2 posts and columns on Pete Gibbons

Original Content on the Web Does Work

in News on February 28, 2008 at 3:35 am PT

The thudding failure of the online-born “quarterlife” original series on network television Tuesday night, garnering some of the worst ratings in NBC’s history (after experiencing a declining Internet audience too), was loudly touted yesterday as a possible impediment to online-to-offline dreams of original content creation that Hollywood has been nurturing. Well, it’s not. One show, which just did not work, is in no way representative of a trend, any more than the box office failure of the movie “Snakes on a Plane” meant online marketing and hype was finished.

Where Is the Content of the Future?

in News on November 26, 2007 at 12:03 am PT

I have seen the future of online entertainment and–no surprise–it’s not being created by Hollywood. That’s because people there are too busy fighting over nothing these days. Still, Hollywood’s writers and studios come back to the bargaining table again today, resuming their discussions to settle the strike that has been going on for three weeks [...]