an email into PR at Yahoo tonight for the name of the person taking over for Schultz and also a list of major execs the Silicon Valley Internet giant is hiring.

Yahoo said no one has been named yet to replace Schultz.

Here is the press release on his new job:

Pageonce Names Steve Schultz New Chief Operating Officer

Company Strengthens Executive Team with Recognized Leader in Consumer Finance

Palo Alto, Calif.–September 9, 2010–Pageonce, the award-winning personal finance assistant, today announced that the company has named Steve Schultz, as its new chief operating officer. Schultz is a demonstrated leader in the consumer finance category, and brings a wealth of experience in product development, strategic partnerships, and business strategy.

In this role, Schultz will lead Pageonce’s business and sales strategy, distribution partnerships, business development and help guide the company’s strategic development into mobile personal finance. Schultz joins Pageonce from Yahoo! where he was the head of Yahoo! Finance, the #1 financial news website, and Yahoo! Real Estate businesses.

“Steve’s leadership and experience will be an invaluable asset to Pageonce as we continue to develop products and increase market share within the personal finance category,” said Guy Goldstein, Pageonce CEO and Founder.

During his tenure at Yahoo!, Yahoo! Finance doubled its market share attracting more than 40 million unique visitors according to Comscore. He led its business and content strategy, business development and strategic partnerships which included relationships with Intuit, Fidelity Investments, Dow Jones, ScottTrade, Bankrate and Bloomberg.com. He was also responsible for Yahoo! Finance’s original content strategy, oversaw the site’s push into mobile applications, and entered partnerships with dozens of new content providers. With Yahoo! Real Estate, Schultz helped lead the site from the #10 to the #2 real estate destination on the Web, was named one of the 100 most influential leaders in the real estate industry by Inman News in 2009, and architected a strategic partnership with Zillow.com in 2010.

“Pageonce shares my focus on developing and delivering forward-thinking personal finance products that fit the needs of today’s on-the-go consumers. Today that means focusing first on mobile,” said Schultz. “We have a very promising future and I’m looking forward to being a part of it.”

BoomTown has not been much of a fan of Facebook fan pages, finding most of them sterile affairs with empty marketing messages and little in the way of real life.

But things are actually hopping if you click over to the one, located here, created for JetBlue flight attendant Steven Slater, who went loco after an encounter with a belligerent passenger, opened the emergency inflatable slide and got out of Dodge.

The JetBlue (JBLU) employee got out of jail just last night and still faces charges for his dramatic actions, which could be stringent.

But his Internet life is looking good.

The Slater Facebook fan page, which has garnered 81,856 “Likes” since it was made yesterday, is the perfect example of what social networking is–chock-full of lively comments, homemade photos and topics, such as one titled “Holy Chute!”

I personally liked many of the photos, such as the one above, which has the caption: “The story of one man who’s dealt enough nuts to nuts.”

Two others are below.

YouTube is also seeing Slater-inspired actions, mostly in the form of original “take this job and shove it” ballad videos, four of which you’ll find below.

And finally–and, of course–Slater gets a Taiwanese CGI treatment from New Media Animation that is pretty priceless.

Enjoy:

Yesterday afternoon, BoomTown got on the phone for a little chitchat with MySpace Co-President Jason Hirschhorn (pictured here) about the company’s latest hire, as well as an update on major changes the social networking site is undergoing in its bid to revive itself.

Plus, since I have written a lot about the departures of execs there, such as the Partovi brothers, fair is fair to discuss the arrivals!

The most recent of which is David Donegan as MySpace’s SVP of marketing. He replaced longtime MySpace marketing head Angela Courtin, who left earlier this month.

The former managing partner of Kastner & Partners Interactive, who also has an entertainment background, had previously been the director of interactive marketing at Red Bull.

Donegan will report to Hirschhorn, who said he made the hire because he is interested in just the kind of “nontraditional marketing” for MySpace used to flack Red Bull’s energy drinks.

“We wanted a CMO who understands viral marketing, events and how to build traffic online,” said Hirschhorn in an interview with me. “And you can be scrappy and you don’t have to spend $100 million to do that.”

Take that, Yahoo (YHOO) and Microsoft (MSFT)!

