PepsiCo

To Advertisers, Twitter's a Fledgling

Emily Steel and Amir Efrati, Reporters, The Wall Street Journal in News on September 27, 2010 at 8:20 am PT

Twitter Inc.’s foray into advertising is receiving mixed reviews among marketers, underscoring the challenges of turning the popular micro-blogging service into a highly profitable enterprise. The popularity of Twitter has fueled expectations that marketers could use the service to target relevant ads to consumers interested in real-time information about breaking events and other topics.

PepsiCo Unveils Winners Of New Start-Up Incubator Program

Ty McMahan, Reporter, The Wall Street Journal in News on September 13, 2010 at 12:59 pm PT

PepsiCo Corp. set out in June to find 10 relatively unheard of start-ups to put it on the cutting edge of digital media and social marketing. Now the company has announced the winners of the inaugural PepsiCo10, an incubator program that matches technology, media and communications entrepreneurs with PepsiCo brands for pilot programs set to launch in the coming months.

Blip.TV Raises $10 Million for More Web Video You (Probably) Won’t See on Hulu

Peter Kafka in Media on May 19, 2010 at 5:00 am PT

It’s no YouTube, but Blip.TV is turning five, too. That’s impressive enough for any Web video outfit, but CEO Mike Hudack also has a good story to tell: He’s figuring out how to make money from the clips small-time producers make–and how to get the producers enough money to make more clips. Repeat.

Google Decides to Find Its Creative Side

Jessica Vascellaro, Reporter, The Wall Street Journal in News on October 6, 2009 at 5:00 am PT

Google Inc., a champion of the belief that advertising should be less about art and more about science, is embracing its inner creative side. As it searches for new growth, the company in recent months has focused more on creating custom ad campaigns spanning multiple Google services for big spenders including Hewlett-Packard Co. and Ford Motor Co.

Why Is Pepsi Paying for Web Radio, Twitter and Facebook?

Peter Kafka in Media on March 15, 2009 at 10:10 am PT

Hard to see how Twitter accounts and Web radio sponsorships are going to sell more soda. But Pepsi is trying this stuff out anyway. Here’s what it’s thinking.

BermanBraun Will Make Both MSN Celeb Site and Also Yahoo "Lunacy Report"

Kara Swisher in News on June 2, 2008 at 3:45 pm PT

Lloyd Braun–the former Hollywood super-programmer turned Yahoo entertainment czar turned Hollywood and online programmer–has signed a multimillion-dollar deal to make an original destination site for Microsoft’s MSN portal, aimed at aggregating celebrity, entertainment and pop culture news, according to several sources. At the same time, Braun also inked a deal with Yahoo to create a daily online report of “weird news.”