8 posts and columns on paid-search

Google’s Ad Company (Which Isn’t Google) Explains What’s Up With Those Chrome Ads

in Media on January 3 at 6:11 am PT

No big deal, says Unruly Media CEO Scott Button — we do this stuff all the time.
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Look of Smug Satisfaction Returning to Google Investors' Faces

in News on October 12, 2009 at 7:34 am PT

Google isn’t scheduled to report third-quarter results until Thursday, but already shares in the company are trading higher in anticipation of solid results. At $524.24, they’re up 1.55 percent–nearly $8, and not without good reason.
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Look of Smug Satisfaction Returning to Google Investors’ Faces

in News on October 12, 2009 at 7:34 am PT

Google isn’t scheduled to report third-quarter results until Thursday, but already shares in the company are trading higher in anticipation of solid results. At $524.24, they’re up 1.55 percent–nearly $8, and not without good reason.
goog

Time Warner Makes It Official: AOL Spinoff Is Coming

in Media on April 29, 2009 at 9:40 am PT

It’s hard for Time Warner to have been clearer about this, but there’s still a bit of confusion out there about the company’s plans to spin off AOL. Maybe this will clear it up: Time Warner told the SEC today that it intends to spin off AOL.
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The Little Engine That Could? Yahoo Paid Search Adds Video and Pictures, Trying for More Clicks.

in News on February 19, 2009 at 2:44 am PT

Yesterday, Yahoo celebrated the fifth anniversary of the launch of its own search engine with some good news about its market share and by jazzing up its paid listings today with a plan to include pictures and video in the online ads. Will the “rich” ad search product work better, a kind of digital little engine that could?
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Voices

Baidu Bars Some Unlicensed Medical Firms From Paid Listings; They Account for 10-15 Percent of Revenue

in News on November 18, 2008 at 11:55 am PT

Baidu, the Chinese analog of Google, is fighting allegations that it has been allowing unlicensed medical groups to purchase the most popular keywords and appear high up in search results. (The offending listings have since been removed.) The company has also been accused of removing unpaid users who decline to become paid users by purchasing keywords. Obviously, there is also a Chinese analog of “The Godfather.”

Online Meltdown Update: AOL Ads Down Six Percent in Third Quarter

in Media on November 5, 2008 at 4:32 am PT

More fuel for the online advertising pessimists among you: Advertising revenues at AOL dropped six percent in the third quarter. Given that those results cover the three-month period that ended Sept. 30, which only included a couple weeks of flat-out economic collapse, there will be worse news in store for the last quarter of the year.

Told You Those Lobbyists Would Come in Handy, Sergey …

in News on September 30, 2008 at 10:27 am PT

“I’ve never seen a tech company ramp up faster than they have in the last year or two,” tech lobbyist Ralph Hellmann said of Google last year. “They’re using all the tools in the lobbying tool kit.” And with some success, it would seem. With the Justice Department reviewing the company’s proposed online advertising partnership with Yahoo and its critics growing increasingly vocal, Google has managed to win the support of some California lawmakers.