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Facebook Gives Its Ads a Boost, Using Your Photos

Peter Kafka — Thu, 09 Feb 2012 22:58:10 +0000

Facebook is the world’s biggest photo-sharing service. And now, as the company prepares to go public, it’s looking to make a bit more money from all of that sharing, via a newly designed photo-viewer that gives ads much more prominence.

The photo-viewer started rolling out earlier this month, and appears to have been implemented widely in the last few days. Plenty of folks have noted that it’s similar to the format Google uses in Google+. I think the ad treatment is much more interesting.

Here’s the old format, via a Huffington Post screenshot:

And here’s the new one:

Those screenshots give you some idea of the new prominence the ads get, but it’s even more obvious in real life. Put it this way: I look at Facebook a lot, and I didn’t even realize that Facebook had been showing me ads when I clicked on photos. Now I can’t avoid them.

For now, that is. Entirely possible that I’ll develop the same “banner blindness” that I have for lots of other Web ads.

Also worth noting that these ads only seem to show up on photos that don’t have many comments on them. Photos that do have lots of comments display those comments instead. So if you’re looking at, say, pictures posted by Mark Zuckerberg, you won’t end up seeing ads next those images at all.

I asked Facebook reps for comment, and they offered a boilerplate response: “We’re constantly testing new designs and layouts on Facebook.”

So I’ll take the liberty of adding what they might say — if they had a beer or two and weren’t talking to a reporter: “See? This is one reason why you guys should trust us when we explain that we’re in the early stages of social advertising. If this format works, it means we’ll have opened up a huge slug of real estate we weren’t using. Boom! Instant revenue stream! And it’s also why you should just chill out about the fact that we don’t yet make any money from mobile. Of course we’re going to figure out how to put ads on your iPhone! We just haven’t gotten around to it yet.”

Thanks, imaginary slightly tipsy Facebook rep! Look forward to chatting with you again soon.

So, How Long Does Facebook Keep Your Deleted Photos? (Comic)

Nitrozac and Snaggy — Wed, 08 Feb 2012 23:01:44 +0000

Here is the latest comic from our Joy of Tech friends at Geek Culture, Nitrozac and Snaggy. Joy of Tech appears three times a week in the Voices section of this site.

Tobii’s Eye-Tracking Tech Knows What You’re Eyeing on Dating Sites

Lauren Goode — Mon, 06 Feb 2012 16:00:15 +0000

When it comes to scouring dating sites, men tend to look at the pictures more, while women’s eyes linger longer on the text.

We probably didn’t need a formal study to tell us that.

But that’s exactly what Tobii, maker of eye-tracking technology, set out to do.

The Sweden-based company, in collaboration with AnswerLab, recently pounced on a bunch of people at a San Francisco coffee shop and asked them to participate in a study in which they’d be examining the dating profiles of members of the opposite sex — and during the session, their eye movements would be tracked by Tobii’s sensors.

After participants viewed mock-up pages of eHarmony.com and Match.com profiles, the verdict was in: Men spent 65 percent more time than women did reviewing photos in profiles; women spent 50 percent more time reading the text about a potential mate’s background and interests.

Women also spent an average of 84 seconds gazing at a profile to determine if it was a match, compared to 58 seconds for men.

The study also revealed that people tend to like dating profiles that they feel are more reflective of the kind they would build for themselves. For example, people that prefer to share lots of personal info gravitated more toward very personal dating profiles, while those that stick to “just the facts, ma’am,” liked profiles that had simpler demographic info and data.

Tobii uses tracking technology that zeroes in on a user’s pupil and calculates the point of gaze using algorithms. For heavy blinkers or those with shifty eyes, the recovery time of Tobii’s sensor is between 100 and 300 milliseconds; it draws an “imaginary box” around the user’s head to account for lots of head movement, as well.

For more info on how it works, check out this video from D9, where Tobii general manager Barbara Barclay demoed how Tobii could help users control their laptops with just their eyeballs. Late last month, the company introduced its X1 Light Eye Tracker, marketed mainly to usability and market researchers.

To demonstrate the usefulness of its eye-tracking tech at the consumer level, Tobii is planning to conduct more studies and present more interesting use cases, Barclay said. The next study, for example, might be even more precise: Instead of examining who is looking at pictures versus text, the next study might shed light on which area of the pictures people’s eyes tend to linger on. (We know what you’re thinking right now.)

Ultimately, these types of studies could be most useful for advertisers, as well as Web companies.

The study showed that when there was a great deal of ad content on the right-hand side of a profile page, participants would be distracted by the ads and avert their eyes from the profile information. Great news for advertisers, but bad news for those who want to remain focused on the task at hand.

It’s important to note that the sample for this study was very small: The company managed to convince more than 40 people to try it out, but had to throw away a handful of samples due to inconclusive data, which can be caused by certain types of glasses, lazy or droopy eyes, or an extreme amount of gaze-shifting.

But Tobii’s Barclay says continued testing could help companies determine monetization strategies and how they might conflict with the ultimate goal of a Web site’s content, or to help advertisers make ads more relevant and boost click-through rates.

(Feature photo courtesy of Flickr)

Wikipedia's Pledge Drive Ends -- So Do Those Jarring Testimonials!

Tricia Duryee — Tue, 03 Jan 2012 00:35:22 +0000

The Wikimedia Foundation’s annual fundraising campaign concluded today after the nonprofit raised $20 million from one million donors worldwide.

The end of the pledge drive also means the end of those fundraising banners on every page that highlighted editors who contributed to the site.

Against the site’s normal black-and-white page design and absence of ads, the contributors’ color photos popped from the page and certainly fulfilled the goal of pulling readers up to the plea.

And while their absence won’t exactly be mourned by readers, it will deprive us of some entertaining juxtapositions, such as the one at right, with the visage of an earnest volunteer looking like an illustration accompanying the Wikipedia entry for a “Saturday Night Live” skit featuring Justin Timberlake called “Dick in a Box.”

Wikimedia said it will use the funds to buy hardware, develop new features on the site, expand mobile services, provide legal defense for the projects and support volunteers.

The site now employs 97 people and plans to spend $28.3 million this year on expenses.

The remainder of funds will trickle in throughout the year in the form of grants and other donations, such as ones from Google co-founder Sergey Brin and 23andMe co-founder Anne Wojcicki’s Brin Wojcicki Foundation, which gave $500,000 as part of the campaign in November.

In a letter thanking donors, Wikimedia Executive Director Sue Gardner wrote: “We’re the #5 most-popular site in the world — we operate on a tiny fraction of the resources of any other top site. We will use your money carefully and well, I promise you.”

Photo-Filter Hounds, Rejoice! Instagram Is Coming to Android.

Lauren Goode — Thu, 08 Dec 2011 14:29:01 +0000

Instagram, the popular mobile photo-sharing app that has racked up around 14 million followers in the year since it launched, has always been an iPhone-only app — until now. CNET, The Verge and other outlets report that Instagram co-founder and CEO Kevin Systrom confirmed yesterday, at the LeWeb conference in Paris, that he has dedicated staff working on an app for the Google Android mobile platform. He didn’t say exactly when the app would hit the Android Market, but said that he’s “excited to see our numbers today nearly double” when it does.

