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	<title>AllThingsD &#187; PARC</title>
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		<title>There&#039;s a One in 200 Chance You&#039;re Tweeting From Inside Justin Bieber</title>
		<link>http://allthingsd.com/20110119/theres-a-one-in-200-chance-youre-tweeting-from-inside-justin-bieber/</link>
		<comments>http://allthingsd.com/20110119/theres-a-one-in-200-chance-youre-tweeting-from-inside-justin-bieber/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 16:28:40 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[advertiser]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Bieberacademy]]></category>
		<category><![CDATA[Bieberville]]></category>
		<category><![CDATA[fans]]></category>
		<category><![CDATA[fields]]></category>
		<category><![CDATA[Hunter Walk]]></category>
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		<category><![CDATA[Justin Bieber]]></category>
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		<category><![CDATA[Palo Alto Research Center]]></category>
		<category><![CDATA[PARC]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[profiles]]></category>
		<category><![CDATA[report]]></category>
		<category><![CDATA[teen idol]]></category>
		<category><![CDATA[Twitter]]></category>
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		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=28262</guid>
		<description><![CDATA[Or at least somewhere very close to the teen idol: Some are "in Justin Biebers heart" or "Bieberacademy" or "Bieberville, California." Big picture: Sometimes people aren't truthful when they fill out their Twitter profiles!]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2010/11/biebermania.png"><img class="alignright size-medium wp-image-26365" title="biebermania" src="http://mediamemo.allthingsd.com/files/2010/11/biebermania-275x183.png" alt="" width="275" height="183" /></a>From the &#8220;awesome to know, now what?&#8221; file: Something like one out of every 200 Twitter users claims to be filing their dispatches from Justin Bieber.</p>
<p>Or at least somewhere very close to the teen idol: Some Twitter users report that they are located &#8220;in Justin Biebers heart&#8221; or &#8220;Bieberacademy&#8221; or &#8220;Bieberville, California.&#8221; That comes from a new study from the august <a href="http://asc-parc.blogspot.com/2011/01/location-field-in-twitter-user-profiles.html">Palo Alto Research Center</a>, which had an intern comb through the &#8220;Location&#8221; fields on 10,000 Twitter user profiles.</p>
<p>The PARC report says that 66 percent of users filled in the field with &#8220;valid&#8221; information. Another 18 percent left it blank altogether, and 16 percent used it to make a joke and/or an expression of their Bieberlove.</p>
<p>But even that 66 percent number is a bit misleading, since &#8220;valid&#8221; is a very vague term. Check out this great deadpan:</p>
<blockquote class="memo"><p>This includes those who merely entered their continent and, more commonly, those who entered geographic information in highly vernacular forms. For example, one user wrote that s/he is from “kcmo&#8211;call da po po”. Our coders were able to determine this user meant “Kansas City, Missouri”, and thus this entry was rated as valid geographic information (indicating a location at a city scale).</p></blockquote>
<p>Big picture: The PARC report explains convincingly that you shouldn&#8217;t take the self-reported geographic information in Twitter profiles at face value. And, I&#8217;d argue, that extends to the rest of the information as well. On the other hand, if you&#8217;re an advertiser trying to find a lot of Justin Bieber fans, this stuff may be very, very useful.</p>
<p>(Thanks to YouTube&#8217;s Hunter Walk for the tip. Via <a href="http://twitter.com/hunterwalk/statuses/27753880485896192">Twitter</a>, of course.)</p>
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		<title>Check Out PARC&#039;s 40th Anniversary Doings</title>
		<link>http://allthingsd.com/20101008/check-out-parcs-40th-anniversary-doings/</link>
		<comments>http://allthingsd.com/20101008/check-out-parcs-40th-anniversary-doings/#comments</comments>
		<pubDate>Fri, 08 Oct 2010 15:32:56 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[40th]]></category>
		<category><![CDATA[alumni]]></category>
		<category><![CDATA[anniversary]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[celebration]]></category>
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		<category><![CDATA[Ethernet]]></category>
		<category><![CDATA[graphical user interface]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[laser printing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[Palo Alto Research Center]]></category>
		<category><![CDATA[panel]]></category>
		<category><![CDATA[PARC]]></category>
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		<category><![CDATA[subsidiary]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Xerox]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=35169</guid>
		<description><![CDATA[Recently, there was an event in Silicon Valley to celebrate the 40th anniversary of PARC, the pioneering research facility that birthed a lot of tech's most potent innovations.

