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	<title>AllThingsD &#187; Perez Hilton</title>
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		  <title>All Things Digital</title>
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		<title>Twitter Gets the Ken Burns Treatment From Funny or Die (Video)</title>
		<link>http://allthingsd.com/20110316/twitter-gets-the-ken-burns-treatment-from-funny-or-die/</link>
		<comments>http://allthingsd.com/20110316/twitter-gets-the-ken-burns-treatment-from-funny-or-die/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 18:43:53 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[Ashton Kutcher]]></category>
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		<category><![CDATA[Ken Burns]]></category>
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		<category><![CDATA[Perez Hilton]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[Twitter]]></category>
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		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=30803</guid>
		<description><![CDATA["What we do know for sure is that Ashton Kutcher invented Twitter in the year 2006."]]></description>
			<content:encoded><![CDATA[<p>No matter what anyone tells you, there is no way to guarantee your video will go viral. But one way to dramatically increase the odds is to make your video about a big, popular social media company. The kind that might end up promoting your video itself.</p>
<p>Which makes it odd that this day-old clip from Funny or Die, which gives Twitter the Ken Burns documentary treatment in honor of its <a href="http://networkeffect.allthingsd.com/20110314/as-twitter-turns-five-founder-tells-of-early-days-in-tweets/">fifth anniversary</a>, hasn&#8217;t exploded already. Because:</p>
<ul>
<li>It&#8217;s about Twitter.</li>
<li>It&#8217;s got the <a href="http://twitter.com/cpen/status/47777812811223040">Twitter seal of approval</a>.</li>
<li>It also has an endorsement from Perez Hilton, who also appears in the thing.*</li>
<li>It&#8217;s actually quite funny, too.</li>
</ul>
<p>I&#8217;m sure it will get there, though. Enough words. Watch!</p>
<p>(Oh. Not totally safe for work. There are some swears.)</p>
<p><object id="ordie_player_ffb605f06a" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="380" height="253" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="key=ffb605f06a" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://player.ordienetworks.com/flash/fodplayer.swf" /><param name="name" value="ordie_player_ffb605f06a" /><param name="quality" value="high" /><embed id="ordie_player_ffb605f06a" type="application/x-shockwave-flash" width="380" height="253" src="http://player.ordienetworks.com/flash/fodplayer.swf" quality="high" name="ordie_player_ffb605f06a" allowscriptaccess="always" allowfullscreen="true" flashvars="key=ffb605f06a"></embed></object></p>
<div style="text-align: left; font-size: x-small; margin-top: 0; width: 380px;"><a title="from FOD Team" href="http://www.funnyordie.com/videos/ffb605f06a/twitter-celebrates-it-s-5th-anniversary">Twitter Celebrates its 5th Anniversary</a> &#8211; watch more <a title="on Funny or Die" href="http://www.funnyordie.com/">funny videos</a></div>
<div style="text-align: left; font-size: x-small; margin-top: 0; width: 380px;"></div>
<p>*Not my demo, either. But he&#8217;s very popular. Different strokes.</p>
]]></content:encoded>
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		<title>Viral Video: A Dilemma Solved (And Also for Perez Hilton?)</title>
		<link>http://allthingsd.com/20101018/viral-video-a-dilemma-solved-and-also-for-perez-hilton/</link>
		<comments>http://allthingsd.com/20101018/viral-video-a-dilemma-solved-and-also-for-perez-hilton/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 07:20:11 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Blogger]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[bullying]]></category>
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		<category><![CDATA[drawing]]></category>
		<category><![CDATA[electric car]]></category>
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		<category><![CDATA[movie]]></category>
		<category><![CDATA[nicknames]]></category>
		<category><![CDATA[Perez Hilton]]></category>
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		<category><![CDATA[teaser]]></category>
		<category><![CDATA[teen]]></category>
		<category><![CDATA[The Dilemma]]></category>
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		<category><![CDATA[Universal Pictures]]></category>
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		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=35266</guid>
		<description><![CDATA[Here's the new trailer for the upcoming movie "The Dilemma," minus a joke that used the word "gay" in a negative manner.

With the recent spate of bullyings of gay teens that have ended in tragedy, such a move is probably wise and not too surprising.

More surprising was another, in which gossip blogger Perez Hilton vowed to stop being so mean on his popular (and very mean) Web site.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/10/bullying_is_not_ok_white_lettering_tshirt-p235391459393274589qjiz_210.jpeg" alt="" title="bullying_is_not_ok_white_lettering_tshirt-p235391459393274589qjiz_210" width="210" height="210" class="alignright size-full wp-image-35661" /></p>
<p>Here&#8217;s the new trailer for the upcoming movie &#8220;The Dilemma,&#8221; minus a joke that used the word &#8220;gay&#8221; in a negative manner.</p>
<p>Universal Pictures replaced the original teaser trailer after there were protests about it. In it, actor Vince Vaughn said: &#8220;Ladies and gentlemen, electric cars&#8230;are gay.&#8221;</p>
<p>With the recent spate of bullyings of gay teens that have ended in tragedy, such a move is probably wise and not too surprising.</p>
<p>More surprising was the video below it, in which gossip blogger Perez Hilton vowed to stop being so mean on his popular Web site.</p>
<p>Since a lot of his repertoire consists of nasty drawings and comments scrawled over photos, along with cruel nicknames for celebrities, it will be interesting to see how this change impacts his dubious success.</p>
<p>Here are the videos:</p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/0WK6cYefv2I?fs=1&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/0WK6cYefv2I?fs=1&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="380" height="313"></embed></object></p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/glRZpHuGj6Q?fs=1&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/glRZpHuGj6Q?fs=1&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="380" height="313"></embed></object></p>
]]></content:encoded>
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		<title>Site Builder Wetpaint Makes One for Itself Using the Demand Media Playbook</title>
		<link>http://allthingsd.com/20100906/site-builder-wetpaint-makes-one-for-itself-using-the-demand-media-playbook/</link>
		<comments>http://allthingsd.com/20100906/site-builder-wetpaint-makes-one-for-itself-using-the-demand-media-playbook/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 11:00:45 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[Ben Elowitz]]></category>