Loading Photos Into the Kindle Fire

Walter S. Mossberg — Wed, 07 Dec 2011 22:38:34 +0000

How do I load family pictures into the Kindle Fire that I just bought for my 94-year-old mother?

One of the weaknesses of the Fire is that it is heavily tied into Amazon’s cloud services, and, unlike Google or Apple, Amazon doesn’t have a cloud-based photo service. There are a number of work-arounds for getting photos into the Fire. Here are two. In my tests of the Kindle Fire, I found that the simplest method was to plug it into a laptop using a special USB cable (not included) and drag photos onto the Fire from the laptop. You also can save photos to the Fire that are attached to emails received on the device, but I found this didn’t always work.

Do you have any guidance about all-in-one touch-screen desktop PCs for the holiday buying season?

I haven’t reviewed these in a long time, but take a look at Hewlett-Packard’s latest TouchSmart models, which seem well-equipped and start at $600, after various discounts. Note: I don’t know how well the touch screens on these PCs, or any others currently on the market, will work with the upcoming Windows 8, due out next year.

I have an Asus Transformer tablet and want to get Swype on it. How can I get it?

Swype, which is an alternate keyboard for Android devices that works by letting you swipe your fingers across letters, typically comes preloaded on devices, rather than being installed by users like a typical app. The product’s site, at swype.com, shows how you can tell if your device came with it. If not, you can try installing a beta version by going to beta.swype.com.

Email Walt at mossberg@wsj.com.

Here's the Most Popular Image From Getty's Flickr Collection

Peter Kafka — Wed, 19 Oct 2011 09:00:38 +0000

Two years ago Getty and Flickr teamed up to to funnel photographers and the work they posted on Yahoo’s popular photo gallery into Getty’s professional shop. Now there are 250,000 photos in that collection. And Getty says this one from, Michael Bodge, is its best seller:

Alas, Getty won’t say how many copies of this one it has sold. And it won’t provide any other details about the collection’s performance, like the number of photos it has licensed in the last two years, or the amount of money it has generated, or the way that money is split between photographers, Yahoo and Getty. So we’ll just end here.

Flickr Offers Official Android App and Virtual Photo-Viewing Parties

Liz Gannes — Wed, 28 Sep 2011 19:31:12 +0000

Flickr today debuted a couple of new photo creation and sharing tools: Its first official Android app and a new communal photo-sharing experience.

Flickr, which has 68 million registered users, is “for people who care about photos,” said product head Markus Spiering.

So the Android app puts special emphasis on retaining high-resolution images, even if photo filters are added, and offers options to modify the flash, ratio selection, and shutter focus from within the viewfinder. Users can also scroll through their libraries of photos — though like on the Web, non-paying users can only see their 200 most recent photos.

Flickr previously released an iPhone app in 2009, which will be updated soon, said Spiering.

The other new Flickr feature, called “Photo Sessions,” helps users set up URLs they can share with rooms of 10 people where everyone can flip through, zoom in on and draw on photos in real time. So, for instance, a family could set up a time to virtually flip through an album of photos together and text-chat about them. Photo Session URLs last 24 hours and are only available in Safari (including on iOS devices), Firefox and Chrome. It’s kind of like Google Hangouts, without the video.

Yahoo’s Steve Douty, who is VP of applications and mobile product management, pitched the new Flickr features as part of a larger Yahoo strategy toward building an “interest graph” for its users and giving them “deeply personal digital experiences.” Yahoo had been a part of the Facebook platform announcements last week, and is now offering a personalized view of Yahoo News that shows users what their friends are reading.

Last Night's Amazing 9/11 Memorial Photo Is a Year Old

Peter Kafka — Mon, 12 Sep 2011 15:23:37 +0000

John de Guzman’s photo of New York’s “Tribute in Light” memorial, which commemorates the September 11 attacks, is astonishing, ghostly and majestic. And it is resonating widely online: Some 500,000 people have viewed it in the last 12 hours.

But there are two problems with the image:
* Though the caption on the photo’s TwitPic page says it shows you what “the ground zero site looked like this evening,” that’s not true. De Guzman took the photo of the memorial a year ago.

* De Guzman doesn’t want people looking at the TwitPic image at all. Even though his name appears via watermark credit on the top right of the photo, he didn’t give “@DesignedMind,” the Twitter user who took a screengrab of the image, permission to place it there. If you’re going to look at the photo, de Guzman asks, please take a look at his SmugMug or Flickr pages.

Hold on. This is the Internet. Where ideas and images and information want to be free, right? If you don’t want someone to see something you’ve made, you don’t put it online, right?

Nope, says de Guzman, via an IM chat: “There are clear ways to share content on the sites I put my photos on: Flickr and SmugMug. I’d be ok if they had used what was offered to them.”

But since they didn’t? Last night, on Twitter, de Guzman was referring to people who reposted his work as “thieves.”

I’m quite sympathetic to de Guzman’s argument, because the digital content I make for a living is supposed to be consumed in specific places, too. But it frequently isn’t — it gets quoted without attribution, or lifted wholesale without links, etc. — and usually I just accept that as a downside that comes with the many upsides the Web provides for information makers.

And in many ways, images seem even more susceptible to misappropriation than any other media, simply because most people don’t ever bother to consider that someone, somewhere, created the image they’re now passing along.*

Add in the concept of “fair use,” which is both crucial and muddy for old and new media alike (de Guzman gave me the okay to use his image in this post last night), and you can see how tough it is for image makers to control their own work.

But that doesn’t mean we shouldn’t try hard to do the right thing. Particularly when it’s easy to do so. The New York Post, whose Twitter account linked to the TwitPic image last night and made the thing go viral, has now put up a new tweet linking to de Guzman’s Flickr account. Both the Post and this Web site are owned by News Corp.

* I’ve been just as bad about this as anyone, though I’m trying to improve. For instance: Turns out the monkey avatar I’ve been using on my Twitter profile for several years comes from graphic designer Andy Rainford. Andy reached out to me — very politely — this summer, and since then I’ve been crediting him on Twitter, and now again here.

Instagram Captures a Milestone: 150M Photo Uploads

Liz Gannes — Wed, 03 Aug 2011 19:00:21 +0000

Instagram has reached a total of 150 million photos uploaded, with 1.3 million new ones uploaded per day, the company said today. The 150 millionth photo, of a carnival ride in the sunshine by user janefot, is here. That’s still quite a bit fewer than the 200 million photos uploaded to Facebook per day, but Instagram has only been around nine months and is available only as an app for the iPhone.

RealNetworks' Unifi Cloud Sync Service Lives -- In Germany

Ina Fried — Wed, 29 Jun 2011 16:40:22 +0000

Remember Unifi, the RealNetworks service designed to do many of the same things as Apple’s iCloud — automatically back up photos and send music to any device?

It’s okay, you are probably not alone, but RealNetworks has not given up on its cloud ambitions. The Seattle company said Wednesday that the service is debuting now for Vodaphone customers in Germany and should come to the U.S. this fall.

Though clearly overshadowed by Apple’s iCloud, and to some extent by cloud services from Google and Amazon, RealNetworks said the promise of its service is the fact that it works on many different types of devices. The service is designed to allow users to do things such as play their iTunes library on their Android phone or share photos to Facebook.

