Forbes magazine put out its much-watched Midas List today, which is kind of the Oscars for venture capitalists in tech. (Caveat: Think more khakis and dudes than glitz and glamour.)

On the Top 10 list of 100 of the best-performing and most influential tech investors, Jim Breyer of Accel Partners and Marc Andreessen of Andreessen Horowitz led the list at No. 1 and No. 2, as they did last year. And several others in last year’s list remained on it: Peter Fenton of Benchmark Capital, Greylock Partners’ Reid Hoffman, and also David Sze, Peter Thiel and Bessemer Venture Partners’ Jeremy Levine.

Accel scored well on the rest of the list with nine partners named; Sequoia Capital had six VCs on the list; Benchmark, Greylock and New Enterprise Associates got five slots; Bain Capital Ventures, Bessemer, Kleiner Perkins and Meritech Capital Partners had four; and Andreessen Horowitz, Institutional Venture Partners and Venrock each had three.

As usual, there were few women on the list — only three — reflecting the lack of gender equality in the top tier of the VC business, which solidly remains a boy’s club, despite a lot of noise about changing it (see the pictures here and become depressed once again). Those women who did manage to get on the Midas List were Jenny Lee at GGV Capital, who jumped from No. 94 to No. 36; Kleiner Perkins’s Mary Meeker, who dropped from No. 42 to No. 47; and Theresia Gouw of Accel at No. 82, up from No. 92.

One notable part of the massive Forbes package of VCs on parade was the intense and multipart focus on the travails of Kleiner Perkins and its longtime leader and legendary VC John Doerr. Doerr clocks in at No. 26 on the list, dropping from No. 12 last year, a significant fall.

He does address the nagging issues at the storied firm, including ill-conceived investments in clean tech, a late-to-the-game move into social media, and even its big stake in stock-declining online gaming giant Zynga, in a video (below) and in several pieces, one of which is titled ““John Doerr’s Plan To Reclaim the Venture Capital Throne.”

More like “Game of Thrones” from reading it; there is another, more critical article in the New York Times that appeared yesterday. That piece focused on Kleiner’s investment in the troubled green-car startup, Fisker Automotive, and also the firm’s ongoing sex-discrimination lawsuit with former partner Ellen Pao.

“It was a challenging year, one of my more challenging years in the venture business,” said Doerr to Forbes.

Indeed, although Forbes does hand Kleiner a hey-we-have-some-sharpie-young-folks-here-too! gimme with its focus on “new generation” partners Megan Quinn and Mike Abbott in an interesting Q&A, as well as yet another piece on Kleiner supporters — such as Google’s Eric Schmidt — touting the firm as perhaps down but definitely not out in the “mojo” department.

“John always wins eventually, and the reason he always wins eventually is because he has the processing power and human energy,” Schmidt told Forbes. “Whatever the set of challenges, he will drive the change in the firm. They’ll have a crisis meeting and another crisis meeting, but he will do it. It may be messy but he will get them there.”

Presumably, if Doerr and team can get some mileage out of its Twitter investment next year and somehow turn around Zynga’s moribund stock. (Kleiner has held on to a pile of it, which is why Doerr recently joined the board that already had Kleiner’s Bing Gordon on it.)

On problem for Kleiner, and boon to others like Accel and Greylock, was that the firm was not early in Facebook, whose IPO — as rocky as it was — gave many VCs making the top of the Midas List the needed turbocharge in terms of performance. Other key companies to help VCs look good this year, according to the Forbes report: Workday, LinkedIn and Skype.

Here’s Doerr, who is indeed a legend, even if more bruised and battered this year, talking about it all to Forbes’s Connie Guglielmo, in the video interview:

Speaking of media attention, here’s a more provocative video interview by Forbes with Sequoia’s Doug Leone (No. 4, up from No. 18 last year), in which he takes aim at VC firms that do too much self-promotion — three guesses which pioneering browser inventor he is referring to here, and the first two don’t count. He called it an “embarrassment,” although Sequoia did hire an excellent PR person from Google this year — nonetheless making the point that the focus should be on entrepreneurs and not investors.

Except, of course, when it comes to scoring high on the Midas List.

On Deck announced this morning that Google Ventures has led an additional $17 million investment with participation from PayPal co-founder Peter Thiel and Industry Ventures. Other investors in the round include Institutional Venture Partners, RRE Ventures and First Round Capital.

That round comes on top of a $100 million round of debt financing raised last year from Goldman Sachs and Fortress Credit Corp., and a $15 million Series C led by SAP Ventures in 2011.

So far, On Deck has funded more than $450 million in loans to small businesses. Its borrowers, CEO Noah Breslow told me yesterday, tend to be small: Restaurants, auto body shops, doctor’s and dentist’s offices, construction contractors. Most of them have 200 employees or less. “Our customers tend to be businesses that do a large number of small-ticket transactions,” he said.

Launched in 2006, On Deck has turned out to be sort of a right-time, right-place story. Commercial banks were being tightfisted with loans, even to healthy businesses. But they also tend to be challenged by the time and effort that goes into underwriting a smallish loan that the borrower only needs for a short period of time.

Where banks tend to focus more on the personal credit rating, the On Deck software gathers live digital data from a business’s operations in order to help evaluate the business’s health. The point is to use that data that banks and other potential investors usually don’t see, as a tool to realistically evaluate the risk of making a loan that goes beyond the simple credit rating of the business owner. On Deck then takes it a step further and actually makes the loan.

Breslow said loan volume is up 100 percent over last year, and is on track to grow again by 140 percent this year. By the end of the year, it will have loaned more than $1 billion to small businesses.

As the business grows, On Deck has gathered a lot of data on its applicants. And as so many companies are starting to realize, that aggregated data is yielding some interesting insights. Stay tuned for more on that later this year.

I feel sorry for Peter Thiel. Did he really want flying cars? Flying cars are not a very efficient way to move things from one point to another. On the other hand, 20 years ago we had the idea that information could become available at your fingertips. We got that done.

– Bill Gates, in an interview with Wired magazine’s Steven Levy

High-profile Silicon Valley entrepreneur Max Levchin is launching a new mobile payments startup today called Affirm.

It’s the first project emerging from Levchin’s San Francisco tech incubator Hard, Valuable, Fun (HVF), which he started after selling his last company — Slide — to Google and then eventually leaving the search giant. Previous to that, Levchin and investor Peter Thiel had sold PayPal to eBay.

While it might seem at first as if Affirm is in direct competition with other mobile payments-focused companies such as Square and Stripe, it seems to be aimed at another layer of the value chain in an effort to improve conversion for mobile payments.

In fact, Stripe — in which Levchin is an investor, too — will be processing credit card payments on the back end.

But it will be an uphill battle for Levchin in the current payments arena, with a range of challenges from a multitude of rivals to regulatory scrutiny to the risks associated with credit in general.

