Now, the five-person start-up is racing to rapidly improve its second program, a panorama photo-taking app called 360.

The app uses the iPhone’s video-recording feature to create an immersive panoramic photo (see YouTube video to really get a sense for what it does). I’ve used it a bunch in recent months to capture everything from interior scenes of the Boston Library to a snowy Copley Square to shots of Stanford’s women’s basketball team snapping UConn’s 90-game winning streak. The app debuted at the end of July, mere weeks after the team sold RedLaser to eBay.

However, the Occipital team feels a renewed urgency to add a bunch of features quickly. In December, Microsoft offered a demo of a similar technology it hopes to add into its Bing for iPhone app.

What the 360 app does well, said co-founder Jeff Powers, is create such panoramas quickly and easily. However, the options to share that panorama are limited, especially if one wants to share an immersive photo as opposed to just an unrolled flat image. Also, one of the downsides of the app’s speeds is that it only captures a part of the scene once, meaning it misses out on the opportunities to improve on that initial image with additional data. Also, unless a user is particularly skilled, there can be visible seams within the panorama.

Powers said the company hopes to address all of those issues in the next release.

“We’re trying to satiate that exact urge to capture the scene and share it with other people,” Powers said in an interview. “We’ve nailed the ‘It’s really fast and easy [part]‘; we havent nailed the ‘It’s really good quality and easy to share’ part.”

Powers said he is also hoping to get the next version of 360 out in the coming months, “hopefully before they [Microsoft] come out with whatever they come out with and before any others.”

Occipital, which grew out of the TechStars Boulder program, also hopes eventually to bring 360 to other mobile devices.

“We’re very very interested in Android,” Powers said. One of the challenges, though, is 360 works very closely with the phone’s camera. With the iPhone, that only means understanding one or two different models, as compared to dozens of Android phones–meaning lots of extra support and development time.

“It is a big endeavor to support all of these devices,” Powers said.

The company also hopes to create an expanded Web presence, beyond a current gallery of 360-created panoramas.

As for Microsoft, it says its panorama feature is still a prototype, with no firm date for when it will be added to the Bing iPhone app.

At the December event, Microsoft’s Blaise Agueras y Arcas demonstrated Bing’s forthcoming panorama abilities in a video interview with Mobilized.

“This is still experimental, but we are coming out with it very soon,” he said.

Here is the video that shows what the 360 app can do:

In fact, the Bay Area unit was one of the first parts of Nokia that CEO Stephen Elop visited when he took the job earlier this year–in part because the company’s board had already scheduled to have its meeting in the area.

Silicon Valley has slowly become an important spot for the company, despite the fact that Nokia doesn’t sell all that many smartphones in the U.S.

Earlier this month, the company’s area employees got a new home as Nokia consolidated nearly all of its Bay Area workers in new offices in Sunnyvale (see picture above). Each floor of the Finnish-style interior has self-standing structures that from the outside look like saunas, but are actually “privacy huts” used for small group meetings or just some alone time pondering the ins and outs of the cellphone business. Nokia kept its research labs in Palo Alto and Berkeley so they could stay close to the area’s top two universities.

The local staff is doing a range of different things. About 50 of Nokia’s Silicon Valley employees come from the company’s 2008 purchase of a Norweigian company called Trolltech, which makes an application platform called QT that is used to control everything from phones to trains and more.

There are also a variety of individuals and small groups working on various product and research efforts. Kari Pulli is a Nokia Fellow who focuses on camera technology. He helped develop a panorama photo feature that is part of the latest Nokia cellphones. His team also developed an HDR photography capability–a feature Pulli reminds people was added to Nokia’s phones before Apple included it in the iPhone. He said his team is currently working on techniques to improve cellphone pictures taken in low-light conditions.

Typically, such photos are either noisy or blurry, depending on what step is taken to compensate for the lack of light. But by taking two pictures–one picture that aims to be sharp, though noisy, and another that will be a bit blurry, but have low noise–he said that a better composite image can be created.

Pulli, who was born in Finland but has spent the past four years in Palo Alto, said he is not too worried that the new Nokia chief is not Finnish. “At least he’s Canadian,” Pulli said, pointing out it’s another cold, dark place that loves hockey. (Elop does love hockey.)

While some of Nokia’s workforce is building new features, others are working on making sure that the company has partnerships with all the important companies in the valley–especially the Facebooks and Twitters of the world.

As for the research projects, they vary widely, and many are only tangentially related to Nokia’s core phone-making business.

Tico Ballagas is a user experience researcher working on how to make technology a better tool for family communications. So he’s been spending a lot of time with Elmo as part of a Family Story Play project to see if distant relatives can better connect with young relatives by reading a story to them over videoconferencing gear.