Ever heard of laser printing or Ethernet networking or the graphical user interface?

Yes, that and much more.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2010/10/PARC-Palo-Alto-Research-Center.gif"><img src="http://kara.allthingsd.com/files/2010/10/PARC-Palo-Alto-Research-Center.gif" alt="" title="PARC - Palo Alto Research Center" width="112" height="50" class="alignright size-full wp-image-35173" /></a></p>
<p>Recently, there was an event in Silicon Valley to celebrate the 40th anniversary of PARC, the pioneering research facility that birthed a lot of tech&#8217;s most potent innovations.</p>
<p>Ever heard of laser printing or Ethernet networking or the graphical user interface?</p>
<p>Yes, <em>that</em> and much more.</p>
<p>PARC, by the way, stands for Palo Alto Research Center and is a wholly owned subsidiary of Xerox (XRX).</p>
<p>Here are some videos from the celebration, including an alumni panel, as well as predictions for 40 years hence:</p>
<div style="width:425px" id="__ss_5328358"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/PARCInc/40th-alumni-panel-parc" title="PARC 40: Alumni perspectives">PARC 40: Alumni perspectives</a></strong><object id="__sse5328358" width="380" height="313"><param name="movie" value="http://static.slidesharecdn.com/swf/playerv.swf?doc=fortiethalumnipanelparc-100930193656-phpapp02-video&#038;rel=0&#038;stripped_title=40th-alumni-panel-parc&#038;autoplay=0&#038;userName=PARCInc" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse5328358" src="http://static.slidesharecdn.com/swf/playerv.swf?doc=fortiethalumnipanelparc-100930193656-phpapp02-video&#038;rel=0&#038;stripped_title=40th-alumni-panel-parc&#038;autoplay=0&#038;userName=PARCInc" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="380" height="313"></embed></object>
<div style="padding:5px 0 12px">View more videos from <a href="http://www.slideshare.net/PARCInc">PARC, a Xerox company</a>.</div>
</div>
<div style="width:425px" id="__ss_5310918"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/PARCInc/40th-customer-panel-parc" title="PARC 40: Customer perspectives">PARC 40: Customer perspectives</a></strong><object id="__sse5310918" width="380" height="313"><param name="movie" value="http://static.slidesharecdn.com/swf/playerv.swf?doc=fortiethcustomerpanelparc-100928202437-phpapp02-video&#038;rel=0&#038;stripped_title=40th-customer-panel-parc&#038;autoplay=0&#038;userName=PARCInc" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse5310918" src="http://static.slidesharecdn.com/swf/playerv.swf?doc=fortiethcustomerpanelparc-100928202437-phpapp02-video&#038;rel=0&#038;stripped_title=40th-customer-panel-parc&#038;autoplay=0&#038;userName=PARCInc" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="380" height="313"></embed></object>
<div style="padding:5px 0 12px">View more videos from <a href="http://www.slideshare.net/PARCInc">PARC, a Xerox company</a>.</div>
</div>
<div style="width:425px" id="__ss_5327903"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/PARCInc/fortieth-employee-panel-parc" title="PARC 40: Employee perspectives">PARC 40: Employee perspectives</a></strong><object id="__sse5327903" width="380" height="313"><param name="movie" value="http://static.slidesharecdn.com/swf/playerv.swf?doc=fortiethemployeepanelparc-100930180008-phpapp02-video&#038;rel=0&#038;stripped_title=fortieth-employee-panel-parc&#038;autoplay=0&#038;userName=PARCInc" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse5327903" src="http://static.slidesharecdn.com/swf/playerv.swf?doc=fortiethemployeepanelparc-100930180008-phpapp02-video&#038;rel=0&#038;stripped_title=fortieth-employee-panel-parc&#038;autoplay=0&#038;userName=PARCInc" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="380" height="313"></embed></object>
<div style="padding:5px 0 12px">View more videos from <a href="http://www.slideshare.net/PARCInc">PARC, a Xerox company</a>.</div>
</div>
<p><img style="visibility:hidden;width:0px;height:0px;" border=0 width=0 height=0 src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyODY1Mjk2NTcxODgmcHQ9MTI4NjUyOTY2MTU3OSZwPTEwMTkxJmQ9V*ZfZW1iZWRfZG9jdW1lbnQmZz*yJm89ZTRk/YzFjNDYxNzQ*NDVjODk*ODI1MmZmYWY*OGQwZGImb2Y9MA==.gif" />