“Customers want to be able to easily find and enjoy the media they own, no matter where it resides,” Interim CEO Mike Lunsford said in a statement. “With Unifi, they have the freedom to choose the phones, computers, tablets, services and platforms that best meet their changing needs -– and still have access to all of the media they love.”

RealNetworks demonstrated the technology at our D: Dive Into Mobile conference in December.

[ See post to watch video ]

Oyster Makes Searching for a Hotel a More Visually Stimulating Experience

Tricia Duryee — Mon, 27 Jun 2011 14:46:30 +0000

Oyster.com, the travel site partially owned by the Travel Channel, has launched a new search engine called Oyster Shots that lets people visually sift through thousands of hotels around the world.

Instead of searching for hotels based on a destination or maybe a few keywords, users can see photos first, after entering search terms such as “best pools,” “Miami infinity pools,” “kid-friendly,” “Hawaii cabana beach hotels” or something as simple as “workout rooms.”

Ariel Charytan, Oyster’s co-founder and chief creative officer, and Eytan Seidman, co-founder and VP of product, said it reverses the traditional travel site, which buries the photos within the editorial content.

What’s even better is that photos are taken by photographers hired by Oyster, so none of them will be deceiving or doctored to make a small pool look bigger or a sandy beach more pristine.

The co-founders argue that the authenticity of the photos is critical in order for travelers to make informed decisions. If the main purpose of your trip is to sit by the pool or hit the gym between business meetings, you don’t want an out-of-commission pool or a treadmill in the janitor’s closet.

In addition to seeing photos first, Oyster Shots will return pricing information right on the photograph. The new search engine officially launches today.

Right now, the three-year-old company is mainly focused on building the site and will evolve how it makes money over time.

There’s no advertising on Oyster.com now. Today, it primarily makes money when visitors book a hotel reservation on its site. Ironically, the photos sometimes talk people out of booking a place.

“That’s our value prop. You can always come to us to get the truth,” Seidman said.

In the future, they also anticipate working closely with the Travel Channel, which will send viewers to Oyster if they are inspired to travel after watching a show. The channel, which invested $7.5 million in the site back in April and is owned by Scripps Networks, will not be able to start integrating Oyster into its programming until next season, when new content starts to air.

Here’s an example of results when searching for “Hawaii cabana beach hotels” on Google Images. Random pictures show up, like a helicopter and a sandwich:

The second photo is when you search for the same thing on Oyster:

27,000 Reasons Why Twitter Is Rolling Out Its Own Photo Service

Peter Kafka — Mon, 06 Jun 2011 12:35:28 +0000

After a year of hints, nudges and winks, Twitter is launching its own photo service. The company has plenty of high-minded reasons for doing so, and CEO Dick Costolo laid them out during his D9 interview last week.

But it’s important to note that there are other benefits to owning your own photo-sharing service. For instance, Twitter could use its new service to run ads, just like many other photo-sharing services.

Here’s a nice reminder of how that works: A photo of Sunday’s barely-attended Brewers-Marlins game, posted by Sara Livingston, then retweeted yesterday afternoon by MSNBC’s Darren Rovell. It has since been viewed more than 27,000 times.

Right now those views are generating dollars for Twitpic, which is running two ad units on the page, sold by middlemen like Google, Federated Media and VideoEgg. But there’s no reason Twitter couldn’t be running its own ads against that photo and keeping all of the revenue for itself.

Twitter ads on Twitter photos won’t be a magic revenue bullet for the company. And Twitter hasn’t said anything publicly about its ad plans for the service, anyway–my hunch is that if they do runs ads there, they’ll wait a while to do so. (Note that Facebook is only adding a light dusting of ads next to photos its users share, and Facebook is the Web’s biggest photo-sharing service).

Photo ads would be a nice option for Twitter’s sales team, though. Particularly because they don’t require the company to create an entirely new kind of advertising, like they’re trying to do with their “Promoted” suite of products.

Ad buyers are still trying to get their heads around ads like “Promoted Tweets” because they’re not sure what value they’re getting for their money, what kind of users are seeing them, and whether they can buy enough volume to make the thing worthwhile.

But ads on Web pages, next to photos people like to look at? That’s an easy sell. Doesn’t easy sound nice, Adam Bain?

Verizon's LTE Network for Voice

Walter S. Mossberg — Thu, 31 Mar 2011 01:11:53 +0000

I live in an area where the cellular voice service is very poor. I was going to buy the Verizon ThunderBolt LTE phone since the network map indicates I am in the LTE (4G) coverage area, so I thought my call problems would be over with. But based on your article, it sounds like my voice calls would remain the same. Do you have any insight as to when voice will move to LTE?

As I noted in the column, Verizon is using its fast new LTE 4G network for data only. It still routes voice calls over its older networks, which are highly rated for voice, but work poorly for you.

International standards for voice calling over LTE are still being developed. Verizon only made its first test voice call over LTE in February. The company says it hopes to offer LTE voice calling sometime next year.

I am interested in using the iPad for photo viewing and do not wish to download photos directly from the camera. My camera uses a CF memory card. Can the iPad camera connection kit be used with this card, or might a thumb drive be used for data downloads through this additional hardware?

Apple’s $29 iPad camera connection kit can handle either direct USB transfer of photos via a cable from the camera, or photo transfers from an SD memory card. To my knowledge, it isn’t compatible with the CF type of memory card.

And although it does have a USB port, Apple has limited that port to handling cameras. In my tests, it wouldn’t work with thumb drives, though a reader recently wrote me saying you can make it work with such drives, at least for photos, if you use a techie workaround—a powered USB hub. I haven’t tested this.

Can I use my Toshiba laptop to connect an iPad and an iPhone?

It depends on what you mean by “connect.” If you mean somehow linking or merging the two Apple devices, the answer is no. If you mean connecting each separately to the Toshiba for syncing and backup with iTunes, the answer is yes.

Whether you are using a Windows PC or a Mac, the same copy of iTunes can be used to manage multiple iPhones, iPads and iPods, and you can have different content on each.

You can find Mossberg’s Mailbox, and my other columns at the All Things Digital website, http://walt.allthingsd.com. Email mossberg@wsj.com

Nintendo's 3DS Brings Dizzying Fun On the Go

Katherine Boehret — Tue, 15 Mar 2011 22:35:29 +0000

The first videogame that promises 3-D without the goofy glasses is about to hit stores, but in my tests, it made me a little dizzy.

On March 27, Nintendo is introducing the 3DS. This apparent breakthrough turned negative for some when Nintendo added a warning to the device that said viewing 3-D images by children age 6 and under may cause vision damage.

[ See post to watch video ]

Unaffected by age restrictions, I’ve been using the 3DS for the past week, and it’s a lot of fun—though its chunky design looks like the company is taking a step back rather than forward. Its 3-D screen works as advertised without 3-D glasses, though its effects can’t be seen from side angles, so friends trying to peek at the screen won’t see much. It made me a bit dizzy after a while, so I adjusted a 3-D Depth Slider to make the screen images appear less three-dimensional. This slider, or a setting in parental controls, can turn off the 3-D.