Its most similar competitor, for example, is Klarna, a hugely funded company based in Sweden that offers payment solutions for a wide range of online storefronts across Europe that did $200 million in revenue last year. Klarna, which means “clear” in Swedish, is likely to be eying the U.S. market and has well-regard VC Mike Moritz of Sequoia Capital on its board.

As part of its effort, Affirm will use Facebook for authentication of consumers, and also use a number of other social and data signals to assess risk. It will then guarantee payment to merchants — who will pay Affirm a fee — after this check.

“We are trying to get as close as possible to one-click, which has always been the case on the desktop,” said Levchin in an interview today. “In mobile, it has become an imperative to be able to buy it now or you lose a customer quickly.”

Levchin described Affirm as a digital charge card rather than a credit card, trying to be valuable to merchants by lowering the abandonment rate of mobile transactions. Affirm’s beta launch retail partner is 1-800-Flowers.

“You will essentially be putting a purchase on a digital tab, and we are going to make it work for us by looking at all available data to determine if you are someone who will pay it back,” said Levchin.

Like an American Express or other charge card, consumers will have about 30 days to settle bills, although Affirm will not be making any money from them.

As to why he decided to enter the increasingly competitive online payment space — which is also rife with regulatory and fraud issues — Levchin said that his efforts at PayPal did not go far enough.

“Payments online are still too hard — we started the revolution with PayPal and democratized payments for small businesses, but we stopped short of changing the system,” he said. “The world is now awash in data and we can see consumers in a lot clearer ways.”

In addition, he added, the “overwhelming transformation of everything toward mobile changes all the fundamentals.”

Relying on Facebook could be an issue, of course, opening up a thicket of privacy issues and also worrisome reliance on the social networking giant. But Levchin said that Affirm’s system depends on the company for confirming identity more than anything else and there will eventually be a number of ways to do that.

Other data Affirm will be using, he said, range from incomes per zip code and even a user’s mobile device ID.

Affirm has been funded by Levchin and a group of friends in the “low-digit millions,” he said, with only a few dozen employees compared to bigger mobile payments efforts from others.

He said he knows the risk of entering the space, especially given that there are only so many solutions and a limited retailer attention.

Still, Levchin noted: “I just think there is so much more to do. Technology has come a long way since PayPal.”

Keith Rabois, the former Square COO who left the company in the midst of unproven allegations of personal misconduct, is weighing an offer to join Silicon Valley venture firm Khosla Ventures, according to sources close to the situation, and is currently leaning toward accepting the job there.

But, that could change. In an interesting twist, the longtime entrepreneur and investor has also been in discussions with Airbnb CEO and co-founder Brian Chesky to become COO or president there.

Both the VC and the startup have been doing reference checks on Rabois, news of which has gotten out in the ever-chatty Silicon Valley scene. The Wall Street Journal reported earlier today that Rabois had been in talks with the San Francisco-based online housing rentals company.

But sources with knowledge of the situation said that Rabois — who has played the No. 2 to a string of high-profile entrepreneurs, including Peter Thiel at PayPal, Max Levchin at Slide and, most recently, Jack Dorsey at Square — seems “99 percent” ready to move into a more formal investing role.

Of course, there is still that one percent chance he might not, underscored by the eternal lure of the hot startup for serial entrepreneurs like Rabois. That said, he has also been an active angel investors for many years, with a wide-ranging portfolio, and is on many boards, including Yelp’s.

The choice of two very attractive alternatives is in stark contrast to the more tense situation for Rabois just a month ago, after accusations of sexual harassment arose related to a relationship he had with a Square employee.

Rabois has denied the allegations aimed at him and at the San Francisco payments company, which have not yet turned into a lawsuit, and has thus far been backed by Square. Rabois called the accusations by the employee “fiction” and a “shakedown.”

That said, due to the controversy around the serious workplace issue, he stepped down from his job as COO.

“At the end of the day, this is personally embarrassing to me, because when anyone’s life is exposed to a public forum, it creates quite a damaging situation,” said Rabois at the time in an interview with me. “As we looked at it, it was going to become a distraction that was going to hurt the company.”

The volume of selling doesn’t appear unusual for a newly public company — the 37.5 million shares sold represent less than 2 percent of Facebook’s shares outstanding. Compared with other recent Internet IPOs, Facebook executives and directors have been less active sellers than insiders at Zynga Inc., but more active than those at Groupon Inc.

Read the rest of this post on the original site »

Airbnb’s existing investors, including Andreessen Horowitz and Sequoia Capital, are expected to also participate in the round, these people said. How the investment might be divided between Mr. Thiel and Founders Fund, a venture capital firm he co-founded, remains unclear. The people added that the terms of the deal are still being negotiated and could change.

Read the rest of this post on the original site »

Thiel, a Facebook director, was the company’s first outside investor. He pumped $500,000 into it in 2004 for a 10 percent stake that was subsequently reduced to 3 percent.

His divestiture follows a precipitous drop in Facebook’s stock price that has claimed about half its value. Given that timing, it may be viewed by some as a vote of no confidence. That said, a bit of back-of-the-napkin math suggests Thiel made nearly $400 million from last week’s sale. Not a bad return on a half million dollar investment.

So while the timing may look ugly, Thiel has been with Facebook since nearly the beginning of the company’s eight-year slog toward going public. It’s understandable that he might want to cash out — especially at an 800x return.

Update: A previous version stated Mr. Thiel sold 20.6 million shares, when he actually sold 20.06 million shares. We’ve amended the story.

Angel investor Peter Thiel and venture-capital firm Accel Partners are among early backers who are sitting on sizable paper gains, even with the company’s stock down 43 percent from its $38 offering price. Mr. Thiel and Accel, for example, bought into the company when it was valued at less than $1 billion. Today, its market capitalization is about $60 billion.

Read the rest of this post on the original site »

What was your favorite TV show as a kid?
“Six Million Dollar Man.”

What qualities do you like in a person?
Intelligence.

What qualities do you dislike?
Dishonesty.

Name one thing you will regret never having done (if you never do it).
Taking a multiweek bike trip.

What’s the single most important issue in the world today?
Hunger.

Do you still buy CDs or rent DVDs?
I still rent DVDs from Netflix.

What would you be doing if you were not in your current job?
I thought about being a history professor and would still entertain that, but not at the expense of what I’m doing now.

What is your greatest achievement to date?
Helping to raise Leah Rachel Lashinsky.

iPhone, Android or BlackBerry?
iPhone.

What site/app do you check first when you wake up?
I read three newspapers when I first wake up, before checking email or looking at anything else electronic.

What was your first computer?
An IBM laptop I bought to take to Japan in 1994.

What was your biggest mistake?
Not moving to New York in my 20s or 30s.

Do you have a dog or cat or other pet?
No.

