E3 in Photos: The Wacky, the Weird and the Gaming Warriors

And, yes, plenty of booth babes.
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Apple’s Newest iPhone Ad Still Says Nothing, Is a Little Less Great

Same song, new verse. But not quite as much fun this time.
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With New Mobile App, Nextdoor Unveils Its Take on the Neighborhood Watch

Radios and neighborhood patrols are so last year.
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News Byte

Led by Greylock, Social App MessageMe Raises $10 Million

MessageMe, the mobile application that offers free text, photo and video messaging between smartphones, announced Tuesday that it had raised a $10 million round led by John Lilly of Greylock Partners — who will join the board of MessageMe makers LittleInc Labs — with participation from existing investors Andreessen Horowitz, True Ventures, Social+Capital and others. The company said it currently has more than five million users on its service.

As Google+ Pushes Hard Into Photos, the Race Is On to Own Your Memories

Your baby pictures are far more valuable than you’d think.
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Social App Pheed Brings Streaming Pay-Per-View to Mobile

An update to its app could give the creative class another distribution method — live broadcasts to your phone.
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News Byte

Hotel Tonight Wants You to Snap Photos of Your Hotel Room (Selfies Not Encouraged)

Hotel Tonight, the iOS and Android app for booking last-minute hotel rooms, is adding an Instagram-like photo-sharing service — minus the filters — for hotel guests to snap pictures of their stays. Prior to this, Hotel Tonight only allowed “reviews” of hotels through a ratings system. The company will introduce photo scavenger hunts, assigning users to snap a group of photos from a partner hotel to redeem five dollars off their next HotelTonight booking. The app, which is currently available in North America and Europe, has been downloaded five million times, though the company hasn’t said how many bookings it has done.

To Avoid a Revamp Backlash, Hipstamatic Clones Itself Into an Entirely New App, Oggl

Creating an entirely new app for a Hipstamatic community is kind of a drastic move, and one that reflects the ongoing trade-off between change and users’ resistance to change.
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Instagram Adds an Identity Layer — Which Could Be a Big Deal for Brands

Brand marketing opportunities abound in Instagram’s new “Photos of You” feature.
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News Byte

LinkedIn Brings Rich Media to Profiles

LinkedIn on Wednesday announced that it will now allow users to add video and photos to their profile pages — essentially, a way to let users create a more visual representation of an online resume. The update will begin rolling out to members of English-speaking countries on Wednesday.

When an iPad Isn’t Enough

Instagram Surpasses 100 Million Active Users

Depending on the Cloud