Still, the job will be a big one as it entails launching a new look and feel–as well as a new logo–under an internal initiative code-named “Futura.” Rolling out in the fall and winter, it encompasses a wholesale new branding campaign for the troubled News Corp. unit.

“We are repositioning ourselves as a place for self-expression and discovery, so the marketing has to reflect that too,” said Hirschhorn about efforts MySpace has outlined to curate content better.

They include innovations in everything from video snippets to topic pages to adding trending data to pages, as well as simplified navigation and a redo of the site’s profile pages already underway.

Hirschhorn also points to platform plays for the service, such as the recent and seemingly successful effort by MySpace Music to host online auditions for Fox’s television hit, “Glee.”

That points to more entertainment, said Hirschhorn, focused on celebrities and entertainers using MySpace to “make sure fans know what they are about” and a place for those same fans to discover new acts.

Such as British band Florence & The Machine, which I have never heard of.

I will soon, insisted Hirschhorn, via MySpace Tools, which will differentiate it from leader Facebook.

“It’s not a reskinning of the site,” he said. “It is a reimagining.”

Until it is all there, though, here’s a video of Hirschhorn giving me a tour of some of the new concepts for MySpace in March:

(Full disclosure: News Corp. also owns Dow Jones, which owns this site.)

]]> http://allthingsd.com/20100519/myspaces-jason-hirschhorn-talks-about-futura-new-logo-and-marketing-dude-and-bands-boomtown-has-never-heard-of/feed/ 0 http://allthingsd.com/20100518/the-d8-site-is-now-live-2/ http://allthingsd.com/20100518/the-d8-site-is-now-live-2/#comments Tue, 18 May 2010 17:15:46 +0000 Kara Swisher http://kara.allthingsd.com/?p=28458

The conference site for the eighth D: All Things Digital is now up.

There are posts related to D8, and we will be adding more in the next two weeks, ahead of the June 1 start of the conference.

The site also includes D8 speaker pages, which display a bio, big graphic, prior photos and videos. When the conference kicks in, these pages will also be populated with up-to-the-minute posts, photos and videos.

There will also be a Twitter feed module on all the D8 pages, which will show tweets from All Things Digital bloggers and more.

Onstage in interviews with Walt Mossberg and me at the event:

Apple (AAPL) CEO Steve Jobs; Hollywood director James Cameron; Microsoft (MSFT) CEO Steve Ballmer; AOL (AOL) CEO Tim Armstrong; Steve Burke, COO of Comcast (CMCSA); Federal Communications Commission Chairman Julius Genachowski; Web leader Steve Case; Peter Chou, CEO of HTC; John Donahoe, president and CEO of eBay (EBAY); Paul Jacobs, CEO of Qualcomm (QCOM); Jeffrey Katzenberg, CEO of DreamWorks Animation SKG; Alan Mulally, CEO of Ford (F); Richard Rosenblatt, co-founder, chairman and CEO of Demand Media, in a session with Editor-in-Chief, President and CEO Paul Steiger of ProPublica; Vivian Schiller, president and CEO of National Public Radio; and, last but hardly least, Mark Zuckerberg, CEO of Facebook.

]]> http://allthingsd.com/20100518/the-d8-site-is-now-live-2/feed/ 0 http://allthingsd.com/20100518/the-d8-site-is-now-live/ http://allthingsd.com/20100518/the-d8-site-is-now-live/#comments Tue, 18 May 2010 17:15:44 +0000 Kara Swisher http://d8.allthingsd.com/?p=336

The conference site for the eighth D: All Things Digital is now up.

There are posts related to D8, and we will be adding more in the next two weeks, ahead of the June 1 start of the conference.

The site also includes D8 speaker pages, which display a bio, big graphic, prior photos and videos. When the conference kicks in, these pages will also be populated with up-to-the-minute posts, photos and videos.

There will also be a Twitter feed module on all the D8 pages, which will show tweets from All Things Digital bloggers and more.

