Tonight, an hour-long special on the topic will air at 9 pm ET on Bloomberg TV (and will be streamed live on Bloomberg’s Web site), featuring Yuri Milner, CEO of Digital Sky Technologies and one of the key investors who helped put together that deal. Unfortunately, while Bloomberg’s press release listed Milner as a “guest,” it neglected to mention that he won’t be an actual live guest (as initially reported here). Instead, clips from a Milner interview last year will be interspersed with current commentary from writers David Kirkpatrick, Paul Kedrosky and Bill Cohan, and marketing professor Scott Galloway.

Goldman has reportedly given its clients limited information and only until the end of the week to pony up a minimum of $2 million to invest in Facebook. One Goldman customer told Reuters he felt like he was being expected to invest on “blind faith.”

BoomTown’s Kara Swisher yesterday described the Goldman-Facebook deal as “sneaky,” “elite” and “opaque.”

Here’s the promo for the Bloomberg program:

Please see the disclosure about Facebook in my ethics statement.

Add February’s numbers to January’s data, which showed the same two percent growth rate, and you can make the case that we’re seeing “marginal growth” in online sales, Fulgoni said this morning at the OMMA Global Hollywood.

Best-case scenario? “Maybe we might well have bottomed out with consumer spending,” Fulgoni offered.

Now, all the caveats: ComScore (SCOR) isn’t telling us what people bought, or at what prices, so all we really know is that dollars were exchanged for goods on the Web. And while you can imagine that this data point is good news for Amazon (AMZN), since the online retailer is crushing the competition, it’s hard to point to other likely winners. And I worry that the economy has many more aftershocks, in the form of layoffs, ahead, and that’s going to drag down consumer spending again.

But I’m so starved for good news that none of these asterisks are going to keep me from enjoying this.

Meanwhile, if you have any questions for Fulgoni, email me as soon as you can: In an hour or so I’m moderating an OMMA panel with him, Citibank (C) analyst Mark Mahaney, MySpace marketing SVP Angela Courtin, tech/finance blogger Paul Kedrosky and Michael D. Kelley, a partner at PricewaterhouseCoopers. There should be some sort of blog coverage here.

[Image credit: rileyroxx]

Paul Kedrosky at Infectious Greed says Yahoo has bought itself some more time–and litigation:

I think what has largely happened here is we have bought time and lawsuits. If I was a Yahoo shareholder I’d be seriously pissed. Microsoft pulled us out of our recent share price slump, but management was too cutesy and territorial to take the money and run. My guess is that Yahoo’s share price falls quickly on Monday, and then finds support in the low-$20, a price reflecting a belief that this is not yet over. Only then, once some key shareholders pipe up and once Yahoo has to defend itself against the inevitable lawsuits, will we know how likely it is that its brazen move sticks.”

Mini-Microsoft says Microsoft’s decision to walk restores his faith in the company:

Out of this had best come a new reorganization of our online properties. Out with the old already. We had reached a bet-the-company point in going after Yahoo to make up for the lack of performance out of MSN/Search/AdCenter in an attempt to leapfrog forward. I think we need to hang up on the good-enough consensus culture for a while and put in a strategy czar to get things done vs. expecting something to arise out of the dysfunctional ecosystem we currently have.”

Over at ZDNet Larry Dignan opines that there are better ways for Microsoft to spend its $44.6 billion:

Windows needs work. Vista has image problems. The operating system is under attack from multiple fronts and needs to become more lightweight and modular. Windows is what made Microsoft and there are serious questions about its future. The biggest knock on this entire Microhoo saga: It was a distraction that could take focus away from the real cash cow. If you think the negotiations were a distraction, just imagine how dealing with regulators and integrating Yahoo would have diverted attention. Despite all the Microhoo chatter, Windows 7 (all resources) may be the thing that determines whether Microsoft stays relevant or not.”

And the Seattle Times’ Brier Dudley agrees:

Thank goodness the tide finally turned and Ballmer came to his senses. Imagine what Microsoft could do just with that “extra” $5 billion. Ballmer could buy most of the Web start-ups in Seattle and Silicon Valley, plus a few biotechs and energy ventures for good measure. Yahoo CEO Jerry Yang will now go down in history as the obstinate founder who blew a chance to milk the world’s richest software company at the peak of its midlife angst.”

