44 posts and columns on personalization
News ByteGravity, a service that adapts and personalizes websites by trying to understand visitors’ interests, said today that it was opening its platform to any site or app that wants to use it. The Santa Monica, Calif.-based company’s software is free and supported by sponsored stories. Competitors include Outbrain.
News ByteLumi, which passively records each Web site you visit. The twist is that Lumi is a personal service, built to be anonymous and secure (we can only hope!), for the purpose of finding new content based on previous experiences.
News ByteGravity, the service that helps publishers personalize their content for each visitor, has raised $10.6 million in Series B funding led by GRP Partners and including previous investors Redpoint Ventures and August Capital. Next on the company’s agenda is launching an ad network for content, and getting more publishers to change their full layout based on recommendations, not just reorder stories within a widget.