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		<category><![CDATA[Demand Media]]></category>
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		<category><![CDATA[Entertainment Weekly]]></category>
		<category><![CDATA[eyeball]]></category>
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		<category><![CDATA[ingestion engine]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=23138</guid>
		<description><![CDATA[Do we really need another pop-culture site? Sure, says Wetpaint CEO Ben Elowitz. His pitch: We'll build a better mousetrap--one that covers every flickering detail about the likes of "Glee" and "The Jersey Shore"--using "data and science."]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2010/09/wetpaint-excerpt.jpg"><img src="http://mediamemo.allthingsd.com/files/2010/09/wetpaint-excerpt-275x186.jpg" alt="" title="wetpaint excerpt" width="250" height="169" class="alignright size-medium wp-image-23146" /></a>Do we really need another pop-culture site? Sure, says Wetpaint CEO Ben Elowitz. His pitch: We&#8217;ll build a better mousetrap&#8211;one that covers every flickering detail about the likes of &#8220;Glee&#8221; and &#8220;The Jersey Shore&#8221;&#8211;using &#8220;data and science.&#8221;</p>
<p>Until now, Elowitz has been in the business of helping other publishers build sites with wiki-based tools. But now he&#8217;s opening up his own shop at <a href="http://wetpaint.com/">Wetpaint.com</a>, which should be working by the time you read this. (If not&#8211;take a look at the sample screenshot at the bottom of this post.)</p>
<p>Elowitz is presenting Wetpaint as a sort of upscale, thinkier version of content factories like Demand Media. Like Demand, Wetpaint uses technology to help it figure out which stories to assign&#8211;in Wetpaint&#8217;s case, via an &#8220;ingestion engine&#8221; that is supposed to crawl the Web looking for spiking stories on discussion boards, Twitter, Facebook, etc.</p>
<p>The difference is that Demand is primarily interested in finding lots and lots of stories that will appeal to a relatively small group of searchers, which is how it ends up with search bait like <a href="http://www.youtube.com/watch?v=ZDFTifCyPcA">&#8220;How to Donate a Used Car in Dallas.&#8221;</a></p>
<p>But Wetpaint is trying to create a destination site for a large number of eyeballs, and says it will use its tech to get them more of what they want, produced by a core group of 10 editorial employees and a freelance squad of 20.</p>
<p>&#8220;We don&#8217;t care about Google,&#8221; Elowitz says. &#8220;We&#8217;re not trying to get long-tail, we&#8217;re not trying to get search traffic.&#8221;</p>
<p>Okay. So that&#8217;s a bit of hyperbole&#8211;Elowitz would like some Google (GOOG) juice as much as the next publisher, which is one of the reasons he&#8217;s using the existing Wetpaint name for his site.</p>
<p>But he&#8217;s clearly set on exploiting social networks, too. He says Wetpaint.com, via its focus on Facebook-friendly TV shows, has already garnered 500,000 fans on the social network.</p>
<p>Elowitz is also positioning himself as a competitor of pop/gossip Web sites published by old media brands, specifically Time Warner&#8217;s (TWX) People, TMZ and Entertainment Weekly sites. But the people who read that stuff online don&#8217;t limit themselves to a handful of brands, which is why big Web players like Microsoft (MSFT) and Yahoo (YHOO) are there, too.</p>
<p>Add in freelance upstarts like Perez Hilton and millions more you&#8217;ve never heard of, and it&#8217;s a very, very crowded field. Elowitz will need a very clever tech team to make this work.</p>
<p><a rel="lightbox" href="http://mediamemo.allthingsd.com/files/2010/09/Home_Wetpaint.jpg"><img class="alignnone size-full wp-image-23141" title="Home_Wetpaint" src="http://mediamemo.allthingsd.com/files/2010/09/Home_Wetpaint.jpg" alt="" width="350" height="341" /></a></p>
]]></content:encoded>
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		<title>Live Nation Entertainment&#039;s Irving Azoff Tweets Up a Storm</title>
		<link>http://allthingsd.com/20100805/live-nation-entertainments-irving-azoff-tweets-up-a-storm/</link>
		<comments>http://allthingsd.com/20100805/live-nation-entertainments-irving-azoff-tweets-up-a-storm/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 12:00:36 +0000</pubDate>
		<dc:creator>Ethan Smith</dc:creator>
				<category><![CDATA[News]]></category>
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		<category><![CDATA[Glenn Peoples]]></category>
		<category><![CDATA[Irving Azoff]]></category>
		<category><![CDATA[Live Nation]]></category>
		<category><![CDATA[Perez Hilton]]></category>
		<category><![CDATA[Randy Phillips]]></category>
		<category><![CDATA[Speakeasy]]></category>
		<category><![CDATA[The Wall Street Journal]]></category>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=27954</guid>
		<description><![CDATA[Now we know why executives have handlers.

Irving Azoff, Live Nation Entertainment’s colorful executive chairman, has long been known in the music industry for his short fuse. Now thanks to Twitter, anyone who feels like it can get a taste of Azoff’s legendary temper.]]></description>
			<content:encoded><![CDATA[<p>Now we know why executives have handlers.</p>
<p>Irving Azoff, Live Nation Entertainment’s colorful executive chairman, has long been known in the music industry for his short fuse. Now thanks to Twitter, anyone who feels like it can get a taste of Azoff’s legendary temper.</p>
<p>In less than 24 hours, during which he’s posted just eight tweets (and changed his profile picture twice), @irvingazoff has already gotten involved in a series of surreal microblog brawls: with celebrity blogger Perez Hilton, Billboard business columnist Glenn Peoples (”u r a jerk,” Azoff tweeted) and rival concert promoter Randy Phillips, whom Azoff implied was a habitual liar.</p>
<p>Azoff apparently signed up for a Twitter account earlier this summer, but until Tuesday night, he had barely used it. Then, out of the blue, he let loose a tweet that set the music world—industry and fans alike—ablaze: “so if you want ticket prices to go down stop stealing music.”</p>
<p><a href="http://blogs.wsj.com/speakeasy/2010/08/04/live-nation-entertainment’s-irving-azoff-tweets-up-a-storm/">Read the rest of this post on the original site</a></p>
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		<title>A Bing Bug? If Not, How Did This Dude Beat Out Megan Fox and the Even Prettier Robert Pattinson for Most-Searched Celeb?</title>
		<link>http://allthingsd.com/20091130/a-bing-bug-if-not-how-did-this-dude-beat-out-megan-fox-and-the-even-prettier-robert-pattinson-for-most-searched-celeb/</link>
		<comments>http://allthingsd.com/20091130/a-bing-bug-if-not-how-did-this-dude-beat-out-megan-fox-and-the-even-prettier-robert-pattinson-for-most-searched-celeb/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 13:25:39 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=21181</guid>
		<description><![CDATA[Since Bing only debuted at mid-year (and at the D: All Things Digital conference too), BoomTown is willing to cut it some slack.

