Google's Approach to Social: It Wants to Find the One True You

For Google, social search hinges (somewhat ironically) on isolating people. The emphasis on identity aggregation is an interesting indicator of how Google approaches social as it rolls out further products on that front in the next few months.

Binging in the Holidays (With Donuts!)

Microsoft announced a bunch of new Bing updates, most notably deeper Facebook integration and a coming update for the iPhone app that allows users to upload their own panorama images.

Microsoft Strikes Bing Deal With Twitter, Facebook: The Official Announcement

Here’s official confirmation of the search partnership Microsoft has struck with Twitter, first reported by BoomTown earlier this morning. It’s being distributed as Qi Lu, president of Microsoft’s Online Services Division, presents at the annual Web 2.0 Summit.
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