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Rep. Boucher Calls for Internet Ad Regulation

in News on February 13, 2009 at 2:35 pm PT

In an interview Friday, Rep. Rick Boucher, (D-Va.) called for Congress to take a tougher stance in regulating online ad-targeting, despite the FTC’s endorsement of industry self-regulation. “I am coming to believe (industry self-regulation) is not sufficient,” said Rep. Boucher, chairman of the House subcommittee on communications, technology and the Internet. He noted that there is a need for a set of laws that dictate parameters for how companies collect, share and use online data about their consumers.