<div style="width:425px" id="__ss_5366726"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/PARCInc/fortieth-predictions" title="PARC 40: Predictions for the next 40">PARC 40: Predictions for the next 40</a></strong><object id="__sse5366726" width="380" height="313"><param name="movie" value="http://static.slidesharecdn.com/swf/playerv.swf?doc=40thpredictionsfinal-101005164928-phpapp02-video&#038;stripped_title=fortieth-predictions&#038;autoplay=0&#038;userName=PARCInc" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse5366726" src="http://static.slidesharecdn.com/swf/playerv.swf?doc=40thpredictionsfinal-101005164928-phpapp02-video&#038;stripped_title=fortieth-predictions&#038;autoplay=0&#038;userName=PARCInc" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="380" height="313" FlashVars="gig_lt=1286529657188&#038;gig_pt=1286529661579&#038;gig_g=2"></embed><param name="FlashVars" value="gig_lt=1286529657188&#038;gig_pt=1286529661579&#038;gig_g=2" /></object>
<div style="padding:5px 0 12px">View more videos from <a href="http://www.slideshare.net/PARCInc">PARC, a Xerox company</a>.</div>
</div>
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		<title>The Papermaster Chase</title>
		<link>http://allthingsd.com/20081031/the-papermaster-chase/</link>
		<comments>http://allthingsd.com/20081031/the-papermaster-chase/#comments</comments>
		<pubDate>Fri, 31 Oct 2008 17:11:31 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Big Blue]]></category>
		<category><![CDATA[Blade Development]]></category>
		<category><![CDATA[competitor]]></category>
		<category><![CDATA[corporate]]></category>
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		<category><![CDATA[data center]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[Fred McNeese]]></category>
		<category><![CDATA[I&VT]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Integration and Values Team]]></category>
		<category><![CDATA[intellectual property]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[lawsuit]]></category>
		<category><![CDATA[Mark Papermaster]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[noncompete]]></category>
		<category><![CDATA[P.A. Semi]]></category>
		<category><![CDATA[PARC]]></category>
		<category><![CDATA[Power architecture]]></category>
		<category><![CDATA[processor]]></category>
		<category><![CDATA[trade secrets]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=7608</guid>
		<description><![CDATA[Apple’s efforts to build its own chip development brain trust out of its acquisition of PA Semi have run afoul of IBM. Mark Papermaster, a 26-year IBM veteran and vice president of its Blade Development unit–a division that designs corporate data centers, plans to take a new job with Apple in early November, and Big Blue is doing its damndest to stop him. The company has filed suit against Papermaster, claiming his noncompete agreement with IBM prohibits him from taking a job with Apple.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/10/papermasterchase.jpg" alt="" title="papermasterchase" width="200" height="250" class="alignright size-full wp-image-7609" />Apple&#8217;s efforts to build its own chip development brain trust out of its <a href="http://digitaldaily.allthingsd.com/20080423/apple-pasemi/">acquisition of P.A. Semi</a> have run afoul of IBM. Mark Papermaster, a 26-year IBM veteran and  vice president of its Blade Development unit&#8211;a division that  designs corporate data centers, plans to take a new job with Apple (AAPL) in early November, and Big Blue is doing its damndest to stop him. The company has <a href="http://news.cnet.com/8301-13579_3-10079494-37.html">filed suit against Papermaster</a>, claiming his noncompete agreement with IBM prohibits him from taking a job with Apple.</p>
<p>“Mr. Papermaster’s employment by Apple is a violation of his agreement with IBM against working for a competitor should he leave IBM,” said Fred McNeese, director of IBM&#8217;s corporate media relations group. “We will vigorously pursue this case in court.”</p>
<p>And for good reason. As a member of the IBM (IBM) elite Integration and Values Team, Papermaster had broad access to the company’s intellectual property, trade secrets, and more. From <a href="http://blogs.zdnet.com/BTL/images/papermaster1.pdf">the complaint</a>:</p>