The videogame industry has a lot riding on Nintendo’s launch. Sales of new videogame consoles in 2010 fell 13% to $6.29 billion from $7.19 billion a year earlier, according to market-research firm NPD Group. Sales have begun edging up in the past few months following the launch in November of Microsoft Corp.’s Kinect motion-controller for its Xbox 360 console.

The industry is facing competition from sleeker, lighter smartphones which offer good quality, downloadable games free or for a few dollars, much less than the average $40 price for each Nintendo 3DS game. While Nintendo has created products with 3-D capabilities since the mid-1980s, none have caught on. Nintendo 3DS is the result of improvements in screen technology and lower prices for these screens. The company, which is based in Kyoto, Japan, saw no apparent damage to its headquarters after the recent earthquake, a spokesman says. Business operations, including future product shipments, haven’t been affected, he adds.

Nintendo’s competitors aren’t jumping on the portable 3-D bandwagon quite yet. Apple has no intention of introducing a 3-D, portable display anytime soon, say people familiar with the situation. When Sony announced plans for its Next Generation Portable gaming device in January, the company confirmed this device wouldn’t have 3-D. A spokesman says Sony considered including 3-D during the development process for this device, but decided to focus on other features. A Microsoft spokesman says as consumer demand evolves for 3-D, the company is committed to evolving its technology. Both Sony and Microsoft offer 3-D games and movies in the living room via their PlayStation 3 and Xbox 360 consoles.

On March 27, 18 game titles will launch including Nintendogs + cats from Nintendo, and Madden NFL Football and Sims 3 from EA Sports. Almost all Nintendo DS games and DSiWare games will be playable in 2-D on the Nintendo 3DS.

Games that come loaded on the 3DS include Face Raiders and Nintendo 3DS Sound, which plays MP3 or AAC files and mixes your voice using funny sound effects. A Mii Maker program lets people make a Mii (personalized game character) with photos they take with the device. I created a particularly funny looking Mii with features that mirrored some of mine. But these Miis can’t be exported back to the Wii gaming console, where Miis first became popular.

Nintendo’s 3DS has cameras that capture 3-D photos for use in games.

Another cool game called AR Games lets users look through the 3DS cameras at six augmented-reality cards that come with the device. The cards make images more animated and three-dimensional. I found the effect so realistic, I reached out with my hand to make sure the imposed images, like a card with mini bull’s-eyes, weren’t actually on the table in front of me.

The 3DS has a few new features besides 3-D. A new circle pad works like a super flexible joystick for smoother navigation. Two outward-facing, stereo cameras take 3-D photos of friends or things, which can then be used in games. This made the games more personal and fun.

I used the 3-D photos I took in games like Face Raiders, which makes use of its motion and gyro sensors. The 3DS has an Internet browser, which wasn’t available on the device I tested. A Nintendo spokesman says it won’t work on devices until May. Also in May, Nintendo will start offering downloadable games for the 3DS.

Programs called SpotPass and StreetPass allow the 3DS to wirelessly receive or send data on the go even when the device is in sleep mode. SpotPass detects wireless hot spots so the 3DS can download free software, videos or game data. In late May, SpotPass will let users access AT&T’s Wi-Fi hot spots, free of charge. StreetPass lets one 3DS wirelessly exchange data with others within range (roughly 100 feet). A light on the 3DS indicates when the device has received new notifications.

The 3DS can perform other functions in sleep mode, like counting steps for a built-in pedometer. I carried the 3DS in my bag on several occasions throughout a conference and noticed a tiny icon of feet at the top of the screen with a number of steps beside it.

But the addition of 3-D technology to this device meant compromises on some key features. At eight ounces and 0.8-inch thick, the 3DS is slightly heavier and thicker than its comparable predecessor, the Nintendo DSi, which came out in 2009. (Apple’s iPod touch weighs less than half as much and is 0.28-inch thick.)

The 3DS’s estimated battery life is up to five hours while playing 3DS games, while regular Nintendo DS games will last up to eight hours. The DSi’s estimated battery life is up to 14 hours of game play. The 3DS is $100 more expensive than the DSi and its games are also pricier.

The Nintendo 3DS does a good job of incorporating 3-D with photos and games, as long as the games don’t make you feel dizzy. But its clunky form and limited functionality is up against steep competition from smartphones that cost less and offer more games.

Ian Sherr in San Francisco contributed to this article.

Write to Katherine Boehret at katie.boehret@wsj.com

Social Media, Genomics Driving Data Tsunami

Russell Garland — Sat, 19 Feb 2011 00:32:08 +0000

The social media wave is being followed by a big data tsunami.

Ok, the imagery is getting a little outlandish, but the flood of information that must be stored and analyzed is generating excitement, especially in Boston, where many in the tech world worry that they were at the beach while Silicon Valley and New York enjoyed the fruits of the Web 2.0 revolution.

Social networking companies such as Facebook and Twitter are generating terabytes of content, IDC analyst David Reinsel said during a keynote Thursday at the Massachusetts Technology Leadership Council’s Big Data Summit in Burlington, Mass. For example, three billion photos each month are uploaded to Facebook for a total of 3,600 terabytes per year. (A terabyte equals one trillion bytes.)

More important than content creation, he said, is content consumption, which involves vaster amounts of data: “Consumption is what’s driving big IT…Consumption is what drives traffic to your website, and that’s what gets you ad revenue…It demands analytics.

Read the rest of this post on the original site

Atrix 4G: Faux Laptop With a Phone For Brains

Walter S. Mossberg — Wed, 16 Feb 2011 22:37:55 +0000

Today’s best smartphones are really hand-held computers. They run a vast variety of applications, from productivity programs to games, that mimic what laptops do. Their biggest limitations for serious work, gaming, Web surfing and multimedia are their small screens, cramped keyboards and tinny speakers.

[ See post to watch video ]

So, what if you could use the brains and connectivity of such a hand-held computer to drive a laptop-size screen, keyboard and speakers, thus overcoming these limitations? Well, Motorola Mobility has devised a new phone and accessory that aim to do just that: to make the phone the only computer you need.

I’ve been testing this new phone, the Atrix 4G, an Android device that will cost $200 with a two-year contract and will run on AT&T’s network. It’s slated to be available by March 6. I’ve also been testing its unusual and clever accessory called the laptop dock, which looks like a large netbook, with an 11.6-inch screen, full keyboard, touch pad, and stereo speakers. This dock, the price of which depends on when you buy it, has no processor, no file storage and no connectivity of its own. It’s dormant until you plug the Atrix into a slot behind the screen.

When you dock the phone, the faux laptop comes alive. It duplicates the phone’s screen on its larger display and lets you use its connectivity and apps. It also contains a battery that charges the phone. The image of the phone’s screen, and any of its apps you run, can be actual size or blown up to use the dock’s larger screen.

With Motorola’s Atrix 4G smartphone, the laptop is the accessory. The phone shown docked to the laptop dock.

Full-Screen Firefox

Even more interestingly, the dock gives you access to a full, and full-screen, PC version of the Firefox Web browser. Firefox is tucked away inside the Atrix but is available only when the phone is plugged into the laptop dock or a second, smaller dock that’s meant to connect to a TV or desktop monitor. The smaller dock lacks a built-in keyboard, battery or screen.

