61 posts and columns on paywall
As long as the newspaper was a bundle, no one ever had to care that people were buying it for radically different reasons. But once you go online, and people can unbundle things, where you can traffic directly to a story without going through the home page or any of the rest of it, suddenly what it — the individual choices made by individual readers come to matter a lot.
– Clay Shirky, on NPR’s Talk of the Nation with Neal Conan
News Byte390,000 digital subscribers, up about 20 percent from its third-quarter total. Some of the new subscriptions came from the publisher’s International Herald Tribune, which started digital sales last fall. The Times saw overall revenue drop 2.8 percent for the quarter, as ad revenue shrank 7.1 percent while circulation revenue increased.