AllThingsD » parents

UrbanSitter's Social Babysitting Service Granted $1.75 Million in Allowance

Tricia Duryee — Mon, 23 Jan 2012 15:00:03 +0000

UrbanSitter, which may become the high-tech version of “The Baby-Sitters Club,” now has a bigger allowance with which to operate.

The San Francisco-based company is somewhat similar to the teen-oriented book series by Ann M. Martin, in which a group of middle-school students help parents find babysitters.

But in this version, instead of an elaborate phone tree, it uses modern communication tools like Facebook. The UrbanSitter site helps parents find sitters based on their availability, and even on their experience working for Facebook friends and friends of friends.

UrbanSitter has secured $1.75 million in seed funding from First Round Capital. Rustic Canyon Partners, Menlo Ventures and several angels also participated.

In September, AllThingsD’s Liz Gannes reported that the company had launched in one market, and had assisted with 300 babysitting bookings.

Since then, it has expanded to San Diego, Napa and Sonoma Valleys, Seattle, Boulder and Lake Tahoe. Next month, it will roll out in New York, Chicago, Denver and St. Louis.

The funding will be used for product development, such as mobile bookings, and new features, including online payments to sitters. The capital will also go toward expansion into new cities.

Phone Carriers Tout Tool to Stop Texting and Driving

Jennifer Valentino-DeVries — Fri, 25 Mar 2011 07:00:30 +0000

If your teenagers have a car and a cellphone, chances are they’ve made a call or texted behind the wheel.

Distracted driving is a big worry for many parents, but one start-up is betting that its technology will help alleviate some of those concerns. California-based Location Labs is selling a tool that detects when the phone is in a moving car and limits the owner’s ability to make calls and texts.

The system locks the driver’s cellphone screen, redirects calls to voicemail, blocks text message alerts and lets parents log on via the Web and see what is happening with the device while the teen is driving. In case of emergencies, parents can set three key contacts who are allowed to get through. And teens can override the system if they’re a passenger rather than a driver, but Location Labs will alert their parents when that happens.

Read the rest of this post on the original site

Send Someone You Love the Gift of Google Tech Support

Voices — Mon, 13 Dec 2010 21:08:47 +0000

Google isn’t always known for engineering the most human-centric solutions, but today it opened the door on something special (and decidedly adorkable) for the holidays.

Head on over to teachparentstech.org and you’ll find a little Web form, shrouded in faux brown paper, where you can assemble your virtual tech-support care package.

After selecting to whom it should be addressed, you can pick from about 50 very short videos to attach to the message that the form creates. The videos feature fresh-faced Googlers in brightly colored shirts using plain English and screen-capture video to explain how to do things like resize a photo, use Google chat, get driving directions or find the nearest pizza place.

And the tech subjects seem to be pretty expertly selected as well (we’ve been asked to help our parents on more than a few of these specific problems).

After selecting a salutation, the videos you want to send and an appropriate closing remark, the form spits out a page that can be forwarded to the email of the desired tech noob.

We spoke with Jason Toff, a product marketing manager at Google and the informal leader of teachparentstech. He said that the project was built on the 20 percent time Google gives some staff members to work on separate projects outside of their assignments, and that it was really born out of a need found among his youngish Googley colleagues.

“The idea of parents needing tech support around the holidays really resonated with our core group of about six people. We just sent some emails out to some internal list serves expecting to get a lukewarm response, and over 50 people responded wanting to be in videos explaining some simple tech,” Toff said during our phone call.

Toff said there weren’t any other plans to build out additional products on the teachparentstech domain right now, but he’s hoping to see how this first thing goes and learn from it.

The site went live as of about 9:30 PT this morning and by noon had sent out over 3,000 virtual care packages.

The one pro tip we got from Toff was that if you care to see all the videos available, maybe to do a power-training session, you can head to teachparentstech.org/watch where all the available videos are displayed together.

Now, if only Google would buy up santagr.am and santatracker.com, our very Google holiday would be complete.

Slow Fade-Out for Video Stores

Jessica E. Vascellaro and Sam Schechner — Thu, 30 Sep 2010 12:00:40 +0000

Blockbuster Inc.’s bankruptcy last week has made it official: Technology is killing the video-rental store—and a piece of American culture with it.

Alan Sklar feels it. The 61-year-old has stood behind the counter of Alan’s Alley Video in Manhattan’s Chelsea neighborhood for 22 years. Revenue is down, and his staff, which reached 10 a few years ago, is now about five. “If we pay the bills we’re happy,” he said.

Many nights, like last Thursday, are very quiet.

He lists the culprits. “Netflix (NFLX), Redbox and on demand,” he said, over Audrey Hepburn’s voice emanating from a television in the corner playing “Funny Face.”

“People like things being given to them. We don’t see as many warm bodies.”

Since the first video-rental shops emerged in the late 1970s, they have served as shrines to films and created new social spaces for neighborhoods, often reflecting their personalities. They drew cinephiles, rebellious teens seeking movies of which their parents might not approve, and budding young actors and directors who canonized them in their work.