The laptop dock costs $500, but AT&T will knock the price down to $300, after rebates, if you buy it at the same time you buy the phone. That brings the combined price of both devices to $500—the same as the separate price for the dock. The smaller dock, called the multimedia dock, costs $190.

In my tests, the Atrix and the laptop dock performed mostly as advertised. The phone had no trouble driving the larger screen or the full Firefox browser.

I was even able to insert a flash drive into one of the dock’s two USB ports and copy songs, photos, videos and documents into the phone’s internal memory using the keyboard and touch pad. I edited and wrote text in an app called Quickoffice on the phone using the laptop dock’s keyboard, and ran various other apps, including the popular game Angry Birds, on the larger screen.

The Firefox browser worked as normal, using either the phone’s cellular or Wi-Fi connections to access the Internet. And both the phone itself and Firefox can run Flash videos, which mostly played fine.

But the combination of the phone and dock wasn’t as fast, smooth or versatile as having a real laptop, even though to use them you’re essentially carrying around a light laptop (the dock weighs 2.4 pounds). Many apps on the phone aren’t as polished or powerful as typical PC apps, and I found them clumsier to use with the keyboard and touch pad, as opposed to the touch screen for which they were designed.

Installation Issue

Also, other than Firefox, you can’t install PC programs. You can use Web apps inside Firefox, such as Google Docs or the stripped-down Web versions of Microsoft’s Office apps. For email, you can either use the program based in the phone or any Web-based program via the Firefox browser, such as Gmail or Yahoo Mail. But you can’t, say, install iTunes, or PC-based games, or the full versions of Outlook or Microsoft Word.

And there is only a primitive file system, limited to the capacity of the phone, which is just 16 gigabytes, with an option to expand to 48 gigabytes.

The dock’s screen required a lot of scrolling when using Firefox, partly because the browser has a lot of menus and toolbars. To address this, Motorola lets you convert Web pages to versions with the Firefox controls stripped out, so you just see the content.

There’s another problem with the laptop dock. When you make or receive a voice call while the phone is docked, you must rely on the phone’s microphone and speakers, hidden behind the screen of the dock. As a result, calls sounded muffled on both ends, even though the phone automatically switches into speakerphone mode. Motorola says it is working on this issue.

Despite the drawbacks, some folks will surely be attracted to this innovative combination.

If you mostly do your computing tasks on a phone or a PC Web browser, storing files in the cloud and using phone or Web-based apps, Motorola has you covered. And the fact that the dock can charge the phone is a big plus.

Motorola’s Atrix 4G

The Phone Side

What about the phone itself?

Well, it’s one of the nicest smartphones I’ve tested. Its processor makes it fast, and it has a 4-inch, high-resolution screen—almost as high as the iPhone 4′s, though not quite as sharp to my eye. It runs an older version of Android, but Motorola is promising an upgrade.

The phone also has good battery life. It lasted a full day while I was testing it and Motorola claims up to nine hours of talk time. Photos and videos I took with the phone were sharp, and it has a front camera for video calls.

The Atrix also has two other notable features. First, it can take advantage of AT&T’s souped-up 3G network, which the carrier calls 4G because it can supposedly achieve 4G data speeds.

In my tests, in the D.C. and New York areas, the speed wasn’t especially impressive, averaging just a bit better than 3G speeds on other AT&T phones I’d tested.

There is also a fingerprint sensor built into the phone, which you can use instead of a pass code to secure the phone. It worked fine for me.

Overall, this is a very nice Android phone that can imitate a limited version of a laptop. That may be enough for some folks, but fall short for others.

Write to Walter S. Mossberg at walt.mossberg@wsj.com

HTC's One-Button Facebook Phones Headed to ATT

Ina Fried — Tue, 15 Feb 2011 16:08:40 +0000

AT&T said on Tuesday it will have HTC phones later this year that include the Facebook button the Taiwanese cellphone maker showed off here in Barcelona.

The phones may not be the exact Cha Cha and Salsa models that were unveiled at HTC’s press conference, but the devices will have similar abilities, including a context-aware Facebook button that allows photos and links to automatically be shared and lights up when such an option is available.

“In the U.S., AT&T and HTC are exclusively bringing this unique user experience to the market later this year,” an AT&T representative told Mobilized. However, the carrier said that full device plans have not been finalized.

AT&T has said it plans to offer at least a dozen Android devices this year as part of a major push to feature devices with Google’s operating system. Products announced so far include phones from Samsung and HTC, Motorola’s Xoom tablet and its Atrix smartphone, which can act as a laptop when plugged into a custom dock.

“It goes without saying this is part of our commitment to have the industry’s best Android portfolio this year,” the AT&T spokesman said.

HTC and AT&T aren’t the only ones at Mobile World Congress looking to harness the power of Facebook. INQ Mobile is showing off its cloud line of Android phones, which feature heavy Facebook integration, while Gemalto has a SIM card that features built-in Facebook support.

Finding the Scale of the Rest of the World Lacking, Early Designer Rejoins Facebook

Liz Gannes — Mon, 14 Feb 2011 13:00:23 +0000

Aaron Sittig put in five years on the Facebook team, joining in the very early days of the company and designing many of the service’s icons as well as conceptualizing key experiences like tagging friends in photos. Last year, he was part of a stream of longtime Facebook folks who left the company to see what the world outside the walled garden had to offer.

But Sittig is now back at the mother ship, having rejoined in January with the title “product architect,” as Kim-Mai Cutler at Inside Facebook reported Friday.

This comes at a time when Facebook has more than 2,000 employees, plans to move to a corporate campus within the next year and says an IPO is likely in 2012. It’s a lot different from when Sittig first joined in 2005.

Sittig had been away from the company only six months before accepting an offer to return. He told NetworkEffect that he felt the outside world lacked the “scale and ambition” of Facebook. Plus, he was lured by some of Facebook’s recent hires: Sam Lessin and Justin Shaffer, brought in through the acquisitions of their companies Drop.io and Hot Potato, respectively (both of which occurred while Sittig was away).

Here’s Sittig’s explanation:

I left Facebook last June because I’d been there for five years and wanted to see what else I could apply myself to. I didn’t expect at the time that I’d head back.

I spent my time off advising companies and looking for new ideas. But for each idea I wanted to build myself, I kept realizing that Facebook was the only place with the scale and ambition where I could build my ideas successfully.

So that, combined with the steady influx of talented people like Sam Lessin and Justin Shaffer, convinced me to say yes when I was approached with an offer to rejoin.

Prior to Facebook, Sittig worked at Napster, after it bought the Mac client Macster that he had helped develop. He studied philosophy at UC Berkeley. Sittig has made angel investments in companies such as Hearsay, which makes corporate social media management tools.

Please see the disclosure about Facebook in my ethics statement.

Cooliris Raises $9.6M, Gets Social With Mobile Photo-Sharing App

Liz Gannes — Mon, 14 Feb 2011 10:00:10 +0000

Cooliris, which makes tools to help people consume media on the Web and various devices, is changing focus with a new flagship product that’s about sharing photos rather than browsing through them.

The company has a not-too-shabby 35 million downloads to date of its Wall product, and is the default media gallery for Google’s Android. But now it’s venturing out into the oh-so-hot mobile media-sharing space (see: Instagram, Path, Picplz) with a photo app called LiveShare–for iPhone, Android, Windows Phone 7 and the Web–that’s focused on groups.