What’s your favorite mode of transportation?
Walking.

What was the last book you read?
“The Cat’s Table” by Michael Ondaatje.

If you could have any superpower, what would you choose?
Instantaneous travel. I’d like to zap to New York in seconds and be home for dinner.

Name your favorite guilty pleasure.
Watching television.

What was your biggest most recent purchase?
A “new” iPad for my wife.

Whom do you idolize?
Writers like Calvin Trillin and Robert Caro.

What do you drive/ride?
I drive a 2001 Nissan Pathfinder.

If you could change one thing about yourself, what would it be?
I’d like to find time to read more books and watch more movies.

Who was your biggest influence growing up?
My mother.

Describe an ideal day.
Up around 6 am to drink coffee and read the papers by myself. Breakfast with my wife and daughter. Several hours of work, a vigorous workout, lunch and dinner with my daughter. Seeing a really good play or movie at night.

Ajay Royan, Mithril co-founder and managing general partner

Mithril is aimed at fast-growing companies that “prefer to remain private as they mature.”

Thiel is the largest individual investor in Mithril’s $402 million fund, and he will lead the firm’s investments along with Ajay Royan.

Royan was previously managing director at Clarium Capital, Thiel’s hedge fund, which has had a rocky record. Thiel also runs the early-stage VC firm Founders Fund. And a third Mithril partner is Jim O’Neill, who was previously at Clarium and is also co-founder of the 20 under 20 Thiel Fellowship.

Despite all that overlap — and the fact that Mithril is yet another project named after a term from the J. R. R. Tolkien lexicon (see: Palantir Technologies and lots of others) — Royan emphasized in a phone interview that Mithril is a “completely independent new franchise.”

He said he expects a typical investment for the firm to be around $20 million, or as much as $100 million. Mithril’s intended targets are “the non-fashionable companies,” Royan said. Don’t expect social media or cloud investments, he said.

To simplify the search [for the next great companies], I suggest you look within a five-mile radius of Stanford.

– Stanford graduate Peter Thiel, in conversation with Reid Hoffman

Published reports on Pando Daily had previously suggested that the company was close to landing a round in the $50 million neighborhood, with the implied valuation between $500 million and $1 billion, a range so large you could drive a tank through it. Yammer won’t say one way or another, but it’s pretty safe to say the higher number is the more accurate one.

Prior investors Charles River Ventures, Emergence Capital, Founders Fund, the Social+Capital Partnership and US Venture Partners are all participating again, as are angel investors Bill Lee, Max Levchin and football great Ronnie Lott.

Clearly, the intent here is to raise Yammer’s visibility game a bit, in the face of more visible players in the social enterprise software space — like Jive, which IPO’d late last year, and Chatter, which Salesforce.com CEO Marc Benioff can’t seem to stop telling people will save the world. Social enterprise software is becoming an increasingly popular and thus competitive business. Jive’s IPO gives it some visibility that doesn’t hurt when it goes to win business from new customers. Chatter tends to be less of a rival, though its strength is in places where Salesforce.com is already well-entrenched, which is the sales department.

One thing that’s going to happen is that Yammer will kick off a large advertising campaign, using print and online ads that aim to tell the world about how enterprise social networks are making companies more efficient in their collaboration.

The other thing is that the drumbeat about a Yammer IPO will start to get louder as the year goes on, though if you ask CEO David Sacks about it, as I have on more than a few occasions, he says very little, and you might be tempted to consider this massive round a case of Jive envy.

Lots of people got very rich on that IPO, and there’s absolutely no reason the same thing couldn’t happen with Yammer: Having launched some years back as a “Twitter for business,” it has evolved into more of a Facebook-like service for getting things done across a company.

Yammer has more than four million corporate users, including employees at more than 85 percent of the Fortune 500. Most of those are simply people inside a company, who signed up for Yammer and may or may not be using it on regular basis. The company has said in the past that it has a 20 percent conversion rate, which works out to about 800,000 paid seats. Part of the advertising campaign may involve trying to kick the conversion rate up a few notches.

Also? Yammer signaled in its press release that it plans on making some strategic acquisitions. This could go two ways. First, Yammer could try and roll up some smaller, lesser-known players in the business and take their customers. Or it could be eyeing some interesting “acqhire” cases, where there are some smart people running early-stage companies that could add some capabilities to Yammer’s. We saw Jive do precisely this, when it acquired OffiSync in May.

The funding comes less than a week after Yammer said it had integrated SAP into its activity streams, making it the first among the social enterprise companies to do so. Sacks has described Yammer as something of a “Switzerland of collaboration,” and has added the ability of something like 15 different enterprise software applications to talk to Yammer, some of them more important than others. That may be so, but given how hot the social enterprise business is getting by the day, it’s starting to look a lot more like the hypercompetitive Coke and Pepsi.

In what is probably the most anticipated document ever received by the U.S. Securities and Exchange Commission, Facebook has filed to take its company public in a $5 billion initial public offering later this year.

Having endured lots of speculation around who owns exactly how much, there are now some hard numbers from the S-1 filing that hit the SEC Web site today.

Here are some details of the cap table, which is made up of both Class A and Class B shares, which carry different voting powers. Class B are the common shares.

Not surprisingly, co-founder and CEO Mark Zuckerberg owns the most equity of any single person. His 1.1 billion Class B shares give him almost a 57 percent stake — about half of which he owns and half of which are owned by others but over which he exercises proxy voting authority.

The 27-year-old entrepreneur also holds 42.2 million Class A shares, which represents a 36.1 percent stake of that group.

Facebook’s filing said he will sell some shares in the IPO, although it doesn’t specify how many. However, it noted that most of the proceeds from the sale will go toward paying taxes on his purchase of 120 million options of Class B common stock he also has.

Peter Thiel, the PayPal founder and CEO who sold that company to eBay, owns a 2.5 percent stake, which has decreased over time from the more than 10 percent he owned as Facebook’s first angel investor. Not bad for a $500,000 investment made in 2004.

Jim Breyer of Accel Partners controls more than 201 million Class B shares, amounting to a little more than 11 percent of Facebook’s equity, having led Accel’s participation in Facebook’s $25 million Series A way back in 2006. Breyer is also a personal investor; 11.7 million shares are his, and about 190 million shares are Accel’s.

Digital Sky Technologies, the Russian investment firm, has 5.4 percent of the Class B equity, or 94.6 million shares, owing to its $200 million investment in 2009, plus an additional $500 million in 2011. DST has also been buying Facebook shares from existing shareholders, allowing some to cash out their equity. It also has 36.7 million Class A shares, or 31.4 percent.

Goldman Sachs has a sizable 66-million share slice of Class A shares, or 56.3 percent. Last year, it was involved in the $1.5 billion round that included DST.

There’s also a batch of individuals with single-digit stakes and smaller ones of note.

