Airware, a startup that is creating a software platform for commercial drones, said it had raised $10.7 million in a Series A funding round led by Andreessen Horowitz. Google Ventures also participated. As part of the deal, Andreessen Horowitz partner Chris Dixon will join Airware’s board.

The Newport Beach, Calif., company said it would use the money to expand staff for its universal development platform as the market for non-military drones expands.

Airware founder and CEO Jonathan Downey said that uses of drones will be increasing for a wide range of purposes, from checking infrastructure to monitoring mining operations to preventing poaching.

In an interview, Downey said that he expects to compete with a range of ex-military efforts, but that the most successful companies will be those that provide a platform to allow for the widest range of innovations.

“This is going to be about a lot more than we know or can guess,” he said. “The industry is at its very beginnings.”

Dixon agrees. “Hardware is the new software,” he said about the investment in Airware, which he said he discovered after attending conferences about the fast-moving drones business, noting that the overall field of robotics has “overpromised and underdelivered.”

Airware came out of both the Lemnos Labs and Y Combinator incubators and had raised seed financing from First Round Capital, Firelake Capital, RRE Ventures, Shasta Ventures, Promus Ventures and several Y Combinator partners.

Forbes magazine put out its much-watched Midas List today, which is kind of the Oscars for venture capitalists in tech. (Caveat: Think more khakis and dudes than glitz and glamour.)

On the Top 10 list of 100 of the best-performing and most influential tech investors, Jim Breyer of Accel Partners and Marc Andreessen of Andreessen Horowitz led the list at No. 1 and No. 2, as they did last year. And several others in last year’s list remained on it: Peter Fenton of Benchmark Capital, Greylock Partners’ Reid Hoffman, and also David Sze, Peter Thiel and Bessemer Venture Partners’ Jeremy Levine.

Accel scored well on the rest of the list with nine partners named; Sequoia Capital had six VCs on the list; Benchmark, Greylock and New Enterprise Associates got five slots; Bain Capital Ventures, Bessemer, Kleiner Perkins and Meritech Capital Partners had four; and Andreessen Horowitz, Institutional Venture Partners and Venrock each had three.

As usual, there were few women on the list — only three — reflecting the lack of gender equality in the top tier of the VC business, which solidly remains a boy’s club, despite a lot of noise about changing it (see the pictures here and become depressed once again). Those women who did manage to get on the Midas List were Jenny Lee at GGV Capital, who jumped from No. 94 to No. 36; Kleiner Perkins’s Mary Meeker, who dropped from No. 42 to No. 47; and Theresia Gouw of Accel at No. 82, up from No. 92.

One notable part of the massive Forbes package of VCs on parade was the intense and multipart focus on the travails of Kleiner Perkins and its longtime leader and legendary VC John Doerr. Doerr clocks in at No. 26 on the list, dropping from No. 12 last year, a significant fall.

He does address the nagging issues at the storied firm, including ill-conceived investments in clean tech, a late-to-the-game move into social media, and even its big stake in stock-declining online gaming giant Zynga, in a video (below) and in several pieces, one of which is titled ““John Doerr’s Plan To Reclaim the Venture Capital Throne.”

More like “Game of Thrones” from reading it; there is another, more critical article in the New York Times that appeared yesterday. That piece focused on Kleiner’s investment in the troubled green-car startup, Fisker Automotive, and also the firm’s ongoing sex-discrimination lawsuit with former partner Ellen Pao.

“It was a challenging year, one of my more challenging years in the venture business,” said Doerr to Forbes.

Indeed, although Forbes does hand Kleiner a hey-we-have-some-sharpie-young-folks-here-too! gimme with its focus on “new generation” partners Megan Quinn and Mike Abbott in an interesting Q&A, as well as yet another piece on Kleiner supporters — such as Google’s Eric Schmidt — touting the firm as perhaps down but definitely not out in the “mojo” department.

“John always wins eventually, and the reason he always wins eventually is because he has the processing power and human energy,” Schmidt told Forbes. “Whatever the set of challenges, he will drive the change in the firm. They’ll have a crisis meeting and another crisis meeting, but he will do it. It may be messy but he will get them there.”

Presumably, if Doerr and team can get some mileage out of its Twitter investment next year and somehow turn around Zynga’s moribund stock. (Kleiner has held on to a pile of it, which is why Doerr recently joined the board that already had Kleiner’s Bing Gordon on it.)

On problem for Kleiner, and boon to others like Accel and Greylock, was that the firm was not early in Facebook, whose IPO — as rocky as it was — gave many VCs making the top of the Midas List the needed turbocharge in terms of performance. Other key companies to help VCs look good this year, according to the Forbes report: Workday, LinkedIn and Skype.

Here’s Doerr, who is indeed a legend, even if more bruised and battered this year, talking about it all to Forbes’s Connie Guglielmo, in the video interview:

Speaking of media attention, here’s a more provocative video interview by Forbes with Sequoia’s Doug Leone (No. 4, up from No. 18 last year), in which he takes aim at VC firms that do too much self-promotion — three guesses which pioneering browser inventor he is referring to here, and the first two don’t count. He called it an “embarrassment,” although Sequoia did hire an excellent PR person from Google this year — nonetheless making the point that the focus should be on entrepreneurs and not investors.

Except, of course, when it comes to scoring high on the Midas List.

According to sources close to the situation, well-known tech exec Jon Rubinstein will be joining the board of Qualcomm, the San Diego-based chipmaker that has gotten a big boost of late for its role in the explosion of mobile devices.

Rubinstein is an interesting and logical choice for Qualcomm, having been a high-profile player for a long time in the mobile space, beginning with his work on the iPod while at Apple. After he left his last job at Hewlett-Packard last year, though, he has been very low-key.

(Update: Qualcomm confirmed the appointment in a press release.)

For Qualcomm, the selection of Rubinstein to join the board is something to watch, as he is the second exec from Silicon Valley to be tapped by the company recently. In March, Qualcomm hired tech investor Laurie Yoler as SVP of business development, making her “responsible for augmenting existing business relationships in Silicon Valley, as well as developing new strategic business opportunities for Qualcomm in the region.”

Rubinstein has even more experience here and is also familiar with a range of mobile efforts over the years, some of which were successful and others not so much, from his work at Apple, Palm and then HP. He is also a board member of Amazon.

Aside from CEO and Chairman Paul Jacobs, Rubinstein — who has degrees in electrical engineering and computer science — will be the most technically experienced director on the 11-person board.

Qualcomm declined to comment.

Here’s a nice primer on Rubinstein by Arik Hesseldahl, in a report on his leaving HP early last year:

Best known for his work on Apple’s iconic iPod music player, Rubinstein left Apple in 2006 and joined Roger McNamee as a partner in the private equity firm Elevation Partners, following its 2007 investments in Palm.

In 2009 he replaced longtime Palm executive Ed Colligan as its CEO, and oversaw a dramatic restructuring of the company’s products, including a significant rebuild of its smartphone operating system. Gone was the legacy PalmOS that had been used in so many popular devices like the Treo that for a time competed seriously against Research In Motion’s BlackBerry.

PalmOS was replaced by WebOS, which first appeared on the Pre smartphone, then later on the Pixi and Veer devices. After HP acquired Palm, WebOS was also used on the abandoned TouchPad tablet, and is now an open-source operating system overseen by HP.

Rubinstein’s departure is no big surprise. Sources said he hadn’t been seen at HP’s offices following the decision by former CEO Léo Apotheker to get out of the business of making WebOS-based hardware. His future plans have been the subject of speculation for some time.

After HP decided to exit the WebOS hardware business, Rubinstein was assigned to a vaguely described “product innovation role” within HP’s Personal Systems Group during a management shakeup last July. It was an unusual move and one made with little explanation at the time. But sources say it was a preface to Rubinstein’s departure, one intended to lessen its PR impact when he finally left. “That ‘innovation’ gig he was given in July was his first step toward the exit,” said one source, a former Palm exec with close ties to Rubinstein.

Accel Partners has added longtime tech exec Rob Solomon — who was most recently president and CEO of Groupon — as a venture partner. The high-profile Silicon Valley venture firm said Solomon will focus on early stage and growth equity opportunities and focus on “operational issues like product management, scaling infrastructure, business operations, and mergers and acquisitions.”

Said Accel Partner Andrew Braccia in a statement: “[Solomon] has been at the helm of some of the most high profile consumer internet brands and has demonstrated a unique ability to inspire and lead teams through both rapid growth and challenging times.”

Indeed, Solomon has had a long Silicon Valley career, including as an top exec at Yahoo, running its e-commerce efforts. He was also CEO of SideStep, a real-time vertical search engine in the travel sector that was later sold to Kayak and is also on several boards, including HomeAway.

But Solomon is best known for his stint as the No. 2 exec at the Chicago-based Groupon, the once high-flying daily deals site. But, for a variety of reasons, including wanting to be located in California, he left the company two years ago.

Solomon emailed me last night to explain why he decided to take a job as a VC at Accel and here’s what he wrote:

“I love the tactics and strategies associated with scaling up Internet companies. Nothing is more exciting then digging deep into a space and then figuring out which companies stand the best chance to create new markets and become iconic category defining companies. I was lucky enough to work with some of the world’s best founders, technologists and executives at Yahoo and that experience taught me what is possible in a very short span of time. I’ve joined Accel because they have an incredible global platform to find, nurture, fund and grow the next generation of global iconic Internet companies and nothing could be more exciting to me for my next career adventure.”

If truth be told, Jerry Yang never really disappeared from the Silicon Valley scene, even though he did leave Yahoo rather suddenly just over a year ago — resigning from the board and all other positions at the iconic company he co-founded with David Filo in 1995, and then going very quiet.