Onstage in interviews with Walt Mossberg and me at the event:

Apple (AAPL) CEO Steve Jobs; Hollywood director James Cameron; Microsoft (MSFT) CEO Steve Ballmer; AOL (AOL) CEO Tim Armstrong; Steve Burke, COO of Comcast (CMCSA); Federal Communications Commission Chairman Julius Genachowski; Web leader Steve Case; Peter Chou, CEO of HTC; John Donahoe, president and CEO of eBay (EBAY); Paul Jacobs, CEO of Qualcomm (QCOM); Jeffrey Katzenberg, CEO of DreamWorks Animation SKG; Alan Mulally, CEO of Ford (F); Richard Rosenblatt, co-founder, chairman and CEO of Demand Media, in a session with Editor-in-Chief, President and CEO Paul Steiger of ProPublica; Vivian Schiller, president and CEO of National Public Radio; and, last but hardly least, Mark Zuckerberg, CEO of Facebook.

]]> http://allthingsd.com/20100518/the-d8-site-is-now-live/feed/ 0 http://allthingsd.com/20100504/meebo-toolbar/ http://allthingsd.com/20100504/meebo-toolbar/#comments Tue, 04 May 2010 18:11:30 +0000 Kara Swisher http://kara.allthingsd.com/?p=27954

As we have with every change to features and functionality on All Things Digital, today we are writing to give you details about a new Meebo toolbar on this site.

It appears at the very bottom of each page on our site.

The first thing you need to know: You can get rid of it whenever you like.

But we think you will like it, because it enhances our site’s navigation, highlights fresh content and provides instant-messaging functionality, all in one place.

Such as:

– Share Page: Drag the page–or individual page items, such as a headline or image–into social tools or chat tools to share with friends and colleagues

– News: The most recent headlines from BoomTown, MediaMemo and Digital Daily, as well as select headlines from The Wall Street Journal, MarketWatch and Barron’s

– Reviews: The latest product reviews and analysis from Walt Mossberg and Katherine Boehret

– Hot Topics: Links to our aggregated coverage of recent product launches and timely issues

– Twitter: An “uber feed” that combines all our tweets

Per our All Things Digital Privacy Policy, any toolbar usage information will be shared with Meebo solely for the purpose of using this service or for targeting advertising on the toolbar.

Meebo may use cookies to target these toolbar ads; for more information please read Meebo’s Privacy Policy.

If you want to use a chat tool, you’ll be asked to log in with a user name and password. Again, please see Meebo’s Privacy Policy regarding collection and storage of your IM passwords.

And as I said at the start, if you prefer not to use the Meebo service, click the down arrow at the far right of the toolbar to hide the unit. If you change your mind, click that arrow and the toolbar will reappear.

In addition, below is a video interview I did with Meebo founder and CEO Seth Sternberg about the toolbar addition, as well as his company’s new XAuth announcement.

XAuth is an open authentication effort, which includes Meebo and partners Google (GOOG), Yahoo (YHOO), Microsoft (MSFT), MySpace, JanRain, Disqus and Gigya. As described on its Web site:

XAuth is an open platform for extending authenticated user services across the web.

Participating services generate a browser token for each of their users. Publishers can then recognize when site visitors are logged in to those online services and present them with meaningful, relevant options.

Users can choose to authenticate directly from the publisher site and use the service to share, interact with friends, or participate in the site’s community. The XAuth Token can be anything, so services have the flexibility to define whatever level of access they choose.

Here’s the video with Sternberg:

Comments? Ideas? Write us at feedback@allthingsd.com.

]]> http://allthingsd.com/20100504/meebo-toolbar/feed/ 5 http://allthingsd.com/20100420/icyte-web-pages-for-keeps/ http://allthingsd.com/20100420/icyte-web-pages-for-keeps/#comments Tue, 20 Apr 2010 22:20:22 +0000 Katherine Boehret http://solution.allthingsd.com/?p=1185 What do you do if you come across an interesting online article or Web page but don’t have time to read it? You could bookmark it for a visit to the page at another time, or email the URL to yourself in hopes of eventually getting around to reading it. But since the Web is ever changing, a link that works one week might be useless the next.

This week, I tested iCyte (icyte.com), a smarter way of compiling data from the Web. Rather than relying on live URLs, this tool saves a Web page’s content, just as it looked when you first saved it, even if that Web page later shuts down or is no longer retrievable. It also saves any highlighted markings you’ve made on a page. ICyte is a free Web browser add-on that, once downloaded, works with Microsoft’s (MSFT) Internet Explorer and Mozilla’s Firefox browser. Versions for Apple (AAPL) Safari and Google (GOOG) Chrome browsers are planned for May.

