<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>AllThingsD &#187; pilot program</title>
	<atom:link href="http://allthingsd.com/tag/pilot-program/feed/" rel="self" type="application/rss+xml" />
	<link>http://allthingsd.com</link>
	<description></description>
	<lastBuildDate>Sun, 27 May 2012 01:00:14 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
<atom:link rel="hub" href="http://pubsubhubbub.appspot.com"/><image>
		  <url>http://allthingsd.com/theme/images/logo-rss.jpg</url>
		  <title>All Things Digital</title>
		  <link>http://allthingsd.com/</link>
		  <width>144</width>
		  <height>22</height>
	</image>		<item>
		<title>Our Macs? They’re in the Back Between the Toasters and PCs.</title>
		<link>http://allthingsd.com/20090519/walmart-macs/</link>
		<comments>http://allthingsd.com/20090519/walmart-macs/#comments</comments>
		<pubDate>Tue, 19 May 2009 18:15:07 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AAPL]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Barclays Capital]]></category>
		<category><![CDATA[Ben Reitzes]]></category>
		<category><![CDATA[Best Buy]]></category>
		<category><![CDATA[big box]]></category>
		<category><![CDATA[boutiques]]></category>
		<category><![CDATA[costs]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[infrastructure]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[PC]]></category>
		<category><![CDATA[pilot program]]></category>
		<category><![CDATA[research note]]></category>
		<category><![CDATA[retail display]]></category>
		<category><![CDATA[retailer]]></category>
		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=17923</guid>
		<description><![CDATA[Those store-within-a-store Apple boutiques that have been appearing in Best Buys around the country may soon start popping up in Wal-Marts as well. That’s the word from Ben Reitzes, an analyst with Barclays Capital, who believes the retailer hopes to add the Mac to the PC lines it peddles.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/05/steve_walmartjpg.jpeg" alt="steve_walmartjpg" title="steve_walmartjpg" width="200" height="261" class="alignright size-full wp-image-17924" />Those store-within-a-store Apple boutiques that have been appearing in Best Buys (BBY) around the country may soon start popping up in Wal-Marts as well. That’s the word from Ben Reitzes, an analyst with Barclays Capital, who thinks <a href="http://blogs.barrons.com/techtraderdaily/2009/05/19/apple-could-sell-macs-in-wal-marts-analyst-says/">the retailer hopes to add the Mac to the PC lines it peddles</a>.</p>
<p>&#8220;We believe Wal-Mart is actively pitching Apple to carry more products,&#8221; Reitzes said in a research note this morning. &#8220;With Wal-Mart improving its retail displays, we believe that the mega-retailer could eventually earn the right to sell select Mac products without diluting Apple’s brand&#8230;.Apple is very particular and exclusive with who sells its Macs and any &#8216;Mac experiment&#8217; with Wal-Mart would likely start very gradually via a pilot program at first&#8211;just like Mac sales started at Best Buy&#8230;.While we don’t expect an immediate impact this year and believe Apple would need to reposition its line-up first, we believe that closer ties to Wal-Mart makes sense.”</p>
<p>Indeed, Wal-Mart (WMT) could certainly bolster Apple’s (AAPL) distribution, particularly in areas without Apple Stores. A compelling proposition: broader access to the mass-market consumer without the infrastructure costs of a standalone boutique. And surely Apple has overcome its aversion to Wal-Mart now that the big-box retailer has been peddling its iPhones for so long.</p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20090519/walmart-macs/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Insert Bad &quot;Wi-Fli&quot; Pun Here&#8230;</title>
		<link>http://allthingsd.com/20090331/insert-bad-wi-fli-pun-here/</link>
		<comments>http://allthingsd.com/20090331/insert-bad-wi-fli-pun-here/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 18:39:46 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Aircell]]></category>
		<category><![CDATA[American Airlines]]></category>
		<category><![CDATA[corporate networks]]></category>
		<category><![CDATA[cost]]></category>
		<category><![CDATA[Dallas Morning News]]></category>
		<category><![CDATA[domestic]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[flying]]></category>
		<category><![CDATA[handset]]></category>
		<category><![CDATA[hotspot]]></category>
		<category><![CDATA[in-flight]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Internet-ready]]></category>
		<category><![CDATA[Jack Blumenstein]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[passenger jet]]></category>
		<category><![CDATA[pilot program]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[session]]></category>
		<category><![CDATA[sites]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[users]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[WiFi]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=15741</guid>