When I met him last week at the airy and newish office space of Ame Cloud Ventures, off Camino Real, he politely declined to talk about that Yahoo tenure and departure, although Yahoo and he are inextricably linked in the history of tech.

That’s because the former Chief Yahoo has moved onto the next stage of his career, which perhaps could be called Jerry 2.0 — a term he’d hate (and give me a hard time for using).

Still, in many ways, Yang has launched a new digital life by focusing on what made him interested in tech in the first place: Entrepreneurs.

“I feel like the thing I missed the most is what really early entrepreneurs were doing,” he said of his latest efforts, which have been well known among techies, even if Yang has never been one to toot his own horn much in general. “I’m not sure at all that I’m any good at this mentoring/investing business — that’s why I’m using my own money, and that’s why it’s not a career.”

Yet. Yang is calling his nascent investment business — he’s more than an angel, but not quite a VC — a “work in progress” that might morph into something more.

“There are no LPs — just me, myself and I,” said Yang. “I invest in things for the long term and have a long horizon and the flexibility.”

That said, via Ame — which means rain (雨) in Japanese and happens to be the acronym of the names of his wife and kids — Yang has already invested in about two dozen startups in which he has typically puts in $100,000 to $500,000.

Explaining the name, Yang said: “Without rain, there is no life.”

And it’s clear that Yang has been very busy dousing the startup sector with a wide range of interesting investments, including:

• dotCloud, an application platform for developers
• AeroFS, a private file syncing and sharing service
• Impermium, an Internet security offering
• Jetpac, a travel app for the Apple iPad
• Lex Machina, IP litigation data and analytics
• Tomfoolery, which is aimed at improving mobile enterprise apps

Yang said what informs his investment choices centers on the activity around mobility, sensors, cloud and big data that is enabling the next generation of computing.

“The main investing premise is the idea that devices are more and more network connected,” said Yang, who noted that data that is being collected is now at another order of magnitude than ever before. “The cloud has become the next-generation supercomputer, and the smartphone has provided the revolution to spur its use.”

To select from the companies he sees, Yang has only one young associate, Nick Adams, who codes, helps on deal mechanics, interacts with entrepreneurs and also has had extensive experience in Asia.

That has been important, since Adams also leads business development for China’s Cloud Valley, which is run by Edward Tian, one of Yang’s strategic partners there. It was with Cloud Valley that Evernote, the hot productivity app in which Yang is also an investor, partnered to create a business there.

Still, Yang is not completely alone. He has weekly meetings with another former Yahoo, Ash Patel — who started the $10 million micro-venture fund Morado Ventures, which means “purple” in Spanish, and has a lot of ex-Yahoos as investors — as well as individual angel and former Yahoo CTO Farzad Nazem.

The trio trade ideas and deal flow, sometimes making bets together and sometimes not. Most of all, they leverage their time in the tech sector, both good and bad.

“I might not have better ideas, but I think my experience is unique and helpful [to entrepreneurs] and there is a value to my network,” said Yang. “I think what I have to contribute, besides money and a network, is that I am very candid about the experience I have had.”

That is indeed the case, because it is clear that Yang has a lot of wisdom to impart from his long and eventful history at Yahoo, as well as his stature as one of the Internet’s most important pioneers.

And, having covered the often circumspect Yang for much of that time, I would have to say that these days he looks about as energized, excited and enthusiastic as I have ever seen him.

“I’m truly humbled by the talent that’s out there, and at the same time recognize it’s a very crowded space,” said Yang. “It is not a career yet, but I’m having a lot of fun, and we’ll see.”

For Sony, it was a much-needed vote of confidence for one of the company’s most important new products in recent memory. The Xperia Z, which went on sale in Japan on Feb. 9, is Sony’s first smartphone developed from the ground up by its engineers and designers since a pricey divorce from its mobile phone partner Ericsson last year.

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High-profile Silicon Valley entrepreneur Max Levchin is launching a new mobile payments startup today called Affirm.

It’s the first project emerging from Levchin’s San Francisco tech incubator Hard, Valuable, Fun (HVF), which he started after selling his last company — Slide — to Google and then eventually leaving the search giant. Previous to that, Levchin and investor Peter Thiel had sold PayPal to eBay.

While it might seem at first as if Affirm is in direct competition with other mobile payments-focused companies such as Square and Stripe, it seems to be aimed at another layer of the value chain in an effort to improve conversion for mobile payments.

In fact, Stripe — in which Levchin is an investor, too — will be processing credit card payments on the back end.

But it will be an uphill battle for Levchin in the current payments arena, with a range of challenges from a multitude of rivals to regulatory scrutiny to the risks associated with credit in general.

Its most similar competitor, for example, is Klarna, a hugely funded company based in Sweden that offers payment solutions for a wide range of online storefronts across Europe that did $200 million in revenue last year. Klarna, which means “clear” in Swedish, is likely to be eying the U.S. market and has well-regard VC Mike Moritz of Sequoia Capital on its board.

As part of its effort, Affirm will use Facebook for authentication of consumers, and also use a number of other social and data signals to assess risk. It will then guarantee payment to merchants — who will pay Affirm a fee — after this check.

“We are trying to get as close as possible to one-click, which has always been the case on the desktop,” said Levchin in an interview today. “In mobile, it has become an imperative to be able to buy it now or you lose a customer quickly.”

Levchin described Affirm as a digital charge card rather than a credit card, trying to be valuable to merchants by lowering the abandonment rate of mobile transactions. Affirm’s beta launch retail partner is 1-800-Flowers.

“You will essentially be putting a purchase on a digital tab, and we are going to make it work for us by looking at all available data to determine if you are someone who will pay it back,” said Levchin.

Like an American Express or other charge card, consumers will have about 30 days to settle bills, although Affirm will not be making any money from them.

As to why he decided to enter the increasingly competitive online payment space — which is also rife with regulatory and fraud issues — Levchin said that his efforts at PayPal did not go far enough.

“Payments online are still too hard — we started the revolution with PayPal and democratized payments for small businesses, but we stopped short of changing the system,” he said. “The world is now awash in data and we can see consumers in a lot clearer ways.”

In addition, he added, the “overwhelming transformation of everything toward mobile changes all the fundamentals.”

Relying on Facebook could be an issue, of course, opening up a thicket of privacy issues and also worrisome reliance on the social networking giant. But Levchin said that Affirm’s system depends on the company for confirming identity more than anything else and there will eventually be a number of ways to do that.

Other data Affirm will be using, he said, range from incomes per zip code and even a user’s mobile device ID.

Affirm has been funded by Levchin and a group of friends in the “low-digit millions,” he said, with only a few dozen employees compared to bigger mobile payments efforts from others.

He said he knows the risk of entering the space, especially given that there are only so many solutions and a limited retailer attention.

Still, Levchin noted: “I just think there is so much more to do. Technology has come a long way since PayPal.”

Well-known Silicon Valley investor and entrepreneur Shervin Pishevar of Menlo Ventures and Goldman Sachs tech banker Scott Stanford are starting a new company that will focus on formulating a new model of how startups are created.

Pishevar confirmed his move, but Stanford did not respond to a query about the new effort.

That said, sources said he is poised to leave the investment bank and partner with Pishevar in a new venture called Sherpa, which has two parts.

One is called The Foundry, which is being funded by a number of major strategic corporations, who are presumably looking to gain a digital edge. It will also include well-known entrepreneur partners, but no investors or venture capital firms.

There will also be a fund related to invest in the new companies created, which will also include assets added in from the larger companies.

It’s not exactly an incubator or accelerator, said Pishevar in an interview, given the mixed record of those efforts to create startups. He would not give any more details as yet.

Pishevar will remain as a venture advisor to Menlo, as part of the change, and has also been named a strategic advisor to Uber, the fast-growing car service.

Said Pishevar: “I’m incredibly excited to announce my new endeavor, Sherpa and The Foundry. This is the biggest idea I’ve ever pursued. I’m also so excited about my new role as strategic advisor to Uber and very honored to stay as a venture advisor at Menlo to continue the epic work we have done together.”

The parting with Menlo appears to be amicable. “Menlo is excited to see Shervin’s new model come to fruition while continuing to work together in his role as a venture advisor,” said Menlo’s Shawn Carolan. “As anyone who knows him can attest, his talents in spotting great ideas, connecting and evangelizing are exceptional and his venture advisor role allows us to continue to collaborate on finding and creating value together.”

Indeed more than many in the tech scene, the incessantly networking Pishevar is perhaps well suited to such an ambitious effort like Sherpa. He’s has worked closely with a lot of Web 2.0′s hottest startups, such as Uber, Fab and Warby Parker, while also leading Menlo’s investment in Tumblr.

An active angel investor, he has also started a number of companies, such as the Social Gaming Network, which was merged with Mindjolt.

And Stanford is equally well known in Silicon Valley, having shepherded a wide variety of high-profile deals for the banking giant, while heading its global Internet investment banking business from San Francisco as a managing director.

He’s been at Goldman for a dozen years and has been involved in investments in Facebook, Zappos and LinkedIn. Before banking, he worked at pioneering search company, LookSmart.

Apparently, you can get media satisfaction — as long as you are online as opposed to offline.

According to a new study by the Boston Consulting Group, consumers accrue more value from their online media usage than from their offline consumption.

The new research report — titled “Follow the Surplus: How U.S. Consumers Value Online Media” — calculated that the average U.S. online user got a “consumer surplus” of $970, compared to $900 from offline media.

BCG defines consumer surplus as “the value consumers themselves place on a media-related activity or product over and above what they pay for it.”

The report looked at seven categories — books, radio and music, U.S. newspapers and magazines, TV and movies, video games, international newspapers and magazines and user-generated content and social networks.

The largest chunk of online consumer satisfaction came from UGC and social, such as use of Facebook and Google’s YouTube, which makes sense since the actual cost is nearly zero — making any benefit essentially digital gravy.

