A new Pew survey of more than 2,200 U.S. adults shows that 70 percent of all cellphone owners and 86 percent of smartphone owners say they’ve used their phones in the past 30 days to access immediate information, solve a problem or get help in an emergency.

The fact that cellphones and smartphones are being used as need-it-now devices really isn’t that surprising, since they put the world’s trove of information in our pockets. What’s more interesting is how those situations are categorized — something the mobile ad industry might want to pay heed to.

The majority of those surveyed — 41 percent — say they’ve used their phones for the basic task of coordinating meetings or get-togethers.

That outweighs the number of people who say they’ve used their phones to look up a restaurant (30 percent), check sports scores (23 percent) and get transit information (20 percent).

Less than one-fifth of those surveyed said they’ve used their phone in an emergency situation in the past 30 days, which is probably a good thing.

Another interesting tidbit: Despite the fact that slightly more women than men now own smartphones, as my AllThingsD colleague Ina Fried reports, men who own mobile phones are more likely than women to look up information during an argument. Some 31 percent of men admit to doing this, compared with 22 percent of women.

Could this be because women are less likely to experience memory loss? Just saying …

(Image courtesy of Flickr/Brenderous)

And texting is increasingly becoming the communication application of choice for teens, while actually talking on the phone is on the decline.

The not-entirely-surprising data comes from the latest Pew Internet Research Center report, which included responses from nearly 800 U.S. teens, ages 12 to 17.

The study showed that the average number of texts sent by teens of all ages on a typical day rose from 50 a day to 60 a day between 2009 and 2011. Older teens, ages 14 to 17, showed an even greater increase, from a median of 60 texts a day in 2009 to a hundred texts a day in 2011.

And while 30 percent of teens said in 2009 that they used a landline to speak with friends, only 14 percent now say they talk on a landline daily. A third say they never use a landline (the study didn’t seem to offer data on those who asked, “What’s a landline?”). Even talking to friends on cellphones is edging down, from 38 percent in 2009 to just 26 percent in 2011.

Interestingly, though, the biggest texters were also the heaviest talkers, signaling that teens who are into their cellphones … are really into their cellphones.

In general, more teens now own some type of mobile device. Some 77 percent of U.S. teens now own some kind of cellphone, up 2 percent from a couple years ago. There’s no real difference in gender, it turns out, with boys and girls equally as likely to own cellphones, but younger boys — ages 12 and 13 — are the least likely to be early (early) adopters of cellphones.

Most teens are still using basic phones: Some 23 percent of those surveyed own smartphones, compared to 54 percent who own basic cellphones. But the patterns are shifting increasingly toward smartphones, especially among older teens.

Of course, the apple doesn’t fall far from the tree: Just under half of U.S. adults now own smartphones, according to this recent report, outnumbering adults who own feature phones by 5 percent.

The new Pew study also shows that teens with parents who have higher education levels are more likely to own cellphones; teens in the ’burbs and teens who are very active on social media are also more likely to have mobile devices, Pew reports.

(Photo courtesy of Flickr/Ei Katsumata)

In one month, Pew study participants “Liked” other people’s Facebook content an average of 14 times, and had their own Facebook content “Liked” 20 times. They sent nine personal messages, and received 12. Twelve percent of them tagged friends in photos, and 35 percent were themselves tagged in at least one photo. Forty percent made a friend request, and 63 percent received one. Every category showed that same pattern.

This probably isn’t surprising if you’ve heard of the “80:20 rule,” or something similar, where the minority of any group generates the majority of activity. Thus, the majority of the group is on the receiving end.

Pew finds that 20 to 30 percent of people on Facebook are “power users” — meaning they perform these various social networking activities at a higher rate, often on a daily basis.

(Interestingly, these power users tend to specialize in one particular Facebook activity. Some people are power- “Likers” and others are power photo-taggers.)

Pew’s findings are based on getting direct access to 269 Facebook users’ accounts, with their permission.

Admittedly, that’s not an enormous sample, but here are some other findings about the frequency with which Facebook users perform various actions:

• On average, users make seven new Facebook friends per month; they initiated three requests and accepted four.
• 80 percent of friend requests that are initiated are accepted.
• Women average 11 updates to their Facebook status per month, while men average six.
• On average, Facebook users contribute about four comments/”Likes” for every status update that they make.
• Less than five percent of users hid content from another user on their Facebook feed.