Dustin Moskovitz: The Facebook co-founder owns 7.6 percent of the company or 133.8 million Class B shares.

Zuckerberg’s father, Edward Zuckerberg, a dentist, was rewarded with two million Class B shares in consideration for his providing early start-up capital to his son in 2004 and 2005. He was given an option to purchase the shares, but the option expired a year after it was given to him, without his exercising it. The board of directors — minus Mark Zuckerberg — issued the 2 million shares to Glate LLC, a company controlled by the elder Zuckerberg.

There are also a few names of note who don’t appear in the filing:

Microsoft had bought a stake amounting to 1.6 percent, stemming from its $240 million investment in 2007, which included a strategic alliance for advertising. Its stake, now likely less, is not mentioned in the filing.

Eduardo Saverin, the Brazilian co-founder, also has a stake worth a few points, but he is not mentioned in its cap tables.

And other VC investors, Greylock Partners and Meritech Capital Partners, are barely mentioned as well. T. Rowe Price owns 6 million Class A shares, or 5.2 percent, as well as 12.1 million Class B shares.

The filing shows that the top five highest compensated employees are:

Mark Zuckerberg’s base salary is $500,000 a year. Effective January 1, 2013, his salary will be reduced to $1 per year. He has options to buy 120 million additional shares of the class B common stock at a strike price of six cents a share, which expires in November of 2015.

COO Sheryl Sandberg made $382,000 in salary and bonuses in 2011 and received $30.5 million in stock awards. She has options to buy 4.7 million shares, of which 3.5 million have a strike price of $10.39, and 1.2 million a strike price of $15. Sandberg already holds 1.9 million shares of Class B common shares and holds 39.3 million restricted stock units, too.

David Ebersman, the quiet CFO whom AllThingsD profiled yesterday, made $382,000 in salary and bonuses and has 2.2 million Class B shares and 7.5 million RSUs.

Mike Schroepfer, vice president of engineering, made $334,000 in salary and bonuses last year. He holds 2.1 million in Class B shares and 6.1 million RSUs.

VP and general counsel Theodore W. Ullyot also makes $275,000 per year and is eligible for a $400,000 annual retention bonus during the first five years of his employment, through 2013. He has about 1.9 million shares and exercisable options and holds 3.8 million RSUs.

Then, there are Facebook’s outside directors: Venture capitalist Marc Andreessen; Erskine Bowles, the former White House Chief of Staff under Bill Clinton; Breyer; Washington Post CEO Don Graham; Netflix CEO Reed Hastings; and Thiel. Each were paid $16,700 in fees for sitting on the board. Bowles got 601,400 shares, while Hastings got 593,400 shares.

Andreessen also has 5.3 millon RSUs that vest over four years. Graham has one million RSUs. Bowles and Hastings also each have 20,000 RSUs.

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As has been widely reported, well-known TechCrunch columnist and Silicon Valley journalist Sarah Lacy has a new gig: Running her own new tech news site, which debuts today.

(She’s pictured here with another recent adorable start-up of hers, named Eli.)

Not so widely reported? The site, called PandoDaily.com, will feature three of TechCrunch’s most high-profile former bloggers: Michael Arrington, M.G. Siegler and Paul Carr.

That’s right, Lacy is Arrington’s boss this time around — even though his CrunchFund venture firm will also be an investor, in a funding round of more than $2 million for PandoDaily.

Other investors — whom Lacy described as “people I like and respect” — include a panoply of tech movers and shakers, including personal investments from Marc Andreessen, Peter Thiel, Matt Cohler, Jeff Jordan, Josh Kopelman, Zach Nelson, Andrew Anker, Saul Klein, Tony Hsieh and Chris Dixon, as well as seed investments from Greylock Partners, SV Angel, Lerer Ventures, Accel Partners and Menlo Ventures.

There will certainly be questions about all these funders who are also topics of PandoDaily’s posts, which Lacy acknowledged. She said the large number of funders was calculated so that none had undue influence.

Of course, many in Silicon Valley will be watching her carefully for any conflicts of interest or punches pulled. Lacy insisted that there will not be a problem and joked that she will definitely not become a VC, referring to the controversy around Arrington becoming one while at TechCrunch.

That issue blew up like a Roman candle, of course, leaving everyone with powder burns — I called the incident a “giant, greedy, Silicon Valley pig pile.”

Interestingly, Lacy did manage to stay out of the spotlight (she was, in fact, having her baby during the worst of the controversy, which was likely more painful).

Ignoring the delicious epic revenge part of this on AOL — which bought TechCrunch and then promptly presided over a tech version of the War of the Roses (and is, ironically, an investor via CrunchFund) — PandoDaily will focus on start-ups in Silicon Valley and everywhere else that homegrown spirit of innovations reaches.

Here’s a screenshot of the cleanly designed and handsome site:

In an inaugural post, titled ““Why I Started PandoDaily,” Lacy compared the site to a colony of trees in Utah, saying, “We have one goal here at PandoDaily: To be the site-of-record for that startup root-system and everything that springs up from it, cycle-after-cycle.”

Which is kind of like TechCrunch, which she left earlier this year.

“This is not TechCrunch 2.0,” Lacy said to me in an interview last week. “But, of course, we will be compared to TechCrunch.”

Of course, especially because of the presence of its star lineup on PandoDaily — who will write regularly, along with an initially small staff of other writers — and also its plans for conferences and other gatherings.

(An AOL source, by the way, said there were no contractual noncompete issues for PandoDaily to worry about.)

Here’s a longish interview I did about PandoDaily with Lacy, who has written two books focused on entrepreneurs, worked at Businessweek and was founding co-host of Yahoo Finance’s daily show “TechTicker.”

She talks about the site’s unusual name, her wrangling over leaving TechCrunch, and the prospect of now running her own show.

Welcome back, Sarah (and call me if you need help with those dudes, as we have wrangled before).

Here’s the video:

]]> http://allthingsd.com/20120116/sarah-lacy-debuts-new-tech-site-pandodaily-and-guess-whos-working-for-her-video/feed/ 0 http://allthingsd.com/20111228/get-your-zombie-eaten-brain-ready-for-some-big-think-tech-books/ http://allthingsd.com/20111228/get-your-zombie-eaten-brain-ready-for-some-big-think-tech-books/#comments Wed, 28 Dec 2011 15:18:04 +0000 Kara Swisher http://allthingsd.com/?p=157560

First off: I can reassure all my readers that I will not be coming out with an opus on Yahoo’s turmoil in 2012. Nor rounding out a trilogy of books on AOL in 2013, for that matter, full of lessons learned and bridges burned.

But that’s not true for other players in Silicon Valley, including three sure-to-be prominent books coming out in the next three months.

First off, on Jan. 25, will be the work of Fortune magazine writer Adam Lashinsky, who turned his cover story on the inside workings of Apple into a book called … “Inside Apple.”

