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		<title>Appolicious Signs Partnership to Integrate With Yahoo</title>
		<link>http://allthingsd.com/20100421/appolicious-signs-partnership-to-integrate-with-yahoo/</link>
		<comments>http://allthingsd.com/20100421/appolicious-signs-partnership-to-integrate-with-yahoo/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 10:23:56 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=27186</guid>
		<description><![CDATA[Although serial entrepreneur Al Warms sold his start-up to Yahoo and ultimately left the Internet giant to launch a new one, he is coming back a bit via an interesting partnership.

Warms's Appolicious is aimed at encouraging discovery and social networking in the mobile apps market.

Now it will carry Yahoo's brand at the top of its site and be surfaced throughout Yahoo's news, sports and other powerful media properties.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/04/appolicious-logo-web.png" alt="" title="appolicious-logo-web" width="200" height="64" class="alignright size-full wp-image-27387" /></p>
<p>Although serial entrepreneur Al Warms sold his start-up to Yahoo and ultimately left the Internet giant to launch a new one, he is coming back a bit via an interesting partnership.</p>
<p>Warms&#8217;s <a href="http://www.appolicious.com">Appolicious</a> is aimed at encouraging discovery and social networking in the mobile apps market.</p>
<p>Now Appolicious will carry Yahoo&#8217;s brand at the top of its site and be surfaced throughout Yahoo&#8217;s News, Sports and other powerful media properties.</p>
<p>Everything will be co-branded. The words, &#8220;In association with Yahoo,&#8221; for example, will appear on the Appolicious site.</p>
<p>&#8220;I think it is a pretty huge deal in what it means to where apps have gotten in such a short period of time,&#8221; said Warms in an interview with BoomTown. &#8220;We want to make these apps relevant for Yahoo users.&#8221;</p>
<p>Yahoo&#8217;s VP for Media, Jimmy Pitaro, said that the deal was struck to make the increasingly complex world of mobile apps simpler.</p>
<p>&#8220;We&#8217;re focused on making people&#8217;s online lives easier,&#8221; he said. &#8220;Apps are huge, but also confusing to many, so we want them to be in the relevant place they belong and in context for our users.&#8221;</p>
<p>A baseball story, for example, might surface various related baseball apps, while a celebrity post would offer very different ones.</p>
<p>The partnership will be a big boost for Warms and Appolicious, given the huge traffic generated by Yahoo&#8217;s content offerings.</p>
<p>Warms <a href="http://kara.allthingsd.com/20070914/day-59-yahoo-buys-buzztracker">sold his Participate Media</a>, along with its BuzzTracker content aggregator, to Yahoo in late 2007.</p>
<p>Warms left Yahoo (YHOO) in late 2008 and <a href="http://kara.allthingsd.com/20090901/serial-entrepreneur-al-warms-debuts-appolicious-hoping-iphone-apps-fans-will-find-it-delicious">started Appolicious</a> in May 2009 with about $500,000 in seed funding.</p>
<p>The start-up has since raised another $1.5 million.</p>
<p>Appolicious is kind of a combination of Twitter, Facebook and Yahoo, with some Yelp sprinkled in, but devoted solely to organizing and making sense of the exploding app galaxy in the universe of smartphones.</p>
<p>Right now, the innovative site focuses on iPhone and iPad apps, as well as other mobile platforms such as Android from Google (GOOG). Appolicious plans to add apps for the BlackBerry from Research in Motion (RIMM).</p>
<p>Using premium content, recommendations of friends and people like you&#8211;as well as a variety of lists, feeds, popularity rankings, images and videos&#8211;the idea is to do what the iTunes Store does not.</p>
<p>Namely, make sense of the plenitude of apps out there, most of which are on the iPhone.</p>
<p>To make that happen, users of the service also can list all the apps they have in an App Library, so others can see them.</p>
<p>Warms&#8217;s business plan is largely advertising, including a focus on attracting brands that want to be in front of apps consumers.</p>
<p>Here is a video interview I did with Warms when he launched Appolicious, as well as screenshots of the new Yahoo-branded site:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=16C4956A-4326-4827-A286-AB870DDA49C1&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={16C4956A-4326-4827-A286-AB870DDA49C1}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p><a href="http://kara.allthingsd.com/files/2010/04/home_comp-v2.jpeg"><img src="http://kara.allthingsd.com/files/2010/04/appolicious-home-300x170.jpg" alt="" title="Appolicious Home Comp" width="260" height="170" class="aligncenter size-medium wp-image-27410" /></a></p>
<p><a href="http://kara.allthingsd.com/files/2010/04/article_comp1.jpg"><img src="http://kara.allthingsd.com/files/2010/04/appolicious-article-360x260.jpg" alt="" title="Appolicious Article Comp" width="360" height="260" class="aligncenter size-medium wp-image-27406" /></a></p>
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		<title>Day 59: Yahoo Buys BuzzTracker</title>
		<link>http://allthingsd.com/20070914/day-59-yahoo-buys-buzztracker/</link>
		<comments>http://allthingsd.com/20070914/day-59-yahoo-buys-buzztracker/#comments</comments>