Cooliris is also announcing today that it’s raised $9.6 million in Series C funding from investors including Kleiner Perkins Caufield & Byers (which also recently backed Path), Deutsche Telekom’s T-Venture, DAG Ventures and the Westly Group. The five-year-old Palo Alto-based company has now raised a total of $28.6 million and employs 45 people.

Cooliris’s new LiveShare app helps users create photo streams for a particular event or group of people. Everyone who is invited to a stream can share photos, taken on a phone or elsewhere. Cooliris CEO Soujanya Bhumkar said that he thinks this “hyperpersonalized” approach fits with how people think about sharing: With respect to the four aspects of space, time, interests and relationships.

What does that actually mean? While Path pushes users to identify their closest 50 friends for intimate sharing of personal photos and videos, LiveShare gives users the option of sharing with whoever is appropriate for any context.

There are many alternatives to LiveShare, especially for Apple’s iOS platform. Will users want to install yet another app because of its particular set of nifty features and the flexibility of its sharing options? Perhaps not, but people seem to increasingly utilize tools to segment their online identities, so LiveShare could become part of that trend.

There’s also competition from the social Web giant Facebook, which provides a similar way to filter its Web site based on designated friend groups (though it has not disclosed how popular the product is with users). LiveShare, like many social apps, gets its friend network information from users plugging into Facebook.

But Cooliris isn’t starting from scratch with this product. For instance, the company is making use of its existing relationship with Google, so LiveShare will be incorporated into Android’s Gallery. But with nearly $30 million raised, expectations for LiveShare will be very, very high.

Former Apple and PopCap Engineer Launches App to Make iPhone Camera Useful

Liz Gannes — Wed, 09 Feb 2011 17:12:23 +0000

A new app called VisualList offers a simple but natural extension of the iPhone’s camera, allowing users to organize and remember things by taking a picture of them.

Many of us already pull out our smartphone to take a quick photo to document a shopping list, the diagrams on a whiteboard or the contents of a moving box. It’s just quicker and more informative than writing things down.

VisualList isn’t some massive feat of engineering; there’s no image recognition or anything like that. And it’s a lot simpler than other personal memory apps out there, like Evernote. What the iPhone app does is organize photos into checklists and let users tag items through the touchscreen, then formats the lists into emails and Facebook albums for sharing.

The app was created by Martin Gannholm, who worked at Apple on projects like the Newton for 10 years ending in 1995, then founded the hosted enterprise software company Allegis, and more recently worked on engineering projects at Microsoft and PopCap. The self-funded two-person company behind the app is called Way2Clever.

Gannholm is charging $2.99 for VisualList and anticipates selling future thematic versions–for instance, a wedding-themed app for users to take pictures of the dresses they try on or the centerpiece arrangements they want to re-create, or what have you.

Three bucks seems a bit much for something users can nearly do without an app, but perhaps not in the context of a big, expensive or ongoing project that’s helped by thinking visually–say, remodeling a home.

Having played around with the app, I’ll say it seems like the kind of thing Apple and other smartphone makers could think about making part of their own camera software.

Update: As of Feb. 10, VisualList’s price has been lowered to $0.99.

Murdoch's Daily: The Details

John Paczkowski — Wed, 02 Feb 2011 17:00:29 +0000

At the launch of the Daily, News Corp.’s iPad newspaper this morning, CEO Rupert Murdoch said, “New times demand new journalism.” What does that “new journalism” look like? The details below:

Over 100 pages of original news, life, entertainment, opinion and sports–every single day of the year
Original video content
A selection of articles read aloud
360-degree photos you can explore by swiping
Immersive photography
Interactive charts, info-graphics and clickable “hot spots”
The option to save articles to read later
Web-friendly versions of articles you can share via Twitter, Facebook and email
In-app comments–including audio comments
Your local weather
Your favorite sports teams’ scores, news and feeds
Crossword and Sudoku puzzles

Pull all this together for a $40 yearly subscription fee (or $.99 a week) and you get what Murdoch says is the model for how stories will be told from now on. “With the Daily, we are taking the best of traditional journalism–competitive shoe-leather journalism and a skeptical eye–and combining it with the best of technology, such as 360-degree photographs,” he said today. “The iPad demands that we completely rethink our craft. The Daily is not a legacy brand moving from the print to the digital world….We believe the Daily will be the model for how stories are told in the digital age.”

(Disclosure: News Corp. also owns this Web site.)

Rupert Murdoch Introduces the Daily, His iPad Newspaper

Peter Kafka — Wed, 02 Feb 2011 15:40:14 +0000

It’s time, finally, for News Corp. to show off the Daily, the iPad newspaper it has been building for some six months.

This debut was supposed to happen a few weeks ago in San Francisco, with Rupert Murdoch and Steve Jobs sharing stage time. Instead, Murdoch will show off his new publication at the Guggenheim in New York, with Apple content boss Eddy Cue stepping in for Jobs.

We’ve got a very good idea of what to expect: A newspaper that’s both old-fashioned and cutting-edge, which will sell for 99 cents a week or $40 a year. And the best way to experience the new publication will be on an iPad, not at a museum.

Still, it will be interesting to hear News Corp. pitch this one in real time, and to see how it leverages all of its resources and a very rare Apple endorsement. (This Web site, we should note, is owned by News Corp. as well.)

10:40 am: Greetings! So excited to be in the Guggenheim that I’m starting this one a few minutes early.

10:44 am: And here’s Jon Miller, who has been shepherding this thing at News Corp. Here’s some fresh scoop! The Daily will be be live onstage for the demo, he says, but won’t appear at the app store until noon.

[Note: The Daily can be found here at the Apple App Store]

10:47 am: Miller is working the room very well; now chatting up Reuters’ Ken Li.

10:48 And Steve Rubenstein, who has been handling PR for the Daily launch. He semi-taunts me by noting that there were tasty canapés at Rupert Murdoch’s private party Tuesday night.

10:49 am: If you’d simply like to watch a livestream of the event, minus my commentary, head to thedaily.com at 11 ET.

10:50 am: That sound you hear is the rustle of departing page views.

10:51 am: Cunning of the News Corp./Rubenstein/event-planning crew to split up the press by species. Gives us something to talk about.

10:52 am: BREAKING NEWS! Jon Miller says Wi-Fi here at the Guggenheim has been working “intermittently.”

10:52 am: WAAAAAAY More interesting is that Engadget’s Joanna Stern being hassled for daring to take out a camera during a press conference. She is being moved three seats back. Where that’s OK, apparently.

10:56 am: Pre-launch music, btw: Some kinda samba thing going on. Festive and, dare I say, a smidge bit sexy. Rowr!

10:58 am: Slightly curious is that registration staff told media that they’ll have “review units” available after presser. But everyone in media has an iPad, right? It’s required, no?

Perhaps the notion is that the presser will end before noon, and the Daily won’t be available until then, so if you want to get hands-on in the meantime, that’s the way to go. Which would be smart!

On the other hand, if they’re simply handing out free “review” units to the press, well, that’s kinda smart too. Because the press likes free stuff.