The subtitle, “How America’s Most Admired — and Secretive — Company Really Works,” promises the “secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.”

Apparently, we’re all about to find out about concepts like the “DRI” — or assigning a Directly Responsible Individual to every task (which I call DYS, or Do Your Story, here at AllThingsD); and the Top 100, “an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs.”

Sadly, not anymore on that retreat, but I am still looking forward to reading more about the management techniques of the late tech visionary.

On Valentines Day, well-known VC, entrepreneur and Start-Up Whisperer Reid Hoffman’s book with co-author Ben Casnocha also comes out, touting lessons from Silicon Valley.

Titled “The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career,” it is described as a “blueprint for thriving in your job and career in today’s challenging world of work by applying the lessons of Silicon Valley’s most innovative entrepreneurs.”

Let’s hope it’s not the dudes from Color handing out the advice!

According to the authors, “the key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you.”

If I were a start-up, I would sell virtual doughnuts. Hey Reid, gimme a badillion dollars!

Finally, on March 12, the grumpy investor Peter Thiel teams with entrepreneur Max Levchin and chess grandmaster Garry Kasparov for “The Blueprint: Reviving Innovation, Rediscovering Risk, and Rescuing the Free Market.”

It’s funny that they, and also Hoffman, are using the hopelessly analog term “blueprint,” but I like the retro feel.

No surprise, Thiel’s posse is unhappy with the pace of innovation, presumably underwhelmed by “Plants vs. Zombies” compared to the internal combustion engine.

“Challenging the notion that we are living in an age of technological progress, three of the world’s most original thinkers demonstrate that we have become a risk-averse society, hobbled by tort laws and government regulations, short-term financial thinking, and mind-numbing complacency,” the book’s description reads. “Eager to end ‘paper entrepreneurialism’ and avoid another financial meltdown, they propose that we expand research and development in breakthrough ‘disruptive technologies,’ create millions of jobs through science-based engineering and genuine innovation, shore up our crumbling infrastructure, stop squandering money on misspent ‘horizontal education,’ and restore financial discipline.”

Phew! And here I was very pleased that I can Instagram filtered pictures of my dinner last night around the world.

In any case, before the zombies arrive to steal them, get your brains ready to think big thoughts.

]]> http://allthingsd.com/20111228/get-your-zombie-eaten-brain-ready-for-some-big-think-tech-books/feed/ 0 http://allthingsd.com/20111215/salesforce-gets-into-the-hr-cloud-with-rypple-acquisition/ http://allthingsd.com/20111215/salesforce-gets-into-the-hr-cloud-with-rypple-acquisition/#comments Thu, 15 Dec 2011 23:59:18 +0000 Arik Hesseldahl http://allthingsd.com/?p=154284 Another company that builds human resources software that runs in the cloud has just been acquired, and the buyer is Salesforce.com.

Salesforce just announced that it is buying Rypple, an oddly-named outfit that specializes in performance management and goal-setting. It’s a cloud-based platform for giving employees feedback on how well they do their jobs, and which attempts to make the annual performance-review process — dreaded by so many employees and managers — less, well, dreadful.

Salesforce says in its press release that it plans to relaunch Rypple under the name Successforce, which to me sure sounds a lot like SuccessFactors, the cloud-based HR software outfit that software giant SAP acquired earlier this month for $3.4 billion. That makes the third acquisition of a cloud-based software firm in recent months. Oracle, you’ll remember, acquired RightNow for $1.2 billion in October. Expect a new round of speculation around other companies in the space, chief among them Taleo, whose stock has picked up considerably since the SuccessFactors deal, but which was down today.

Rypple’s customers run the gamut: Facebook is mentioned as one of them in the press release; Spotify was named as another in a Wall Street Journal blog post earlier this week. Jive Software, a social enterprise software outfit that IPOed this week, is another.

Financial terms haven’t been disclosed, but Rypple’s investors include Bridgescale Partners and EdgeStone Capital Partners, as well as several individual investors, including Peter Thiel, the PayPal founder.

Salesforce’s statement follows; below that is a short video explaining what Rypple does:

Salesforce.com Signs Definitive Agreement to Acquire Rypple — First Step Toward Human Capital Management for the Social Enterprise

Acquisition marks salesforce.com’s first step into Human Capital Management

Rypple’s next generation social performance management app to be re-launched as “Successforce”

New HCM business unit to be run by John Wookey

Rypple to extend value of existing salesforce.com products

Hundreds of companies like Facebook, Gilt Groupe, and Spotify embrace Rypple’s new social model to empower teams to share goals, recognize great work, and improve performance

SAN FRANCISCO, Dec. 15, 2011 — Salesforce.com [NYSE: CRM], the enterprise cloud computing company (http://www.salesforce.com/cloudcomputing/), today announced it has entered into a definitive agreement to acquire Rypple, a cloud-based social performance management company. The acquisition signifies salesforce.com’s entry into the human capital management (HCM) market for the social enterprise. Salesforce.com plans to re-launch Rypple as “Successforce” and create a new HCM business unit, which will be run by John Wookey. Rypple’s unique social technologies will also extend the value of salesforce.com’s existing core products. The transaction is expected to close in salesforce.com’s fiscal first quarter ending April 30, 2012, subject to customary closing conditions.

Comments on the News
• “Salesforce.com and Rypple share a vision for extending the social enterprise to transform the way we work,” said Marc Benioff, chairman and CEO, salesforce.com. “The next generation of HCM is not just about a cloud delivery model, it’s about a fundamentally better way to recruit, manage and empower employees in a social world.”
• “Our social enterprise strategy continues to accelerate, and is at the root of the broad-based transformation and innovation we are seeing from customers today,” said John Wookey, executive vice president, advanced applications, salesforce.com. “With the launch of Successforce, salesforce.com plans to revolutionize HCM starting with an exciting social performance management app that will delight millions of employees around the world.”
• “We chose Rypple to be the core of Facebook’s employee performance management platform because it’s designed from the ground up to be social,” said Tim Campos, CIO, Facebook. “We are delighted to see it become part of salesforce.com’s social enterprise strategy.”
• “Rypple was designed from the start to be fun, social, and mobile — an app that can delight managers and employees in entirely new ways,” said Daniel Debow, co-CEO and co-founder, Rypple. “As the leading social enterprise company with more than 100,000 customers worldwide, salesforce.com will allow us to not only strengthen our offering for the hundreds of high-performing organizations that use Rypple today, but also scale it to reach many more.”
• “We took the science of team performance and applied the collaborative, transparent, and real-time power of social networks to create a completely new model for managing people and the work they deliver,” said David Stein, co-CEO and co-founder, Rypple. “Salesforce.com gives us the opportunity to apply our expertise and extend our vision for Rypple with Successforce.”

