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Tell Me Again How Twitter Is a Premier Source of Breaking News?

in Social on August 17, 2009 at 8:59 am PT

According to a recent study by Nielsen Online, Twitter’s audience-retention rate is currently about 40 percent. Which means that about 60 percent of U.S. Twitter users end up abandoning the service after a month. Why is Twitter struggling with low retention rates? Perhaps, because so many tweets are utter nonsense.
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