Books were where the least consumer surplus was online. That’s not a surprise, said BCG senior partner John Rose, who coauthored the report, but it is likely to change soon with the increasing popularity and proliferation of a variety of devices.

That’s double from three years ago, with the average consumer now owning 2.9 devices, such as mobile smartphones and tablets. It will increase to 4.1 in three years, said the BCG report. Also up, of course, is the number of hours spent online, which — in turn — dramatically increases the value of online media consumption.

Advertisers still have not caught up with consumers, of course. “The value is from the consumers’ perspective and not the advertisers’ perspective yet,” said Rose, in an interview. “The business models are still not in place to support what consumers already know they want.”

Gender is not an issue, with men and women both consuming about 12 hours a week of online content. But men listen to more music, while women prefer social interaction more.

Another interesting result, read the report: “By a margin of some five to one, U.S. consumers are more excited about the Internet’s potential rewards than they are worried about the potential risks.”

In other words, they like online media, they really like it.

That’s why, said Rose, the medium and the business model will evenutally come together.

“Different people will say different things about when it will come together and not if it will come together,” said Rose. “Advertisers have always found ways to create value, even if they have not done it yet with online media.”

There are lots of other interesting findings and charts from BCG, some of which are embedded below (click to enlarge them and the whole report can be found and downloaded here).

Brunswick Group’s Michael Buckley, who has been working with Facebook on a range of corporate and other PR issues over the last several years, will be joining the social networking giant as VP of business communications.

Buckley is essentially taking the job held by well-known Washington, D.C., player Joe Lockhart, who left the company last fall.

In his new job, Facebook said that Buckley would be in charge of the company’s international, monetization, corporate, consumer and policy communications.

Buckley has been with the global strategy and communications consultancy Brunswick Group, one of Facebook’s outside agencies, for a decade, most recently as a U.S. managing partner, where he represented a number of clients at once. In tech, that has included Groupon’s Andrew Mason, as well as Mike Lynch of Autonomy, which is battling Hewlett-Packard right now.

At Facebook, he will report to Elliot Schrage, who is VP of communications and public policy, where Buckley will be one of three top execs in that organization. The others are VP of tech communications Caryn Marooney, and Marne Levine, VP of global policy.

Earlier today Yahoo reported fourth-quarter earnings that beat analyst estimates, on still-flattish revenue.

Still, up is up, even if it is not really that much up, so Wall Steet bid up shares of the Silicon Valley Internet giant in after-hours trading.

Now it’s onto the conference call with investors for CEO Marissa Mayer:

2:02 pm: Before the call, you can hear Mayer complaining about the goofy music played during the pre-conference call waiting time.

“We have to get better music,” she says to some minion. “This is not good music.”

Music to my ears! I say we get Beyoncé, lipsyncing or not.

The call starts quickly after that, with the ever-eager Mayer leaping right in with the fourth-quarter news, which is not all that bad.

It’s the first full year of growth in a while — though not the first quarter-to-quarter increase — even if it is only a very modest two percent increase.

That compares to industry-wide gains in revenue of many, many, many times that, but for Yahoo this is cause for a parade. A small parade, with good music, but a parade nonetheless.

“It’s hard to believe this is only my first full quarter here at Yahoo,” says Mayer in an upbeat tone.

She notes that her focus on product excellence and user experience was continuing, with some “early positive trends” in both products and people.

Mayer then list a series of moves, from the free food and better smartphones for employees to the addition of well-regarded entrepreneur Max Levchin to the board to the refreshes of Yahoo Mail and Flickr to the acquisition of some sassy new mobile startups.

Mayer also notes that the company under her purview had removed “385 of highest priority obstacles,” although she did not name any specifics.

I imagine what No. 332 is: Switching out the iceberg lettuce at the URL cafeteria on Yahoo’s Sunnyvale, Calif. HQ campus with some tasty organic mesclun as they have at Google, from whence Mayer came.

Better roughage means better returns!

2:14 pm: Mayer turns the call over to CFO Ken Goldman, also a newbie. As usual, he runs through the numbers that are already in all the releases already. But I am enjoying his New England accent, hoping he will say the slight increase in revenue was “wicked” good.

Goldman, in fact, calls the revenue increase “modest,” which is true, although it sounds like “mah-dist.”

What’s not mah-dist is how much stock Yahoo has bought back, using its windfall from the recent sale of assets in China. It’s $1.45 billion, with more that that left to use for more share buybacks. That should keep Yahoo’s stock up nicely.

Goldman also talks about increases in the company’s search business, although notes that the Microsoft relationship is still not the most fantastic.

He speaks more effusively of Yahoo’s Asian partners, including Yahoo! Japan and China’s Alibaba Group. It’s deserved, since they have been the company’s treasure trove against its meh core performance in recent years.

Not so tasty is the problem Yahoo has with a big-money contract dispute in Mexico, which Goldman reiterates is “without merit.”

2:28 pm: Goldman moves onto Yahoo’s cash position, which is strong and which he says is going to be used to make the company better.

Mayer is back on board, talking about key focuses over multiple years.

She says Yahoo needs a “chain reaction of growth,” which needs to be fueled by a dozen new products that become a daily habits for consumers to increase usage and other metrics.

A nuclear bomb explosion is not exactly the best metaphor for a company’s turnaround, but in Yahoo’s case it is probably a pretty good one, given how stubborn its decline has been.

Mayer then switches the metaphor to one she recently used about “returning to the roots” of Yahoo.

Actually, mixing the metaphors, Yahoo has to blast some significant roots that have gotten in the way of its innovation over the years.

“The best is yet to come,” promises Mayer, in what she says will be a multi-year effort.

Now onto questions from the analysts!

2:40 pm: The first question is about commercialization of its products. Mayer answers she is both pro-advertising and anti-ad — meaning they are good when they add to user experience and bad when they do not.

There will be slight margin declines due to this, which is the real point of the query, which Goldman says will not be too impacted.

The next question is on the weaker performance in display ads and whether mobile ads can ramp up quick enough or not.

Yahoo is not breaking out mobile revenue numbers as yet — it’s not impressive as yet, so that’s what’s going on there — although Mayer points to the number of mobile users increasing to 200 million now.

As to the declines in display, Mayer gives a non-answer, but it is likely due to big changes that new Yahoo COO Henrique De Castro has put into place in the way it sells ads and which AllThingsD.com previously reported on. Mayer earlier in the call had confirmed those changes.

The fact of the matter — which is just what the analyst was asking about — is that Mayer simply has to improve display revenue, which is Yahoo’s core business.

Mayer then addresses the issue of not providing usage metrics anymore. Yahoo has withheld a lot of them since she has taken over, and she says it is because they are not indicative of metrics that, well, she thinks you need to know.

Instead, Mayer points to other metrics that she feels are better, such as number of ads sold and price per click on search.

Speaking of search, the next question is about that. What can Mayer say — and she does — but that Yahoo must also improve in that area. Indeed, it is lucrative low-hanging fruit for the company.

Here comes an interesting observation she makes based on a question of mobile versus desktop, which Mayer says should not be separated as two areas as consumers don’t think that way.

Yahoo is tuning up a dozen products, she says, having started with Yahoo Mail and its Flickr photo-sharing app.

2:54 pm: Mayer is not saying which of this dirty dozen is next to get a makeover.

“We’re investing in small, nimble, excellent teams,” says Mayer, who then tries to reference a famous Margaret Mead quote, but ends up mangling it a bit.

It is, for the record: “Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.”

This is true, which might make some Yahoo staffers nervous, since Mayer’s recent stack ranking of them means she can start on employee layoffs anytime she likes to separate the wheat from the chaff.

3:01 pm: Whoo-whee, this is going long and I am getting weary. Mayer has to be some kind of digital Energizer Bunny — she just flew in from the World Economic Forum in Davos, Switzerland and moved right into the prep for the Q4 earnings.

Tomorrow, she is presumably off to Las Vegas, where Yahoo’s global sales conference will start and she will doubtlessly be making an appearance.

I am exhausted simply by walking up and down the stairs at my house.

The next question is about third-party publishers and ad tech on mobile.

“Mobile monetization is new for everyone,” she says correctly, making the point that no one knows what is going to shake out.

She uses — as she has used — the example of when people thought search was not a moneymaker until Google proved otherwise.

The problem is, of course, that Google is Yahoo’s biggest rival in this new mobile ad arena, along with Facebook and many others. And Google, as its recent results showed, does know how to make money compared to Yahoo.

The next question is about mobile monetization eating into desktop revenue.

Mayer notes that Yahoo has hired 120 people with computer science degrees in the quarter to work on that area.

In other words, get ready for a symphony of geeks to return Yahoo to relevance.

Would they can pull it off, as that would be a tune worth listening to.

Speaking of something worth listening to, here is a video of Diana Ross’ song, “Chain Reaction,” to enjoy:

Chris Dixon will indeed be the latest VC to join Andreessen Horowitz, as I had reported earlier was likely, starting in January.

Dixon is a lively and interesting choice for the high-profile Silicon Valley venture capital firm, having been a successful serial entrepreneur, a savvy angel investor and also a voluble tech scene commenter in blogs and on Twitter.

Perhaps most interesting is that Dixon, who is largely based in New York, will move to California to join what Marc Andreessen describes as a “single-office” firm.

In other words, Chris, get ready to be force-fed at Hobee’s!

In all seriousness, Andreessen said in an interview today that his big criteria for picking Dixon was because, “when the next Mark Zuckerberg walks into the room, we want them to say, ‘I want that person.’”

In addition, he noted that Andreessen Horowitz has a “bias for entrepreneurs … and Chris is the real deal when it comes to being an entrepreneur.”

Indeed, Dixon was CEO and co-founder of SiteAdvisor, which was acquired by McAfee, as well as recommendations engine Hunch, which was bought by eBay a year ago.

