personalization

Un-Personalize Yahoo With Its New Editorial Algorithm Visualization

Liz Gannes in Social on February 9 at 12:00 pm PT

Yahoo has built a visualization of its “CORE” content optimization and relevance engine technology, which helps power story selection on its home page and other verticals.

Groupon’s Mason on Strategy, Investment and (Finally) a Way to Stop Those Pole-Dancing Offers

Tricia Duryee in Commerce on February 8 at 4:56 pm PT

Groupon’s CEO Andrew Mason is known for his sense of humor, but during the company’s first earnings call today, it was all business … pretty much.

Like Yahoo Founder, Like New Yahoo CEO: Data Is Now King?

Kara Swisher in Media on January 8 at 10:39 am PT

Advertising and media at Yahoo are now hereby a viscount and baron.

oBaz Wants to Rebuild the Online Deal Site, With Help From Groupon’s Founders

Drake Martinet in Commerce on December 17, 2011 at 10:48 am PT

The rise of limited-stock daily deal sites has brought the stress of holiday shopping to the Web. But oBaz, a new online boutique start-up, is trying to quiet the storm with a little help from you.

Here’s the Video Groupon Wants You to Watch About Its Important New Feature

Tricia Duryee in Commerce on November 9, 2011 at 5:05 pm PT

Groupon just launched a new way for its customers to see the offers they want the most. Here’s the video that consumers are expected to watch.

Yahoo’s Product Runway: Are You In or Out?

Kara Swisher in Media on November 2, 2011 at 10:41 am PT

I am here at Yahoo HQ in Sunnyvale, Calif., to check out “Product Runway,” which is the Silicon Valley Internet giant’s attempt to show that it can still innovate.

Google Beefs Up Its Groupon Killer by Adding More Than a Dozen Partners

Tricia Duryee in Commerce on October 27, 2011 at 9:00 am PT

Google is expanding aggressively into the daily deals space by partnering with 14 daily deals providers. And — no surprise here — Groupon isn’t one of them.

Visa’s Blueprint for Targeted Advertising

Emily Steel, Reporter, The Wall Street Journal in Commerce on October 25, 2011 at 5:00 am PT

Visa has filed several patent applications that provide a blueprint for using credit-card transaction data to target digital ads and personalize other content, such as search results.

Exclusive: Longtime Yahoo Front Page Editor Liz Lufkin Out

Kara Swisher in Media on September 6, 2011 at 8:37 am PT

Another ones bites the dust: According to sources close to the situation, longtime Yahoo Front Page chief Liz Lufkin has parted ways with the company.

News Byte

Yahoo Reverses Course on Data Retention

Voices in News on April 18, 2011 at 12:30 pm PT

Privacy advocates have long pressed search companies and ISPs to minimize the time they keep user data, and in late 2008, Yahoo won plaudits for cutting its retention time for most customer information down to 90 days. Today, however, the company did a 180, announcing that by mid-July it will start retaining raw search log files for 18 months and will re-evaluate the retention time for other data. The intent, Yahoo said, is to balance privacy with the personalization features of a more social Internet. Unmentioned, but also part of the broader debate: The desires of law enforcement here and in Europe.