Meanwhile, Jorg Brakensiek is working with a number of German carmakers to develop a framework known as Terminal Mode, which would allow all manner of smartphones to be usable within cars without users having to stare down at a screen to make use features like maps, email and more.

What many at the offices lament, though, is the fact that so few of the people in the U.S. get a chance to appreciate their work. While Nokia certainly has its challenges globally, it is all but invisible at the cutting edge of the U.S. market. that’s because none of the major carriers here sell a subsidized model of the company’s high-end phones.

What’s worse, the phones that the carriers do sell tend to be the most basic and boring of cellular designs. The company has plans to change that next year, when it hopes the introduction of Meego-based phones will finally sway U.S. carriers to offer subsidized Nokia smartphones, ideally by next summer.

In one of the more interesting battlefields of the multifront war between Google and Microsoft, Bing Maps today added what it calls its “largest imagery update to date, adding 6.7 million square kilometers of new imagery.”

That includes the Russian Federation, Australia, Mexico and most places in the United States where there is existing black-and-white imagery, as well as bird’s-eye imagery for Sweden.

The ongoing innovations to online mapping by both Google (GOOG) and Microsoft (MSFT) have been a boon to consumers, who are getting increasingly cool and substantive looks at our world.

In February, Microsoft debuted a series of eye-candy features in its ongoing one-upmanship with Google with a new series of enhancements to its spatial search offerings.

Coolest new ones from Microsoft: Indoor panoramas to move mapping inside and real-time video overlays to maps.

Google Maps is also not resting, adding a series of features over the last months from Google Goggles (which takes pictures of an object or location and then identifies it via search) to spoken, turn-by-turn directions on its Android-powered smartphones.

I, for one, can’t wait to see what’s next from these archrivals.

Here’s Microsoft’s blog on the improvements:

March 05, 2010, 09:00 AM by Chris Pendleton

Last month we pushed out our largest amount of new imagery EVER in terms of square kilometers. This month, we’re blowing THAT record out of the water. You thought 1 million+ sq. km. was large? How about 6.7 million square kilometers! It’s pretty much unfathomable. The big winners? Aerial: The Russian Federation, Australia, Mexico and most places in the US where we had black and white imagery. Bird’s Eye: Sweden. Deets:

Aerial

Australia 524,645 sq. km.
Botswana 61,433 sq. km.
Estonia 618 sq. km.
Hungary 3,369 sq. km.
Mexico 236,624 sq. km.
Morocco 13,303 sq. km.
Namibia 72,162 sq. km.
New Zealand 14,987 sq. km.
Poland 6,254 sq. km.
Romania 3,695 sq. km.
Russian Federation 553,244 sq. km.
South Africa 123,138 sq. km.
Turkey 16,148 sq. km.
United Kingdom 15,221 sq. km.
United States 4,961,758 sq. km.

Oblique (Bird’s Eye)

Austria 238 sq. km.
Belgium 898 sq. km.
Denmark 718 sq. km.
Finland 1,634 sq. km.
France 2,001 sq. km.
Greece 931 sq. km.
Ireland 1,340 sq. km.
Netherlands 1,709 sq. km.
Norway 2,425 sq. km.
Portugal 2,184 sq. km.
Romania 1,534 sq. km.
Spain 5,143 sq. km.
Sweden 6,747 sq. km.
Switzerland 424 sq. km.
United Kingdom 13,094 sq. km.
United States 56,007 sq. km.

Check out the Bing Maps World Tour for visuals. Also, Johannes has a sweet application for viewing imagery based on shape files. Niiiice.

CP – Follow me on Twitter @ChrisPendleton

The next logical category of camera after basic point-and-shoots (and before digital single-lens reflex, SLR, cameras) are the so-called megazoom cameras, capable of zeroing in on a subject with around 20x optical zoom strength. They also have fairly high megapixel counts, capturing about 10 to 12 MP each, and offer several automatic and manual settings for capturing photos.

The Nikon Coolpix P90

Most of the cameras in this category resemble SLRs, with bulkier builds and protruding zoom lenses. But they cost somewhere in the $400 range—significantly less expensive than SLRs, which often cost over $1,000 for the camera body alone (lenses are typically sold separately). If you don’t want to spend the money or you aren’t completely sure you want to commit to learning the ins and outs of an SLR, this midrange model is a sound compromise.

Of course, these cameras have some downsides. Serious photographers who have grown accustomed to the high-quality photos of SLRs will point out the comparatively poorer photo quality of megazooms. But for average users like me, the quality of photos captured using a megazoom digital camera is a welcome upgrade from a point-and-shoot.

Another significant difference for point-and-shoot users will be adjusting to the size and overall bulk of megazoom cameras. Users can’t toss them into a small purse or pocket on the way out the door like they do with compact point-and-shoots. Instead, megazooms are usually seen hanging from neck straps or stowed away in camera shoulder bags.