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Keep Tabs on Kids' Social Lives

Katherine Boehret — Tue, 31 Aug 2010 21:54:08 +0000

It’s often said that kids need their parents to be parents, not friends. With the launch of its new social-networking tool, SafeSocial, AOL Inc. lets parents practice this adage in a literal way by monitoring their kids’ Facebook activity without becoming one of their “friends” in the social network. (It also works with other sites like Twitter and MySpace.)

Through a partnership with SocialShield Inc., AOL SafeSocial uses technology that constantly scans sites where kids are social networking to identify and report any language that might be inappropriate (think of cursing, drugs and bullying) or even dangerous (suicidal words or phrases). It detects if kids have other accounts on sites that parents might not know about, and displays photos in which kids are “tagged,” or identified as being in the photo, as well as a list of most recently added friends.

[ See post to watch video ]

SafeSocial costs $10 monthly and can be tried free for 30 days. I tested it by monitoring two people’s Facebook, Twitter and MySpace accounts, access of which was provided by AOL (AOL). I focused mostly on monitoring a 13-year-old’s Facebook account and grew to appreciate the concise way the monitoring site presents information. I easily toggled through recent photos, friends and activity without needing to know anything about how social networking works.

SafeSocial keeps all of the monitoring in one place on a password-protected website that can be accessed with any browser and set up with any email account. The site will email parents if severe alerts are triggered, like if violent or suicide-related keywords are detected. And once a week, parents receive digestible email summaries of their kid’s activities.

The site did return some false positives, like a flagged Facebook comment in which one kid used the phrase “hang out” because “hang” could refer to suicide. But an AOL representative said the site is designed not to filter alerts because the company would rather it err on the side of catching something than not. SafeSocial lacks the ability to show videos in which kids are tagged; comments that a child makes on another child’s page; or instant-messaging conversations. The representative told me that the ability for a parent to see their child’s comments on other kids’ pages may work within a couple weeks, and the other features are in the works for future updates.

AOL SafeSocial identifies any language that might be inappropriate, in this case, using the word ‘bust’ generated an alert because there are instances where it may be drug-related.

Other monitoring products, like CyberPatrol, can overwhelm parents by sending them too many write-ups and too much detailed information about kids’ online activities, much of which are confusing to parents. Still others, including PC Tattletale Internet Monitoring Software and key-logging software programs, record everything a child does on the computer, presenting parents with a lot of content to sort through.

SafeSocial works only when parents invite their kids and the kids accept the invitation; in the case of Facebook, Facebook Connect is used to link a kid’s account to SafeSocial. This way monitoring is done without the stigma of the parent actually “friending” the kid. There’s nothing in SafeSocial that lets parents hit a button to stop a child from doing something (the site encourages parents to discuss with the child why the activity isn’t allowed). Shortcuts let parents email alert items to other people, like when a spouse sees a questionable photo and wants to run it by the other. (Both parents can check the same account at the same time using the same log-in.)

The site’s technology is intelligent enough to tell if one particular friend seems like an outlier, for example, a 55-year-old man who doesn’t have any common friends with a 15-year-old girl on Facebook. SafeSocial determines if that person is a member of sites it considers more geared toward adults, like Match.com or LinkedIn, and tells parents as much without specifically saying the name of the site.

Of course, kids will be kids, and technology can’t do it all. If kids type acronyms or phrases to get around the detection technology, parents may not be notified. And if a kid creates an account on a social-networking site without using an email the parent knows, SafeSocial won’t be able to detect it. But the site scans status updates and comments against a list of hundreds of keywords, which is constantly updated.

Though AOL SafeSocial isn’t perfect, it’s an easy-to-use middle ground between banning social networking from a child’s life and watching over his or her shoulder at all times—without the embarrassment factor that kids associate with becoming “friends” with parents. More important, the site could be used to get a teen talking about what exactly they’re doing online.

Write to Katherine Boehret at mossbergsolution@wsj.com

Online Help for Parents Who Volunteer

Pui-wing Tam — Thu, 03 Jun 2010 01:03:29 +0000

It takes a lot to organize a classroom of 20 children. It can take even more to organize the kids’ busy parents—and that often means turning to technology to get everyone on the same page.

Over the past nine months, my first-grader’s school has seen that in spades. Like many elementary schools, ours relies on parent volunteers to help out with one-on-one reading with students and math exercises. In my 6-year-old’s class, at least two parent volunteers are needed a day. In the past, volunteers were organized the old-fashioned way on paper, with parents signing up for their preferred time slots for the month on a calendar sent home with their children.

But in recent years as more schools and families have gone digital, parents are opting for an online solution to organizing volunteer class time. And a host of volunteering and calendar services have popped up on the Web to oblige them. When I asked our school’s room parent which online sites people were using to organize volunteering, he blasted out an email to poll his network of room parents. The informal survey yielded one conclusion: Each classroom was using different services, each with their own perks and drawbacks. Among the hodge-podge of choices were well-known applications such as Yahoo Inc.’s Yahoo Groups and Google Inc.’s Calendar, as well as less familiar names including VolunteerSpot Inc.’s VolunteerSpot and Doodle AG’s Doodle.com.

