A legal maneuver from Twitter could sever ties between the companies sooner rather than later, which would have a major impact on PeopleBrowsr’s business.
Social analytics platform Kred announced a rewards program on Tuesday, allowing brands to target and send free gifts to different users based on their online social network influence. The new program comes on the heels of competitor Klout’s similar “perks” initiative. Kred rewards launched with five partners, with plans to expand further in the coming weeks.