Pepsi

Your Ad Here: Twitter’s (Big) Brand-Friendly Makeover

Peter Kafka in Media on December 8, 2011 at 1:41 pm PT

Remember when Twitter didn’t want to be an ad-supported media company?

Google+ Adds Pages for Brands and Businesses — And Will Feature Them in Search

Liz Gannes in Social on November 7, 2011 at 10:00 am PT

The new Google+ Pages are for anything “non-human,” as Google VP Product Bradley Horowitz put it in an interview in advance of the launch.

Voices

Super Bowl Tweets Didn't Focus on Football

Michael Hickins, Reporter, The Wall Street Journal in News on February 10, 2011 at 3:20 pm PT

Twitter may be a great way to measure buzz, but what gets buzz might be less easy to direct. Take last Sunday’ Super Bowl, for instance. According to the official Twitter blog, users generated more tweets per second during the game (4,064) than during any other sporting event–topping the old record set during the 2010 summer World Cup.

Do You Want To Save Your Web Ads? AdKeeper Bets $35 Million That You Will

Peter Kafka in Media on January 2, 2011 at 9:01 pm PT

Oak Investment leads a giant funding round in Scott Kurnit’s new startup, which thinks that Web surfers will stop ignoring ads, and start saving them. If he’s right, it’s a big deal. If not…

Flipboard Partners With Web Publishers for Full Content (and Full Disclosure: Including ATD)

Liz Gannes in Social on December 2, 2010 at 9:22 am PT

Yesterday, I wrote about Pulse, a news-reading app with innovative design, going social by integrating Facebook. Now Flipboard, a social news-reading app based around Twitter and Facebook, is adding publisher feeds. (Full disclosure: Including from All Things Digital.) One thing’s clear: There’s a lot of excitement and energy going into how the iPad can re-create content consumption.

Microsoft's Billion Dollar Media Bailout Plan

Peter Kafka in Media on October 18, 2010 at 5:13 am PT

The advertising recovery is already in the works, but this could help move it along quite nicely: Close to a billion dollars to help promote big product launches from Redmond.

Hulu Makes Its First Move Outside the U.S., Courtesy of a Reality Show You Don’t Know

Peter Kafka in Media on December 18, 2009 at 3:00 am PT

Hulu is a big hit in the U.S. But even though the video site has spent a year trying to gain a foothold in other countries, you still can’t see it anywhere else. This should change early next year, but in the most limited way. Hulu plans to let users in the U.K., and most likely, other countries, access its U.S. site to watch a single show: The made-for-the-Web reality series, “If I Can Dream.”