All are easily accessible on the Web and are free (though some charge a fee for premium users). All allow a central organizer to set up a master calendar or group online and invite other people to join, thereby getting everyone onto the same technological platform.

VolunteerSpot lets an organizer create a calendar, with tasks parents could volunteer to do.

Each also has limitations. Some make it difficult to print a volunteer schedule. Others don’t have automatic reminders to notify a participant that their volunteer session is coming up, or they make it tough to export the calendar to be integrated with, say, your calendar at work.

Of all the technologies our school’s parents are using, Yahoo’s Groups has been around the longest. Launched in 1999, Yahoo says it now hosts more than 10 million groups that are accessed by some 120 million members. Signing up to create a Yahoo Group is a breeze—with a few clicks, people can name a group and invite others to join. Once set up, parents can post comments, send photos and other attachments to the group, and sign up for spots with an integrated calendar application. Over the years, Yahoo has added new features, including tools to help build an event and to gather RSVPs.

But some parents complain that using a Yahoo Group creates unnecessary spam when some people forget they’re communicating with a group instead of one on one. In addition, Groups’ calendar application is difficult to import and export. Yahoo says that later this year, it will roll out a refresh of Groups that will “enable smaller groups to do things more efficiently.”

Google Calendar, launched in 2007, got a fresh new look for the application last month. The application is also easy to create and to invite people to join. Other parents can share the calendar, see at a glance what volunteer spots are available and fill in the ones they want. Reminders are built in, and Google Calendar can sync with Microsoft Outlook or other calendaring systems.

One of our school’s first-grade classes, though, faced a hurdle when it came to joining their Google Calendar. Some parents said they couldn’t join because they didn’t have a Gmail email account and didn’t want to jump through the hoops of creating one. Google says people don’t have to have a Gmail account but adds there is often confusion between a Gmail account and a plain-vanilla Google account, which only requires people to enter a username and password.

No such puzzlement should exist with Doodle.com, which doesn’t ask users for their email. Launched in 2003 by a developer in Zurich, Doodle.com allows people to quickly get on a calendar, select dates and times for an event, then send out the link so people can fill in when they want to volunteer. But Doodle.com is designed primarily for setting up a business meeting, the company says. Organizing a month’s worth of classroom volunteers thus requires clicking each specific date to create a volunteer spot for it. In other services, you can bring up a month’s calendar. Printing out a Doodle.com calendar also entails someone first exporting the calendar to a PDF or an Excel spreadsheet.

One parent, who is a Doodle.com fan, says she finds the application is better used to organize one-off events such as a school field trip rather than maintaining an ongoing volunteer calendar.

VolunteerSpot was launched early last year by entrepreneur Karen Bantuveris, who says she was aggravated with the lack of tools to solve volunteer-coordinating problems at her child’s preschool. VolunteerSpot allows an organizer to create a calendar, use a tool called the planning wizard to choose tasks they need people to volunteer for, and then send the link out so people can chime in for what slots they can fill.

VolunteerSpot has gotten mixed reviews from our first-grade class. While our parent-volunteer coordinator said the website is very “usable”—with reminders automatically sent two days before a volunteer session, among other things—it was less smooth in some areas.

VolunteerSpot doesn’t allow people to see a month’s worth of volunteers at a glance; people have to click on each day to see who is volunteering, for instance. Printing a calendar isn’t easy. When I clicked on our class calendar, I could print out only my volunteer slots and not the entire class’s since I wasn’t the calendar’s administrator.

My first-grader’s teacher was particularly frustrated by those things since they prevented her from easily seeing who was volunteering when and from printing out a calendar to prompt laggards to volunteer. She says it meant she often had to bug our parent-volunteer coordinator for updates and to make changes to the calendar.

Ms. Bantuveris says the site is constantly adding features and that more than one person can be a calendar’s administrator, which allows them to make changes to a calendar’s settings. She adds that the site in February added an option allowing an administrator print out a master calendar.

Still, there’s one thing these technologies can’t overcome: parental resistance. One of our school’s first-grade classes started the academic year with VolunteerSpot—but quickly abandoned it. Instead, they switched to a paper calendar. “We just couldn’t get anyone to sign up online,” says the room parent for that class. With a paper calendar, she adds, the volunteering has gone much more smoothly.

Walter S. Mossberg will return June 10.

Write to Pui-Wing Tam at pui-wing.tam@wsj.com

A Social Network to Grow On

Katherine Boehret — Wed, 19 May 2010 01:03:34 +0000

Right this second, parents around the country are arguing with their children about using the computer—in particular, whether they’re old enough to start accessing social-networking sites like Facebook. Parents worry about how kids behave with each other online and if they’re interacting with strangers. A new site being launched Wednesday aims to ease those worries by providing training wheels to young kids looking to social network.