Pew also didn’t find much evidence of Facebook fatigue among those who chose to be in its study. People who had been on Facebook for longer, and people who had more Facebook friends, tended to “Like,” post, tag and comment more.

But here’s a cautionary note, for those who wish to restrict their personal content within a relatively close network of people. Many Facebook users choose to share content using the “friends of friends” option. The median Facebook user, according to the Pew sample, has 31,170 friends of friends. That’s a ton!

What’s more, the average Facebook user — which includes some people who have enormous networks of people that are not densely connected to each other — reaches 156,569 people with the “friends of friends” setting.

Please see the disclosure about Facebook in my ethics statement.

The share of U.S. adults who own tablet computers nearly doubled from 10 percent to 19 percent between mid-December and early January, while the same growth spike also applied to e-book readers, which also jumped from 10 percent to 19 percent over the same period. The driving force behind the surge in ownership, Pew said, was the relatively low cost of tablets like the $199 Kindle Fire and the $249 Barnes & Noble Nook tablet, as well as the price of some e-readers dropping below $100.

The new data comes after a period — from mid-2011 into the fall — in which there wasn’t a lot of change in the ownership of tablets and e-book readers, Pew said.

We already had an inkling that the Amazon Kindle Fire sold very well in its first few weeks on the market; a Barclays analyst has estimated that Amazon sold 5.5 million Kindle Fire tablets last quarter, and predicts that Amazon will sell 18.4 million Kindle Fires this year, giving Amazon half of the non-iPad tablet market.

Also not entirely surprising: Households with higher incomes bought more tablets, while women’s ownership of e-readers increased more than men’s. More than a third of those living in households earning more than $75,000 — 36 percent — now own a tablet computer, Pew said. Ownership of e-readers among women grew more than among men, from 11 percent to 21 percent; compared to a 5 percent increase for men, with just 16 percent of them owning e-readers.

Anecdotally, those cheaper tablets still are harder to spot “out in the wild” than the iPad, as my AllThingsD colleague, Peter Kafka, notes here, whereas iPads seem to be popping up everywhere, from the airport to the gym. Personally, I know a handful of female adults who got either Kindle Fire tablets or less expensive Kindle e-readers this holiday season.

The Pew report comes from the combined results of two surveys — one conducted Jan. 5-8 among 1,000 adults age 18 and older; and another, conducted Jan. 12-15 of 1,008 adults, with a margin of error of +/- 2.4 percentage points. The study is part of Pew’s research, supported by funds from the Bill and Melinda Gates Foundation, to look at how tablets and e-readers are impacting libraries.

(Photo courtesy of DJ Murdok/Flickr)

Overall, eight percent of U.S. online adults use Twitter, or six percent of the total American adult population.

The single category where Twitter has taken most hold is Hispanic Internet users, with 18 percent of them telling Pew they use Twitter. That’s compared to just five percent of white adults. Fourteen percent of 18- to 29-year-olds use Twitter, and 11 percent of urban Internet users.

Ten percent of female Internet users say they are on Twitter, while only seven percent of male users are.

Pew interviewed more than 20,000 people for the survey, which was the first Twitter-specific research it has done.

The latest official number from Twitter is 175 million global registered users.

The young company has really gotten way too into these show-and-tell events. The formula is down pat: The usual crowd of tech bloggers and mainstream media types, plus some partners, show up at Facebook’s Palo Alto, Calif., office park and wait around for an awkward amount of time. Mark Zuckerberg walks up to the front of the company cafeteria and gives unscripted remarks about how great a few new products are. Product managers come demo them, questions are asked, lunch is served.

This time, at least, the Facebook product launch is in San Francisco, where the Web 2.0 Summit kicks off a little later in the day. (Google CEO Eric Schmidt goes on stage a couple hours after the Facebook event ends.)

Certainly, worse things could happen to me than having to write about a new Facebook product. But if the company wants to make such a big deal about these launches, it should come up with some really great stuff and/or bunch it all together (see: Steve Jobs).

