The Boku Founders Talk About Mobile Payments, Competitors and More!

While hot start-ups like gaming giant Zynga suck up all the oxygen in the Web 2.0 room, it’s always good to look at those who grease the wheels with the background transactions that make it all possible. Case in point: Mobile payments start-up Boku, a heavily funded (upwards of $38 million) start-up with some high-profile investors, such as Index Ventures, DAG Ventures, Benchmark Capital, Khosla Ventures and Andreessen Horowitz.

Virtual Goods + Mobile Payments = Small Market Worth Fighting For?

The promise of “virtual goods”–pretend things you buy with real money in cyberspace–has lured entrepreneurs and venture capitalists for years. Same goes for mobile payments–using your iPhone instead of your Amex to buy stuff. But what if you combined the two? You’d have a market that barely exists yet is worth fighting over. At least that’s what Zong and Boku are doing.
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