11:03 am: Our crack tech guy Adam Tow tells me TheDaily.com site is now saying that the app will be available at noon ET. I can’t see that on my screen, but I’ll take his word for it.

Especially because that’s what Jon Miller said a few minutes ago.

11:05 am: Given News Corp. pub WSJ’s focus on privacy, and Apple’s, interesting to review the Daily’s:

When you use the Services, we may collect certain non-personally identifiable information about that use. For example, in order to permit your connection to the Services via the Internet, our servers receive and record information about your computer and browser, including potentially your IP address, browser type, and other software or hardware information. If you access the Services from a mobile or other device, we may also collect transactional information such as a unique device identifier assigned to that device (“UDID”), your geolocation, or other transactional information for the device in order to serve content to it. We also may use cookies and other tracking technologies (including browser cookies, pixels, beacons, and Adobe Flash technology including cookies), which are comprised of small bits of data that often include an anonymous unique identifier. Websites send this data to your browser when you first request a web page and then store the data on your computer so the web site can access information when you make subsequent requests for pages from that site. We may use these technologies to collect and store information about your use of the Services, such as pages you have visited, search queries you have run, and advertisements you have seen.

11:06 am: And we’re live. Here’s Rupert Murdoch, iPad in hand.

“Good morning. I’m Rupert Murdoch.”

Thanks for the “amazing Steve Jobs,” a man who has “single-handedly changed the world” of technology and media.

“Steve has been a champion of the Daily from day 1.”

“New times demand new journalism.” [hrm]

Trying to take best of traditional journalism, including “shoe-leather reporting” editing, “a skeptical eye” [hrm!] and combine them with awesome tech.

“”Simply put, the iPad demands that we completely re-imagine our craft”

Shooting for audience that is sophisticated and reads a lot, but not print.

We have that, but it’s niche. No “true news discovery.” The magic of newspapers “and great blog” lies in “serendipity.”
True!

Similarly, we must make the business of news-gathering viable again.

Goal is to be indispensable source for news and entertainment. “A robust new voice.”

Shout-outs to Jesse Angelo and Greg Clayman, who run editorial and business, respectively, for the new pub.

Daily will be 14 cents a day–99 cents a week–because no printing, delivery costs, etc.

More superlatives for the Daily, including a “sense of fun.”

Target audience is “tablet” audience–[note emphasis on tablet, not iPad].

And a shout-out to Jon Miller, too.

[Unless I misheard and it was News Corp. CTO John McKinley.]

“We believe the Daily will be the model for how stories are told and how they’re consumed.”

And another shout-out to “all our friends at Apple”

Okay. Here are Miller, Angelo, Clayman.

11:13 am: Miller starting off. Not a demo–this is live production.

Trying to figure out how to produce new news for tablet era. “We think we’ve developed that.”

Angelo shows off home screen of the Daily, with Egypt as main headline. Applause.

Have been doing live production for about six weeks.

11:14 am: They have a reporter on the ground in Cairo right now. Josh Hirsch [sp?].

Lots of big pictures, video embedded in text.

And here’s one of the 360-degree photos. Which look cool!

Can put audio behind them, etc.

HD video–here’s a clip about prisoners making toys in Angola prison. Note the bluesy background music. ’Cause it’s about a prison, duh.

11:16 am: Back to Miller. Have rethought navigation.

11:17 am: Back to Angelo, showing off swipey carousel. Sorta silly to describe this to you in a liveblog, but there’s a “play” function and a “shuffle function,” and a video anchor who will discuss the main stories of the day.

11:18 am: Back to MIller. “The Daily is not an island” can share to Facebook, Twitter, email.

11:18 am: Angelo: We can also pull HTML5 pages into device. Can also link out. [Subtext--we are TOTALLY NOT ignoring the Web, you dummies. We're not idiots.]

Bringing Twitter feeds directly into app. So you can see what Lily Allen (used to be semi-famous a couple of years ago) has to say about something.

11:19 am: Miller: We have apps and games section, with a link directly to Apple Store.

And we have an awesome sports section [sounds familiar!].

11:20 am: Angelo: Yes, check out our awesome sports section. Troy Polamalu talking about Clay Matthews’s hair.

“For sports fans, we really think this is the showstopper”–customizable sports filter by team/sport, brings in scores, tweets, etc.

11:21 am: Miller: Publishing once a day, with updates throughout the day “as the news warrants.”

Verizon sponsoring first two weeks of free subscriptions.

11:22 am: The art in this liveblog, by the way, is coming directly from livestream. Nice job, Adam Tow.

11:22 am: Here’s Eddy Cue. Never seen him before. A very, very, very big deal in media circles.

Running through iPad, iOs success. iPad customers are huge news eaters. 200 million news apps downloaded so far.

I’ve been using the Daily for the last two weeks. “It’s amazing.” Amazing that it’s done every single day. More superlatives, etc.

Basically, a repeat of what Miller et al just said.

Okay. Here are the new details on push subscriptions. First time Apple has used this tech. 99 cents a day, $40 a year. [ahem].

11:26 am: And now, oddly, press conference comes to a halt for a photo opp.

11:26 am: Waiting for them to set up chairs for Q&A.

Questions and Answers

How will back issues be handled? Where will old copies be stored?

Angelo: Best thing to do is to save articles you care about. And it will also be archived on the Web. Internal archiving not there for 1.0.

Q: When will other pubs start using subscription option?

Announcement “very soon for other news publications.”

Q: How will you measure impressions, etc. for advertising?

Miller: Will have tech built into app for that. I should have mentioned during presentation that we love advertisers.

Q: For Rupe: How will you measure success?

A: We want to sell millions. But keep costs low. We have spent $30 million so far, “all of which has been written off in figures we’ll announce today.” But overall costs $500,000 a week going forward.

Q: Another question about subscriptions.

A: A non-answer from Cue.

Q: Who/what does Daily compete with? And how will other News Corp. properties be integrated?

A: Miller: Gotta compete with everything. “you’re competing with Angry Birds at some level.” [Hey that's my line!]

Murdoch: In NY, for example, we already have multiple outlets competing with each other. This is another.

Q: What about breaking news? How will that work?

A: Angelo talking up twitter feeds, sports scores, but “we can drop in a new page if we want to, and we will.” BUT! As a conusmer, I don’t like Web sites that change constantly. It’s not a great experience. [THAT IS: This is a newspaper, not a Web site.]

Q: What’s the political tone of this thing. Centrist, right?

A: Murdoch: “The editorial position will be in the hands of the editor.” Cue Angelo, who sorta hedges. On op-ed page, “We’re patriotic.”

Q: Someone wants to know if Rupert is really into this. Also, will there be an Australian version?

Murdoch. Duh.

(An Australian version “always a possibility.”)

Q: Why do this with the Daily instead of existing brands. Also, what’s up with your phone hacking newspapers in the U.K.?

A: Murdoch: Existing tablet apps are what got me excited about launching a new one. No comment on “the other matter.”

Q: You’ll be working with other tablets besides iPad, right?

A: Murdoch. Yes. And “we’ve been quite honest with Apple about that.” We’ll defnintely be on all platforms. But Apple will be the dominant one this year, in my opinion.

[Sorry, missed a Q. Seems to be about what apps Murdoch likes.]

Q: More about the editorial voice, please.