He is one of the founding members of Founder Collective, an East Coast-based seed-stage venture firm run by entrepreneurs, and is also an active angel investor, including in Skype, Invite Media and OMGPOP. Previously, he programmed financial algorithms at a high-speed options trading firm and has also worked at Bessemer Venture Partners.

Dixon, whose job at Bessemer was junior, said that he became interested in Andreessen Horowitz once he learned more about them after helping the start-ups he had invested in with fundings. He was especially struck by all the added help the firm provided in areas such as recruiting.

While he said his investing as a partner there would be “non-thematic,” he noted that it was likely he would “tilt more toward consumer” investments.

“I am going to try to pick the special bird,” he said, paraphrasing a quote by famed Sequoia Capital VC Mike Moritz. “And not the flock.”

Here is a blog post on the move by Dixon and one by Andreessen, in which he apparently thinks I leak for a living.

Yahoo turned in a meh third quarter, which came as no surprise to anyone. But none of it matters, since all eyes were on what new Yahoo CEO Marissa Mayer would say on the investor call today.

Here we go! It is Mayer’s first outing as a public company CEO. She’s been an exec at Google her whole career and, while she has been a prominent public figure in Silicon Valley, she has never run the whole show herself.

Until today, that is!

2:01 pm: Finally, we are hearing from Mayer, who arrived from Google in July.

She is “thrilled to be at Yahoo” and the first 100 days at the company have been a lot of fun.

She’s apparently been a fan since her undergraduate days at Stanford University.

Finally, she tries to answer the big question: “Why did I in particular come to Yahoo?”

Why, indeed, given she and others at Google have spent those years since college putting Yahoo directly into the ground. (Did you know Yahoo gave Google its first big search break, a deal engineered by Mayer and others?)

But, says Mayer, Yahoo is “tailor-made for me,” ticking off arenas such as “search, mail, advertising, home page.”

It’s what she built her career on, apparently — yes, in kicking Yahoo’s behind — but now she wants to help the troubled Silicon Valley Internet giant “grow and help redefine” itself.

Still, she stresses, trying to buy as much time as possible from investors: “It will take multiple years to get to where I want the company to be.”

2:08 pm: Mayer, of course, touts her Apple iPhone-and-free-food spending to make the life of Yahoos better (and on parity with the rest of the digital sector).

To be fair, given the past two CEOs, anyone who did not come in and kick the employees where it counts was going to get some claps.

Mayer’s goals are “simple,” she says, “to execute fast, attract the best talent and make Yahoo the best place to work.”

She says she has assembled a stellar world class exec team to accomplish that.

2:11 pm: Now we get to meet one of that team and a Yahoo newbie — CFO Ken Goldman (pictured here). It’s his first day.

He repeats the results that Yahoo has already put in its press release, which is why I usually zone out here and focus on superficial stuff.

Like how much he sounds like former and ousted Yahoo CEO Scott Thompson. Eek!

Goldman touts Yahoo’s recent Alibaba Group deal in China (done not by Goldman, but by outgoing — jacked by Mayer, really — CFO Tim Morse) and notes a $765 million credit facility that Yahoo apparently got this month.

That’s more dough to add to Mayer’s ever-growing pile to spend on fixing Yahoo.

2:23 pm: Mayer is back — Goldman is nice enough, but everyone wants to hear from the former Google wunderkind.

She makes an obvious statement: Yahoo has to “grow at the same pace as the market we are in.” Yep. Yahoo’s growth has been practically non-existent, while the industry has seen robust increases for years.

Mayer is now hitting all the high points on what needs to be fixed.

Search, communications, a desperate need to invest in mobile. “Our top priority is a focused, coherent” mobile strategy, she says. It’s everybody and their mother’s top priority in the Internet space, but it’s gotta be said.

So Mayer says it again: “Yahoo will have to be a predominantly mobile company.”

She also name-checks “delighting users,” improving advertising and personalization.

2:27 pm: She also underscores that Yahoo will now hold onto its ad tech business.

“No one wants Yahoo to grow more than the people who work here,” says Mayer, who says she is going back to Yahoo’s roots. “We believe Yahoo’s best days lie ahead … and we intend to win.”

It sounds very good, but Mayer has been relatively unspecific overall.

Now to Q&A to see if she will drill down more.

2:30 pm: The first question is about Mayer’s vision as compared to others.

Apparently, it does not mean a “pivot” into different and new businesses. It does mean improving what Yahoo has done well.

“I don’t think this is a situation where there’s a giant pivot and we go into a completely different business,” Mayer says flatly. In other words, no string of Yahoo diners in the offing.

In addition, Mayer says that Yahoo occupies a unique spot that does not put it into “channel conflict” with other rivals and, presumably, can be a better partners.

Also asked about search versus display, she’ll take both, but found display “more compelling.”

The next question is about international markets and the local ones.

Growth, says Mayer, although Yahoo will be narrowing the offerings to be more compelling.

She refers to the recent closing of Yahoo operations in Korea. “We had a very hard time finding a growth story moving forward,” says Mayer.

As to local, which Mayer worked on at Google right before she left, Yahoo’s efforts are merely “good” and it’s not slated for investment going forward.

The next question is about metrics to judge progress. Yahoo left out user numbers it has usually provided in the past and Mayer is not giving up any data now either.

Instead, she is going to rely on internal data and not use third-party data any longer. (It makes some sense since the numbers have been not so pretty over time.)

2:37 pm: Mayer did not want to go into acquisition strategy, which came in a question about its giant pile of dough.

No billion-dollar buys for her, she claims, so cancel that Tesla order for Foursquare, Dennis Crowley!

Mayer noted that most acquisitions will be smaller scale and under $100 million. She noted she had done about 20 of those in her career at Google.

A question about Microsoft.

While there has been “disappointment,” Mayer says the goal is to work with the software giant. In other words, she’s not calling her old pals at Google quite yet (she hasn’t yet, in fact).

The next question is about mobile, with Mayer noting once again that the company has to be primarily mobile-focused going forward.

She’s going to hire as many mobile peeps as possible, especially via smaller-scale acquisitions.

2:44 pm: Goldman gets a little awkward in noting that his young-adult kids think Yahoo is all happening. Hmm, I suppose since he comes from the deservedly defunct Excite@Home and the successful but security-dull Fortinet, that makes sense.

In fact, getting back the young folks is one of Mayer’s top challenges.

A very good question — these are all good ones on the call — is how Yahoo can compete without a mobile operating system, such as Google Android and Amazon Kindle and Apple iOS.

Mayer notes that Yahoo has compelling content that others do not.

Another question on search and, specifically, on mobile search.

Mayer is unspecific, except to note that Yahoo has the ability to be pertinent and competitive.

She is a little more clear on the issues with the Microsoft Bing search relationship. Mayer does know this stuff well, and it is clear there is some serious low-hanging fruit to be plucked by someone who knows what they are doing.

Mayer knows search, to be sure, so I am thinking she will make some bank here.

A question about “overmonetizing” the Yahoo site — i.e. cluttering it up with icky ad units that drive consumers nuts.

Mayer notes that cutbacks in ads to improve user experience will only be done to increase traffic, which is a dicey proposition as it can also kill revenue.

A question about content and where that us going.

Mayer touts the Olympics programming — hat tip to former interim CEO Ross Levinsohn — as something unique to Yahoo. Interestingly, the media folks at Yahoo are still wary of pro-engineering Mayer.

2:55 pm: Another question about her interest in content and investment focus in ad tech.

“I am very product focused,” says Mayer, who uses the term “low latency,” a term that no media person ever would use as a hallmark of success.

She is much more comfy talking tech and that’s an area she knows better. Still, she says little about possible investments.

Mayer is then asked about goals for growth at Yahoo. She does not just want to grow at industry rate, but beyond that! But she’ll take industry rate for now (actually, that would be a huge accomplishment).

Goldman says little on the stock buyback, using the Alibaba dough, except they are buying.

3:01 pm: There are a lot of questions today for Mayer — which is no surprise — but now they are beginning to repeat.

(Plus, I have LOLcat’s Ben Huh waiting for me in the ATD Global HQ lobby — and you all know how I feel about them cats!)

Ah, the last question: It’s about data and personalization and what’s been lacking at Yahoo in not taking advantage about the pile of data it has about .

Yes, that should happen and it will under the regime of Marissa Mayer.

Mayer ends by noting, “It’s time for Yahoo to execute and bring our results back to growth.”

So it is written, so it shall be done.

Yahoo is nothing if not consistent, turning in yet another weak quarter that met weak expectations from investors.

The 98-pound weakling is still weak!

In the third quarter, the Silicon Valley Internet giant had $1.089 billion in revenue, a hair above expectations and just two percent higher than a year ago. (Please note that competitors, such as Google and even Facebook, are growing revenue like gangbusters.)

Profits were also weak, despite an apparent pop from a gain from its sale of some of the shares it holds in China’s Alibaba Group. But let’s focus on operations, people, which are the real numbers to gauge. As Yahoo noted: “On a GAAP basis, income from operations decreased 14 percent to $152 million in the third quarter of 2012, compared to $177 million in the third quarter of 2011.”

Minus traffic acquisition costs, display revenue was down to $451.6 million, compared to consensus estimates of $484 million; search revenue was up only a tiny bit to $414.1 million (consensus was $411 million).

Interestingly, Yahoo left out detailed information it has usually provides about engagement and other user metrics. Let me take a big guess: The numbers are simply not impressive, or else they would have been touted.

Also left out was any guidance going forward — new CFO Ken Goldman just came on today, so that’s no surprise. Guess it’s time to throw out the trash, as they say in politics!