Togetherville (Togetherville.com) is designed to function as a safe, kid-centric social network. The site guides kids ages 6 through 10 on how to communicate online with others, using canned responses and parental participation. Togetherville links into Facebook so parents who use the popular social-networking site can have a say in who their children are connecting with and can even interact with their kids online.

[ See post to watch video ]

While there are many kid-friendly sites like Disney’s (DIS) Club Penguin that have a social-networking aspect, Togetherville offers young children their first taste of social networking like grown-ups, using their real-life identities (not cute avatars) and real-life relationships.

Togetherville smartly restricts certain online activities, but does so in ways that don’t make a child feel too restrained. For example, there aren’t any places on the site where a child can enter free-form text. Instead, kids choose from several pre-set quips, including sayings that they or other kids submitted for approval. The quips can range from questions kids ask one another (“Who saw ‘Avatar’?”) to “I (heart) my family.” And rather than directly sending friend requests to other kids, children first send a request to their parents, who give their consent and send the invitation to make the connection.

To review this site, I used accounts for both kids and adults. I was impressed by the clean interface of Togetherville, which is free of advertisements (though ads may be added to the parent side over time). The three core themes of the site are art, entertainment and education. The content is hand-picked by adults—many of whom are either parents on the site’s staff or are volunteers. And includes 2,000 videos from YouTube and 34 games, some of which are educational. Kids can easily save or share content they discovered on the site or created, like their artwork.

This site is available to the public Wednesday after operating in private beta with 800 test users for six months. A couple things about the site still need work. First, if an adult isn’t Facebook friends with another child’s parent, the two children can’t become friends on Togetherville.com. This is something that Mandeep Singh Dhillon, co-founder and CEO of Togetherville Inc., says he intends to change by late summer. He realizes that many kids are friendly with one another irrespective of their parents’ friendships and envisions classrooms using Togetherville by next fall.

Second, Togetherville is still working on the details of an allowance feature, which will be available this summer so the kids can pay for virtual things like premium games or apps. Parents will be able to add money to their kids’ accounts, and just like real money allowances, they’ll be able to take it away. For now, allowance isn’t an issue since everything on Togetherville is free.

To access Togetherville, adults must be Facebook users, though Mr. Dhillon says access through additional platforms and networks will be available later this year. Adults sign in on Togetherville.com by using the Facebook Connect app to link their Facebook account to the website. Then adults can create accounts for children and grant additional administrator access to a designated person, like an aunt or caregiver. Kids sign in on Togetherville.com with their own login and password, so it feels like their own site.

On the adult account’s home page, the adult’s kids are listed in the top left of the screen, with quick links to view each child’s profile and online activities, or to manage his or her friends. For parents wondering who their kids online friends are, there is a section that shows how a child’s friends are connected by displaying other members in the friends’ families, including parents, siblings and other relatives. When kids ask parents for permission to connect with friends, adults are notified via email and with Togetherville.com alerts.

Using a kid’s account, I played games like Mooncakes, which asks users to rank images with the most egg yolks in descending order as fast as possible. A helpful feature in games and videos lets users hit a light bulb icon to dim everything else on the screen, making the activity easier to see—much like what Hulu.com can do while videos are playing. Leaderboards for games list All-Time High Scores, Neighborhood High Scores and My High Scores. This provides something for everyone to feel good about without taking away the thrill of competition.

I watched a video of Hannah Montana singing “The Climb,” and while watching, read video comments from other Togetherville kids, noting that all comments were made using pre-approved quips. I played with a Mother’s Day Card Maker app to drag colorful images and pre-set text onto a screen, creating a stylish design. I saved both the Hannah Montana video and the card in My Trunk, a virtual repository where videos, games and art can be saved. Every activity I did as a kid was visible to others in My Neighborhood (network) on a stream much like Facebook’s “Most Recent” list of friends’ activities.

Parents can engage with their kids, which the Mr. Dhillon says is still acceptable for this age group of kids. Though the pre-set quips were originally designed for helping kids know what to say to one another, parents can use them to better fit in when interacting with their kids online.

Togetherville will continue adding more content, but as is, it provides a social-networking environment that kids can enjoy and that parents will feel comfortable managing.

Edited by Walter S. Mossberg

Write to Katherine Boehret at mossbergsolution@wsj.com

Walt's Digg Dialogg with FCC Chairman Julius Genachowski

Walt Mossberg — Wed, 02 Dec 2009 18:27:06 +0000

Walt recently sat down to interview FCC Chairman Julius Genachowski, and asked him the top questions submitted via Digg.com. Check out the entire Digg Dialogg right here (you can also find it on Digg.com):

For brevity’s sake, we’ve also embedded the trailer:

Sharing Where You Are When You Care to Share

Nick Wingfield — Thu, 21 May 2009 01:02:03 +0000

There’s a tendency in the Twitter era for people to share copious details of their lives with online pals. One way to do that is through new mobile-phone services that let people share their physical locations using the tracking technology inside modern cellphones.