A: Angelo: Thinking it through. We know that people spend a lot of time with these apps–35 minutes, 40 minutes. “It’s unbelievable.” So how do you create content rich enough to keep people there?

Q: What did Steve Jobs say about this in the last couple of days?

A: Murdoch: “He did call me last week” and told me app was “really terrific. He was extremely flattering.”

Q: How will people find this stuff, since it’s not on the Web?

A: Cue: We’ve downloaded 10 billion apps. People can find this stuff.

Miller: We feel really good about this. We didn’t want to make compromises.

Q: I ask about what’s available on the Web.

A: Some of it will be mirrored on the Web, when it can be done technically. [Sorry, hard to type and write.]

[Sorry, now even more confused about what's available on the Web and what isn't. Going to have to follow up with the gang later.]

[Where's Greg Clayman, by the way?]

11:47 am: Q: How do you balance a subscription model with a large audience that advertisers want?

Murdoch: “They’d pay a much lower rate per thousand if it was free. They realize it’s something that people want.” And we can tell them more about who sees it. “It’s not just scattered out there….We’ll draw a better class of advertiser, and a better rate.”

11:48 am: Q: What’s the split between ad and subscription revenue?

Miller: Subscription will be larger at start, and then eventually 50-50, “which is the magic number.”

And we’re done. Will try to follow up, may have more answers/comments here, or in a separate post. Thanks for checking in!

Here is the press release announcing the Daily:

Introducing The Daily

First National Daily News Publication Created for iPad Launches today in the Apple App Store

New York, NY, February 2, 2011 – Today Rupert Murdoch, Chairman and Chief Executive Officer of News Corporation, unveiled The Daily — the industry’s first national daily news publication created from the ground up for iPad.

“New times demand new journalism,” said Mr. Murdoch. “So we built The Daily completely from scratch — on the most innovative device to come about in my time — the iPad.”

“The magic of great newspapers — and great blogs — lies in their serendipity and surprise, and the touch of a good editor,” continued Mr. Murdoch. “We’re going to bring that magic to The Daily — to inform people, to make them think, to help themengage in the great issues of the day. And as we continue to improve and evolve, we are going to use the best in new technology to push the boundaries of reporting.”

The Daily’s unique mix of text, photography, audio, video, information graphics, touch interactivity and real-time data and social feeds provides its editors with the ability to decide not only which stories are most important — but also the best format to deliver these stories to their readers.

“News Corp. is redefining the news experience with The Daily,” says Steve Jobs, Apple’s CEO. “We think it is terrific and iPad users are really going to embrace it.”

Led by Editor-in-Chief Jesse Angelo and Publisher Greg Clayman, The Daily is the first application made available on the App Store as a subscription — which will be billed directly to an iTunes account. And because this paperless paper requires no multi-million dollar presses or delivery trucks, it will be priced at just 99 cents a week (or $39.99 for an annual subscription).

“The Daily launches at a moment when advances in technology are changing the job of the modern editor,” says Mr. Angelo. “These advances are giving us new ways to tell stories. We intend to take advantage of all of them, and make The Daily the new voice for a new era.”

Each day The Daily will publish up to 100 pages focused on six key areas: news, sports, gossip and celebrity, opinion, arts and life, and apps and games. It will offer views from across the political spectrum. They will come from across cultures and generations, across America and the world.

The Daily will feature Sudoku and crossword puzzles, localized weather reports, and a customizablesports package that captures news on the user’s favorite teams. Subscribers will also be able to leave comments on Daily stories in either written or audio form — as well as bookmark them in-app to read later.

As readers move through The Daily’s content, they will be helped by several highly intuitive navigation tools. And while The Daily lives on the iPad, most of its articles can be easily shared via Facebook, Twitter and email. The Daily will link out to the web, as well as bring the web into the app.

“In short, says Mr. Murdoch, “we believe The Daily will be the model for how stories are told and consumed in this digital age.”

The Daily has bureaus in New York and Los Angeles, as well as stringers across the country. Full companybios are available at TheDaily.com/about. Executive staff includes:

John Kilpatrick – Executive Creative Director
Steve Alperin – Managing Editor
Mike Nizza – Managing Editor, News
Richard Johnson – LA Bureau Chief
Sasha Frere-Jones – Editor, Arts & Life
Chris D’Amico – Editor, Sports
Elisabeth Eaves – Editor, Opinion
Peter Ha – Editor, Apps, Games and Technology

The Daily is also changing the way advertising is offered and consumed within a news publication. Full-page ad units are completely interactive, customizable, and offer a rich mix of branding and direct response opportunities. Launch advertisers include HBO,Macy’s, Paramount, Pepsi Max, Range Rover, Verizon, and Virgin Atlantic Airways.

“With The Daily, Rupert Murdoch has given us the chance to rethink the entire experience of news delivery and consumption,” said Mr. Clayman. “The ability to actively listen to and engage with our audience means we can continually provide an experiencethat consumers value in this fast-evolving tablet space. Together with our customers, our advertising partners, and the team at The Daily, we are excited to create a new form of media.”

About The Daily
The Daily is a first-of-its-kind daily national news publication built exclusively as an application for tablet computing. It provides readers the engaging experience of a magazine combined with the immediacy of the web and the need-to-know content of a newspaper, all while elevating user experience beyond the printed word. The Daily is a subscription-based news product, published 365 days a year, at the cost of $0.99 cents a week or $39.99 a year. For more information on The Daily go to: www.thedaily.com.

Finally, here are screenshots from The Daily’s listing in the App Store:

Former Apple Designer Launches Digital Book Start-Up Push Pop Press

Liz Gannes — Wed, 02 Feb 2011 03:21:19 +0000

Mike Matas, the designer known for joining Apple at age 19 after creating the media management tool Delicious Library, today launched a new start-up called Push Pop Press.

Push Pop Press will be a digital book maker, with its first titles coming to iPad and iPhone later this year, according to its Web site.

The San Francisco-based company intends to allow users to “explore photos, videos, music, maps, and interactive graphics, all through a new physics-based multi-touch user interface.”

Matas designed photo and map products at Apple, and left the company in 2009 after serving for four years. According to his LinkedIn profile, he has been working on Push Pop Press since Feb. 2010. His partners in the effort are Kimon Tsinteris, who was formerly a senior engineer on the Apple iPhone team, and Austin Sarner, formerly an independent Mac developer who created software such as AppZapper and Disco.

Push Pop Press appears to be partnered with the New York book publisher Melcher Media.

We contacted Matas for comment this evening but have not heard back yet.

Incidentally, exploring the new frontier of digital books has also attracted other Apple alumni. Another start-up in the space, Inkling, was founded by Matt MacInnis, who had spent eight years at Apple, where his duties included managing its international education efforts.

Path Raises $8.65M From Kleiner, Index

Liz Gannes — Wed, 02 Feb 2011 00:15:21 +0000

Path, the personal media-sharing app, has raised $8.65 million from Kleiner Perkins Caufield & Byers, Index Ventures and Digital Garage Japan. The company said today it had facilitated the sharing of “over 2 million moments,” a.k.a. iPhone photos and short videos. Path is expanding ever so slightly to allow users to email pictures from within its iOS app, which makes sense since many people’s close friends and family don’t all have iPhones.