personalization

With New Twitter Partnership, Yahoo Folds Tweets Into Its News Stream

Mike Isaac in Social on May 16 at 10:16 am PT

Yahoo brings real-time Twitter news to the Yahoo News feed.

News Byte

Gravity Says Go Forth and Personalize

Liz Gannes in News on February 1 at 9:00 am PT

Gravity, a service that adapts and personalizes websites by trying to understand visitors’ interests, said today that it was opening its platform to any site or app that wants to use it. The Santa Monica, Calif.-based company’s software is free and supported by sponsored stories. Competitors include Outbrain.

New Yahoo COO Henrique De Castro Hints at the Future of the Web Portal (Pro Tip: Get Personal!)

Mike Isaac in Media on January 21 at 2:53 am PT

A bit of insight from Yahoo’s new ops man, in a very general way.

Yahoo COO Henrique De Castro, right, in conversation at DLD Munich.

Yahoo’s New “Homerun” Homepage Is Rolling Out More Widely Across Several Browsers

Kara Swisher in Media on January 5 at 11:41 pm PT

Silicon Valley Internet giant hoping for more than a base hit.

News Byte

Last.fm Founders Are Back to Help Find Interesting Web Content

Liz Gannes in News on December 4, 2012 at 3:00 am PT

Last.fm co-founders Felix Miller and Martin Stiksel famously made it easy to passively share what songs you’re playing so you can also track them, and get recommendations. Now they are back with a new start-up called Lumi, which passively records each Web site you visit. The twist is that Lumi is a personal service, built to be anonymous and secure (we can only hope!), for the purpose of finding new content based on previous experiences.

Touch-A, Touch-A, Touch Me: Yahoo’s Latest New Homepage Redesign Tries Dramatic Interactive Tile Look

Kara Swisher in Media on November 9, 2012 at 5:01 am PT

Apparently, imitation of Flipboard, Window 8, Pinterest, Wonderwall and more is the sincerest form of flattery.

Lolly Wolly Doodle’s Brandi Temple Talks Facebook-Fueled, Real-Time Retail

Kara Swisher in Commerce on October 30, 2012 at 12:30 pm PT

Shoulder bows and ruffles as a social e-commerce phenom.

The Debut of Yahoo CEO Mayer: “Tailor-Made” for Marissa

Kara Swisher in News on October 22, 2012 at 2:07 pm PT

The troubled Silicon Valley Internet giant apparently fits her like a glove.

Here Come the Inevitable Marissa Mayer Magazine Profiles — As She Preps Her Quick Return to Yahoo

Kara Swisher in Media on October 8, 2012 at 8:17 am PT

The high-profile exec is likely to get back to the office sooner than later.

News Byte

Former Myspace Team’s Gravity Pulls Down $10.6M for Personalization

Liz Gannes in Media on October 2, 2012 at 9:00 am PT

Gravity, the service that helps publishers personalize their content for each visitor, has raised $10.6 million in Series B funding led by GRP Partners and including previous investors Redpoint Ventures and August Capital. Next on the company’s agenda is launching an ad network for content, and getting more publishers to change their full layout based on recommendations, not just reorder stories within a widget.