Until the Microsoft search service revealed on its blog last night that Perez Hilton--the irksome gossip blogger--beat out "Transformers" hottie Megan Fox and "Twilight" hottie-er Robert Pattinson for the top celebrity searched using Bing in 2009.

Clearly, Bing's algorithm needs some tweaking by real people.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/11/megan-fox-transformers.jpg"><img src="http://kara.allthingsd.com/files/2009/11/megan-fox-transformers-150x150.jpg" alt="megan-fox-transformers" title="megan-fox-transformers" width="107" height="107" class="alignright size-thumbnail wp-image-21183" /></a><a href="http://kara.allthingsd.com/files/2009/11/3124.clip_image001_01296D55.jpg"><img src="http://kara.allthingsd.com/files/2009/11/3124.clip_image001_01296D55-107x150.jpg" alt="3124.clip_image001_01296D55" title="3124.clip_image001_01296D55" width="107" height="107" class="alignright size-thumbnail wp-image-21182" /></a><a href="http://kara.allthingsd.com/files/2009/11/250px-EdwardCullen.jpg"><img src="http://kara.allthingsd.com/files/2009/11/250px-EdwardCullen-150x150.jpg" alt="250px-EdwardCullen" title="250px-EdwardCullen" width="107" height="107" class="alignright size-thumbnail wp-image-21184" /></a></p>
<p>Since Bing only debuted at mid-year (and <a href="http://kara.allthingsd.com/20090701/microsoft-ceo-steve-ballmer-the-full-d7-session-badda-bing">launched at the <strong>D: All Things Digital</strong></a> conference too), BoomTown is willing to cut it some slack.</p>
<p>Until the <a href="http://www.bing.com/community/blogs/search/archive/2009/11/30/top-bing-searches-in-2009.aspx">Microsoft (MSFT) search service revealed on its blog</a> last night that Perez Hilton&#8211;the irksome entertainment gossip blogger&#8211;beat out &#8220;Transformers&#8221; hottie Megan Fox and &#8220;Twilight&#8221; hottie-er Robert Pattinson for the top celebrity searched using Bing in 2009.</p>
<p>Clearly, its algorithm needs some tweaking by real people.</p>
<p>Bing is the first of the top search lists to come up for 2009, to be followed soon by Google (GOOG) and Yahoo (YHOO).</p>
<p>&#8220;If you&#8217;re curious how we determined the top searches, we analyzed billions of search queries and developed the list based on searches made with Bing,&#8221; wrote Bing GM Danielle Tiedt.</p>
<p>&#8220;Not surprisingly, we saw a lot of folks using Bing for quick access to favorite sites like Facebook, MSN, YouTube and Craigslist. We also saw a lot of more complex searches such as product related queries in which people used Bing to help decide what MP3 player to buy and travel searches to help find the best deals on a tropical vacation.&#8221;</p>
<p>But this time of year, it is mostly about the lists, so Bing noted that Michael Jackson&#8211;no surprise&#8211;was the top trending topic, followed in order by: Twitter, swine flu, stock market, Farrah Fawcett, Patrick Swayze, Cash for Clunkers, Jon and Kate Gosselin, Billy Mays and Jaycee Dugard.</p>
<p>In other words, Bing users are celebrity death-obsessed, econalypse-worried, plague-wary people who cannot be without information about the worst married couple ever.</p>
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		<title>BoomTown Decodes Twitter&#039;s Denial-of-Service Blog Post (So You Don&#039;t Have To)</title>
		<link>http://allthingsd.com/20090807/boomtown-decodes-twitters-denial-of-service-blog-post-so-you-dont-have-to/</link>
		<comments>http://allthingsd.com/20090807/boomtown-decodes-twitters-denial-of-service-blog-post-so-you-dont-have-to/#comments</comments>
		<pubDate>Sat, 08 Aug 2009 00:17:56 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
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		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=17142</guid>
		<description><![CDATA[This morning, in a blog post, Twitter co-founder Biz Stone gave more of an explanation for the outage that the microblogging service endured due to a denial-of-service attack.

Fortunately, BoomTown can read between the lines in order to decipher the secret message herein!

Biz wrote: The Adventure Continues.

