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Amazon Is Selling Designs of Its Own

in News on September 18, 2009 at 1:00 am PT

Amazon.com Inc. is quietly expanding its private-label business in a bid to diversify away from its online bookstore roots and become more like a general retailer. The latest sign: The Seattle-based e-commerce giant–known for high-tech innovations like one-click checkout and the Kindle e-reader–last month received a U.S. design patent for a wooden chopping block.