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Phil Schiller 
99 posts and columns on Phil Schiller
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In Rare Move, Apple Goes on the Defensive Against Samsung
In a rare interview a day before Samsung Electronics Co. announces a new flagship smartphone in New York, Apple marketing chief Phil Schiller on Wednesday played down the expected competition from the device.Apple Doesn’t Need a $200 iPad Mini
When has Apple ever played at the bottom of the pricing barrel?
Apple’s iPad Mini Event, in Pictures
A front-row seat to Apple’s invite-only event today.
Hello, iPad Mini
Apple finally debuts the iPad mini. Also, your new iPad is now old.
Scratch ’N’ Bitch: Apple SVP Says iPhone 5 Scuffs Are Normal
It’s a feature, not a bug.
Interview: Phil Schiller on Why the iPhone 5 Has a New Connector but Not NFC or Wireless Charging
Apple’s senior VP of marketing talks about what Apple decided to include — and not include — in its latest iPhone.
R.I.P., Apple 30-Pin Connector (2003-2012)
Apple has introduced a smaller, faster iPhone 5 connector.
The Definitive Insider’s Guide to Apple vs. Samsung
After spending the last couple of weeks attending the Apple-Samsung trial, AllThingsD’s Ina Fried takes readers inside the courtroom to get a better sense of the trial’s key players.
Apple’s Phil Schiller on How Apple Came Up With the iPhone and iPad
Apple’s marketing chief also reveals Apple’s gigantic ad budget for the iPhone and iPad.
Samsung and Apple Speaking to One Jury, Many Audiences
While it is a jury that decides a patent verdict, attorneys in the Apple-Samsung case are also trying to make their case to the judge, the public and, ultimately, to an appeals court.