Translation: By "adventure," I mean yet-another-friggin'-Twitter-birdie-crisis.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/08/decoder_ring.jpg"><img src="http://kara.allthingsd.com/files/2009/08/decoder_ring-246x300.jpg" alt="decoder_ring" title="decoder_ring" width="246" height="300" class="alignright size-medium wp-image-17148" /></a></p>
<p>This morning, in a <a href="http://blog.twitter.com/2009/08/adventure-continues.html">blog post</a> titled &#8220;The Adventure Continues,&#8221; Twitter co-founder Biz Stone gave more of an explanation for the outage that the microblogging service endured due to a denial-of-service attack yesterday.</p>
<p>Fortunately, BoomTown can read between the lines in order to decipher the secret message herein!</p>
<p><strong>Biz wrote:</strong> <em>The Adventure Continues</em>.</p>
<p><strong>Translation:</strong> By &#8220;adventure,&#8221; I mean yet-another-friggin&#8217;-Twitter-birdie-crisis.</p>
<p><a href="http://kara.allthingsd.com/files/2009/08/whale.png"><img src="http://kara.allthingsd.com/files/2009/08/whale-250x187.png" alt="whale" title="whale" width="250" height="187" class="alignleft size-medium wp-image-17149" /></a></p>
<p>Considering all the fail whales, the stolen documents and now this, I would have to say we have now taken Time Warner (TWX) online unit AOL&#8217;s title as Internet company most likely to experience technical difficulties. Do not adjust your screens! Please stand by!</p>
<p><strong>Biz wrote:</strong> <em>In the past 24 hours, we&#8217;ve been contending with a variety of attacks that continue to change in nature and intensity. We&#8217;re working to restore access to apps built on the Twitter platform that were affected by defensive measures&#8211;there was some overcompensation on our part as we tune our system to deal with this scale of attack.</em></p>
<p><strong>Translation:</strong> We&#8217;d like to <a href="http://kara.allthingsd.com/20090716/twittergate-out-damned-spot/">blame this one on TechCrunch</a> somehow, and are hard at work on another impolitic internal memo about how to do so that also manages to insult potential acquirers, such as Google (GOOG), Microsoft (MSFT), and our investors.</p>
<p>The reason we doused this crisis with extra amounts of weed killer is because no one will be able to accuse us of sitting by in our usual chill manner, which is exemplified by the official Twitter company motto: &#8220;Scoble dude, relax, it&#8217;s only 140 characters.&#8221;</p>
<p><a href="http://kara.allthingsd.com/files/2009/08/iran-twitter.png"><img src="http://kara.allthingsd.com/files/2009/08/iran-twitter-250x166.png" alt="iran-twitter" title="iran-twitter" width="250" height="166" class="alignright size-medium wp-image-17153" /></a></p>
<p><strong>Biz wrote:</strong> <em>The ongoing, massively coordinated attacks on Twitter this week appear to have been geopolitical in motivation. However, we don&#8217;t feel it&#8217;s appropriate to engage in speculative discussion about these motivations. The open exchange of information can have a positive impact globally and our job is to keep Twitter services running reliably to the best of our ability.</em></p>
<p><strong>Translation:</strong> And if blaming TechCrunch does not work, there is always Iran to point the finger at!</p>
<p>However, we don&#8217;t feel it&#8217;s appropriate to engage in speculative discussion of these motivations&#8211;mostly because it will just piss off the hackers more and they will crush our little technical operation like it is papier mach&eacute;.</p>
<p>Which, let&#8217;s be honest, it is. Anybody got any spare Elmer&#8217;s Glue?</p>
<p><strong>Biz wrote:</strong> <em>As a reminder, no data or personal information of any kind has been compromised. Denial of Service attacks are a known quantity on the web and they are not going away any time soon. Nevertheless, we can and will improve system response to these assaults such that they don&#8217;t interfere with our normal, everyday Twittering.</em></p>
<p><strong>Translation:</strong> No data or personal information of any kind have been compromised, except&#8211;of course&#8211;for <a href="http://kara.allthingsd.com/20090416/i-cant-believe-i-am-now-following-ashton-kutcher-on-twitter-because-cnn-just-cannot-win">Ashton Kuchter&#8217;s</a>.</p>
<p>But, to be fair, that dude overshares like Perez <em>and</em> Paris Hilton combined and on steroids.</p>
<p><a href="http://kara.allthingsd.com/files/2009/08/ashton-tweet.png"><img src="http://kara.allthingsd.com/files/2009/08/ashton-tweet-250x143.png" alt="ashton-tweet" title="ashton-tweet" width="250" height="143" class="alignleft size-medium wp-image-17151" /></a></p>
<p>Not that we mind him tweeting pictures of his wife&#8217;s posterior, but he makes John Mayer seem shy.</p>
<p>Denial-of-service attacks are a known quantity on the Web, much the way our fail whale is.</p>
<p>Nevertheless, we can and will fail again, so there will be yet another spate of articles and blog posts about the indignity of life without Twittering to show just how indispensable we are.</p>
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		<title>Finally, a Reason to Bring a Little More Lindsanity to BoomTown</title>
		<link>http://allthingsd.com/20090415/finally-a-reason-to-bring-a-little-more-lindsanity-to-boomtown/</link>
		<comments>http://allthingsd.com/20090415/finally-a-reason-to-bring-a-little-more-lindsanity-to-boomtown/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 12:11:08 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
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		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[dating]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[eHarmony]]></category>
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		<category><![CDATA[Funny Or Die]]></category>
		<category><![CDATA[Google]]></category>
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		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[La Loca Lohan]]></category>
		<category><![CDATA[LiLo]]></category>
		<category><![CDATA[Lindsanity]]></category>
		<category><![CDATA[Lindsay Lohan]]></category>
		<category><![CDATA[Perez Hilton]]></category>
		<category><![CDATA[Samantha Ronson]]></category>
		<category><![CDATA[spoof]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=12300</guid>
		<description><![CDATA[Whatever her personal turmoil, troubled actress Lindsay Lohan--aka Lindsanity--has been the patron saint of the Web's gossip sites, as well as magazines and more, most recently for the spectacular and restraining-orders-all-around breakup she has had with DJ Samantha Ronson.

So where did Lohan go to get some control of the crazed situation back?