Canon's PowerShot SX20 IS

Some smaller cameras are categorized as megazooms, including the Panasonic Lumix DMC-ZS1K and Casio Exilim EX-H10BK, though both look more like thick point-and-shoot cameras. These Panasonic (PC) and Casio models cost between $250 and $300 and offer 12x and 10x optical zooms, respectively. But they aren’t capable of some of the more advanced features found on expensive megazooms—like 24x optical zoom or some manual settings and shooting modes.

This Christmas, I was fortunate to receive one such megazoom camera, the Nikon Coolpix P90, which costs around $400. Though I’ve used other cameras in this category, I was especially struck by how the capabilities of this megazoom altered my photo-capturing behavior.

In the Snow

Granted, not everyone will react as I did, but I took my camera and set out on photography jaunts around my neighborhood in Washington, D.C., scaling piles of snow to capture just the right angle, and using tree branches to frame shots of the Capitol in the distance.

The details and colors in the photos that my camera captured were so much more vivid than those on my admittedly older point-and-shoot that I wondered what took me so long to make the upgrade.

I spent the first week with this camera using it in its Auto setting—an old habit that carried over from my point-and-shoot days (also because I didn’t have time to read through the manual).

But even in the automatic mode, photos looked astonishingly good—prompting compliments from family and friends. A week later, I delved into the camera’s user manual and learned how to use many more features.

A Downside

One big downside: Though the Nikon Coolpix P90 weighs only 16.2 ounces, its bulky shape prohibits it from being carried along on a whim.

I brought the camera on a family vacation, but left it in my room rather than trying to fit it in my bag during a trip to the beach and on a zip line ride through the rain forest. A compact point-and-shoot would’ve easily fit into a pocket.

But then I have my BlackBerry Curve 8900′s camera—with 3.2 megapixels, auto focus and a built-in flash—for snapping photos on the go. (Plus, I can instantly share the shots via email, Facebook or Twitter.)

As more mobile devices include good quality cameras, like Google’s (GOOG) new $179 (with T-Mobile) Nexus One super-smart phone with five megapixels and a flash, fewer people will need to carry point-and-shoots for quickly capturing digital memories.

A Pleasure to Edit

Editing photos captured by a megazoom is a real pleasure. I cropped and zoomed to my heart’s content, noticing more details in photos after looking at them on my computer than when I initially took the pictures. When I needed to trim someone or something out of a shot, I didn’t worry about degrading the photo’s overall quality. And because of their high resolution, my photos can be enlarged with very little quality or color compromise.

The Casio Exilim EX-H10BK

In addition to Nikon, many other companies make cameras for the megazoom category. Some examples are Canon’s $400 PowerShot SX20 IS, Sony’s (SNE) $480 Cyber-shot DSC-HX1 and Casio’s $400 EX-FH20. These offer several shooting modes, as well as scene modes for common settings like sunsets, backlight, night portraits, burst mode and panoramas. They have optical and/or digital-image stabilization to thwart shaky hands, settings for focusing in on a subject manually or automatically, and ways to save frequently used manual settings.

Flash Features

Some megazooms have built-in flashes, while others use an external mount so that a flash can be snapped on or off for use. (My Nikon came with a built-in flash.) They often have more than one flash that fits in the mount, leaving users with the choice of which one to use.

The digital cameras include LCD viewing screens as well as optical viewfinders. (The latter is commonly left off of many small point-and-shoot cameras, but it’s really helpful for people who want to hold the camera up to one eye for steadier shooting.)

Some LCD screens, like the Canon’s, swing out and swivel around. The Nikon’s can be adjusted up 90 degrees or down 45 degrees for shooting below or above a subject.

No matter which model, the megazoom category of digital cameras offers a combination of advanced features and affordability that could entice people who are ready to take the next step into a world of more serious digital photography.

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Bet you’re thinking about Apple’s (AAPL) iPhone.

I’m actually describing a Windows Mobile device. In fact, any touch-screen Windows Mobile device made in the past couple of years can perform the aforementioned functions — as long as it’s running a new application called Kinoma Play.

This much-needed shot in the arm for Windows Mobile comes from Kinoma Inc. and for $30 can be downloaded onto a computer or directly onto a device from www.kinoma.com. It works on touch and nontouch screens alike, though touch features do add a lot of pizzazz. After installation, Kinoma Play seems to totally take over the device’s multimedia functions, hiding every trace of Windows Mobile’s clunky, antiquated, menu-driven operating system.

Kinoma Play in action, clockwise from top left: a media interface, touch-screen navigation, upload to YouTube, picture rotation, search by characters, and photo zoom.