Salesforce.com Redefines HCM for the Social Enterprise
Traditional HCM software that many businesses use today was designed 30 years ago for personnel departments whose goal was to minimize the cost and risk of employing people. While HCM software hasn’t changed in decades, the way people work has radically changed.

Today’s workforce demands new performance and leadership tools that are completely transparent and allow employees to be connected to their company’s mission and each other. Social enterprises and progressive HR leaders are embracing apps like Rypple, which focus on the inherent social nature of performance management — goal setting, feedback, recognition and continuous dialogue — to help employees align more effectively around the company mission.

The acquisition of Rypple and its planned re-launch as Successforce signify salesforce.com’s entry into the HCM market. The company plans to expand into other areas with a new social model that will revolutionize the way companies recruit talent, build teams, empower employees and achieve results.

The new HCM business unit, including Successforce, will be led by John Wookey, salesforce.com’s executive vice president of advanced applications. Wookey comes to salesforce.com with more than 20 years of experience in enterprise software, including senior leadership positions at Oracle and SAP.

Extending the Value of Salesforce.com’s Existing Products
A social revolution is taking place today. The number of social networking users has surpassed e-mail users. Nearly a quarter of all time spent online is spent on social networks like Facebook. People access the Internet more from mobile devices than from desktops. Today, companies must change the way they collaborate, communicate and share information with customers and employees to stay competitive. Salesforce.com is helping companies meet the challenge of this social revolution with its social enterprise strategy.

With this acquisition, salesforce.com will embed some of Rypple’s next-generation features into its existing products. For example, people will be able to thank colleagues, win badges and provide recognition – all from within Salesforce Chatter. And customers of core Salesforce products — the Sales Cloud, Service Cloud, and Force.com platform — will be able to connect with new employee feedback tools to help drive business goals and power the future of their employee social networks.

Rypple: Pioneers of Social Apps
Founded in 2008, Rypple pioneered a new approach to performance management — one that empowers managers and their teams to learn faster and perform better. Rypple is a social performance app built for the way we work today — in real time. With Rypple, teams can share key priorities and get the continuous feedback, coaching, and recognition they need to consistently achieve their goals, making performance management painless and effective. Hundreds of companies including Facebook, Gilt Groupe, and Spotify use Rypple’s social performance app, which is based on 50+ years of behavioral science, focusing on what really keeps people passionate about their work.

Details Regarding the Proposed Acquisition
The transaction is expected to close in salesforce.com’s fiscal first quarter ending April 30, 2012, subject to customary closing conditions. The transaction is not expected to have a material impact on revenue for FY13. Salesforce.com will initiate EPS guidance for fiscal 2013 on its fourth quarter conference call in February.

About Rypple
Rypple is web-based social performance management software that helps managers and employees improve performance through social goals, continuous feedback and meaningful recognition. Designed to build a transparent, results-driven work culture, Rypple replaces the traditional performance review with an easy, social and collaborative approach so people know where they stand and are accountable for achieving their goals. Hundreds of high-performing organizations use Rypple, including Facebook, Gilt Groupe, Kobo, Mozilla and Rackspace. Founded in 2008, Rypple is funded by Bridgescale Partners, Edgestone Capital Partners, Peter Thiel and a veteran team of angel investors. Learn more at www.rypple.com.

]]> http://allthingsd.com/20111215/salesforce-gets-into-the-hr-cloud-with-rypple-acquisition/feed/ 0 http://allthingsd.com/20111121/qotd-peter-thiel-invests-in-silver-linings/ http://allthingsd.com/20111121/qotd-peter-thiel-invests-in-silver-linings/#comments Mon, 21 Nov 2011 11:36:31 +0000 Peter Kafka http://allthingsd.com/?p=146107

There is a very cathartic crisis that’s gone on, and it’s not clear where it’s going to go. But at least everyone knows things are rotten. We’re in a much better place than when things were rotten and everyone thought things were great.

Facebook investor and futurist Peter Thiel, profiled in the New Yorker (article only available online to subscribers)

]]> http://allthingsd.com/20111121/qotd-peter-thiel-invests-in-silver-linings/feed/ 0 http://allthingsd.com/20111013/knewton-raises-33m-for-remixing-online-learning/ http://allthingsd.com/20111013/knewton-raises-33m-for-remixing-online-learning/#comments Thu, 13 Oct 2011 12:00:55 +0000 Liz Gannes http://allthingsd.com/?p=131765 Knewton, the educational content “remixer” that adapts its courses to each student (you could say it learns about the learner), has raised $33 million led by Founders Fund and Pearson. The three-year-old company’s new funding is particularly notable for its large size and because Founders Fund Managing Partner Peter Thiel is an outspoken critic of traditional higher education.

]]> http://allthingsd.com/20111013/knewton-raises-33m-for-remixing-online-learning/feed/ 0 http://allthingsd.com/20111001/vcs-unite-chamath-palihapitiya-decries-airbnbs-recent-112m-funding-for-excessive-founder-control-and-cashout-in-email/ http://allthingsd.com/20111001/vcs-unite-chamath-palihapitiya-decries-airbnbs-recent-112m-funding-for-excessive-founder-control-and-cashout-in-email/#comments Sat, 01 Oct 2011 20:39:03 +0000 Kara Swisher http://allthingsd.com/?p=127222

Here’s some electric weekend reading for those interested in the push and pull between venture investors and start-ups in the frothy Web 2.0 environment.

In an email to Airbnb CEO and co-founder Brian Chesky (which I obtained, embedded below), former Facebook exec Chamath Palihapitiya, who now runs an investment fund called the Social+Capital Partnership, is passing on participating in the recent $112 million round for the hot online rental site that was announced in July.

The deal — which values the company at $1.2 billion — has not officially closed yet, but includes venture firms such as DST Global, Andreessen Horowitz and others. Previous investors include Sequoia Capital.

Palihapitiya confirmed to me that it was his email and that his possible investment in Airbnb was small.

That said, his concerns center on how much voting control of new investors’ preferred shares the founders have in the latest round and also a $22.5 million cashing out, $21 million of which is going to those founders.

Another $9.6 million is being used to buy secondary stock from current Airbnb shareholders, who have to render parts of their vested stakes for the money.

Such wrangling between investors and entrepreneurs is not uncommon in Silicon Valley these days, as ever-dumber money chases ever-more-powerful geeks. But Palihapitiya’s email is a smart, reasonable and well-written argument to stop the madness.

According to sources close to Airbnb, the numbers that he refers to below are accurate, as is what appears to be an unusual level of voting control by its founders. Presumably, it is to protect the company from possible future sales on the secondary markets and to keep control with its founders as the number of investors grows.