Why the Internet, of course, with a pretty funny video of a spoof of an eHarmony online dating ad that is now a big hit on the comedy Web site, Funny or Die.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/04/u740-homejpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/04/u740-homejpg.jpeg" alt="u740-homejpg" title="u740-homejpg" width="128" height="170" class="alignright size-full wp-image-12318" /></a></p>
<p>Look, BoomTown will admit it: I am riveted to the trials and tribulations of one former child actor moppet gone wild upon growing up.</p>
<p>I mean to say Lindsay Lohan, of course&#8211;or LiLo or La Loca Lohan or Lindsanity, as online gossip blogger Perez Hilton has dubbed her.</p>
<p>Whatever her personal turmoil, the troubled actress has been the patron saint of the Web&#8217;s gossip sites, as well as magazines and more, most recently for the spectacular and restraining-orders-all-around breakup she has had with DJ Samantha Ronson.</p>
<p>So where did Lohan go to get some control of the crazed situation back?</p>
<p>Why the Internet, of course, with a pretty funny video of a spoof of an eHarmony online dating ad that is now posted on the Web&#8217;s celebrity-comedy central, <a href="http://www.funnyordie.com/videos/0d646e2edb/lindsay-lohan-s-eharmony-profile">Funny or Die</a>.</p>
<p>The video has had 1.6 million views there already, after just being posted yesterday. In it, Lohan references her Internet infamy.</p>
<p>&#8220;I&#8217;m an actress, a singer, an entrepreneur and I have single-handedly kept 90 percent of all gossip Web sites in business,&#8221; she says in the video at one point, doing a very good job, considering the topic, which only reminds us that she was once a very promising actress.</p>
<p>Then Lohan sums it up with a flourish:</p>
<p>&#8220;So, if you think you can handle a redhead with a little bit of sass, and by that I mean a redhead that&#8217;s crazy&#8230; I mean don&#8217;t pretend like you don&#8217;t know me, we&#8217;ve all read about it! We&#8217;ll crash a few parties, a car or two, but at the end of the day, I promise you, I never lose my Google hits&#8211;just my underwear.&#8221;</p>
<p>Google (GOOG) must be completely relieved by <em>that</em> news.</p>
<p>Here&#8217;s the video:</p>
<p> <object width="384" height="256" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" id="ordie_player_0d646e2edb"><param name="movie" value="http://player.ordienetworks.com/flash/fodplayer.swf" /><param name="flashvars" value="key=0d646e2edb" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always"><embed width="384" height="256" flashvars="key=0d646e2edb" allowfullscreen="true" allowscriptaccess="always" quality="high" src="http://player.ordienetworks.com/flash/fodplayer.swf" name="ordie_player_0d646e2edb" type="application/x-shockwave-flash"></embed></object>
<div style="text-align:left;font-size:x-small;margin-top:0;width:384px;"><a href="http://www.funnyordie.com/videos/0d646e2edb/lindsay-lohan-s-eharmony-profile" title="from Lindsay Lohan and Eric Appel">Lindsay Lohan&#8217;s eHarmony Profile</a> from <a href="http://www.funnyordie.com/lindsay_lohan">Lindsay Lohan</a></div>
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		<title>Time Inc. and Getty Images Go Back to the Future With Life.com</title>
		<link>http://allthingsd.com/20090331/time-inc-and-getty-images-go-back-to-the-future-with-lifecom/</link>
		<comments>http://allthingsd.com/20090331/time-inc-and-getty-images-go-back-to-the-future-with-lifecom/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 10:00:38 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[Beatles]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=5805</guid>
		<description><![CDATA[Here's a refreshingly retro take for a Web site launching in 2009: One that only features photos. Lots and lots of really interesting photos. Meet the new Life.com, a joint venture between Time Warner's Time Inc. and Getty Images that launches today. Not too many bells and whistles, just seven million arresting images.]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-5812 alignright" title="cassius-clay-beatles" src="http://mediamemo.allthingsd.com/files/2009/03/cassius-clay-beatles-235x300.jpg" alt="cassius-clay-beatles" width="195" height="250" />Here&#8217;s refreshingly retro take for a Web site launching in 2009: One that only features photos. Lots and lots of really interesting photos.</p>
<p>Meet the new <a href="http://www.life.com/">Life.com</a>, a joint venture between Time Warner&#8217;s (TWX) Time Inc. and Getty Images that launches today.</p>
<p>This one doesn&#8217;t need a whole lot of explanation. Time Inc. stopped publishing the legendary Life photo magazine in 2000. Now it&#8217;s trying to revive the brand online.</p>
<p>Last fall the company worked with Google (GOOG) to <a href="http://boingboing.net/2008/11/18/life-and-google-brin.html">host a huge image catalog on the search engine</a>; today it wants to drive traffic to its own site, where it will feature seven million photos at launch and promises to add 3,000 a day. Life.com is a 50/50 JV with Getty, which built the site, will run it out of Seattle and will be providing it with new, exclusive images; Time Inc.&#8217;s people will sell ads.</p>
<p>There are a couple bells and whistles in the works, like the ability to order up books of prints you see online. But compared to the <a href="http://kara.allthingsd.com/20090205/is-wonderwall-gonna-be-the-one-that-saves-msn/">dizzying, iPhone feel</a> of Microsoft&#8217;s (MSFT) <a href="http://wonderwall.msn.com/">Wonderwall</a> project, the site is almost stolid&#8211;in a good way. It just relies on arresting photos grouped into interesting categories.</p>
<p><a href="http://www.life.com/channel/celebrity">Celebrities?</a> Sure. And the site&#8217;s SEO-savvy editors are clever enough to feature a photo of <a href="http://www.life.com/image/85688600/in-carousel/461">Kim Kardashian and Paris Hilton at a Perez Hilton party</a> on day one. But they&#8217;ve also given us <a href="http://www.life.com/image/first/in-gallery/22526">&#8220;The World&#8217;s Weirdest Beards&#8221;</a> and a <a href="http://www.life.com/image/3319392/in-gallery/22961">collection featuring Cassius Clay in the early 1960s</a>, before he changed his name to Muhammad Ali (see the photo at top right of the boxer and the Beatles during their 1964 trip to the U.S.).</p>
<p>Maybe I&#8217;m just a sucker for cool images, but this one sucks me in. I think the Time Inc. folks are onto something here: While Web publishers are quite sensibly trying to figure out how to handle audio and video, it&#8217;s worth remembering that photos are powerful, too, given the proper showcase.</p>
<p>My favorites so far? This odd collection of glamour shots of David Letterman, circa 1984. Click through for pensive Dave, undressing Dave and Miami Vice trucker hat Dave.</p>
<p><!-- LIFE GALLERY 24102 --><script src="http://www.life.com/embed/index/js" type="text/javascript"></script><script type="text/javascript"><!--
LIFEembedDrawGallery(24102);
// --></script></p>
