Exclusive: Comcast's Top Digital Exec Amy Banse to Open New Silicon Valley Equity Fund for Cable Giant and NBC

Amy Banse, currently the president of Comcast Interactive Media, is shifting into a job as head of a new Silicon Valley-based equity fund aimed at making digital investments for the television cable giant, as well as its new NBC Universal unit, according to sources with knowledge of the plans. As part of the shift, sources said, Banse will be charged with combining two existing corporate investment funds: NBC U’s Peacock Equity and Comcast Interactive Capital.

News Byte

NBC U’s Peacock Equity Bets on Voice Chat Start-Up Vivox

Peacock Equity, the joint venture investment fund co-owned by GE Capital and NBC Universal, has invested $2 million in Vivox, which sells “voice chat services for social applications”–i.e., games, virtual worlds, etc. Other investors in the Boston-based company include Benchmark Capital, Canaan Partners, GrandBanks Capital and IDG Ventures. Related question: What becomes of Peacock once the Comcast deal goes through?

News Byte

NBC U's Peacock Equity Bets on Voice Chat Start-Up Vivox

Peacock Equity, the joint venture investment fund co-owned by GE Capital and NBC Universal, has invested $2 million in Vivox, which sells “voice chat services for social applications”–i.e., games, virtual worlds, etc. Other investors in the Boston-based company include Benchmark Capital, Canaan Partners, GrandBanks Capital and IDG Ventures. Related question: What becomes of Peacock once the Comcast deal goes through?

More Money for Ad Tech: Rubicon Project Raises $9 Million

Start-ups whose business plans are based on selling advertising are having a very hard time raising money. But start-ups that want to make money by helping other people sell advertising? That’s another story. Today’s example: Rubicon Project, a Los Angeles-based advertising-optimization start-up, has raised a $9 million C round led by Peacock Equity, the joint venture co-owned by GE Capital and GE’s NBC Universal.

Exclusive: BlogHer Nabs $7 Million in New Funding

BlogHer, which bills itself as “the community for women who blog,” has gotten $7 million more in a Series C funding, which will bring the total investment in the site to about $15.5 million. The new round includes a return by two existing investors, Venrock and Peacock Equity, a fund run by GE and its NBC Universal unit. Azure Capital is joining as a new investor. In an interview with BoomTown, BlogHer CEO Lisa Stone said the site’s recent fast growth was the impetus for the new round, in order to improve tools offered to its 2,500 vetted bloggers as well as investing in better research and advertising technology.
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Voices

4INFO Gets $20 Million

Mobile marketing network 4INFO plans to announce Thursday that it has received $20 million in venture funding led by Peacock Equity, a joint venture between NBC Universal and GE Commercial Finance’s media, communications and entertainment business.

Lady Blog Network BlogHer Gives Bloggers a Pay Cut

BlogHer, a women’s ad network/publishing network and conference organizer, is cutting the amount it pays to its blog partners by 10 percent. That’s really sort of a double cut, since the blog owners/writers in its network get paid based on the ads BlogHer can sell, and ads are already under pressure.