It smoothly opens and displays all types of media, including photos, videos and music. But it’s also a fast search engine for multimedia content on the phone, on the Web or even on your computer via remote search. Kinoma Play works with services including YouTube, Audible, Flickr, iDisk, Live365, Orb and SHOUTcast. And a section called the Kinoma Guide compiles over 100,000 podcast episodes, radio stations, videos, live television and Webcam clips, panoramas and photos into easy-to-browse categories.

After almost a week with this application, I changed the way I thought about on-the-go Web browsing for media. I forgot about typical browser functions like typing a Web site’s name into a URL bar and instead did plenty of things online with my portable device without deliberately thinking about being online.

Kinoma Play is so well-designed that I wish it could entirely replace the dated Windows Mobile user interface, which still lags behind the iPhone’s. But, alas, it’s about media only. It isn’t designed to supplant, and doesn’t change or improve, any of the phone’s more common functions, like overall email and Web browsing, calendar, contacts or productivity programs.

Kinoma is working on Symbian, Linux and even iPhone versions of its application and will release one of those versions by the end of this year.

I ran into a few problems while using Kinoma Play. On three different occasions using two different devices, my touch screen froze when I tried to start the application, and the only way I could fix the problem was by completely rebooting my device. Once in a while, I experienced slow performance, though this could have been attributed to my network connection. And Kinoma Play lacks a one-step shortcut to its home screen; currently, users must press a “Back” soft key on each screen until they reach the home screen.

But the pluses of Kinoma Play outweighed these hassles, especially considering how enjoyable this application was to use. I tested Kinoma on two Palm (PALM) devices running Windows Mobile: the not-yet-released Treo Pro, which will be available here in the fall for an unlocked, unsubsidized price of $549, and the $250 (after discounts and two-year-contract rebates) Treo 800w available from Sprint (S). Both have touch screens that work best with an included stylus, though a fingernail or fingertip worked for me in most cases.

Upon installation, Kinoma Play automatically scans a device’s media and organizes it into categories under a section called My Media Files. I was especially eager to see how photos were handled, so I started out in the Pictures category.

All Kinoma screens have a set of familiar navigational tools that appear as soft keys at the bottom of the screen; they show up when the bottom section of the screen is touched and disappear when touched again. On the bottom left, a “Back” arrow takes users to the previous screen. On the bottom right, a list-like icon represents what Kinoma calls the Menu Pod. When touched, this pulls up three succinct menus — for media, settings and another action related to the program that’s open.

I opened some photos that were stored on the Palm Treo Pro and touched the center of the screen with my finger. A quick tap on the screen zooms in on each photo, and a small inset of the photo with a box representing the magnified area appears on the lower right of the screen. I dragged this tiny box around in the inset image to change where I was zooming. To zoom in on a photo slowly, I simply touched and held my finger on the screen for a longer period of time. A quick tap after either zooming method will quickly snap the image back to normal view.

I moved from one photo to the next as I do on my iPod Touch: by placing a finger on one edge of the photo and flicking left or right across the screen. Rotating was fun and easy to do when I drew a circle on the photo with my fingertip in the direction that I wanted it to rotate. The image followed whatever motion I drew. To rotate the photo 180 degrees, I drew a larger half-circle.

I selected Flickr from Kinoma Play’s list of services and signed into my Flickr account in just a few steps. My photos and those of friends were just as easy to browse as my own photos, thanks to Kinoma Play’s built-in tools. The Menu Pod icon offered a one-step way to play all photos in slide shows; music could be selected to play in the background.

With a touch on the Menu Pod icon, users can add any media to favorites or to an “on-the-go” list. This same tool also sends multimedia to others via email; I used it to send friends photos of a recent trip to California as well as a YouTube link to video footage of Sen. Joe Biden speaking.

Kinoma makes something out of every action. The Menu Pod button seems to jump into the center of the screen when summoned, and each of its three menus spins like a tiny top to get out of the way so another menu can be seen. Other screens seemed to do a mini back flip as they opened or closed. And long lists seemed to bounce when scrolling reached the top or bottom.

In the Services menu, I used Audible to listen to part of an audio book and listened to rock and country songs on Web radio stations from SHOUTcast and Live365.

I particularly liked using the Kinoma Guide, which is constantly updated with material that streams to your devices when you open it. I found a Restaurant Guys podcast in which chef Cat Cora was interviewed, and even saved it for later listening by downloading this seven-megabyte podcast to my device in one clean step. Kinoma wisely adds all downloads to a special section that’s easy to find. The last 100 things you looked at on Kinoma Play can be found in a section called History.

These days in the tech world, much attention is being paid to applications sold on Apple’s App Store for use with the iPhone or iPod Touch. But Kinoma Play is one application that is desperately needed by Windows Mobile users, and it just might remind them that they can better navigate media-related Web services — without having to buy a new mobile device.

Edited by Walter S. Mossberg

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