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		<title>App Aims to Up Social Status of Some Basic Cellphones</title>
		<link>http://allthingsd.com/20090310/app-aims-to-up-social-status-of-some-basic-cellphones/</link>
		<comments>http://allthingsd.com/20090310/app-aims-to-up-social-status-of-some-basic-cellphones/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 23:46:03 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Katherine Boehret]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[The Digital Solution]]></category>
		<category><![CDATA[The Mossberg Solution]]></category>
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		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[ISkoot Inc.]]></category>
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		<category><![CDATA[Notifier]]></category>
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		<guid isPermaLink="false">http://solution.allthingsd.com/20090310/app-aims-to-up-social-status-of-some-basic-cellphones/</guid>
		<description><![CDATA[Katie reviews iSkoot's Notifier, an application designed to give basic cellphones smart-phone-like capabilities.]]></description>
			<content:encoded><![CDATA[<p>Believe it or not, there are people who want nothing to do with smart phones like BlackBerrys and iPhones &#8212; they just want a basic cellphone for making and receiving calls. Maybe it&#8217;s because they think smart phones are too big or too expensive. But as email becomes harder to miss and social-networking sites grow more popular, these people might start to feel a twinge of smart-phone envy, and wish that they, too, had a way to stay plugged in.</p>
<div class="media-CENTER" style="width: 262px;"><img src="http://online.wsj.com/public/resources/images/PJ-AO641_MOSSBE_DV_20090310152926.jpg" alt="Notifier" height="394" width="262" /><br />Notifier&#8217;s home screen condenses quick snapshots of data from various sources into: &#8220;New,&#8221; &#8220;My Update&#8221; and &#8220;My Stream.&#8221;</div>
<p>For the past week, I&#8217;ve been testing an application called Notifier by iSkoot Inc. (<a href="http://iSkoot.com" rel="external">iSkoot.com</a>), which is designed to give basic cellphones a smart-phone-like shot in the arm. Notifier aggregates updates from various sources and social communities &#8212; including email, Facebook, Twitter, news feeds and instant messaging &#8212; into one application made for no-frills phones.</p>
<p>I tried Notifier on a Samsung Propel that costs $50 with a two-year contract and rebate. I appreciated the app&#8217;s way of keeping so much content in one spot, which saved me from checking various places for information. And Notifier is designed so you should need to sign into an account only once. But I found serious drawbacks in the experience.</p>
<p>Unlike on a BlackBerry or an iPhone, on which you can place programs you use frequently on the very first screen, Notifier is buried on the phone in a section called &#8220;My Stuff,&#8221; under a section called &#8220;Games and Apps,&#8221; which takes 10 clicks to reach. That&#8217;s a tremendous pain when you just want to quickly check Facebook. There aren&#8217;t any shortcuts or hard keys on phones that will open Notifier more quickly.</p>
<p>Second, Notifier&#8217;s user interface can be awkward. Posting updates to my social networks through Notifier was a clumsy process that was riddled with extra steps. My phone even had a slide-out QWERTY keyboard, but I preferred to use Notifier for its namesake purpose: It &#8220;notified&#8221; me of news like friends&#8217; status updates, new messages (tweets) on Twitter and RSS news feeds.</p>
<p>Notifier costs $3 monthly and is exclusively available on roughly 30 AT&#038;T (T) phones, 21 of which don&#8217;t have QWERTY keyboards. AT&#038;T advises people who use it to do so with a data plan; these start at $15 monthly for unlimited data without text messaging. You must buy Notifier in AT&#038;T&#8217;s online store, MEdia Mall.</p>
<p>Smart phones are flush with apps that aggregate content from several social networks into one spot, including Xumii for the BlackBerry or iPhone and a feature called Pulse in Yahoo&#8217;s (YHOO) oneConnect for the iPhone. There&#8217;s even a fun &#8212; though not too functional &#8212; iPhone app called Ziibii that floats social-network tidbits down an on-screen river.</p>
<p>Whether they&#8217;re on smart phones or basic cellphones, apps that display a lot of data in one condensed place need to do so clearly. Notifier does this by displaying a ribbon of icons at the top of the phone&#8217;s screen that it calls the carousel, and you can move the phone&#8217;s directional arrows left or right to switch from one program to the next. Whatever icon is highlighted in the carousel is the program that appears on the rest of the screen.</p>
<p>A tiny house icon represents the home screen, where three categories of boxes show quick snapshots of data: &#8220;New,&#8221; &#8220;My Update&#8221; and &#8220;My Stream.&#8221; The top box, labeled New, shows names of programs with numbers to show how many new items, or updates, were submitted to that program. For example, &#8220;Inbox: 3&#8243; means that three new emails were received; &#8220;Feeds: 54&#8243; represents 54 newly received snippets of news from an easy-to-use RSS reader built into Notifier.</p>
<p>Below this data are the My Update and My Stream sections, with left and right arrows to let you scan through various subcategories within each section. My Update shows your status on the various social networking sites.</p>
<p>I found My Stream to be a little confusing. It lets you arrow left or right to see what&#8217;s going on in your social network &#8212; if you received a new email, for instance, or someone sent you an instant message. But because you&#8217;re arrowing left or right, not up and down in a list, it&#8217;s hard to find the beginning of this stream. And Facebook notifications are a little too vague; one might say, &#8220;Barbie Roberts updated her Facebook profile,&#8221; without telling you what she did to update it.</p>
<p>Another Facebook glitch that I ran into was that I had to sign in more than once. This could be a hassle if you&#8217;re on the road and nowhere near a computer. In one instance, I was signed in and typed out a status update, but had to sign into Facebook yet again to post my new status. ISkoot says this and other Facebook navigation issues will be fixed within a week.</p>
<p>I flicked through My Stream while standing in line to board a plane and minimized the Notifier screen to get back to the phone&#8217;s functionality. Notifier can alert you of new messages even when it&#8217;s minimized. This works because the app stays connected to the network, so when you get a new message on Facebook, an email or an instant message, an indicator pops up asking if you&#8217;d like to open up the Notifier screen.</p>
<p>The trouble with this indicator is that it doesn&#8217;t specify what kind of message you received. I care a lot more about email and instant messages than I do about Facebook messages and would rather not be notified about Facebook. And messages received in the Facebook inbox won&#8217;t display in Notifier&#8217;s &#8220;New&#8221; inbox; instead users must take an extra step out to the browser. The company says it&#8217;s working on fixing this.</p>
