60 posts and columns on personalization
News Byte
Sailthru Raises $20 Million to Spread the Gospel of Personalization
New York City-based Sailthru, which makes a software suite that helps media companies and marketers personalize editorial content and marketing messages for individual users, has raised a $20 million Series C investment led by Scale Venture Partners. Benchmark and RRE Ventures were among the other investors who chipped in to the round.
Gravity’s Amit Kapur Talks About the State of the “Interest Graph” (Video)
How can you find what you want on the Web?Chegg Set to Go Public Tomorrow in Next Post-Twitter Tech IPO
Which came first: The chicken or Wall Street investors?News Byte
Yahoo Loses New Top Data Scientist to eBay
Tim Converse, one of Yahoo’s higher-ranking data scientists, who arrived at the company early this year via an acquisition, has been hired away by eBay. He will lead its search-science engineering team, reporting to search technology VP Dan Fain. Converse is co-founder of Jybe, a mobile app for recommendation and social discovery that the Silicon Valley Internet giant bought in March. His LinkedIn profile notes that, at Yahoo, he “worked on machine learning techniques for the personalization group.”Breaking News Takes a New Approach to the Personalized News Feed — A News Feed That’s Only Partly Personalized
NBC’s popular Twitter handle takes on the filter bubble.Google Turns On Social Advertising, but Holds Back on Larger Personalization Play
Google announces plans to include users’ names and photos in select advertisements beginning next month.News Byte
Staples Acquires Personalization Startup Runa to Customize Deals for Online Shoppers
Staples announced today that it has acquired Runa, a San Mateo, Calif.-based startup that sells technologies that online retailers use to customize deals and shipping offers on a shopper-by-shopper basis. Runa’s entire staff of about 20 will be joining Staples.News Byte