		<description><![CDATA[American Airlines domestic passenger jets are fast becoming a fleet of airborne Wi-Fi hotspots. After a successful six-month pilot program on 15 planes, the airline will expand its in-flight Wi-Fi service to 300 more over the next two years.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/03/laptopheadsock.jpg" alt="" title="" width="250" height="250" class="alignright size-full wp-image-15743" />American Airlines (AMR) domestic passenger jets are fast becoming a fleet of airborne Wi-Fi hotspots. After a successful six-month pilot program on 15 planes, the airline will <a href="http://online.wsj.com/article/SB123845252094471255.html">expand its in-flight Wi-Fi service to 300 more</a> over the next two years.</p>
<p>Provided by Aircell, the service will cost laptop users $9.95 for flights of less than three hours and $12.95 for longer flights. Travelers using Internet-ready handsets will pay $7.95 regardless of the length of their flight. And make no mistake, the data show they will pay. Apparently, $10 is a pittance for distraction when you&#8217;re trapped in a center seat on a packed flight with &#8220;Paul Blart: Mall Cop&#8221; as your only in-flight entertainment.</p>
<p>&#8220;[People are] working, they&#8217;re doing their e-mail, they&#8217;re going into their corporate networks, they&#8217;re going to their Facebook page, they&#8217;re Twittering, they&#8217;re doing YouTube and other video sites, but they&#8217;re in fact doing more of it,&#8221; <a href="http://www.dallasnews.com/sharedcontent/dws/bus/stories/033109dnbusaawifi.3824428.html">Aircell CEO Jack Blumenstein told the Dallas Morning News</a>. &#8220;The data shows that people use almost twice as much of data during the course of a session and stay on almost twice as long as when they&#8217;re at a hotel or a hotspot on the ground. People clearly are engaged by it when they&#8217;re flying.&#8221;</p>
<p>[<em>Image credit: <a href="http://www.flickr.com/photos/bekathwia/2462986853/in/set-72157604381050339/">Flickr/Bekathwia</a></em>]</p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20090331/insert-bad-wi-fli-pun-here/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Insert Bad "Wi-Fli" Pun Here&#8230;</title>
		<link>http://allthingsd.com/20090331/insert-bad-wi-fli-pun-here-2/</link>
		<comments>http://allthingsd.com/20090331/insert-bad-wi-fli-pun-here-2/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 18:39:46 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Aircell]]></category>
		<category><![CDATA[American Airlines]]></category>
		<category><![CDATA[corporate networks]]></category>
		<category><![CDATA[cost]]></category>
		<category><![CDATA[Dallas Morning News]]></category>
		<category><![CDATA[domestic]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[flying]]></category>
		<category><![CDATA[handset]]></category>
		<category><![CDATA[hotspot]]></category>
		<category><![CDATA[in-flight]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Internet-ready]]></category>
		<category><![CDATA[Jack Blumenstein]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[passenger jet]]></category>
		<category><![CDATA[pilot program]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[session]]></category>
		<category><![CDATA[sites]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[users]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[WiFi]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=15741</guid>
		<description><![CDATA[American Airlines domestic passenger jets are fast becoming a fleet of airborne Wi-Fi hotspots. After a successful six-month pilot program on 15 planes, the airline will expand its in-flight Wi-Fi service to 300 more over the next two years.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/03/laptopheadsock.jpg" alt="" title="" width="250" height="250" class="alignright size-full wp-image-15743" />American Airlines (AMR) domestic passenger jets are fast becoming a fleet of airborne Wi-Fi hotspots. After a successful six-month pilot program on 15 planes, the airline will <a href="http://online.wsj.com/article/SB123845252094471255.html">expand its in-flight Wi-Fi service to 300 more</a> over the next two years. </p>
<p>Provided by Aircell, the service will cost laptop users $9.95 for flights of less than three hours and $12.95 for longer flights. Travelers using Internet-ready handsets will pay $7.95 regardless of the length of their flight. And make no mistake, the data show they will pay. Apparently, $10 is a pittance for distraction when you&#8217;re trapped in a center seat on a packed flight with &#8220;Paul Blart: Mall Cop&#8221; as your only in-flight entertainment. </p>
<p>&#8220;[People are] working, they&#8217;re doing their e-mail, they&#8217;re going into their corporate networks, they&#8217;re going to their Facebook page, they&#8217;re Twittering, they&#8217;re doing YouTube and other video sites, but they&#8217;re in fact doing more of it,&#8221; <a href="http://www.dallasnews.com/sharedcontent/dws/bus/stories/033109dnbusaawifi.3824428.html">Aircell CEO Jack Blumenstein told the Dallas Morning News</a>. &#8220;The data shows that people use almost twice as much of data during the course of a session and stay on almost twice as long as when they&#8217;re at a hotel or a hotspot on the ground. People clearly are engaged by it when they&#8217;re flying.&#8221;</p>
<p>[<em>Image credit: <a href="http://www.flickr.com/photos/bekathwia/2462986853/in/set-72157604381050339/">Flickr/Bekathwia</a></em>]</p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20090331/insert-bad-wi-fli-pun-here-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