<p>I liked the Notifier news feeds, which were easy to set up. A technology category offered content from 11 sources, and the entertainment category&#8217;s seven sources ranged from Rolling Stone to the Onion to Perez Hilton. These feeds are mixed into My Stream, like email or any other news from your network.</p>
<p>Instant messaging, however, required too many steps. It took a while for buddy lists to load. When I selected a person&#8217;s name to start an IM conversation, a white screen appeared that looked like a place where I could type my message, but I had to select a &#8220;Write&#8221; option to skip to another screen and start composing. Likewise, emails couldn&#8217;t be typed on the screen of the message itself; rather, you have to open a separate screen for text entry. You might get used to this after a while, but it felt clumsy to me.</p>
<p>Notifier&#8217;s extra $18 monthly cost (not including a voice plan) might be worthwhile if you just need a way to stay plugged in and notified of the latest goings-on with friends and email. And compared with the cost of a smart phone, it might be an economical alternative. But its awkward interface and poor placement on the cellphone leave a lot of room for improvement.</p>
<p class="tagline">Edited By Walter S. Mossberg</p>
<ul>
<li>Email us at <a href="mailto:mossbergsolution@wsj.com" rel="external">mossbergsolution@wsj.com</a>. Find this and other columns and videos online free at the All Things Digital Web site: <a href="http://solution.allthingsd.com" rel="external">http://solution.allthingsd.com</a></li>
</ul>
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		<title>Cat Fight, Internet-Style: Perez Hilton Slaps the Face(book) of Not-BFF Mark Zuckerberg</title>
		<link>http://allthingsd.com/20090217/cat-fight-internet-style-perez-hilton-slaps-the-facebook-of-not-bff-mark-zuckerberg/</link>
		<comments>http://allthingsd.com/20090217/cat-fight-internet-style-perez-hilton-slaps-the-facebook-of-not-bff-mark-zuckerberg/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 11:36:26 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[boycott]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[gossip]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Jessica Simpson]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Perez Hilton]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[shizzle]]></category>
		<category><![CDATA[superpoke]]></category>
		<category><![CDATA[Terms of Service]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=9891</guid>
		<description><![CDATA[In a BoomTown post last night noting that users should just get used to not having much control of their privacy and posted content online, in the wake of the controversy over Facebook's Terms of Service changes, how could one leave out this gem of a digital diatribe on the issue by gossipmonger supreme, Perez Hilton?

In an item yesterday, Hilton--who has gotten into a lot of copyright infringement legal trouble himself--asked his fans to boycott the fast-growing social-networking site anyway in one of my favorite pot-calling-kettle-black cyber-tussles yet.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2009/02/perezhiltonorange-230x300.jpg" alt="perezhiltonorange" title="perezhiltonorange" width="230" height="300" class="alignright size-medium wp-image-9895" /></p>
<p>In a <a href="http://kara.allthingsd.com/20090216/you-have-zero-privacy-anyway-get-over-it-that-goes-double-on-social-networks/">BoomTown post last night noting that users should just get used to not having much control</a> of their privacy and posted content online, in the wake of the controversy over Facebook&#8217;s terms of service changes, how could one leave out this gem of a digital diatribe on the issue by gossipmonger supreme, Perez Hilton?</p>
<p>In an item yesterday, Hilton&#8211;who has <a href="http://en.wikipedia.org/wiki/Perez_Hilton">gotten into a lot of copyright infringement legal trouble</a> himself&#8211;asked his fans to boycott the fast-growing social-networking site and claimed that Facebook &#8220;can license your personal pictures out to companies, make a shizzle of money and don&#8217;t have to give you a dime.&#8221;</p>
<p>Facebook could certainly use a shizzle or two, but that seems about as likely as people like Hilton laying off of Jessica Simpson for her alleged weight gain. (Speaking of which&#8211;Hey, Perez, let&#8217;s say we just blame the bad jeans and move on, shall we?)</p>
<p>Nonetheless, it is still kind of fun to watch as different worlds collide so perfectly.</p>
<p>Of course, <a href="http://www.facebook.com/applications/Perez_Hilton/4976239535">Hilton&#8217;s Facebook app</a> was still up last nigh, although it apparently only has 361 monthly active users, compared to SuperPoke&#8217;s sheep-tossing 6.3 million.</p>
<p>Not to be catty or anything!</p>
<p>In any case, here&#8217;s a <a href="http://perezhilton.com/2009-02-16-boycott-facebook-heres-why">link to the Hilton post</a> and an image of it below (one can only dream that Perez will come after me with that digital Sharpie for lifting it!):</p>
<p><img src="http://kara.allthingsd.com/files/2009/02/perez1-233x300.jpg" alt="perez1" title="perez1" width="350" height="500" class="aligncenter size-medium wp-image-9892" /></p>
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		<title>Is Wonderwall Gonna Be the One That Saves MSN?</title>
		<link>http://allthingsd.com/20090205/is-wonderwall-gonna-be-the-one-that-saves-msn/</link>
		<comments>http://allthingsd.com/20090205/is-wonderwall-gonna-be-the-one-that-saves-msn/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 08:28:15 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[BermanBraun Interactive]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[celebrity]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Gail Berman]]></category>
		<category><![CDATA[Grammy Awards]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Lloyd Braun]]></category>
		<category><![CDATA[MediaVest]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[Oasis]]></category>
		<category><![CDATA[OMG]]></category>
		<category><![CDATA[Perez Hilton]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[Rob Bennett]]></category>
		<category><![CDATA[Santa Monica]]></category>
		<category><![CDATA[Scott Moore]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[TMZ]]></category>
		<category><![CDATA[touch screen]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Wonderwall]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=9421</guid>
		<description><![CDATA[In an interesting and innovative move compared to what has typically been less-than-hip online programming over the years, Microsoft's MSN service is debuting a slick new celebrity site called Wonderwall today--created, designed and produced by a Hollywood company run by former Yahoo media chief and well-known television exec Lloyd Braun.