There are several existing products that offer to organize digital data in one central place. Among them are Evernote and Springpad, which save a greater variety of content (documents, emails, reminder memos and voicemails as well as some Web-page data) in various places. ICyte focuses specifically on saving Web-page content.

Sharing Research

It encourages people to share Web research with others by inviting them to join a project (iCyte’s term for a collection of Web pages saved on its server), comment on the content and share notes with one another.

For the most part, I liked using iCyte. I created a free account and made several projects filled with “Cytes” (saved Web pages), naming projects according to what they contained, like Tech Stuff and To Read, where I saved a bunch of online articles I wanted to read but didn’t have time to finish. I also used it to create a project with a friend called Silly News, where we shared news articles and Web pages with videos on them in a common space and commented on each other’s pages. People who want to participate in sharing and commenting on iCyte must also create accounts for themselves. ICyte is currently limited to browsers—whether on computers or on smartphones—though the company is considering making an iPhone app.

Once the iCyte add-on is downloaded onto a Windows PC or Mac for use in Internet Explorer or Firefox, two tiny icons that look like an eye and a list appear unobtrusively to the side of the browser’s address bar. When the eye icon is selected, it saves the opened Web page into a new or existing project and lets you add details like notes and word tags.

To save a highlighted section of a page, just highlight it with your cursor before hitting the eye icon, and that text will appear highlighted in the saved Cyte. By selecting the icon that looks like a list, users can open or close a left-side panel displaying a list of all saved Cytes. At the top of this list, and from the iCyte.com home page, a search box lets users comb through all public Cytes or just their own for specific terms.

With a click on the iCyte icon, Web pages—with highlighted text—can be saved as they originally appeared.

Viewing Cytes

Though the ability to highlight and save Cytes only works with the Internet Explorer and Firefox browsers, users can log into their iCyte accounts and see their saved or shared content using any browser. I did this using Chrome and Safari browsers on Windows PCs and Macs, and I also accessed my iCyte account on an iPad with its Safari browser.

By default, Cytes are saved as private projects, visible only to their creators. But in one step this privacy setting can be changed so the Cyte is shared publicly for the iCyte community to view and comment on. I browsed several public Cytes and found a few that I chose to save to my own account for reading, like an art history Cyte one user saved from a Metropolitan Museum of Art’s Web page.

Blue Bar Feature

Each Cyte has a blue bar across its top that shows who originally saved it and on what date. The blue bar also tells you whether you’re viewing the page with marked highlight on or off. A button lets you view the page in a live view, which may or may not be the same as what was saved depending if highlights were made, if the page has changed, or if more content has been added to it—like new reader comments on a blog post.

I found it easy to share Cytes with friends using a variety of methods, and a single Cyte can be shared from a private project without allowing someone access to the other Cytes saved in the project. I shared Cytes via Facebook and email, though links to Cytes can be shared in other ways like on Twitter, Digg, StumbleUpon and MySpace—or by using a shortcut to embed the link on a Web site or blog.

The Highlights

I didn’t use the highlighting feature much, but I could see it being a real boon for people doing research and saving Web pages for specific content. Also, by highlighting text before sharing Cytes with others, users can more specifically point out what they like or find useful in a particular article or Web page.

The version of iCyte that I used is free and a company representative said each user’s profile information is kept private and not shared with third parties. ICyte doesn’t currently include built-in advertisements; instead, the company plans to roll out subscription-based Enterprise and Pro versions. The Enterprise version costs $195 a year and the Pro version is still in the works.

If you use the Web as a research resource or simply like saving articles, videos and other online materials, iCyte could be a great tool for organizing and sharing all of that content.

Write to Katherine Boehret at mossbergsolution@wsj.com

]]> http://allthingsd.com/20100420/icyte-web-pages-for-keeps/feed/ 0 http://allthingsd.com/20100325/microsofts-bing-makes-more-ui-changes-and-checks-in-with-foursquare/ http://allthingsd.com/20100325/microsofts-bing-makes-more-ui-changes-and-checks-in-with-foursquare/#comments Thu, 25 Mar 2010 12:45:36 +0000 Kara Swisher http://kara.allthingsd.com/?p=25958

Today, Microsoft’s search engine-that-could, Bing, will begin rolling out another significant upgrade to the user interface seen by consumers.

