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	<title>AllThingsD &#187; performance per watt</title>
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		<title>Intel Outside</title>
		<link>http://allthingsd.com/20090505/intel-outside/</link>
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		<pubDate>Tue, 05 May 2009 22:58:39 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<description><![CDATA[“Sponsors of Tomorrow” is the new “Intel Inside.” The chipmaker is gearing up to launch a massive new advertising campaign, and that slogan is to be its anchor. Its purpose: to make us all more familiar with the Intel brand--as if it wasn’t ubiquitous enough already.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/05/intel_ad.jpg" alt="intel_ad" title="intel_ad" width="200" height="266" class="alignright size-full wp-image-16984" />&#8220;Sponsors of Tomorrow” is the new “Intel Inside.” The chipmaker is gearing up to launch a massive new advertising campaign, and that slogan is to be its anchor. Its purpose: to make us all more familiar with the Intel brand&#8211;as if it wasn’t ubiquitous enough already. And so, beginning this week we’ll see <a href="http://latimesblogs.latimes.com/technology/2009/05/intel-launches-a-new-ad-campaign.html">Intel ads in a variety of media</a>&#8211;including a giant digital billboard in New York&#8217;s Times Square&#8211;touting Intel (INTC) as <a href="http://online.wsj.com/article/SB124154583558188159.html">a driving force in innovation</a>.</p>
<p>Gone are the days of the silly clock-speed race, the megahertz myth, <a href="http://blogs.siliconvalley.com/gmsv/2005/08/gigahertz_oh_mo.html">“performance per watt” war</a> and <a href="http://blogs.siliconvalley.com/gmsv/2005/04/amd_i_got_your_.html">the great AMD (AMD)-Intel dual-core PR shootout</a>. Now Intel wants us all to know that while it’s  still “inside” our PCs, it’s outside them in a variety of other ways as well. “Many people take for granted what we as a company helped drive,&#8221; <a href="http://www.marketwatch.com/news/story/Intel-ad-campaign-tout-its/story.aspx?guid=%7B8D79DB95-4C13-42DE-B282-71DBBB0894C8%7D">Intel spokesman David Dickstein told MarketWatch</a>. &#8220;We&#8217;re hoping that we&#8217;re not just known as a microprocessor company, but as a move-society-by-quantum-leaps company.”</p>
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