But here’s an interesting factoid in the press release: “In October 2012, Yahoo! entered into a 364-day, $750 million unsecured revolving credit facility. The facility is currently undrawn and is expected to be used for general corporate purposes.”

More available cash to go with the pile of cash that Yahoo has already piled up for purposes unclear right now.

To be clear, this meh quarter does not matter at all — with Yahoo getting a financial equivalent of a hall pass for these results — as investors look to hear from new CEO Marissa Mayer about her plans to make all the bad go away. Until she charts a course and sets out on it, it is likely that no one is going to blame her for Yahoo’s past woes.

As Mayer said in a statement today: “Yahoo! had a solid third quarter, and we are encouraged by the stabilization in search and display revenue. We’re taking important steps to position Yahoo! for long-term success, and we’re confident that our focus on quality and improving the user experience will drive increased value for our advertisers, partners and shareholders.”

Everyone is looking forward to hearing how, which the former Google exec will presumably explain in more detail on a conference call with Wall Street analysts — her first as a public company CEO — at 2 pm PT. Tune in for my live blog.

Until then, here are Yahoo’s Q3 slides to peruse:

YHOO_Q312EarningsPresentation_FINAL

Yahoo said today in a regulatory filing that it had hired one of Google’s top sales execs, Henrique De Castro, as its COO.

Earlier today, I had reported that CEO Marissa Mayer had been close to nabbing the advertising exec, who has most recently been Google’s president of partners business solutions.

De Castro is getting a pile of money for taking the job, including a $600,000 yearly base salary and an annual bonus that could double that figure. In addition, the Silicon Valley Internet giant will give him $36 million in stock grants, including a one-time retention equity award of $18 million and $18 million in the form of performance-based stock options.

He is also getting $1 million in “make-whole” cash for forgoing compensation from Google and $20 million in stock to replace his shares at the search giant that will vest over four years.

That is a very big check, although Mayer garnered an even bigger one when she joined the company in July.

Yahoo’s regulatory statement on the De Castro hiring is embedded below in its entirety, so you can read about his new riches for yourself (unless Yahoo’s persnickety legal head tries to block it).

Said a Google spokesperson about the departure: “We’re grateful to Henrique for all of his contributions at Google and wish him all the best in his new role at Yahoo!”

Both Mayer and also former Yahoo CEO Scott Thompson have made previous overtures to nab De Castro, who has held a number of high-level jobs for Google across the globe, including at DoubleClick, in display ads and with major partners.

While he had previously rebuffed those efforts, this time De Castro bit.

There were signs he might this past week, after De Castro canceled a major offsite for his employees, and several attendees who know him well said he was not present at the company’s first night of its annual Zeitgeist event for advertising and publishing clients. The suave De Castro is usually a more noticeable fixture at such gatherings.

This is Mayer’s first big hire at Yahoo, having added only lower-level or less well-known execs to her stable of talent since she was appointed.

She touted the hire in a tweet, although the news was long out the door, while also noting on Twitter it was her first full day at the office since having her first baby two weeks ago.

My first full day back in the office, and I’m excited to kick it off by announcing my new COO, Henrique de Castro: businesswire.com/news/home/2012…

— marissamayer (@marissamayer) October 15, 2012

The hiring does create a potential issue in the sales arena, especially with current head of revenue Michael Barrett. De Castro and Barrett worked together at Google and multiple sources said the pair did not get along there.

It might not matter. While Barrett has publicly said he planned to stay at Yahoo under Mayer — he was hired by interim CEO Ross Levinson this summer before she arrived — many sources said he does not want to be at the company for the long term.

De Castro has a lot of work to do for the big payout he is getting and it will be a big challenge for him to turn around the troubled organization.

Along with declining growth, search market share, engagement and more, Yahoo also has had a management turnover issue of epic proportions.

De Castro will presumably be in charge of making it all better at Yahoo when he arrives sometime before the beginning of the year and is likely to focus on operations while Mayer zeroes in on products.

One area of trouble: While she has lavished attention on cultural issues and on the company’s tech troops, sources said most of the advertising and media leadership at Yahoo have had little interaction with Mayer since she arrived this summer.

Advertising, of course, is Yahoo’s biggest money maker.

The Portugal-born De Castro has a lot of experience here and is decidedly more of a charmer than Mayer.

More importantly, he is a very high-profile hire, as well as a colorful one. He speaks a menu of languages, dresses with a lot of style and is a worldwide traveler. I know him a little bit and find him to be smooth and confident, even if a little cagey.

Before Google, De Castro worked at Dell and also McKinsey.

All this makes him a perfect choice for Mayer, who is also a former Googler, since she has been considering purchasing a range of companies in the advertising tech space. The most likely candidate of late is PubMatic, which has been in early talks with Yahoo about being acquired.

The Silicon Valley start-up would be a solid add to Yahoo’s ad platform offerings, especially if it wants to stay competitive with Google. PubMatic helps publishers effectively manage their display ad inventory, and competes with Google’s AdMeld.

(Ironically, Barrett ran that start-up, which he sold to Google for $400 million about a year ago.)

Here is the De Castro hiring document from Yahoo:

YHOO-20121015-8K-20121015

And here is the official press release from Yahoo:

Henrique de Castro Named Chief Operating Officer of Yahoo!

October 15, 2012

SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ: YHOO) announced today that Henrique de Castro has been hired as chief operating officer (COO). Reporting directly to Yahoo! CEO Marissa Mayer, de Castro will be responsible for strategic and operational management of Yahoo!’s sales, operations, media and business development worldwide.

“Henrique is an incredibly accomplished and rigorous business leader, and I’m personally excited to have him join Yahoo!’s strong leadership team,” said Marissa Mayer, CEO of Yahoo!. “His operational experience in Internet advertising and his proven success in structuring and scaling global organizations make him the perfect fit for Yahoo! as we propel the business to its next phase of growth.”

“The combination of Yahoo!’s unique properties with high quality content, its renewed focus on outstanding user experience and its massive reach bring tremendous value to users, advertisers and partners,” said de Castro. “This is a pivotal point in Yahoo!’s history, and I believe strongly in the opportunity ahead. I can’t wait to join Marissa and the team and get started.”

De Castro brings more than 20 years experience leading operations, strategy, partner management and revenue generation for some of the world’s leading brands. Most recently, he was vice president of Google’s worldwide Partner Business Solutions group, where he was responsible for advertising platforms and services for Google’s publisher and commerce partners. Prior to that, he led Google’s media, mobile and platforms organization, where he helped to grow the business significantly. Prior to Google, de Castro spent two years at Dell Corporation, where he managed sales and business development operations across Western Europe. He has consulted for McKinsey & Company, where he advised numerous clients across many different industries. His career also includes senior positions in private equity and advertising businesses.

De Castro will join the company on or before January 22, 2013, or as soon as he has satisfied his obligations to his current employer.

And one of the top director candidates is well-regarded Hollywood exec Peter Chernin, said several sources.

He is an obvious choice, having been a top exec at News Corp. for many years. Since he left in mid-2009, Chernin has forged a successful film and television career, producing such hits as “Rise of the Planet of the Apes” and “New Girl.”

But, unlike many media execs, he has also focused on garnering much deeper digital experience.

Chernin was key to the formation of the Hulu premium online service, for example, and is also a board member of the Pandora streaming music service. He has also been making digital and media investments in Asia.

(And, interestingly, although apropos of nothing, Chernin’s former boss, Rupert Murdoch, has become an avid tweeter, too.)

Sources said Chernin has not decided if he even wants such a board seat, and Twitter management is still only in the early stages of its board effort, presumably to replace Flipboard’s Mike McCue.

The entrepreneur left the board earlier this year, after it was clear that his social media app and Twitter were on a collision course (or an acquisition one, depending how you looked at it).

But the addition of a media-savvy director — or even two — also makes sense in the context of the past year of Twitter’s evolution.

The brainchild of Jack Dorsey, Evan Williams and Biz Stone, Twitter first began as a microblogging social network.

While it did attract a lot of attention due to its celebrity tweeters — such as actor Ashton Kutcher and famebot Kim Kardashian — the management and board of Twitter is largely tech-centric in experience.

But, more recently, the service has taken its shape as a consumption-based media company, where some 40 percent of its user base read and consume content rather than create it. That is to say, they watch, but they don’t tweet.

Such a strategic direction is a natural extension for bringing in more advertising spending from outside partners, especially big media companies that have both the eyeballs and dollars that the company is hoping to attract.

Twitter is now commonly used throughout the media space in a variety of roles, from branding to audience-gauging, and also sometimes even as a plot device.

(That said, you won’t catch CEO Dick Costolo outright admitting Twitter’s media-company status; he still wants the Silicon Valley cred of being valued as a technology giant first.)

A Twitter spokesman declined to comment on any effort to bring in new directors; Chernin has not yet responded to a query for comment.

It’s been nice to see all the euphoria at Yahoo about free food and Apple iPhones kicking it up a notch.

But, purple people, guess what? Them’s just your basic table stakes in Silicon Valley these days and pretty much everyone else has had such perks for a long while now.

Thus, as nice as it is to drink your coconut water gratis, after two months in charge, it’s long past time to focus on what new Yahoo CEO Marissa Mayer is up to besides making much-needed but obvious cultural changes at the troubled Internet giant.

She’s been busy with the expected listening tour of employees and also outside tech players — such as former Yahoo CEO Terry Semel — which is a textbook stop in the turnaround playbook.

Now comes the hard part: Actually beginning to make the significant decisions about how she’s going to turn around Yahoo and what the key issues of strategic focus need to be.

In a series of recent meetings, according to numerous sources inside the company, Mayer has begun to outline what those are to top staff.

Not surprisingly, they are many of the same thorny issues that Yahoo has been facing for a long time and which center primarily on making the company relevant again in a wide number of ways.