Meanwhile, Mathew Ingram says Yahoo CEO Jerry Yang’s days are numbered:

In my view, Yahoo CEO Jerry Yang has gone way beyond fiduciary duty and has been effectively blocking this deal in any way possible. I expect to see the stock tank, and deservedly so. If I were a shareholder, I would be calling for Yang’s head. This deal was by far the best opportunity the company had to achieve some value.”

And over at Valleywag, Owen Thomas says Microsoft CEO Steve Ballmer’s days may be numbered as well:

Emails are flying out of Redmond with this speculation: Microsoft CEO Steve Ballmer’s botched $50 billion bid for Yahoo could mean the end of his career. While Microsoft’s board reportedly gave the CEO considerable leeway in handling the deal, his dithering approach and his failure to sell the deal both to Yahoo’s board and Microsoft’s own executives don’t reflect well on the sweaty screamer. The only problem: Microsoft has no obvious successor for Ballmer.”

At paidContent, Rafat Ali suggests some other business partners with which Microsoft might ally:

One would have to believe that Facebook will be back in play. Microsoft is already the advertising provider for the social-networking service, and also owns a small part in it. This would give it a strong toehold in the social-media space and help it experiment more with new advertising models, among other things.
Then, to block and isolate Yahoo further, AOL’s buyout would be a possibility. Time Warner (TWX) is certainly interested in spinning it out, and is still speaking to Yahoo on a combination. Google (GOOG) is a 5% shareholder of AOL, so things might have to work around that.
Certainly, if Diller really wants to get rid of IAC’s (IACI) disparate companies in this spinoff, then Microsoft could be a ready buyer.
The other smaller possibility includes CNET (CNET), though it’s hard to see synergies between the two companies.
Further down the money chain would be tons of other companies like Twitter, Digg, Meebo and any other $50 million to $500 million company.”

CNET’s Stephan Shankland wonders if an ad deal with Google is really a viable option for Yahoo:

But relying on Google for ads, even in a limited way, is in effect admitting defeat in a key part of Yahoo’s business. Even if it gets more money from the higher revenue per click generated by Google’s ad technology, relying on its biggest adversary raises the possibility that a central part of the company’s business could be hollowed out.”

BoomTown’s Kara Swisher agrees:

While Yahoo might not have wanted to be acquired by Microsoft, its alternative to goose its revenues by relying on Google in an outsourced online search-ad deal is one it might regret even more if struck.”

At CenterNetworks, Alan Stern suggests Yahoo shack up with AOL:

I’ve said for years now (many years before CN) that Yahoo and AOL needed to merge. It would have been a mega-merger years ago but would still be huge even today. I touched on it a year ago on CN. Both AOL and Yahoo are consumer-facing Internet companies. Microsoft is not and to try to just plug Yahoo would be very difficult. While there is a good bit of overlap with AOL and Yahoo, the ability to maximize the mainstream is the key. AOL is looking to launch a large number of content sites this year, they have Platform-A for advertising and the number one IM client out there. Don’t forget Bebo as well. Yahoo brings some semi-powerful social apps and a huge content network along with some leading Web apps.”

While Silicon Alley Insider’s Henry Blodget feels Yahoo should move ahead with its Google outsourcing deal:

It allows Yahoo to focus on businesses it can win, instead of throwing money at a war it has already lost.”

And, finally, DealBook wonders if Microsoft is going to walk away from the biggest deal of its 33-year history.

It certainly appears that way at the moment. Which means there’s really only one thing for certain come Monday: Yahoo’s shares will sink deep into the mud, and Yang and Co. will be hard pressed to placate investors. Seems that in the end, the only so-called “sacred cow” Yahoo CEO Jerry Yang will slaughter is his company’s share price …”

“Google is now officially our best friend.”

Oh no.

Instantly, an image popped into my brain– that of the slithery Kaa singing “Trust in Me (The Python Song)” to Mowgli from the Disney classic animated film, “The Jungle Book.”

“Trust in me, just in me
Shut your eyes and trust in me
You can sleep safe and sound
Knowing I am around

Trust in me, just in me
Shut your eyes and trust in me.”

You know what happens next, of course. A big squeeze, but not the good kind.

While Yahoo (YHOO) might not have wanted to be acquired by Microsoft (MSFT), its alternative to goose its revenues by relying on Google (GOOG) in an outsourced online search-ad deal is one it might regret even more if struck.

Why? Aside from the potential antitrust issues, which are distracting at the very least, it fundamentally puts one of Yahoo’s main businesses–search advertising–directly into the hands of the very company that killed off Yahoo’s chances of ever succeeding in the arena in the first place.