Using an unusual horizontal design with a scrolling "wall," a plethora of pictures and a deeply visual sensibility, it's definitely a laudable risk for Microsoft, as the company seeks to continue to push itself into the online content business, despite a lackluster record.

But will this time be wonderful?]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/02/wonderwall.jpg"><img src="http://kara.allthingsd.com/files/2009/02/wonderwall-300x80.jpg" alt="" title="wonderwall" width="250" height="60" class="alignright size-medium wp-image-9423" /></a></p>
<p>In an interesting and innovative move compared to what has typically been less-than-hip online programming over the years, Microsoft&#8217;s MSN service is debuting a slick new celebrity site called <a href="http://www.wonderwall.com">Wonderwall</a> today&#8211;created, designed and produced by a Hollywood company run by former Yahoo media chief and well-known television exec Lloyd Braun.</p>
<p>Using an unusual horizontal design with a scrolling &#8220;wall,&#8221; a plethora of pictures and a deeply visual sensibility, it&#8217;s definitely a laudable risk for Microsoft as the company seeks to continue to push itself into the online content business, despite a lackluster record.</p>
<p>The <a href="http://kara.allthingsd.com/20080602/bermanbraun-will-make-both-msn-celeb-site-and-also-yahoo-lunacy-report/">site, by BermanBraun Interactive</a>, which is being launched right before the Grammy Awards, will aggregate content from a variety of partners, but also use a small staff of editors to differentiate it and give it &#8220;voice.&#8221; BermanBraun will operate Wonderwall for MSN.</p>
<p>Last week, in yet another sign that it is upping the content ante at MSN, <a href="http://kara.allthingsd.com/20090130/exclusive-former-yahoo-scott-moore-heads-back-to-microsoft-as/">Microsoft hired Yahoo&#8217;s most recent media head Scott Moore</a>, who used to work at Microsoft (MSFT).</p>
<p>&#8220;We are investing more than ever in content,&#8221; said MSN GM Rob Bennett. &#8220;With Wonderwall, we are creating an offering to attract and retain new audiences, using content that is already at the core of MSN.&#8221;</p>
<p>But unlike other MSN sites, there is more subtle MSN branding on Wonderwall, although Microsoft&#8217;s search will be an important part of the site. MSN will promote Wonderwall across the service and will also give it an external marketing push.</p>
<p>To make money, Microsoft and BermanBraun are jointly selling the advertising for Wonderwall, which also has a partnership with MediaVest, to bring major brands to the site.</p>
<p>One obstacle is the huge amount of competition in the Internet space, from AOL-backed TMZ to Perez Hilton to omg! from Yahoo (YHOO), which is currently the most-trafficked celebrity site (and, ironically, was pushed through Yahoo by Braun and Moore).</p>
<p>But the interest in this pop culture category is obvious&#8211;celeb-focused online programming has grown strongly.</p>
<p>Celeb news-obsessed BoomTown accounts for much of that traffic (How much do we love following the hijinks of Britney? <em>Much!</em>).</p>
<p>So, I hightailed it to the Santa Monica offices of BermanBraun yesterday to have a look-see at Wonderwall and do some video interviews.</p>
<p><a href="http://kara.allthingsd.com/files/2009/02/wall.jpg"><img src="http://kara.allthingsd.com/files/2009/02/wall-300x181.jpg" alt="" title="wall" width="300" height="181" class="aligncenter size-medium wp-image-9436" /></a></p>
<p>Overall, I was struck by the site&#8217;s arresting visual design, particularly the easily interactive wall, which has what I can only call an &#8220;iPhone&#8221; feel combined with a flipping-through-a-magazine tone (see above; click on image to make it larger).</p>
<p>With more touchscreen technology moving to personal computers, you can easily see Wonderwall being manipulated by hand.</p>
<p>And it makes great use of linking out, another plus, without excessively pointing to only Microsoft sites.</p>
<p>One problem: No true ability for users to interact on Wonderwall, via comments or other social-networking tools, which Braun said are coming soon, along with videos being able to be played in the main wall.</p>
<p>But overall, it raises the stakes in the celeb market and gives users a new interface without straying too far.</p>
<p>Here&#8217;s my video interview with Braun, along with another below it with his partner, former Fox and Paramount exec Gail Berman, and also Wonderwall&#8217;s top creators&#8211;all talking about Wonderwall.</p>
<p>(And, as an added bonus at the bottom, Oasis singing their hit, &#8220;Wonderwall.&#8221;)</p>
<p><strong>Lloyd Braun:</strong></p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={10152367001}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
<p><strong>Gail Berman and Wonderwall Staff:</strong></p>
<p><embed src="http://services.brightcove.com/services/viewer/federated_f8/452319854" bgcolor="#FFFFFF" flashVars="videoId=10152370001&#038;playerId=452319854&#038;viewerSecureGatewayURL=https://console.brightcove.com/services/amfgateway&#038;servicesURL=http://services.brightcove.com/services&#038;cdnURL=http://admin.brightcove.com&#038;domain=embed&#038;autoStart=false&#038;" base="http://admin.brightcove.com" name="flashObj" width="380" height="313" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><strong>Oasis:</strong></p>
<div><object width="380" height="313"><param name="movie" value="http://www.dailymotion.com/swf/k35HmBSrtB0kk75MyV&#038;related=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.dailymotion.com/swf/k35HmBSrtB0kk75MyV&#038;related=1" type="application/x-shockwave-flash" width="380" height="313" allowFullScreen="true" allowScriptAccess="always"></embed></object><br /><b><a href="http://www.dailymotion.com/video/xtjil_oasis-wonderwall-music-video_music">Oasis &#8211; Wonderwall (Music Video)</a></b><br /><i>Uploaded by <a href="http://www.dailymotion.com/shrinky">shrinky</a></i></div>
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