I’ll get to many of them over the next week in a series of What Will Marissa Do? posts — including looking closely at her new hires, when and how Mayer will deal with inevitable layoff decisions facing the company, where the sale of Yahoo! Japan stands and, finally, what she’s cooking up for key Yahoo products.

But the focus has to fall first of all on search and advertising, the two arenas that Mayer has been studying most closely, according to numerous sources close to the situation.

That has included a recent meeting and numerous discussions with Microsoft CEO Steve Ballmer about improving Yahoo’s search advertising partnership, said sources at both companies.

That deal has been largely disappointing since it was struck under the regime of ousted CEO Carol Bartz several years ago.

Many reasons are given for the poor performance of the entire arrangement, including lack of improvement of cost per click and share growth for both parties. That means bid density and numbers of advertisers remain too low, especially compared to Google’s offering of access to a larger, more active and lucrative market.

Simply put, despite massive spending by Microsoft on search, users and advertisers get significantly better results overall with the search leader Google.

(You can read a great piece by Search Engine Land’s Danny Sullivan from last year, which exhaustively looked at the issues until then.)

The irony abounds that it’s up to Mayer to fix this problem of improving revenue per search with Ballmer, since she has been among the executives who have made Google the search behemoth it has become.

Her particular expertise has been on search experience for consumers, which is just the area that Yahoo desperately needs to improve after handing over technology duties to Microsoft.

That move was controversial at the time and some feel it was a big mistake. But, most also think there is no going back at this point, given the enormous cost of running a serious search enterprise.

Such an idea is still being raised inside Yahoo, although it seems more nostalgic than a realistic possibility, given the enormous price and, more importantly, the departure of the company’s core search engineers in recent years.

That doesn’t mean Yahoo under Mayer can’t be key to helping solve Microsoft’s search tech problems. She certainly knows the entire arena, which has already given Yahoo increased credibility among Microsoft’s search engineers.

“None of Yahoo’s many CEOs knew anything about search technology and that’s certainly not the case here with Mayer,” said one person close to the situation at Microsoft. “When she walks in, she instantly has status among the geeks as someone who knows what she’s talking about.”

It still may be a losing battle, due to Google’s overwhelming dominance, but if anyone at Yahoo can spot areas of even small improvement — which can yield big returns — it could be Mayer.

In addition, she can spearhead Yahoo’s own efforts to reverse — or perhaps simply stop — search market share declines via delivering a better consumer offering.

That’s still heavy lifting, no matter the exec, since both Microsoft’s Bing and Google are better equipped to win here, too.

“It hard to imagine we are going to slow down in any way,” said one former colleague of Mayer’s at Google to me recently in a rather ominous tone. “We’re only going to get more competitive.”

Pressure much?

And more: Mayer is under a time limit, since guaranteed payments Microsoft agreed to pay Yahoo for the shortfalls on what was promised will be running out next year. The pair has renegotiated that deal before, and it will likely have to do so again.

Of course, Mayer could try to walk and threaten to take Yahoo’s search business elsewhere, a move that former CEO Scott Thompson was mulling before his ouster.

That’s not a surprising ploy, except it is probably impossible to pull off, a fact acknowledged by top Yahoo execs.

“It might feel good to say we have options in search,” said one person close to the situation. “But that ship sailed years ago.”

Indeed, especially since Google is the only choice of possible alternate partners and such a move is rife with major obstacles.

There is the issue of the contract with Microsoft, which could lead to a potentially explosive legal struggle Yahoo can ill afford.

“They can try to get out of the deal,” said one high-ranking person at the software giant. “But that’s a lot easier threatened than done.”

And, there is the clear regulatory hairball any search hook-up between Google and Yahoo would lead to.

That’s happened before, which Mayer knows well since she was a top exec in Google’s business when it tried to partner with Yahoo as a way to prevent Microsoft’s hostile takeover bid for the company.

While times might have changed, Google is currently facing a likely battle with the Federal Trade Commission over its powerful search business, and trying to get Yahoo’s business now is a non-starter.

Thus, finally fixing the Microsoft partnership is key to Mayer’s success since it represents a little over one-third of revenue of Yahoo (see the chart below).

The bigger part of Yahoo’s business, as you can also see from the chart, has been display revenues. And that, too, has been a sorry tale of declines and ever more disappointing results.

A report by eMarketer on display market share had this depressing chart for Yahoo:

As is clear, the march downward for one-time leader Yahoo has been swift, and the prospects for the future are worse as Google and Facebook vie for leadership.

The reasons for this have been myriad, but Mayer has apparently decided that it’s been due in large part to the broken Yahoo ad tech platforms and their ever weaker performance.

As we have previously reported, she has determined that it’s now time to invest in improving them, both by funding internally and external acquisitions.

For that, she has formed a tight group of execs to scan the landscape for tasty and innovative treats for Yahoo to gobble up.

That includes: Scott Burke, SVP of Yahoo’s advertising and data platforms; Brian Silver, who runs the company’s Right Media Exchange; Xuhui Shao, a key engineering VP under Burke; and Mark Morrissey, the longtime tech exec who previously ran the company’s search business and was key to integrating the Microsoft search deal into place.

The cerebral Burke especially has been pushing ad platform improvement for a while and finally seems to have won the battle against detractors of the big and possibly grandiose plan by appealing to Mayer’s interest in not giving up.

Thus, the tabling of plans by Thompson, as well as interim CEO Ross Levinsohn, to outsource some of the automated parts of the display business to Google.

Those talks were very serious, as well as others to sell off Right Media, but they are done for now.

One major issue — the people in charge of the ad platform turnaround could also be seen (and most definitely are) as mired in Yahoo’s legacy of lackluster results and poor performance.

“It is kind of funny that the guys responsible for the decline now have the responsibility for fixing it,” said one source at Yahoo.

It’s a fair point to be made.

But that’s water under the bridge, apparently, since the group has been making the rounds, helped by Yahoo’s M&A execs, with a wide range of companies in many different ad tech area being considered (and some dismissed), including: Mediaocean, Turn, Criteo, PubMatic and Millennial Media.

Millennial is the most interesting, because it is a mobile ad play, where Yahoo is exactly nowhere (to be fair, less than nowhere) after years of botched efforts.

As with other companies, this is a critical arena for Yahoo, and yet one more that Mayer needs to focus on.

Lastly, Mayer has to make sure Yahoo’s premium display business remains strong. This is much more based on relationships with large advertisers than on major sponsorship and branding offerings, as well as creating consumer products and content that is appealing to marketers.

This area is now headed up by former Google exec Michael Barrett, who has publicly said he was staying put for now at Yahoo as its chief of revenue.

In fact, because he is in charge of all sales, he occupies the second slot under Mayer on Yahoo’s now strangely configured, punctuation-impaired and information-free management page.

But numerous sources inside and outside Yahoo said Barrett has also told many people that he is still not fully committed to staying in the role for the long haul.

If he eventually gets a lucrative exit package — something the new boss is not being very generous with overall, said sources — that will mean Mayer will need a high-profile and well-regarded ad exec to replace him; sources said Mayer has already begun reaching out to some candidates.

The pickings are slim, with only a few names on the list of those capable of taking on such a job. That includes: Demand Media’s Joanne Bradford, who was also a former top Yahoo exec; Microsoft’s Yusuf Mehdi; OWN’s Kathleen Kayse; MLB.com’s Bob Bowman; and any number of Google execs.

In that regard, as with all the other search and advertising overhaul efforts at Yahoo, it is a matter of attracting serious talent into the company going forward.

More on that — and more — to come.

Recently, I paid a visit to the very elegant yet still hipster offices of Social+Capital Partnership in Palo Alto, Calif.

As many know already, the venture fund was founded last year by the dashing-in-Silicon-Valley-at-least Chamath Palihapitiya — the former Facebook and AOL exec, who also did a stint at the very traditional Mayfield Fund and is a competitive poker player, too.

After Palihapitiya started Social+Capital with a $300 million kitty, he famously declared — in a geek version of Frank Sinatra — that he would do it his way with his own money and funds from a bunch of other Richie Riches like him.

“Venture capital firms tend to focus on having large amounts of assets under management and collecting fixed fees,” Palihapitiya said in an interview with the New York Times a year ago. “That creates perverse incentives, because you’re focused on deploying as much capital as fast as possible. I want to be antithetical to all of that.”

Palihapitiya certainly started out doing that, with a noisy kerfuffle over his objections to how a funding was taking place at Airbnb, in which founders were sucking money out while the employees could not.

Eventually, that was water under the bridge, and Palihapitiya ended up investing in the online home rental service.

Thus, a year out, it was time to check in on the firm, which mostly focuses on health care, education and financial services. As Palihapitiya promised, Social+Capital has indeed invested in a range of very interesting start-ups so far, such as diabetes tracker Glooko and Web-design training service Treehouse.

And the firm already had a big win from its investment in social enterprise software start-up Yammer, which was bought by Microsoft for $1.2 billion this June.

Most recently, Palihapitiya said that Social+Capital just invested in Box, and also just backed the founders of Jive — Dave Hersh and Sam Lawrence — who are building a Salesforce killer called CrushPath.

Here’s a video I did with Palihapitiya and two Social+Capital partners, Ted Maidenberg and Mamoon Hamid, in the now-slick former warehouse where the firm operates along with some of its start-ups.

Enjoy:

]]> http://allthingsd.com/20120917/checking-in-with-the-natty-vcs-of-socialcapital-video/feed/ 0 http://allthingsd.com/20120829/khosla-ventures-hires-ex-yahoo-mojgan-khalili-as-comms-partner/ http://allthingsd.com/20120829/khosla-ventures-hires-ex-yahoo-mojgan-khalili-as-comms-partner/#comments Wed, 29 Aug 2012 17:12:39 +0000 Kara Swisher http://allthingsd.com/?p=245837

Mojgan Khalili

Another prominent venture firm has stepped up in the marketing arena and hired well-regarded former Yahoo communications exec Mojgan Khalili as an operating partner.

