AllThingsD » Phorm http://allthingsd.com Sat, 11 Feb 2012 20:29:40 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://allthingsd.com/theme/images/logo-rss.jpg All Things Digital http://allthingsd.com/ 144 22 Shunned Profiling Technology on the Verge of Comeback http://allthingsd.com/20101124/shunned-profiling-technology-on-the-verge-of-comeback/ http://allthingsd.com/20101124/shunned-profiling-technology-on-the-verge-of-comeback/#comments Wed, 24 Nov 2010 08:00:49 +0000 Steve Stecklow and Paul Sonne http://voices.allthingsd.com/?p=33131 One of the most potentially intrusive technologies for profiling and targeting Internet users with ads is on the verge of a comeback, two years after an outcry by privacy advocates in the U.S. and Britain appeared to kill it.

The technology, known as “deep packet inspection,” is capable of reading and analyzing the “packets” of data traveling across the Internet. It can be far more powerful than “cookies” and other techniques commonly used to track people online because it can be used to monitor all online activity, not just Web browsing. Spy agencies use the technology for surveillance.

Now, two U.S. companies, Kindsight Inc. and Phorm Inc., are pitching deep packet inspection services as a way for Internet service providers to claim a share of the lucrative online ad market.

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