		<pubDate>Fri, 14 Sep 2007 07:23:01 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[aggregation]]></category>
		<category><![CDATA[Alan Warms]]></category>
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		<category><![CDATA[Participate Media]]></category>
		<category><![CDATA[Scott Moore]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/20070914/yahoo-buys-buzztracker/</guid>
		<description><![CDATA[Now, we&#8217;re cooking with some gas over at Yahoo, closing in on the two-thirds point of Jerry Yang&#8217;s declared 100-day March to Happiness. Today, the Internet giant will announce the purchase of a clever Web site called BuzzTracker, which uses a combination of editorial selection and complex algorithms to aggregate content from all over the [...]]]></description>
			<content:encoded><![CDATA[<p>Now, we&#8217;re cooking with some gas over at Yahoo, closing in on the two-thirds point of Jerry Yang&#8217;s declared 100-day March to Happiness.</p>
<p><img src='http://kara.allthingsd.com/files/2007/09/logo2.gif' alt='buzztracker' /></p>
<p>Today, <a href="http://digitaldaily.allthingsd.com/?p=913&#038;preview=true">the Internet giant will announce the purchase</a> of a clever Web site called <a href="http://www.buzztracker.com/">BuzzTracker</a>, which uses a combination of editorial selection and complex algorithms to aggregate content from all over the Web, allowing users to delve deeply into specific topics.</p>
<p>For those techies, it is not unlike the very fine <a href="http://www.techmeme.com">TechMeme</a>, which essentially has its digital thumb on the pulse of tech news and is a big traffic driver in the sector.</p>
<p>While Yahoo did not disclose the price it paid for BuzzTracker, sources close to the company said it bought the site&#8211;which is wholly owned by Chicago-based <a href="http://www.participatemedia.com/">Participate Media</a>&#8211;for about $5 million.</p>
<p>Earlier this week, Yahoo&#8217;s European head Toby Coppel struck an interesting <a href="http://kara.allthingsd.com/20070912/yahoo-and-bebo-get-cozy-but-just-in-uk-and-ireland-for-now/">ad and search deal with social-networking site Bebo</a>. And last week, <a href="http://kara.allthingsd.com/20070905/day-50-yahoo-takes-a-300-million-little-blue-pill-that-could-make-consumers-even-more-paranoid/">Yahoo bought behavorial ad-serving network BlueLithium</a> for $300 million.</p>
<p>So it looks likes the lights might be on over there at Yahoo, which has been struggling to reinvigorate itself of late and by necessity under Yang&#8217;s leadership.</p>
<p>Back to BuzzTracker: Using its own technology, BuzzTracker creates &#8220;custom content feeds&#8221; automatically that aggregate news, blogs, reviews, discussions, video and audio. But to add a level of quality, it handpicks the 90,000 online content sources it uses.</p>
<p>Its motto is: &#8220;All the News the Buzz Approves.&#8221;</p>
<p>As BuzzTracker explains on its site: &#8220;Our goal has been to launch a news site that leverages the power of the &#8216;head of the long tail&#8217; of the blogosphere to automatically generate news pages for a multitude of topics, both broad and narrow.&#8221;</p>
<p>To determine relevance of an item, for example, it looks at a range of elements, such as what the most blogged-about story for a particular topic is.</p>
<p>Yahoo had looked at other better-known competitors in the space, said sources, such as the San Francisco-based Sphere (which we use on this site for such content aggregation).</p>
<p>But those trendier (and more popular) start-ups apparently had too lofty valuations.</p>
<p>In an interview, Yahoo Media Group exec Scott Moore said he had connected with Participate&#8217;s founder and CEO Alan Warms, in fact, at our <a href="http://d5.allthingsd.com"><strong>D5</strong></a> conference in late May. (Another coincidence: I covered one of the early start-ups at which Warms was a senior exec called Freeloader, based in D.C., for the Washington Post.)</p>
<p>Moore said he had been looking around for such automated-news and content-discovery functionality, in order to augment the efforts of Yahoo&#8217;s 60-person news team.</p>
<p>&#8220;We want to connect our users to as much information as possible, anything from Britney Spears to the Santa Monica City Council meeting notes,&#8221; he said. &#8220;We love BuzzTracker&#8217;s usefulness, because if you&#8217;re interested enough, you might want related content we might not be publishing and hosting.&#8221;</p>
<p>The purchase is clearly part of Yahoo&#8217;s renewed efforts to link to more third-party content, rather than pointing at its own owned-and-operated properties.</p>
<p>As part of the deal, Warms will become vice president and general manager of Yahoo News, which Moore said currently has an audience of 36 million unique visitors a month.</p>
<p>Participate has said on its Web site that it will soon include user-review and discussion sites to layer over the aggregation at BuzzTracker, much like what happens on the popular Digg service.</p>
<p>According to sources at Yahoo, the company has already built a Digg competitor, but has not launched it yet. It is not clear if that effort would be integrated into BuzzTracker or not.</p>
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