While these location-sharing services have some interesting possibilities, they also raise some disturbing implications for privacy — or maybe it just seems that way if, like me, you’re over 35 years old. Lately I’ve been testing a cellphone location-sharing service that I found simple, useful and non-creepy enough that I can imagine people thirtysomething and older using it.

Send a ‘Glympse’ to share your location

The free service is called Glympse, from a company of the same name that has designed it to share your location with friends and colleagues in small increments of time — glimpses, as the name implies, of your whereabouts. Glympse just released a test version of the service as an application for the G1, a phone offered by T-Mobile that runs Google’s (GOOG) Android operating system.

The company will release versions of Glympse for BlackBerry, Windows Mobile, iPhone and Nokia (NOK) phones in the coming weeks. Users can download the Glympse software onto G1 phones through Android Market, the online clearinghouse for applications for Android phones.

I used Glympse on an iPhone and a G1 and, for comparison, tried out a couple of other location-sharing applications, Google Latitude and Loopt. When you start the Glympse application, it identifies where you are on a map using a combination of location technologies in cellphones, including GPS satellites, Wi-Fi hot spots and phone towers.

Your location isn’t shared with others until you “send a Glympse” to someone. The software allowed me to send a Glympse with my location for selected chunks of time lasting anywhere from zero minutes to four hours. Picking zero minutes shared only my location at the moment of sending, while selecting four hours meant the recipients of my Glympse could track me for that period of time, wherever I went.

The sender of a Glympse can address it by entering a recipient’s email address, or a mobile-phone number for a text message. Recipients get a message with a link to a map on a Web page. A nice thing about the service is that it doesn’t require recipients to have the Glympse software, though the experience is richer when they do.

Sending a Glympse can be helpful anytime a friend, family member or colleague is expecting you. You can send a Glympse that lets a friend know you’re stuck in heavy traffic (although it’s wise to do that before you’re on the road to stay safe and, in some states, to avoid breaking the law). Parents can insist that teens send a Glympse when they go out for the evening.

Bryan Trussel, the CEO of Glympse, sent me several Glympses with short messages like “late lunch meeting” and “headed home” to explain where he was going. On the G1, I could see an icon representing Mr. Trussel moving around a map as he drove through the streets of Redmond, Wash., including his speed. I was also able to see traffic conditions, which would have been helpful if he had been running late. Glympse gave me a similar view of his location through a Web browser running on my PC. On the iPhone, the experience was more static, forcing me to reload a Web page to get a fresh view of Mr. Trussel’s whereabouts. Glympse says it will fix this so users of the iPhone can watch someone’s location in real time.

I encountered a bug with the service when I sent a couple Glympses to my own cellphone and that of a colleague — both BlackBerrys and neither of which had Glympse software. Both Glympses linked to high-level maps suggesting I was somewhere in North America, which wasn’t very helpful, even if it was technically accurate. The company couldn’t figure out what the problem was, and it eventually stopped happening for me too.

Once a Glympse expires, the service no longer tracks the sender’s location. It will show the sender’s last known location for 48 hours after the Glympse expires. Glympse may some day use your location information to target advertising to you, but the company isn’t doing that for now.

I’m far more comfortable with this form of finite location-sharing than the approach used by other services. Google Latitude lets you share your location to only a list of friends. It gives you the option of turning location sharing off or, through a “city level” option, it reveals only your general whereabouts. Loopt similarly allows you to set options to show, or hide your location from all or some online friends. A feature called Loopt Mix lists strangers you can send messages to in your general vicinity — many of whom seemed to be looking for romantic partners in my area.

Despite these controls, I easily forgot I was sharing my location with these two services. This might be fine for someone who enjoys being tracked down by friends during a night out on the town or is diligent about changing privacy settings when they want to go stealth.

I’m too lazy to manage my privacy so closely though. I don’t mind giving friends a look at my location, but only if I know the invitation isn’t open-ended.

Email nick.wingfield@wsj.com.

Unigo.com Gives Everyone a Say About College Picks

Walter S. Mossberg — Thu, 19 Feb 2009 02:02:03 +0000

Research on choosing colleges takes many forms, including visiting campuses and studying the schools’ Web sites. But for a lot of high-school students and their parents, finding a centralized resource containing information about numerous schools still means buying one of the thick, costly printed guides to college that have been around for years. The Web versions of these books are surprisingly dry.

But there’s a new, free Web site that, while overseen by paid editors, is built on lively content submitted by current students at the colleges. The information isn’t just words and numbers, but includes numerous photos and videos for most schools. You also can create a small social network of people interested in the same schools or who share other common traits.

[ See post to watch video ]

In other words, this is a college-information resource built for the age of YouTube and Facebook.

The site, Unigo.com, costs nothing to use and supports itself with ads. Although it’s only a few months old, it already covers about 250 colleges and universities, and claims to average dozens of student-created reviews, photos and videos for each college. Its sophisticated search engine lets applicants comb all this material to find just what applies to them. For example, Unigo would let you see all content relevant to an Asian-American female applicant with conservative political views.