By its inability to innovate search–not exactly Google’s strong suit–and also not moving quickly enough after acquiring the once-superior technology from its Overture acquisition, Yahoo had perhaps already nailed itself into its own coffin.

But by now signing an outsourcing deal with Google, it will be saying that it cannot compete at all in the key arena of the Internet going forward.

AOL (TWX) did this kind of deal with Google and saw its search share dwindle, even though it collected Google’s payoffs. Now it is essentially a vassal state of Google, as its display businesses has weakened with the economy and its access business is to be cleaved off.

Speaking of pythons, Infectious Greed blogger Paul Kedrosky compared Yahoo to the crack suicide squad in Monty Python’s hysterical “Life of Brian.”

Still, Yahoo is putting lipstick on the pig.

In a statement today after news of the Microsoft pullout was revealed, Yahoo Chairman Roy Bostock asserted that Yahoo was “steadfast in our belief that Microsoft’s offer undervalued the company and we are pleased that so many of our shareholders joined us in expressing that view.”

Those supposedly pleased shareholders will be hard to find Monday after the market opens and Yahoo shares hurtle downward.

Whether Yahoo’s management has the talent to pull the stock out of the basement remains to be seen, although Bostock added that Yahoo is “profitable, growing, and executing well on its strategic plan to capture the large opportunities in the relatively young online advertising market.”

Actually, it is Google that is executing well and that has always been Yahoo’s problem. Now it must apparently turn that disadvantage into a virtue, while it is under enormous scrutiny from everyone and everywhere to perform.

And that kind of pressure could crush just about anything.

For a more amusing take on being squeezed, here’s a video–courtesy of Google’s copyright-infringing YouTube–of Kaa singing to Mowgli (which might soon seem very familiar to Yahoo CEO Jerry Yang):

And here is the video of the crack suicide squad from “Life of Brian”:

Please see this disclosure related to me and Google.

I will be traveling south to Los Angeles Sunday afternoon to do a few days reporting there.

That will include visits to the offices of JibJab, Userplane, Disney’s Internet Group, as well as some catching up with newly minted investor Ross Levinsohn and Joost CEO Mike Volpi.

We’ll be headed that way again a week later to go to Rafat Ali’s “iPhone & Beyond” one-day conference, and to see the new studios of TMZ, the execs at Move.com, Veoh and perhaps visit MySpace, Yahoo in Santa Monica, Helio and also meet the new head of Hulu.

Also on the agenda, DEMOfall and a lunch with blogger Paul Kedrosky in San Diego.

As you can see, a wide range of companies and people, which is why if you’re going to be a tech reporter going forward, you must school yourself quickly on what is happening in the digital arena in Southern California.

I have an even longer list of people and companies I want to meet there, so I expect to get there more often over the next year, rather than just sticking to the 101/280 corridor here in Northern California.

In fact, I have been wading deeply especially into the entertainment industry for a long time now, because the intersection of that industry and tech is one of the more important stories going forward. It’s a canard that Silicon Valley and Hollywood are at odds. While they will be fighting, of course, their fates are now inextricably combined and even aligned.

Case in point: A post I did this past week on the appalling instance of an ingenue singer being “discovered” on YouTube, when it turns out she was being secretly groomed by Hollywood Records to seem like an amateur phenom.

An amazing story, which is all about how marketing, entertainment, content and distribution of information are shifting quickly and with great chaos.

So, I will just say, as Randy Newman sings below (a video someone ripped onto YouTube, of course), I love L.A. Considering the stakes, it would be foolish not to.

If so, watch out for a new conference from blogger Paul Kedrosky (pictured here), planned for next year called Money:Tech.

Set to take place in February in New York (this dead-of-winter-and-thus-grimy-in-Manhattan prospect loses the conference immediate sexy points) and in partnership with longtime conference pro Tim O’Reilly, the event will focus on “near and dear to my heart: the confluence of money and technology (hence the name),” wrote Kedrosky on his also aptly named “Infectious Greed” site.

Also noted Kedrosky ominously:

Hedge funds, unbeknownst to most people, are actually now havens for geeks and software sorts, with all the consequences you might expect, from Moore’s Law’s power, to the potential for catastrophic system failures. … And what does that make hedge-fund managers? It makes them Wall Street’s hackers–technology-fueled usurpers of the financial status quo.”

Yipes, pretty scary, which is kind of sexy again!

In any case, our deeply unsexy D: All Things Digital (unless you consider a demo of Microsoft’s Surface coffee table enticing) welcomes Paul to the conference game.