Bundles and Paywalls

As long as the newspaper was a bundle, no one ever had to care that people were buying it for radically different reasons. But once you go online, and people can unbundle things, where you can traffic directly to a story without going through the home page or any of the rest of it, suddenly what it — the individual choices made by individual readers come to matter a lot.

Clay Shirky, on NPR’s Talk of the Nation with Neal Conan

News Byte

New York Times Digital Subscription Numbers Grow 20 Percent

The New York Times ended 2011 with 390,000 digital subscribers, up about 20 percent from its third-quarter total. Some of the new subscriptions came from the publisher’s International Herald Tribune, which started digital sales last fall. The Times saw overall revenue drop 2.8 percent for the quarter, as ad revenue shrank 7.1 percent while circulation revenue increased.

The New Yorker Likes Sony’s “Girl With the Dragon Tattoo,” and Sony is Furious

A story about embargoes. No, wait! Where are you going?
girl with dragon tattoo

QOTD: Peter Thiel Invests in Silver Linings

There is a very cathartic crisis that’s gone on, and it’s not clear where it’s going to go. But at least everyone knows things are rotten. We’re in a much better place than when things were rotten and everyone thought things were great.

Facebook investor and futurist Peter Thiel, profiled in the New Yorker (article only available online to subscribers)

New York Times Ad Dollars Still Shrinking, but Digital Subscriptions Might Be Working

The paper says its Web pay wall strategy appears to be working, as digital subscribers grew to more than 200,000 and cancelled out a drop in print subscriptions.
great wall

The Paywall Around Lego Virtual World Comes Crumbling Down

The Lego Group, which makes the primary-color building bricks that are a part of most every kid’s childhood, is doubling down on its efforts in digital by making its multiplayer online game free to play.
lego_universe

The New York Times Sells 100,000 Digital Subscriptions In Three Weeks

Meanwhile: Print ads down, digital up, but About.com tumbles, and the Times blames Google.

News Byte

New York Times Launches Pay Plan With Discount, New Android App; iPad Update Coming

The New York Times’s paywall/digital subscription plan, fourteen months in the making, kicks off today with a couple bells and whistles: The paper is offering an introductory discount of $0.99 for four weeks, and has also overhauled its app for Google’s Android phones. Last week the publisher revised its app for Apple’s iPhone; it says it will have an update for its iPad app, with “several key stability enhancements,” in a few weeks.

The New York Times Paywall Gets a Little Firmer: Bing's All-You-Can-Eat Exemption Goes Away

Farewell, Bing loophole! We never knew ya!

Q&A: New York Times Digital Czar Martin Nisenholtz on the Paywall, Pricing, Google and Apple

Why does the Times’s new digital subscription plan limit referrals from Google but not from any other site? Why charge more for iPad use than iPhone use? Answers within!

Time Inc.’s Web Paywall, Explained

Time Inc.'s Web Paywall, Explained