I’ve been testing Unigo, and I like it. In the sampling of college profiles I read, the site seems to have struck a good balance between the immediacy and candor of student submissions, and the professionalism needed to weed out wildly biased or inaccurate claims.

The site, founded by a 26-year-old who formerly created printed college guides, says it employs 19 full-time editors. This team uses information from a nationwide network of 300 representatives on campuses to create each college’s profile. Each representative rounds up contributions from others on campus, so that the site claims that over 15,000 students contributed to the profiles of the first 250 colleges.

Reviews, photos and videos can also be submitted out of the blue, and these are also eventually reviewed by the editors.

Each profile starts with a fairly long editor-written overview, liberally sprinkled with comments from students and accompanied by basic information, statistics and rankings.

But the heart of Unigo’s look at each college is student-created, in multiple forms. For instance, the site’s section on the University of Michigan includes 92 written student reviews, some running to thousands of words; 35 photos; 36 videos; and 10 student-written “documents.” The latter are often by campus journalists and cover things like athletics or critiques of nearby restaurants.

The videos are the most interesting part of Unigo, because they provide a look at current students and at the campus that isn’t often captured in standard guides. Most of the videos are fairly short, some only containing the answer to a single question like “What’s the best or worst thing about this school?” But others include opinions on issues like what kinds of students fit in best or worst on campus, or minitours of the campus or of typical dorms.

One student video I watched was a walk down the main street of the college town. Others are reflections on the school’s reputation, or on why the student chose one school over another. Another was about a student’s biggest freshman-year mistake (he took Classical Mythology, found it boring, didn’t do the work and flunked the course.)

I stumbled on a rap video submitted by a student from Clarkson University, which doesn’t yet have a review on Unigo, in which the rapper comments on the alumni, the architecture and the weather at the Potsdam, New York, school.

Unigo also contains articles on general topics, such as how to decide what size of college is best for you, and how to get the most out of a college tour.

While the editors ban personal attacks and nudity, they don’t bar negative comments. Unigo deliberately seeks out pro and con opinions. Many of the student submissions are enthusiastically positive, but plenty are negative comments on campus social life, the costs, the food, the faculty, the dorms and other topics.

The site feels surprisingly full for such a young venture, but it has some quirks and issues. Coverage is uneven. For instance, Vassar College in New York boasts 117 reviews and 42 videos, while the much larger University of Kansas has only 45 reviews and three videos. Finding the detailed search feature can be clumsy, because it’s not obvious on the home page. You can’t generate a quick comparison among colleges, and the site lacks any parent-oriented sections, although parents are free to use it.

Finally, there are just loads of colleges that aren’t yet included. The first 250 schools were “seeded,” with months of research and solicitation of student content. Unigo is confident it can get more schools, but only time will tell.

Still, Unigo is a good example of how user-generated content can do a lot to enhance an important topic, and still keep editorial standards.

Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.

Twitterers, Bloggers Praise Motrin for Giving Them Something to Do Last Weekend

Peter Kafka — Mon, 17 Nov 2008 13:02:23 +0000

Good thing we’ve resolved the global financial crisis, the global terror crisis, and the global warming crisis. Otherwise the blogosphere wouldn’t have had time to rail about a Web video ad campaign from Motrin over the weekend.

The story: Big pharma Johnson & Johnson (JNJ) has rolled out a Web clip (below) in which a snarky, knowing commentator gripes about the social pressure to “wear” babies in slings, carriers, etc–and the Motrin-ready aches that “wearing” a baby can cause. And in the last few days lots of blogger/Twitterers have agreed that:

The ad is offensive.
Motrin/JNJ doesn’t “get” social marketing.
Something should be done! Maybe a boycott.

How many bloggers/Twitterers are actually complaining about this? And are there enough to hurt JNJ, which made an estimated $1 billion in profit from Motrin each year? Mmmmmmaybe.

Tools like Google’s blog search and Twitter’s Summize search will tell you that, yes, some number of people are chattering about this on the Web. And as of 8:07 a.m. Monday, the Motrin.com site was down, whatever that means. But from what I can tell, only a few thousand people have actually seen the ad on Google’s (GOOG) YouTube. I’ve asked video watcher TubeMogul for info on the ad’s audience and will update when I get it.

But even if the outrage is widespread, it’s going to be hard make a connection between online chatter and real-world results. Otherwise Ron Paul would be the 44th President of the United States.

Meanwhile, at the risk of a cyber-stoning, let me say that I don’t think the ad–which seems to be aiming at the same set of people who buy very expensive strollers but feel a bit conflicted about doing so–is an outrage. And neither does the person who does most of the baby-wearing in my house.

I ran it by her in the twilight hours this morning, between feedings, and she shrugged: “It’s true.” Then she went back to sleep.