It’s not so much the events; it’s the products themselves. Facebook’s last few launches–coming out of a self-imposed “lockdown” period of intense product development and much overtime work by employees–haven’t knocked any socks off: A gaming platform redesign, the Places check-in tool, a revised Groups feature, a way for users to download their archive of activity on the service, the Kleiner Perkins sFund launch (which Facebook got roped into hosting), single sign-on for mobile, the beginnings of a deals platform. And there were a few launches made sans event: Facebook Questions, high-resolution photos, etc.

All these are nice enough but, at best, slow-burn products. So far, none of them dramatically impact the way the majority of users value and experience Facebook.

That’s because many of them are fringe products; for instance, Pew says only 4 percent of U.S. online adults have ever shared their location with friends using a mobile device. Surely, Facebook can raise those user numbers, but location-sharing is not a mainstream activity and won’t be for a long time.

Still, even as I am bitching, I am setting Facebook up to succeed, because email is actually a mainstream product. The company will have to come through on the feature front, but there’s a good chance tomorrow’s launch could actually matter.

We can only hope.

Please see the disclosure about Facebook in my ethics statement.

Image courtesy Flickr user Robert Scoble.

So 12 years from now our work lives will be our lives entire?

That’s an unsettling thought. But if we’re always connected, always on the grid, then what’s to stop it from coming to pass? What’s to stop “the expansion of the work to encompass all time and all space,” as Nick Carr described it in his comments to Pew researchers. A reassertion of the same boundaries we’re seeing erased, I imagine. Otherwise we may have this to look forward to…

Said Benjamin Ben-Baruch, senior market intelligence consultant and applied sociologist for Aquent: “In 2020…a myth will develop that outside of formally scheduled activities, work and play can be seamlessly integrated in most of these workers’ lives. Employers will attempt to convince us that this is a net positive for people because we will be able to blend personal/professional duties…. However the reality will be quite different. Because we can be surveilled whenever we are ‘connected’ and especially because we can be surveilled whenever we are connected using our employer-provided devices, we can and will be controlled. Our employers will gain even more control over work-time discipline and over our lives and will be able to force even more productive working hours from us. Our lives will in fact be increasingly controlled by those who provide us with the devices that will have become increasingly necessary for us in both our work and personal lives as well as those who own and control the networks and network sites that we use and visit. Some companies will try to distinguish themselves as companies that do not actually use their power to watch and control us–but most companies will do the ‘fiscally responsible’ thing of using available technology to assert control.”

You’d think that in this age of social networking and Internet stardom, ego surfing would be a near-compulsion among Web surfers. But according to the latest study from the Pew Internet & American Life Project, just 47% of Internet users have searched for themselves online (53% say they’ve searched for someone else).

Not as many as you’d expect, is it? Still, it is double the 22% that ego-surfed back in 2002. “Yes [the number's] doubled, but it’s still the case that there’s a big chunk of Internet users who have never done this simple act of plugging their name with search engines,” said Pew researcher Mary Madden. “Certainly awareness has increased, but I don’t know it’s necessarily kept pace with the amount of content we post about ourselves or what others post about us.”

Apparently not. The same study found that 61% of adults say they’re not worried about the personal information available about them online.

You’d think that in this age of social networking and Internet stardom, ego surfing would be a near-compulsion among Web surfers. But according to the latest study from the Pew Internet & American Life Project, just 47% of Internet users have searched for themselves online (53% say they’ve searched for someone else).

Not as many as you’d expect, is it? Still, it is double the 22% that ego-surfed back in 2002. “Yes [the number's] doubled, but it’s still the case that there’s a big chunk of Internet users who have never done this simple act of plugging their name with search engines,” said Pew researcher Mary Madden. “Certainly awareness has increased, but I don’t know it’s necessarily kept pace with the amount of content we post about ourselves or what others post about us.”

Apparently not. The same study found that 61% of adults say they’re not worried about the personal information available about them online.

I guess Tim Berners-Lee, the inventor of the World Wide Web, was right: Nobody even knows what Web 2.0 means.

“It was very surprising to see just how small a group uses the full potential of modern information and communication technology and just how large a group hardly uses it at all,” John B. Horrigan, Pew’s associate director for research, told the Dallas Morning News. “I read and hear so much about people who write blogs and post pictures on Flickr and watch TV on their cellphones; I expected them to be a much larger group than they actually are.”