In an interview yesterday, Vinod Khosla said that the move was part of the Silicon Valley firm’s motto of “venture assistance.”

Like many top VCs these days, Khosla said that helping build the start-ups it invests in is a key part of its offering. It already has partners specializing in recruiting and finance.

“We are building an operating organization and communications is an important part of that to help the companies we invest in,” said Khosla. “Obviously, other firms are using this function to promote themselves, but as a fund we don’t need more publicity.”

Khosla noted that Khalili’s job would be almost entirely focused on helping start-ups. But the latter part of that quote was referencing the boom in comms hiring by prominent VC firms — such as Andreessen Horowitz, Kleiner Perkins and Sequoia Capital — some of which are getting a lot of press attention, too.

Khosla acknowledged the importance of good marketing — even some entrepreneurs, such as Square’s Jack Dorsey, are PR naturals.

“He is someone who does press well,” he said. “But 90 percent of start-ups need help to do this function, which is increasingly critical.”

Khalili is a longtime comms exec, who most recently headed product issues at Yahoo, working with top execs there.

“Working with great partners at Khosla Ventures and assisting awesome companies in so many different industries like, tech, big data, health, food and energy makes this opportunity perfect,” she said. “I am really excited to dig in.”

]]> http://allthingsd.com/20120829/khosla-ventures-hires-ex-yahoo-mojgan-khalili-as-comms-partner/feed/ 0 http://allthingsd.com/20120827/post-appsung-stock-watch-what-will-happen-to-apple-and-google-shares-today/ http://allthingsd.com/20120827/post-appsung-stock-watch-what-will-happen-to-apple-and-google-shares-today/#comments Mon, 27 Aug 2012 12:55:07 +0000 Kara Swisher http://allthingsd.com/?p=245232

When the stock market opens later today, one interesting indication of the impact of the Apple victory over Samsung in its patent infringement battle will be investor reaction.

A jury in California rendered the verdict in the contentious case — in which more than $1 billion was awarded Apple — after the markets had closed on Friday.

In after-hours trading starting later that day, Apple’s shares rose smartly. The stock is now up almost 2.4 percent, or $15.67, to $678.89. Apple closed Friday afternoon at $663.22, already an all-time high.

On the flip side, today in Asian markets, Samsung’s stock plunged 7 percent.

And even though the South Korean consumer electronics giant has vowed to appeal the decision, this morning will bring the clearest indication of what the financial markets think of the development.

Will Apple soar — especially given that the Silicon Valley icon is expected in the weeks ahead to also be releasing new versions of its hugely popular iPhone and iPad devices?

And whither the shares of Google — a major Samsung mobile partner, whose Android operating system software is at the heart of many of the contested smartphones and tablets?

The big question, of course, is whether Google is seen by Wall Street as a Samsung proxy, with the potential of being a future target of Apple’s lawyers or, perhaps more simply, collateral damage in the fight.

Not surprisingly, the search giant sought to distance itself from the legal melee by finally releasing an ain’t-nobody-here-but-us-chickens statement on the situation last night.

In case you’re keeping track anyway, Google shares closed Friday at $678.63 — ironically, at almost the exact same price as Apple’s.

Please see this disclosure related to me and Google.

---

Apple versus Samsung Full Coverage

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• Calling All Gluttons for Legalese Punishment: Here’s the Apple-Samsung Amended Verdict Form
• Apple-Samsung Juror Tells CNET Debate Was “Heated”
• “The Jury Has Now Spoken”: Apple CEO Tim Cook’s Memo to Employees on Patent Win Over Samsung
• Apple’s Big Patent Win: A Shot Across the Bow of All Android Device Manufacturers
• Next Stop for Apple-Samsung: Appeals Court
• Wall Street Reacts to Apple’s Legal Win Over Samsung: Maybe, Let’s Not Kill All the Lawyers!
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• Give Peace a Chance, Judge Says, Asking Apple and Samsung CEOs to Meet One Last Time
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• Apple’s Phil Schiller on How Apple Came Up With the iPhone and iPad
• Apple Loses Bid to Keep Customer Survey Secret
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• Samsung: We Weren’t Trying to Mess With the Jury
• Judge Koh on “2001” Evidence: I’m Sorry, Samsung, I’m Afraid I Can’t Do That
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• Samsung Makes Another Case to Have Apple’s “Sony Style” Put Before Jury
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• Apple to Samsung: You Give Us $2.5 Billion and We’ll Give You a Half-Cent-a-Unit Royalty
• Apple vs. Samsung: Another Patent Slapfight, Another Exasperated Judge

]]> http://allthingsd.com/20120827/post-appsung-stock-watch-what-will-happen-to-apple-and-google-shares-today/feed/ 0 http://allthingsd.com/20120826/what-me-worry-google-finally-reacts-to-appsung-verdict/ http://allthingsd.com/20120826/what-me-worry-google-finally-reacts-to-appsung-verdict/#comments Mon, 27 Aug 2012 06:19:12 +0000 Kara Swisher http://allthingsd.com/?p=245188

Google — which went curiously silent on Friday after a blockbuster court win by rival Apple against its Android partner Samsung — finally found its voice today, by releasing a statement about the patent infringement verdict:

“The court of appeals will review both infringement and the validity of the patent claims. Most of these don’t relate to the core Android operating system, and several are being re-examined by the U.S. Patent Office. The mobile industry is moving fast and all players — including newcomers — are building upon ideas that have been around for decades. We work with our partners to give consumers innovative and affordable products, and we don’t want anything to limit that.”

Here’s the translation, for those who don’t speak passive-aggressive:

Good lord, let’s hope Samsung wins on appeal, because if Apple prevails, it might be coming for us next. We hope our massive patent-buying splurge in mobile will protect us, but the there-is-nothing-new-under-the-sun defense is our fallback position.

But, let us reiterate: Good lord.

Please see this disclosure related to me and Google.

---

Apple versus Samsung Full Coverage

RELATED POSTS:

• Calling All Gluttons for Legalese Punishment: Here’s the Apple-Samsung Amended Verdict Form
• Apple-Samsung Juror Tells CNET Debate Was “Heated”
• “The Jury Has Now Spoken”: Apple CEO Tim Cook’s Memo to Employees on Patent Win Over Samsung
• Apple’s Big Patent Win: A Shot Across the Bow of All Android Device Manufacturers
• Next Stop for Apple-Samsung: Appeals Court
• Wall Street Reacts to Apple’s Legal Win Over Samsung: Maybe, Let’s Not Kill All the Lawyers!
• Apple Says Verdict Is a Win for Values; Samsung Says It’s a Loss for Consumers
• Jury Slightly Lowers Apple-Samsung Verdict After Inconsistencies Noted
• On One-Year of Anniversary of Jobs Stepping Down as CEO, Karma’s a … Patent Victory for Apple
• Jury: Samsung Owes Apple More Than $1 Billion for Infringing Patents
• Competing Views of Competition in Apple-Samsung Trial
• Ringside as Apple and Samsung Go Into the Final Round
• Apple, Samsung Jury Won’t Hear About Missing Evidence
• The Definitive Insider’s Guide to Apple vs. Samsung
• At Long Last, Testimony Wraps up in Apple Vs. Samsung
• Apple: Samsung Didn’t Live Up to Its Standards Obligations
• Judge Koh: It’s Samsung’s Own Fault It Ran Out of Time
• Apple Lawyer to Frustrated Judge: Yes, We Need All These Witnesses, and No, I’m Not Smoking Crack
• Apple vs. Samsung Judge Encourages “Horse Trading” to Narrow Case
• Apple Says Samsung Documents Show Google’s Influence On Galaxy Products
• Patience Runs Thin as Time Runs Short in Apple vs. Samsung
• Samsung Designer Says Galaxy Tab 10.1 Work Preceded iPad Announcement
• Give Peace a Chance, Judge Says, Asking Apple and Samsung CEOs to Meet One Last Time
• Samsung Document Notes Their Smartphone Icons Not Always Iconic
• Samsung Designer Testifies She Didn’t Copy Any of Apple’s Icons
• Fireworks in Apple-Samsung Trial Over Whether Expert Had Improper Access to Intel Source Code
• The iPhone Advantage Is Largest in Big Cities, According to Samsung Study
• Judge Refuses to Toss Most of Apple’s Suit Against Samsung
• Apple: Offer to License Patents to Samsung Didn’t Include iPhone’s Interface
• Latest Front in the Apple vs. Samsung Battle: Jury Instructions
• A Look Back at the Second Week of the Apple-Samsung Trial
• Here’s Apple’s August 2010 Warning to Samsung on Patents
• Apple Offered to License its Patents to Samsung for $30 Per Smartphone, $40 Per Tablet
• Apple Patent Head: We Don’t Want to License Clones
• MIT Professor Says Samsung Customers Might Pay Extra $100 for Apple-like Features
• After Starting With a Bang, Apple vs. Samsung Now Just as Boring as Other Patent Cases
• Samsung’s U.S. Tablet Revenue Less Than 5 Percent of Apple’s, Court Documents Show
• Apple vs. Samsung Trial Forces Companies to Open Up the Books
• Jurors in Apple vs. Samsung Get a Raise, but Still Woefully Underpaid
• Samsung on Its iPhone-Envy Memo: Nothing to See Here, Move Along
• Samsung’s 2010 Report Says Its Galaxy Would Be Better if It Were Just More Like the iPhone
• Similarity of Apple and Samsung Icons “Beyond Coincidental,” Designer Testifies
• iPhone Caused “Crisis of Design” at Samsung (Memo)
• Samsung Exec Downplays “Crisis of Design” Memo at Patent Trial
• Five Things We Learned at the Apple-Samsung Trial Last Week
• Samsung’ Hinges its Case on Rectangles and Rounded Corners
• Apple’s Case Against Samsung in Three Pictures
• Top Apple Executive Saw Market for 7-Inch Tablet in 2011, Said Company Should Do One
• Apple’s Scott Forstall on How “Project Purple” Became the iPhone
• Apple’s Phil Schiller on How Apple Came Up With the iPhone and iPad
• Apple Loses Bid to Keep Customer Survey Secret
• Samsung and Apple Speaking to One Jury, Many Audiences
• Samsung: We Weren’t Trying to Mess With the Jury
• Judge Koh on “2001” Evidence: I’m Sorry, Samsung, I’m Afraid I Can’t Do That
• Apple: Litigation Misconduct Is Part of Samsung’s Legal Strategy
• Samsung Goes Public With Excluded Evidence to Undercut Apple’s Design Claims
• Apple Designer: We’ve Been Ripped Off
• Apple Designer: Even Steve Jobs Doubted the iPhone at Times
• Apple Literally Designs Its Products Around a Kitchen Table
• Samsung: Apple Didn’t Invent the Rectangle
• Apple: Samsung Took the Easy Road and Copied Us
• Day One of Apple vs. Samsung Starts With Another Debate on Apple’s “Sony Style”
• Samsung Thwarted in Bid to Show Apple Has “Sony Style”
• As Apple and Samsung Head to Court, Here’s a Handy Cheat Sheet
• Key Witness No Longer Works at Apple, Doesn’t Want to Testify at Samsung Trial
• Can I Get a Witness? Sure, Here’s a Whole List of Them, as Apple vs. Samsung Heads to Trial.
• Apple’s Case Against Samsung Gives Rare Glimpse at Dozens of iPhone and iPad Prototype Designs
• Samsung Makes Another Case to Have Apple’s “Sony Style” Put Before Jury
• Apple Tries to Torpedo Samsung’s “Sony Style” iPhone Charge
• Samsung, Apple Even at Odds Over Where They Will Sit at Trial
• Documents in Apple vs. Samsung Give Reporters Plenty to Chew On
• Samsung, Apple Reveal Names of Those Who May Testify at Next Week’s Trial
• Apple’s iPhone Has Sony Style, Says Samsung (Full Trial Brief)
• Apple: Google Warned Samsung Against Copying Us
• Jury to Hear That Samsung Failed to Preserve Evidence in Apple Patent Suit
• Apple to Samsung: You Give Us $2.5 Billion and We’ll Give You a Half-Cent-a-Unit Royalty
• Apple vs. Samsung: Another Patent Slapfight, Another Exasperated Judge