UPDATE: Twitter Moms unite! JNJ has apologized, and is very, very sorry. Kathy Widmer sends Forbes.com this mea culpa:

I am the Vice President of Marketing for McNeil Consumer Healthcare. I have responsibility for the Motrin Brand, and am responding to concerns about recent advertising on our website. I am, myself, a mom of 3 daughters. We certainly did not mean to offend moms through our advertising. Instead, we had intended to demonstrate genuine sympathy and appreciation for all that parents do for their babies. We believe deeply that moms know best and we sincerely apologize for disappointing you. Please know that we take your feedback seriously and will take swift action with regard to this ad. We are in process of removing it from our website. It will take longer, unfortunately, for it to be removed from magazine print as it is currently on newstands and in distribution.”

Lesson: Carping on Twitter does indeed work. Sometimes.

KidZui's Parent Plan Lets Children Explore in Safe Corner of Web

Walter S. Mossberg — Thu, 20 Mar 2008 00:01:00 +0000

The Internet presents a real dilemma for parents with younger children. On the one hand, it’s filled with fun and wholesome sites for kids, and lots of educational material. On the other, it teems with inappropriate content and potentially dangerous means of communicating with strangers.

There are tools for dealing with the problem, most commonly, filtering software that attempts to bar sexual, violent and other objectionable material. But these can frustrate kids and parents, by either blocking too many things or not blocking enough.

Avatars help guide users

Some other approaches, such as the parental controls built right into the latest Windows (MSFT) and Macintosh (AAPL) operating systems, offer parents more control by allowing them to specify what Web sites a child can access. But that requires close and constant involvement by the parent as the child seeks access to more Web sites.

This week marks the launch of a parental-control service with a somewhat different approach. It’s called KidZui, and it aims to offer kids a safe subset of the Internet where they can roam freely without triggering parental worry. KidZui, for children ages 3 to 12, hopes to emphasize the positive, rather than the negative.

The service, from a San Diego company of the same name, claims to encompass 500,000 safe sites, photos and videos, ranging from pop culture to science, comics and games to history. You can watch the latest “American Idol” contestant, learn about dinosaurs, delve into history or visit popular kids’ sites, such as Webkinz and Club Penguin.

The sites, photos and videos included in KidZui are approved by a team of about 200 parents and teachers across the country, and are ranked by age, so that a site that might be right for an 11-year-old isn’t served up to a 4-year-old.

While a child can establish a list of friends in KidZui, and can share content with them, there is no instant-messaging or email function.

KidZui isn’t free, and it can’t be accessed via a regular Web browser. Instead, you must download a special KidZui browser, from kidzui.com, that runs on either Windows or Macintosh computers. I tested it on both platforms, and it downloaded quickly and installed smoothly.

The service nominally costs $99.95 a year, or $9.95 a month, but there is a 30-day free trial and an introductory rate of $49.95 a year, or $4.95 a month. It has no ads, other than those already present on Web sites kids visit.

A key selling point of the service is that busy parents can simply set up KidZui and trust that their kids will be safe online. To that end, the program can be optionally configured, so that a child can’t escape from it to use the computer’s standard browser, for example. A parent can set KidZui to launch when the computer starts up, in full-screen mode. In this mode, KidZui automatically disables or hides the common keystrokes, icons, commands and techniques that allow users to switch to, or to start up, other programs.

In addition, when KidZui is running in this locked-down mode, the child can be barred from quitting KidZui without a parent’s password. In my tests over the past week, I found some loopholes in this lockdown system, but the company plugged each leak I turned up. I can’t swear that a clever kid won’t be able to escape from KidZui, but the program blocks most obvious exits.

Inside the software, the company has tried to create a fun, lighthearted world. Each child is represented by a “Zui,” a cartoon-like character that can be customized with hair, clothing and other features. There are lots of sound effects, and kids can rate content with illustrated tags ranging from “best” and “cool” to “boring” or “gross.”

When a child types in a term like “ocean” KidZui offers a list of related terms as well, to guide further exploration. If a child types in a search term or a Web address that has been banned from the KidZui universe, a message appears saying “This page isn’t available on KidZui, but your parents can add it for you.” This applies not only to terms typed into KidZui’s own search bar, but also to terms a child enters at sites like Wikipedia or in the search boxes embedded in other sites. The main pages of Google and Yahoo can’t be summoned.

If a search or Web address is new to KidZui, a different message appears promising that it will be reviewed.

I did find some holes in this system. For instance, I was able to get to The Wall Street Journal’s Web site and do an internal search on “Spitzer,” which turned up a story on the former New York governor’s sex scandal.

Parents can get detailed reports about the KidZui activities of each of their children and can tweak the content they can see by adding specific types of material, such as “athletic violence,” and approving or blocking specific Web sites.

For parents who want to allow limited Web use by their young children without constantly micromanaging their online activities, KidZui may be worth a try, but don’t expect it to be perfect.

Email me at mossberg@wsj.com. Find all my columns and videos online, free, at the new All Things Digital Web site, http://walt.allthingsd.com.