In any case, the Palihapitiya email to Chesky is well worth the read (I have removed email addresses as a courtesy):

From: Chamath Palihapitiya
Date: Sat, 1 Oct 2011 11:16:05 -0700

To: Brian Chesky

Subject: Airbnb financing…

Brian,

Cc Marc, Reid, my deal team

Thanks again for giving me the chance to participate in your latest financing. I had a chance to review the docs at length yesterday and I wanted to follow up as, quite honestly, I’ve never seen a deal like this over ~60 investments I’ve done and I’m pretty concerned.

I’m all for getting the best valuation you can, minimizing dilution and maximizing control. We did this brilliantly at Facebook…all of our financings (except our first $$$ from Peter Thiel) were done not out of necessity but opportunity. As such, our investors had virtually no control and it resulted in a much better outcome. As we’ve discussed, I generally don’t believe investors add much to a success story and so minimizing their impact is a great strategy when you are onto something that is working.

This said, while several of these concepts are reflected in the current deal, there is one big thing that I am fundamentally against and violates my principles and will prevent me from participating in your round. When I saw that you guys were taking $31M out of the company, I didn’t think much of it as I just assumed it would entirely be via a secondary sale.

But as I understand the deal, it seems that you are doing only $9.6M in secondary and $22.5M as a dividend to common (of which $21M goes to you and your co-founders). I am really uncomfortable with this and don’t think its in the spirit of building a good, long term business. Effectively, it is a strategy that allows you guys to take money out of the business and not dilute yourself — I’m not sure why this is such a big deal when you guys are almost 90% vested and the financing is at $1.2B where your dilution is marginal. Further, it excludes many of the employees that probably have helped you and your co–founders get the company to this place as most of these folks probably don’t have any stock but have unexercised stock options and thus won’t get a dividend.

My basic principle on this stuff is that if you want liquidity, that’s fine, but you should make it available to everyone. Otherwise, no one should get it. Your current deal is the farthest away from this principle that I’ve seen in a while…this strategy has been done once before — at Groupon. We can see how “well” they are doing and how short term the investor community is now viewing their motives. I really think you can do better than this…and that you are better than this.

Separately, when you look at successful tech companies, it seems that dividends are an approach used by cash rich operations to distribute excess earnings — in fact, the most successful, cash rich tech company in the world, Apple, hasn’t issued a dividend and they have more than $75B in cash! Again, while I think Airbnb will be a good company, this is nowhere near the truth now — you guys still need to scale and build this thing for the future.

I really think you are onto something but I would implore you to not take the easy way out. Treat your employees the same as you’d treat yourself. Do things that you will be proud of and can defend to anyone including your Board, employees, prospective hires etc. In such a competitive hiring market, you are competing with not just your obvious competitors, but also any successful tech company who is also looking for great talent. A principle that treats your employees as well as you’d treat yourself is a huge strategy for differentiation, retention and long term happiness of the exact types of people you will need to be successful. In contrast, if you are viewed as self-dealing and shady, it will only hurt your long term prospects…

In summary, I’m passing on this financing because I strongly disagree with what’s going on. I’m not sure who advocated this approach but I did mention this to Reid [Hoffman, another Airbnb investor via Greylock Partners] last night and he was of a similar mind to myself and surprised this was the approach being taken. If you want some good advice — I would ask that you consider pinging him about different ways to think about going about the liquidity portion.

If you change your mind on how to close this financing, let me know and I’d love to reconsider. Otherwise, good luck and lets keep in touch.

Take care,

Chamath

]]> http://allthingsd.com/20111001/vcs-unite-chamath-palihapitiya-decries-airbnbs-recent-112m-funding-for-excessive-founder-control-and-cashout-in-email/feed/ 0 http://allthingsd.com/20110908/terror-fighting-start-up-palantir-technologies-just-raised-68-million-but-from-whom/ http://allthingsd.com/20110908/terror-fighting-start-up-palantir-technologies-just-raised-68-million-but-from-whom/#comments Thu, 08 Sep 2011 22:16:54 +0000 Arik Hesseldahl http://allthingsd.com/?p=118843 Few tech start-ups have a more mysterious brief than that of Palantir Technologies. I first encountered the company while still working for Businessweek and I’ve tried to keep track of it since.

That’s not easy. Given what it does — develop software that essentially helps government intelligence agencies root out and track terrorists and other criminals with sophisticated data analysis technology — it’s generally known for keeping its mouth shut. Its name is taken from the mystical seeing stones in the “Lord of the Rings” novels.

The company takes huge reams of data and subjects it to analysis to find connections between people and entities, and to find patterns that aren’t obvious. It has been used to track suicide bombers in Iraq and to sniff out abuse of government stimulus money in the U.S., and naturally most of its business is with the government, though banks, always on the lookout for fraud, are also said to be enthusiastic customers.

Yesterday, Palantir reported in a filing with the U.S. Securities and Exchange Commission that it had just raised $68 million in funding, though, as is usually the case with Form D, the filing doesn’t say who it came from. This, of course, would come on top of $50 million that TechCrunch reported it had raised in May, and another $90 million it raised in June.

The idea for what became Palantir emerged out of antifraud work at PayPal, but then grew into something bigger. PayPal alum and Facebook investor Peter Thiel talked Alex Karp (pictured) into the idea of building it into something that could root out terrorists. Thiel and his Founder’s Fund led a $12 million funding round in 2006, some of which came from the CIA’s In-Q-Tel. Thiel led another round in 2008.

I’ve got a call in to Palantir and hope to find out more behind the details in this filing, and will update the post if I hear from them. Until then you can watch Karp’s interview on “Charlie Rose” from 2009, and a Peter Thiel interview with The Wall Street Journal from last month.

]]> http://allthingsd.com/20110908/terror-fighting-start-up-palantir-technologies-just-raised-68-million-but-from-whom/feed/ 0 http://allthingsd.com/20110908/what-bad-economy-three-big-silicon-valley-vcs-poised-to-haul-in-2b-in-new-fund-raises/ http://allthingsd.com/20110908/what-bad-economy-three-big-silicon-valley-vcs-poised-to-haul-in-2b-in-new-fund-raises/#comments Thu, 08 Sep 2011 13:15:21 +0000 Kara Swisher http://allthingsd.com/?p=118408

Three of Silicon Valley’s more prominent venture firms — Khosla Ventures, Redpoint Ventures and the Founders Fund — are nearing the closing of new funds that will total almost $2 billion.

This despite a bad economy, turbulent markets and lackluster venture returns of late. That said, limited partners looking for an investment edge apparently seem to still be adding more dough to the VC kitty.

Sources familiar with the fundings, in fact, said the raises have been much easier than previous ones.

Khosla has raised almost $2.4 billion since 2009, including $1.3 billion in 2010. Its fourth is now nearly completed, at just under that, which the firm had previously signaled in regulatory filings it planned to raise.

The third fund has been spent on cleantech companies, but also on early-stage high-profile Internet start-ups such as Square.