]]> http://allthingsd.com/20120826/what-me-worry-google-finally-reacts-to-appsung-verdict/feed/ 0 http://allthingsd.com/20120826/tech-scores-on-forbes-100-most-powerful-women-list-gates-sandberg-mayer-and-more/ http://allthingsd.com/20120826/tech-scores-on-forbes-100-most-powerful-women-list-gates-sandberg-mayer-and-more/#comments Sun, 26 Aug 2012 22:00:47 +0000 Kara Swisher http://allthingsd.com/?p=245121

Women in tech had a good showing on Forbes magazine’s 2012 “The World’s 100 Most Powerful Women” list, which came out this past week.

Like the higher-profile tally from Fortune, it features the female movers and shakers from a variety of arenas.

No. 1 on the list is German Chancellor Angela Merkel, who has certainly had her hands full with the economic crisis in Europe this past year.

But women related to tech also were numerous in the group, so here’s the rundown:

No. 4: Melinda Gates, co-chair, Bill & Melinda Gates Foundation

No. 10: Sheryl Sandberg, COO, Facebook

No. 15: Virginia Rometty, president and CEO, IBM

No. 17: Ursula Burns, president and CEO, Xerox

No. 18: Meg Whitman, CEO, Hewlett-Packard

No. 21: Marissa Mayer, CEO, Yahoo

No. 25: Susan Wojcicki, SVP, Google

No. 29: Arianna Huffington, editor-in-chief, Huffington Post Media Group, AOL

No. 48: Safra Katz, president and CFO, Oracle

No. 49: Laurene Powell Jobs, founder and chair, Emerson Collective

No. 58: Padmasree Warrior, CTO and chief strategy officer, Cisco

No. 70: Sue Gardner, executive director, WikiMedia Foundation

No. 84: Mary Meeker, general partner, Kleiner Perkins

]]> http://allthingsd.com/20120826/tech-scores-on-forbes-100-most-powerful-women-list-gates-sandberg-mayer-and-more/feed/ 0 http://allthingsd.com/20120706/exclusive-joint-interview-facebooks-sandberg-and-yahoos-levinsohn-talk-about-patent-peace/ http://allthingsd.com/20120706/exclusive-joint-interview-facebooks-sandberg-and-yahoos-levinsohn-talk-about-patent-peace/#comments Fri, 06 Jul 2012 21:38:58 +0000 Kara Swisher http://allthingsd.com/?p=227919

Much to the relief of many (and perhaps the consternation of a few intellectual property lawyers), Yahoo and Facebook officially settled their ugly patent lawsuit earlier today and also expanded their longtime partnership.

After the Silicon Valley companies — one an iconic Internet portal and the other the powerful social networking giant — agreed to formally cross-license large parts of their patent portfolio, not to sue each other over other similar intellectual property and work together on big advertising offering, Facebook COO Sheryl Sandberg and Yahoo’s interim CEO Ross Levinsohn got on the phone with me for an exclusive joint interview.

Sandberg began by noting that Facebook was not keen on battling its longtime partner, despite tough talk in its countersuit against Yahoo’s initial lawsuit.

“It’s important for us to have strong partners using our technology to make their experiences social,” she said. “[This patent battle] has been a weird anomaly in relationship of these two companies.”

Levinsohn said that is why he immediately moved to settle with Facebook as soon as he got the job to lead Yahoo temporarily in May. He replaced ousted CEO Scott Thompson, who had aggressively pushed for the initial patent infringement lawsuit against Facebook.

“It’s important for us as a company to fully embrace social and fixing the damaged relationship with Facebook was at the top of my list when I was asked to take this role,” he said. “It’s good for consumers that Yahoo and Facebook work together.”

He pointed to the pre-lawsuit success of Yahoo’s Social Bar feature, which connects its audience with Facebook friends and which has attracted 90 million users. “It was a taste of how well our two companies could work together,” he said.

Sandberg, who acknowledged that Facebook was both surprised and deeply angered by the Yahoo lawsuit, said that the kinds of situation that arise out of patent fight are bad for Silicon Valley overall.

“There is different means to play out competition and companies playing that out over patents is not it,” she said. “Yahoo and Facebook had a very good relationship and what happened was not in keeping with that relationship.”

Levinsohn noted that Yahoo needed a social element in its massive content offerings that it had unsuccessfully tried to inject itself before turning to Facebook several years ago.

Now, he noted, the “white board can be filled” again with new cross-company ideas.

While the pair would not go into many details about the patent arrangements, they said there will be no patent lawsuits in the future. The deal encompasses licensing of a little more than half of Yahoo’s rich portfolio of digital patents and an agreement not to sue on the remaining ones, which Facebook could license or even buy in the future.

“It’s really a good step in the right direction of the company,” said Levinsohn, who gave credit to Yahoo’s board for pulling back from the patent litigation and making nice with Facebook legally. “We are also grateful that Facebook dug in on this.”

Added Sandberg, pointing out the obvious need for both parties — who have bigger and more difficult fish to fry: “From our point of view, we need cooperation around Silicon Valley — we’d rather spend time on partnerships than on legal fighting.”

]]> http://allthingsd.com/20120706/exclusive-joint-interview-facebooks-sandberg-and-yahoos-levinsohn-talk-about-patent-peace/feed/ 0 http://allthingsd.com/20120706/hulus-kilar-graciously-bows-out-of-yahoo-ceo-stakes-now-will-yahoo-select-levinsohn/ http://allthingsd.com/20120706/hulus-kilar-graciously-bows-out-of-yahoo-ceo-stakes-now-will-yahoo-select-levinsohn/#comments Fri, 06 Jul 2012 18:28:11 +0000 Kara Swisher http://allthingsd.com/?p=227893

Hulu CEO Jason Kilar is bowing out of the Yahoo CEO sweepstakes.

He has been the main competition to interim Yahoo CEO Ross Levinsohn, who now appears to be the last man standing to take on the tough job.

Here’s the decidedly odd statement from a Hulu spokesperson about Kilar’s just-say-no:

“As has been reported, Jason Kilar has been a focus of the Yahoo CEO search committee. He has graciously declined to be considered.”

Well, alrighty then!

That said, Kilar most certainly will also not be staying at Hulu, where he is currently on the way out and where tensions persist with his media-owner partners, including News Corp. and Disney.

Multiple sources all over the ying-yang — they are not even trying to hide it now — said that Kilar has been negotiating his exit from the premium video service.

The Kilar I-did-not-want-the-job-anyway statement — shock of shocks on the timing — comes just as Levinsohn scored a big win this morning with the settlement of a troublesome patent lawsuit with Facebook, which includes a huge expansion of their content and contact deal and also adds a new advertising partnership.

It will be interesting to see if Yahoo’s board now removes the “interim” from Levinsohn’s title and makes him the permanent leader of the company in desperate need of stability.

A search committee of directors has looked at a number of candidates, some quite high profile and many that have been previously asked. But most have turned down the job, for a variety of reasons.

And, now, that list includes Kilar, gracious or not.

]]> http://allthingsd.com/20120706/hulus-kilar-graciously-bows-out-of-yahoo-ceo-stakes-now-will-yahoo-select-levinsohn/feed/ 0