<blockquote><p>
The I&#038;VT is charged with addressing the most difficult and important issues facing IBM, such as developing corporate strategy and driving innovation and growth and I&#038;VT team members work with the most sensitive strategic information the Company possesses.</p>
<p>In his capacity as a member of the I&#038;VT, Mr. Papermaster has gained access to confidential information concerning the Company&#8217;s strategic plans, marketing plans and long-term business opportunities, including the development of specific IBM products.</p>
<p>&#8230;  Mr. Papermaster is IBM’s top expert in &#8216;Power&#8217; architecture and technology, and he is privy to a whole host of trade secrets and confidences belonging to IBM that the company uses to design, develop and manufacture its products.&#8221;
</p></blockquote>
<p>Sounds like IBM has a lot to lose in Papermaster. Certainly, it&#8217;s worrisome that someone with his processor design expertise and deep knowledge of IBM research and innovation could end up at Apple, a company that&#8217;s made quite a name for itself recognizing the potential of innovations <a href="http://en.wikipedia.org/wiki/Xerox_PARC">others have left fallow</a>.</p>
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		<title>Microsoft Research: Also Fumbling the Future</title>
		<link>http://allthingsd.com/20081029/microsoft-research-fumbling-the-future-ii/</link>
		<comments>http://allthingsd.com/20081029/microsoft-research-fumbling-the-future-ii/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 22:49:45 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Mach]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[OS X]]></category>
		<category><![CDATA[PARC]]></category>
		<category><![CDATA[Rick Rashid]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=7513</guid>
		<description><![CDATA[Success, as the old adage claims, has many fathers--even Apple’s success, much as CEO Steve Jobs would like to think otherwise. So it’s interesting to hear that among the progenitors of Apple’s current renown is Rick Rashid, head of Microsoft Research. Speaking at Microsoft’s Professional Developers Conference in Los Angeles today, Rashid talked up his Apple street cred, reminding attendees that he helped develop Mach, the operating system microkernel that’s now the foundation of Mac OS X.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/10/sameidea.jpg" alt="" title="sameidea" width="350" height="195" class="aligncenter size-full wp-image-7514" />Success, as the old adage claims, has many fathers&#8211;even Apple&#8217;s success, much as CEO Steve Jobs would like to think otherwise.  So it&#8217;s interesting to hear that among the progenitors of Apple&#8217;s current renown is Rick Rashid, head of Microsoft Research.</p>
<p>Speaking at Microsoft&#8217;s (MSFT) Professional Developers Conference in Los Angeles today, Rashid talked up his Apple (AAPL) street cred, reminding attendees that he helped develop <a href="http://en.wikipedia.org/wiki/Mach_kernel">Mach</a>, the operating system microkernel that&#8217;s now the foundation of Mac OS X. &#8220;If you use a Macintosh or an iPhone, which honestly, I would not recommend, you would be using code that I wrote more than 25 years ago,&#8221; <a href="http://news.cnet.com/8301-13860_3-10077953-56.html">Rashid said</a>. <img src="http://digitaldaily.allthingsd.com/files/2008/10/20379606.jpg" alt="" title="20379606" width="100" height="150" class="alignleft size-full wp-image-7515" />&#8220;If you&#8217;d asked me 25 years ago if I thought code I was [writing would be] running today on a cellphone, my reaction would have been, &#8216;What&#8217;s a cellphone?&#8217; It just shows you things really do survive and get used in interesting ways.&#8221;</p>
<p>Used in interesting ways in Apple products, anyway. <a href="http://www.amazon.com/Fumbling-Future-Invented-Personal-Computer/dp/1583482660">Just ask PARC</a>.</p>
<p>[<em>Image Credit: <a href="http://www.someecards.com/upload/congratulations/congratulations_on_having_the_same_great_idea.html">Someecards</a></em>]</p>
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