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News Byte

Mango Health App That Games Taking Meds Launches With Target Partnership

Kara Swisher in Mobile on April 2 at 5:30 am PT

San Francisco-based Mango Health — a new mobile app aimed at allowing people to manage their personal health by tracking medications and nutritional supplements they take — is launching after a 16-week pilot program and a strategic deal with retail giant Target. The app rewards users with gift cards or allows them to make charitable donations for correctly following their medical regimens by using game design principles. Consumers can also check for interactions between medications, supplements and foods, and get dosage reminders. Mango has raised $3.1 million in seed funding from venture firms First Round Capital, Floodgate and Baseline Ventures, as well as angel investors Mark Pincus and Keith Rabois.

News Byte

23andMe Raises $50 Million in New Funding, Adding Yuri Milner as Investor

Kara Swisher in News on December 11, 2012 at 8:21 am PT

Personal genomics company 23andMe said it has raised more than $50 million in a new funding round, a near doubling of its investments so far. 23andMe has already raised over about $68 million since it was founded in 2006. The new financing includes Russian investor Yuri Milner, as well as existing investors Sergey Brin of Google, 23andMe CEO and co-founder Anne Wojcicki, New Enterprise Associates, Google Ventures and MPM Capital. The money will be used by the Mountain View, Calif., company to grow to one million customers and also to cut the price of its Personal Genome service to $99, which offers 244 reports on health and personal traits, as well as genealogy and ancestry information. That price was originally $999 and provided only 14 reports.