2 posts and columns on Paul Sharma

Unbundling Media

in News on September 27, 2010 at 2:57 pm PT

It’s often hard, for me at least, to get a grip on how new structural changes will affect an industry without using some history to base my thinking on. In this context, there may well be some similarities between the new, so-called over-the-top media players and the unbundling of the telecom networks some 10 years ago.

Razorfish-Publicis: And the Digital Walls Come Tumbling Down

in News on August 10, 2009 at 3:30 pm PT

The prevailing wisdom has been that the important word in ‘digital advertising agency’ wasn’t the advertising as much as it was the digital. Technology was king. That has all changed, as seen in two deals in the past week.