Grading Neighborhood Schools

Katherine Boehret — Wed, 20 Feb 2008 00:01:00 +0000

Education — an issue that affects everyone in some way or another — is an ideal candidate for discussions on the Web. There, parents, students and teachers can ask questions under the cloak of Internet anonymity, which enables conversations about personal topics such as learning disabilities and teacher conflicts.

But the vastness of the Internet can leave many people wondering where to begin, especially when asking sensitive questions about education. And, even in a sea of discussions and forums on education, parents are often hungry for one piece of information above all else: data that helps them select a school for their children.

Education.com’s SchoolFinder (top right) enhances an already rich Web site (top left), while GreatSchools.net (above) works education-related content into school search results.

So this week I tried three education-related Web sites that dedicate some or all of their resources toward providing free school comparisons, including demographics, test results, teacher-to-student ratios and percentages of students eating free and reduced-price lunches.

I performed various school queries using Education.com Inc., GreatSchools Inc.’s GreatSchools.net and SchoolMatters.com by typing in a ZIP Code, city, district or school name. Overall, GreatSchools and Education.com offered the most content-packed environments, loading their sites with related articles and offering community feedback on education-related issues by way of blog posts or surveys. And though GreatSchools is 10 years older than Education.com, which made its debut in June, the latter has a broader variety of content and considers its SchoolFinder feature — newly available as of today — just a small part of the site.

Both Education.com and GreatSchools.net base a good portion of their data on information gathered by the Department of Education and the National Center for Education Statistics, the government entity that collects and analyzes data related to education.

SchoolMatters.com, a service of Standard & Poor’s, is more bare-bones, containing quick statistical comparisons of schools. (S&P is a unit of McGraw-Hill Cos. [MHP]) This site gets its content from various sources, including state departments of education, private research firms, the Census and National Public Education Finance Survey. This is evidenced by lists, charts and pie graphs that would make Ross Perot proud. I learned about where my alma mater high school got its district revenue in 2005: 83% was local, 15% was state and 2% was federal. But I couldn’t find district financial information for more recent years on the site.

All three sites base at least some school-evaluation results on test scores, a point that some of their users critique. Parents and teachers, alike, point out that testing doesn’t always paint an accurate picture of a school and can be skewed by various unacknowledged factors, such as the number of students with disabilities.

Education.com’s SchoolFinder feature is starting with roughly 47,000 schools in 10 states: California, Texas, New York, Florida, Illinois, Pennsylvania, Ohio, Michigan, New Jersey and Georgia. In about two months, the site hopes to have data for all states, totaling about 60,000 public and charter schools. I was granted early access to SchoolFinder, but only Michigan was totally finished during my testing.

SchoolFinder lets you narrow your results by type (public or charter), student-to-teacher ratio, school size or Adequate Yearly Progress (AYP), a measurement used to determine each school’s annual progress. Search results showed specific details on teachers that I didn’t see on the other sites, such as how many teachers were fully credentialed in a particular school and the average years of experience held by a school’s teachers.

The rest of the Education.com site contains over 4,000 articles written by well-known education sources like the New York University Child Study Center, Reading is Fundamental and the Autism Society of America. It also contains a Web magazine and a rather involved discussion-board community where members can ask questions of like-minded parents and the site’s experts, who respond with advice and suggestions of articles that might be helpful.

Private schools aren’t required to release test scores, student or teacher statistics, so none of the sites had as much data on private schools. However, GreatSchools.net at least offered basic results for most private-school queries that I performed, such as a search for Salesianum School in Delaware (where a friend of mine attended) that returned the school’s address, a list of the Advanced Placement exams it offered from 2006 to 2007 and six rave reviews from parents and former students.

GreatSchools.net makes it easy to compare schools, even without knowing specific names. After finding a school, I was able to easily compare that school with others in the geographic area or school district — using a chart with numerous results on one screen. After entering my email address, I saved schools to My School List for later reference.

I couldn’t find each school’s AYP listed on GreatSchools.net, though these data were on Education.com and SchoolMatters.com.

SchoolMatters.com doesn’t provide articles, online magazines or community forums. Instead, it spits out data — and lots of it. A search for “Philadelphia” returned 324 schools in a neat comparison chart that could, with one click, be sorted by grade level, reading test scores, math test scores or students per teacher. (The Julia R. Masterman Secondary School had the best reading and math test scores in Philadelphia, according to the site.)

SchoolMatters.com didn’t have nearly as much user feedback as Education.com or GreatSchools.net. But stats like a school’s student demographics, household income distribution and the district’s population age distribution were accessible thanks to colorful pie charts.

These three sites provide a good overall idea of what certain schools can offer, though GreatSchools.net seems to have the richest content in its school comparison section. Education.com excels as a general education site and will be a comfort to parents in search of reliable advice. Its newly added SchoolFinder, while it’s in early stages now, will only improve this resource for parents and students.

Edited by Walter S. Mossberg

Email mossbergsolution@wsj.com