The software giant also announced on its Bing blog and at an industry conference that it would integrate status data from hot geolocation start-up Foursquare into its Bing maps as an app.

Bing has already been weaving updates from a variety of social networking sites, such as Twitter and Facebook, into its services.

The New York-based Foursquare, a location-based social networking site that has been growing quickly recently, lets its users “check in” from a variety of locations. In Bing, it will be accessible via “Map Apps.”

Wrote Bing’s Todd Schwartz on the service’s blog in a post titled, “New Stuff Coming From Bing This Spring”:

The foursquare map app is a powerful combination of the spatial canvas that Bing Maps provides, combined with foursquare’s user reputation service ability to see who has unlocked specific badges, where and who has been crowned mayor of certain locations making it easier to explore any city in the world as if you were a local. Let’s say you’re travelling to New York City for the week, but you don’t know what’s hot in Greenwich Village. Selecting the foursquare Map App in Bing Maps, and zooming into to Greenwich Village will get you tips that show you what locals are saying about the hot spots in that area. It’s like an interactive day planner, designed to help find the best things to do in that area. And if you have questions, you can always contact users through foursquare to get the inside scoop.

More interesting, though, is the continuing drive to innovate Bing.

Starting today, pages served up by Bing–which you can see below compared with the old ones–will be more focused, with a range of new navigational elements meant to gauge search “intent” better.

This means relocating its “Quick Tabs” functionality to the top of searches from the side, for example, as well as a more defined “Bing Box,” which pulls information together better.

The goal, said Bing Director Stefan Weitz: To differentiate as much as possible from dominant search rival Google (GOOG).

“Google and Bing are diverging more than ever,” he said in an interview yesterday with BoomTown. “Google is focusing on gathering all the world’s information and we are focused on delivering knowledge based on a user’s intent.”

While it sounds a little like goobledygook, it’s probably a good competitive strategy for Microsoft (MSFT) to avoid competing directly with Google in search.

And so far, it seems to have worked, with Bing’s share growing slowly but surely over the year since its launch, mostly at the expense of Yahoo (YHOO).

Weitz calls the new look on the pages–which will start with a focus on celebrity, auto and travel searches and reach about five percent of U.S. users initially–“not a radical departure, but an evolution.”

And, indeed, new page results from searches for Lady Gaga and Miami Beach, for example, look only slightly different, with added navigational tabs on top and a more task-oriented feel.

In contrast, though, a search for Ford Mustang is dramatically different, with a more visual feel that is almost like a really informative brochure.

Here are screenshots of the befores and afters (click to enlarge):

Miami Beach (old):

Miami Beach (new):

Mustang (old):

Mustang (new):

Lady Gaga (old):

Lady Gaga (new):

]]> http://allthingsd.com/20100325/microsofts-bing-makes-more-ui-changes-and-checks-in-with-foursquare/feed/ 6 http://allthingsd.com/20100310/youtube-steps-cautiously-into-mobile-ads/ http://allthingsd.com/20100310/youtube-steps-cautiously-into-mobile-ads/#comments Wed, 10 Mar 2010 19:39:55 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=17240 Another sign that Google is serious about wringing more money out of YouTube: It is adding ads to the video’s mobile site.

Another sign that mobile ads are still in their infancy: Google isn’t using its favorite video ad format on the YouTube ads.

Boot up your Apple (AAPL) iPhone or Android handset to m.youtube.com today and you’ll start seeing ads like these:

But while you may see banner ads on YouTube’s mobile home, search and browse pages, you won’t see ads on the clips themselves.

Those will come eventually, Shishir Mehrotra, YouTube’s director of monetization, told Advertising Age, but in the near term, it’s too difficult for the company to pull off. That’s because there are too many handsets, with different standards and requirements, to support.

That’s a bummer for the Google (GOOG) unit, since it is particularly fond of the “overlay” ads that run on the bottom third of many of its clips. Then again, mobile is still a tiny market opportunity for YouTube: The company says it serves “tens of millions of views per day,” which sounds like a lot until you consider that the main site is serving a billion views daily.

Note that YouTube doesn’t seem to be advertising yet on its specialized iPhone app. Wonder what to make of that…

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