Redpoint will focus its fund — which sources said was $400 million — on growth opportunities.

Its last fund in 2010 was $400 million, too. It has invested that money in start-ups, such as Jumptap, Kabam and Pure Storage.

Lastly, the Founders Fund — with high-profile partners Peter Thiel and Sean Parker — is aiming at a $350 million fund with a $150 million “cushion” to raise more. Its last fund of $250 million was raised last year.

Founders Fund has recently made investments in Path, Azumio and Topsy.

]]> http://allthingsd.com/20110908/what-bad-economy-three-big-silicon-valley-vcs-poised-to-haul-in-2b-in-new-fund-raises/feed/ 0 http://allthingsd.com/20110803/airy-lands-1-5m-for-educational-games-and-the-peter-thiel-foundation-does-a-happy-dance/ http://allthingsd.com/20110803/airy-lands-1-5m-for-educational-games-and-the-peter-thiel-foundation-does-a-happy-dance/#comments Wed, 03 Aug 2011 12:01:23 +0000 Drake Martinet http://allthingsd.com/?p=105717 Palo Alto-based education game maker Airy Labs has raised $1.5 million from Foundation Capital, Google Ventures, and Playdom co-founder Rick Thompson.

The funding comes after a $100,000 fellowship grant to Airy’s founder, Andrew Hsu, from Peter Thiel’s much-publicized and politicized “20 under 20″ grant program, in which the PayPal co-founder paid 20 young entrepreneurs to leave or forgo college in favor of starting companies.

The announcement also makes Hsu the first alum of Thiel’s program to get a business idea venture funded.

Airy’s mission, according to Hsu, is to “make games that parents can feel good about handing to their kids … and that don’t suck.”

The games, which will initially teach English, math and memory building, will be targeted at the 5 to 13 age range, which is coincidentally about the same age Hsu was when he started studying neuroscience at the University of Washington.

It’s somewhat ironic that the first funded Thiel fellow has spent almost half his life in college.

While Hsu said that Thiel’s cash was “nice to have,” he said he knew he’d have to raise a lot more to build out his vision for cross-platform learning games.

Hsu said Airy’s first products would be offered initially on Apple’s iOS and Google’s Android platform, with the hope that the games will evolve “into a larger platform where social learning can take place.”

]]> http://allthingsd.com/20110803/airy-lands-1-5m-for-educational-games-and-the-peter-thiel-foundation-does-a-happy-dance/feed/ 1 http://allthingsd.com/20110701/the-zynga-ipo-who-owns-what-who-makes-what/ http://allthingsd.com/20110701/the-zynga-ipo-who-owns-what-who-makes-what/#comments Fri, 01 Jul 2011 20:10:52 +0000 Arik Hesseldahl http://allthingsd.com/?p=93857 Having teased the markets and numerous reporters for several days, online gaming company Zynga finally dropped its S-1 filing with the U.S. Securities and Exchange Commission just as the nation was getting ready for the long July 4 holiday weekend.

The plan is to raise as much as $1 billion at an implied valuation of $10 billion, though The Wall Street Journal, citing people close to the situation, says the offering could raise as much as $2 billion and value the company at $20 billion. The company didn’t give a price range but said it had 562.5 million shares of Class B common stock as of March 31, plus an additional 20.5 million shares of class C stock.

The big number that everyone is going to focus on is the value of the $43 million compensation package going to executive VP and former Myspace CEO Owen Van Natta. That includes nearly $29 million in options and more than $14 million in stock awards. His base salary is $77,000 a year and he earned a $48,000 bonus is 2010.

Behind Van Natta was Steve Chiang, co-president of games, whose total compensation was north of $28 million, including $25.7 million in stock and a $2.9 million bonus. The bonus included more than $600,000 in a relocation bonus, the filing says.

Another big earner is CFO David Wehner, whose package is worth $18 million, $16 million coming from stock awards and $1.8 million paid in a bonus. Half a million of that was a retention bonus.

So who owns what? Founder and CEO Mark Pincus owns a big piece of the action. The filing shows he owns 91.4 million shares, or about 16 percent, of the Class B stock, and 20.5 million shares of the Class C stock. Both classes of stock are convertible into Class A common shares. Assuming the Journal’s sources are right and Zynga is worth $20 billion, then Pincus’s stake should be worth $3.2 billion on the Class B shares alone. (I’m not sure exactly how the Class C shares work into the calculation, but Pincus is the only one who has any, except for a block of 5.3 million shares that were sold to a bunch of mutual funds let by Morgan Stanley.)

Pincus, incidentally, is not only founder and CEO, but also Zynga’s landlord. The filing shows that the company leases office space he owns and paid him $500,000 in 2009 and $400,000 in 2010. The lease puts the current rent on the office space at $28,000 a month. Zynga also reimbursed Pincus $25,000 in 2009 and $120,000 in 2010 for the use of his personal plane, on occasions where he uses it for business travel.

Venture Capital firm Kleiner Perkins holds 11 percent, or slightly more than 64 million, of the Class B common shares. That works out to a stake worth $2.2 billion, assuming the $20 billion valuation.

Other venture funds with a piece of Zynga: Institutional Venture Partners, which owns 34.3 million shares, or 6.1 percent of the equity, worth $1.2 billion. Foundry Venture Capital and Avalon Ventures also have 6.1 percent of equity, or another $1.2 billion each. Union Square Ventures has a stake worth 5.5 percent, or $1.1 billion. And Russia’s DST Limited has a stake at 5.8 percent, worth $1.16 billion.

The filing says that Zynga has raised $845 million in three rounds of funding, though the filing makes it look like some rounds were closed in smaller increments. Other funds and individuals known to have invested — but not listed as major shareholders in the filing — include Andreessen Horowitz, the Pilot Group, Tiger Global Management, and Peter Thiel, head of Clarium Capital, according to its Web site.

Reid Hoffman, the former LinkedIn CEO who’s also a Zynga director, has 3.1 million shares, which amounts to less than 1 percent of the equity, though elsewhere in the filing, the value of stock awards as a director is valued at $9.5 million, assuming a grant price of $6.435 per share on the date of the grant.

Related posts

• The Zynga IPO: Who Owns What, Who Makes What
• Zynga Has Raised $845 Million in Capital, But No Mention of Google as an Investor
• The Zynga-Facebook Codependency Becomes More Clear
• Here’s the Zynga S-1 to Play With (Get It?!?)
• Zynga Finally Files for IPO to Raise $1 Billion
• Day 3: Zynga Holds Tech Reporters Hostage in Endless IPO Watch
• What to Expect When You’re Expecting a Zynga IPO (Insider Selling, Natch!)
• A Sneak Peek at Zynga’s IPO: How to Turn Virtual Goods Into Real Money
• Exclusive: Zynga About to File for IPO
• Zynga Full Coverage

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